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RentSpree and FMLS Launch Nurture, a New Module Turning Renters into Lifelong Clients

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6 months ago

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New RentEdge module keeps agents top-of-mind with rental leads, converting them into future homebuyers

SEATTLE, May 4, 2026 /PRNewswire/ — First Multiple Listing Service (FMLS) and RentSpree announced the launch of a new, innovative agent tool, Nurture, which is now live on FMLS’s RentSpree platform. FMLS is the first multiple listing service in the country to deploy Nurture, which gives agents a way to stay connected with rental clients long after a lease is signed, positioning those renters to become buyers when they’re ready to purchase.

Nurture is the latest module of RentEdge by RentSpree, the comprehensive rental platform that FMLS members have been using to streamline tenant screening, access rental analytics, and manage rental listings directly from their MLS dashboard.

Closing the Gap Between Rentals and Sales

For years, agents have faced a challenge with renters: once a lease is signed, the relationship often goes dormant. If agents don’t stay in touch, they’ll miss out months or years later when that same renter is now ready to purchase a home.

Nurture solves this problem and keeps agents and renters in touch, with automated follow-ups, personalized messaging, and engagement tools designed to keep agents top-of-mind with renter clients. The result is stronger client relationships, increased brand loyalty, and higher conversion rates when renters transition to homebuyers.

“This is a milestone moment for FMLS agents and the rental communities they serve,” said Michael Lucarelli, CEO and Co-Founder of RentSpree. “Agents have been asking for better ways to nurture renter clients into future buyers, and Nurture delivers exactly that.” Lucarelli continues, ” we’re proud to launch this with FMLS as our first Nurture partner. It will deepen our partnership with agents in this region and continue FMLS’s pattern of being early to adopt technology that truly moves the needle for their members.”

A Full-Lifecycle Solution for Agents

Nurture closes a critical gap in the rental-to-sales workflow. By automating relationship maintenance and engagement, agents can focus on closing deals while Nurture keeps clients engaged through:

Automated check-ins and follow-upsPersonalized messaging tailored to renter lifecyclesTiming triggers that alert agents when renters may be ready to buySeamless integration with FMLS’s existing rental tools

FMLS members can start using Nurture immediately through their existing FMLS login. The module integrates seamlessly with the RentEdge experience on the FMLS platform, so agents don’t need to learn new systems or change their workflows – they simply have more powerful tools at their fingertips.

For renters themselves, Nurture means a more continuous and helpful relationship with the agent who found them their rental. When they’re ready to buy, they have a top-of-mind connection with (and immediate access to) a trusted advisor in their corner.

The Future of Rental-to-Sales Conversion

As rental markets continue to shape the housing landscape, the ability to convert renters into buyers becomes increasingly valuable. Nurture positions FMLS agents ahead of the curve, giving them a competitive advantage in an evolving market.

FMLS members can access Nurture immediately through their MLS dashboard. For more information, visit firstmls.com or contact your FMLS representative.

About FMLS

First Multiple Listing Service (FMLS) was founded in 1957 in Atlanta by real estate brokers who wanted to share real estate listings and connect buyers and sellers. Today, FMLS is the fifth-largest MLS in the United States. As Georgia’s largest MLS, it serves over 57,000 members and has extensive MLS partnerships across the United States and much of Central America.

About RentSpree

Seattle-based RentSpree is a provider of award-winning rental software that helps easily connect real estate agents, landlords, and renters. The platform is trusted across all 50 states for its easy and secure interface and comprehensive suite of rental tools, including tenant screening, rent payments, marketing, and lease management that help simplify the rental process for all. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations, and brokerages to serve four million users in the U.S. RentSpree is ranked on Inc. 5000’s fastest-growing private companies in 2022, 2023, 2024, and 2025. Visit RentSpree.com for more information.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rentspree-and-fmls-launch-nurture-a-new-module-turning-renters-into-lifelong-clients-302761457.html

SOURCE RentSpree

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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