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Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology

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The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, based on understanding consumer mindset, enables highly effective ad targeting and performance.

SANTA MONICA, Calif., May 11, 2026 /PRNewswire-PRWeb/ — GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, based on understanding consumer mindset, enables highly effective ad targeting and performance. GumGum already has a strong client base in France, along with an established network of publishers and agency partners.

Founded in 2008 in Santa Monica, GumGum is now considered one of the leading global SSPs. Following its international expansion, the company is strengthening its presence with a dedicated Paris office.

Originally focused on contextual digital advertising, GumGum has gained a competitive edge with the launch of its proprietary “Mindset Graph” technology in 2024. Continuously enhanced by AI, this solution identifies a user’s mindset in real time and determines the optimal moment to deliver an ad across multiple digital channels, including mobile, desktop, and CTV.

“Our mindset is constantly evolving,” said Jeremy Pacome, Commercial Director, Benelux & France at GumGum. “Throughout a single day, we move between different roles and levels of engagement. It’s this continuous shift that the Mindset Graph allows us to capture and understand.”

To achieve this, the platform analyzes millions of signals generated by users’ digital interactions, including, but not limited to, the content they consume, the attention paid to each message, the time of day, and the context of consumption. These signals can be enriched with advertisers’ first-party data, anonymized insights derived from campaigns across more than 10,000 brands, seasonal and cultural trends, and publisher data.

The Mindset Graph: the only solution that ingests, structures, and connects millions of signals in real time to drive impression-level activation

“Most adtech platforms analyze these signals separately,” added Jeremy Pacome. “With the Mindset Graph, we bring them together to reconstruct a complete view of a given moment. This allows us to determine the optimal timing for each ad impression and predict its impact for the advertiser.”

This model has already demonstrated strong performance, with GumGum serving over 3,000 brands, partnering with 40,000 publishers, and delivering more than 500 billion impressions per month.

Backed by leading investors such as Goldman Sachs Growth/Springcoast Capital Partners, Morgan Stanley Expansion Capital, and Upfront Ventures, GumGum has raised more than $130 million since its founding, including a $75 million investment from Goldman Sachs in 2021.

A strong existing footprint in France

GumGum already has a solid presence in France, having delivered campaigns for global brands such as Boucheron, IBM, Adidas, Dell, and Nike. The company also partners with the top 5 global agencies operating in France, and has built a strong network of premium publishers, including Le Monde, La Tribune, Radio France, Le Figaro, and Challenges.

To accelerate its growth, GumGum will focus on three key solutions, all powered by the Mindset Graph:

GumGum Outcomes, which measures the impact of ad exposure on business outcomesAttentive Lift, which measures the correlation between attention and brand performanceCTV, with standard 15- and 30-second video formats activated directly through the platform to simplify campaign delivery and optimization

“We’re entering France with strong ambitions,” stated Jeremy Pacome. “We’re actively expanding our Mindset Graph measurement and optimization capabilities so that every campaign we run doesn’t just perform better individually, but makes our entire system smarter over time. For French advertisers, that means smarter media planning, more effective decisioning, and performance that strengthens over time. We’re excited to get started.”

About GumGum

GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter.

Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

Founded in 2008 and headquartered in Santa Monica. GumGum operates in over 19 markets across North America, Europe, Japan, and Australia.

Media Contact
Kayla Smalls, GumGum, 1 9179994629, kayla.smalls@gumgum.com, GumGum

View original content to download multimedia:https://www.prweb.com/releases/global-adtech-player-gumgum-expands-into-france-with-its-innovative-mindset-graph-technology-302767781.html

SOURCE GumGum

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Club Offers for Travel Enthusiasts in Canada

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TORONTO, Oct 23, 2026 /PRNewswire/ — Travelzoo® (NASDAQ: TZOO), the club for travel enthusiasts, announces three of many new Club Offers for Club Members in Canada.

Rigorously vetted and negotiated for us travel enthusiasts:

$799—COSTA RICA WEEK WITH FLIGHTS & CAR
We think fall is an ideal time to visit Costa Rica; the scenery is lush and the crowds are gone. Drive between volcanic Arenal and the idyllic beaches of Tamarindo on this seven-night trip. Since it’s not as busy, we were able to negotiate a price that saves members up to $648 on departures through mid-December.

$899—BARCELONA: 5 NIGHTS WITH FLIGHTS
Explore Barcelona’s world-class museums and architectural masterpieces in the quieter winter months to pack more into your trip. You won’t waste hours in lines and can access top restaurants that are fully booked in summer. We save $300 on travel this January and February, when temperatures are still spring-like. Roundtrip flights from Toronto, hotel and daily breakfast are included.

