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This Mother’s Day, SBI Life honours the quiet strength of a mother’s instinct through its ‘Bin Samjhaaye, Sirf Maa Samajhti Hai’ campaign

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–  SBIL’s Mother’s Day film captures mother’s emotional intelligence, her quiet reassurance, and her instinctive ability to help her loved ones move ahead in life with confidence

MUMBAI, India, May 11, 2026 /PRNewswire/ — Some insights don’t need to be spoken, especially when it comes to a mother. The worry hidden in silence, the hesitation behind a smile, the fragile beginnings of a dream, she senses them all, often even before they fully surface. SBI Life Insurance brings this powerful truth to life through its Mother’s Day film, ‘Bin Samjhaaye, Sirf Maa Samajhti Hai’; a tribute to the quiet emotional strength that makes a mother the first source of comfort, confidence, and belief in every family.

 

The film shines a light on a mother’s innate emotional intelligence, positioning her as the original anchor of trust, reassurance, and confidence within the family. Through subtle, insight-led storytelling, the film reinforces the brand’s belief in enabling individuals to move forward with assurance, backed by the quiet but formidable strength that is always there, like motherhood.

The film unfolds through a moving exchange between two mothers. A young mother, stepping back into work after her maternity break, finds herself grappling with emotions she can’t quite articulate. Balancing her aspirations with an unspoken hesitation, she struggles to give voice to what she feels. Yet, her mother understands, without a word and gently reassures her that choosing her own path doesn’t lessen her love or commitment to her family; instead, it empowers her to pursue her ambitions while continuing to nurture those she cares for.

Click here to watch the Mother’s Day film: https://www.youtube.com/watch?v=QLOavtO1ljk  

The film reflects on an enduring truth; mothers have always been more than caregivers. They are intuitive decision-makers, balancing iraade with vaade. Their emotional intelligence has long shaped not only their own journeys, but also the future of their families.

Speaking on the campaign, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said, “A mother’s instinct is often spoken about, but rarely understood in its true depth. It goes beyond care, it is an intuitive understanding of emotions often unspoken, and the ability to sense doubts, hopes, and decisions even before they are expressed. This quiet intelligence often becomes the invisible force guiding some of her most important choices, especially those that shape her family’s future. At SBI Life, we see this instinct as a profound human truth, that guides mothers to stand by their loved ones, even as they pursue their aspirations with confidence, assured that what matters most to them is protected. Through our Mother’s Day film- ‘Bin Samjhaaye, Sirf Maa Samajhti Hai’, we honour mother’s silent strength and reaffirm our commitment to being a trusted partner in every family’s journey forward.”

Rooted in its philosophy of ‘Apne Liye. Apno Ke Liye.’, SBI Life continues to champion the idea that true liberation comes from being able to pursue one’s dreams while staying prepared for what matters most.

Over the years, SBI Life has built a strong association with Mother’s Day, reflecting the evolving identity of mothers through relatable, insight-led storytelling. This year’s campaign continues that journey, placing the spotlight on the intuitive understanding that defines motherhood.

Because sometimes, the strongest support doesn’t come from what is said—but from what is simply understood.

About SBI Life Insurance

SBI Life Insurance (‘SBI Life’ / ‘The Company’), one of the most trusted life insurance companies in India, was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001.

Serving millions of families across India, SBI Life’s diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions.

Driven by ‘Customer-First’ approach, SBI Life places great emphasis on maintaining world class operating efficiency and providing hassle-free claim settlement experience to its customers by following high ethical standards of service. Additionally, SBI Life is committed to enhance digital experiences for its customers, distributors and employees alike.

SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 1,230 offices, 29,344 employees, a large and productive network of about 2,82,001 agents, 84 corporate agents and 9 bancassurance partners with more than 40,000 partner branches, 160 brokers and other insurance marketing firms.

In addition to doing what’s right for the customers, the company is also committed to provide a healthy and flexible work environment for its employees to excel personally and professionally.

SBI Life strongly encourages a culture of giving back to the society and has made substantial contribution in the areas of child education, healthcare, disaster relief and environmental upgrade. In 2025-26, the Company touched over 20,500 direct beneficiaries through various CSR interventions.

Listed on the Bombay Stock Exchange (‘BSE’) and the National Stock Exchange (‘NSE’), the company has an authorized capital of ₹ 20.0 billion and a paid up capital of ₹ 10.0 billion. The AuM is ₹ 4,871.6 billion.

For more information, please visit our website- www.sbilife.co.in and connect with us on Facebook, Twitter, YouTube, Instagram, and Linkedin.

(Numbers & data mentioned above are for the year ended March 31, 2026)

Video: https://www.youtube.com/watch?v=QLOavtO1ljk
Photo: https://mma.prnewswire.com/media/2976605/Ravindra_Sharma.jpg

 

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The Cotocon Group Is Helping NYC Building Owners Navigate What Comes After Local Law 97 Filing Season

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Ten days past the May 1 deadline, The Cotocon Group is working with building owners, property managers, and co-op and condo boards across New York City to assess what was filed, identify exposure, and build a compliance strategy that goes beyond the annual report.