$999—ST. KITTS GETAWAY FOR 2, REG. $2083
Most visitors to St. Kitts book months in advance, but when we pointed out that travel enthusiasts are more spontaneous, this resort gave us a terrific rate for stays this November and December. Spend four nights in Frigate Bay and get an upgraded Oceanview room, too.

Are you a travel enthusiast? Join the club today: https://travelzoo.com

Who are we?
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travellers. Club Members receive Club Offers negotiated and rigorously vetted by our deal experts around the globe. Our relationships with thousands of top travel companies give us access to irresistible deals. Our club and its benefits are built around the lifestyle of a modern travel enthusiast.

Media Contact: 
Amanda Ieraci – Toronto
+1 437 866 8540
aieraci@travelzoo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/club-offers-for-travel-enthusiasts-in-canada-302918543.html

SOURCE Travelzoo

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Howard Hughes Holdings Set to Join S&P SmallCap 600

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Howard Hughes Holdings Inc. (NYSE: HHH) will replace Arcosa Inc. (NYSE: ACA) in the S&P SmallCap 600 effective prior to the opening of trading on Wednesday, October 28. S&P 500 constituent CRH plc (NYSE: CRH) has acquired Arcosa in a deal that closed today, October 23.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name  

Action

Company Name

Ticker

GICS Sector

October 28, 2026

S&P SmallCap 600

Addition

Howard Hughes Holdings

HHH

Real Estate

October 28, 2026

S&P SmallCap 600

Deletion

Arcosa

ACA

Industrials

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/howard-hughes-holdings-set-to-join-sp-smallcap-600-302918511.html

SOURCE S&P Dow Jones Indices

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Chelsea FC announces multi-year sleeve partnership with Sokin, the business payments and FX platform

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Chelsea FC name fast-growing fintech platform as Principal Partner

LONDON, Oct. 23, 2026 /PRNewswire/ — Chelsea Football Club has today announced a multi-year partnership with Sokin, the embedded finance and payments company used by businesses worldwide. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of Chelsea FC and Chelsea FC Women.

As a Principal Partner, Sokin will be represented on the sleeves of the Chelsea FC men’s, women’s and academy home, away, and third kits from the 2026/27 season.

The partnership brings together two ambitious London-headquartered organisations with worldwide reach – a club with millions of fans across the world and a fintech platform through which businesses move more than $11 billion a year. A club of Chelsea’s scale works in many currencies every day, with partners, competitions and supporters around the world, and needs a financial partner built to handle that.

Sokin gives finance teams business payments, multi-currency accounts, foreign exchange, checkout and treasury in one place, so they spend less time juggling banks and providers and keep more of what they move.

As Official Business Payments and FX Partner, Sokin will simplify how Chelsea FC sends, receives and manages money in the currencies the club operates in.

The Sokin logo will feature on the sleeve of the Chelsea shirt for the first time [when the men’s team host Tottenham Hotspur at Stamford Bridge on Saturday 24th October.]

Jason Gannon, President at Chelsea FC said:

“At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset. Sokin’s expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the Club. We are pleased to welcome Sokin to the Chelsea family and look forward to working together in the years ahead.”

Vroon Modgill, CEO and founder at Sokin said:

“Chelsea plays on the biggest stage in world football, and its business runs in dozens of currencies. Sokin was built for that with regulated, multi-currency payments and foreign exchange for organisations that operate internationally. We’re proud to be the platform behind the business payments and FX of one of the most iconic teams in football. Sokin’s platform serves businesses in more than 170 countries. We’re thrilled to be partners for the season ahead. An organisation as sophisticated as Chelsea doesn’t leave its finances to chance.”

About Sokin

Sokin is the financial layer global business runs on. Businesses can transact, convert and hold money in 70+ currencies across 170+ countries. Some businesses use Sokin to manage global finance in-house. Others build it into their products to power financial experiences for their customers. Businesses move more than $9 billion a year on licenses Sokin holds in 36+ countries and infrastructure Sokin owns. Founded in 2019, Sokin has raised over $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

About Chelsea Football Club

Chelsea Football Club is one of the biggest, most successful football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025. Our women’s team, Chelsea Women, are also multiple trophy winners.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.

The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup four times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.

The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

Media Contacts:

Taina Biggs
taina.biggs@sokin.com 

Nerissa Chesterfield
nerissa.chesterfield@chelseafc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chelsea-fc-announces-multi-year-sleeve-partnership-with-sokin-the-business-payments-and-fx-platform-302918466.html

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