NEW YORK, May 11, 2026 /PRNewswire/ — The Cotocon Group, New York City’s leading building compliance and sustainability consulting firm, is actively helping property owners across the five boroughs address what happens after Local Law 97 filing season ends. With the May 1 reporting deadline now ten days behind the industry, The Cotocon Group has seen firsthand that the work of compliance is far from over — for many buildings, it is just beginning.

What The Cotocon Group Is Seeing on the Ground

In the days following the May 1 deadline, The Cotocon Group has been conducting post-filing reviews for clients across New York City and identifying a consistent pattern: buildings that filed on time are discovering that what was submitted does not always reflect the full picture. Inaccurate energy data, mismatched benchmarking figures, incorrect emissions factors, and compliance pathways that do not align with a building’s actual emissions profile are among the issues The Cotocon Group’s team is actively working to resolve.

The NYC Department of Buildings has reported that approximately 93% of covered privately owned properties submitted compliance reports, while roughly 1,400 properties did not file and are now facing enforcement action. The DOB is also actively auditing submitted filings. For The Cotocon Group’s clients, that reality drives the firm’s focus: it is not enough to have filed. What was filed must be accurate, defensible, and aligned with each building’s compliance strategy going forward.

“We are in buildings right now reviewing what was submitted and finding issues that owners did not know existed. Wrong emissions factors, wrong benchmarking data and improper ownership that doesn’t match DOB records. Compliance pathways that are not up to date with the latest CBL.”
Jimmy Carchietta, Founder and CEO, The Cotocon Group

How The Cotocon Group Helps Buildings Stay Ahead

The Cotocon Group provides end-to-end compliance support for covered buildings under New York City’s suite of building energy laws. For Local Law 97 specifically, the firm’s work spans the full compliance cycle: from pre-filing data verification and emissions analysis, through BEAM, ESPM and DOB filing support, to post-filing review, audit preparation, and penalty exposure assessment.

At the center of The Cotocon Group’s compliance offering is The Carbon Shield, the firm’s proprietary technology platform. The Carbon Shield gives building owners, property managers, and boards continuous visibility into their emissions profile, compliance status, and penalty exposure — not just during filing season, but throughout the year. Rather than discovering a problem when the next deadline arrives, clients using The Carbon Shield can identify and address issues while there is still time to act.

The Cotocon Group’s Local Law 97 services include:

Post-filing review and data accuracy verificationCompliance pathway analysis and correctionPenalty exposure assessment and financial planning supportBEAM and DOB filing supportDOB audit preparation and documentation reviewYear-round emissions monitoring through The Carbon Shield

“The Carbon Shield was built because we saw that building owners needed more than a filing service. They needed a way to understand their compliance position at any point during the year, not just in May. Local Law 97 is a permanent part of owning a building in New York City. Our job is to make sure our clients are never surprised by it.”
— Jimmy Carchietta, Founder and CEO, The Cotocon Group

Who The Cotocon Group Works With

The Cotocon Group works with a broad range of clients across New York City’s real estate landscape, including individual building owners, large property management companies, co-op and condo boards, commercial landlords, and institutional asset managers. The firm’s team brings deep technical expertise in building systems, energy data, and New York City regulatory requirements — giving clients both the analytical foundation and the practical guidance needed to steer through an increasingly complex compliance environment.

Building owners and managers looking to assess their current Local Law 97 compliance position, review a recent filing, or begin planning for the next reporting cycle are encouraged to contact The Cotocon Group now. The period immediately following a filing deadline is one of the firm’s busiest and most productive — because it is when the most meaningful compliance work can be done.

“We tell every client the same thing: the best time to call us is before the deadline. The second-best time is right now. There is real work to do in this window, and the buildings that do it will be in a financially stronger position when the next reporting cycle begins.”
— Jimmy Carchietta, Founder and CEO, The Cotocon Group

About The Cotocon Group

The Cotocon Group is a New York-based building compliance, energy, and sustainability consulting firm helping property owners, managers, co-op and condo boards, and facility teams comply with New York City’s building energy laws. The company provides support for Local Law 84 benchmarking, Local Law 87 energy audits and retro-commissioning, Local Law 88 lighting and submetering requirements, Local Law 95 energy grade posting, and Local Law 97 emissions compliance.

Through its technical expertise, compliance strategy, and technology platform — The Carbon Shield — The Cotocon Group helps buildings understand their current compliance position, reduce exposure to penalties, and plan for long-term asset protection. To schedule a Local Law 97 status review, contact The Cotocon Group at (212) 889-6566 or visit www.thecotocongroup.com

Media Contact
The Cotocon Group
Email: media@thecotocongroup.com
Phone: (212) 889-6566
Website: www.thecotocongroup.com 

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SOURCE The Cotocon Group

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Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology

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The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, based on understanding consumer mindset, enables highly effective ad targeting and performance.

SANTA MONICA, Calif., May 11, 2026 /PRNewswire-PRWeb/ — GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, based on understanding consumer mindset, enables highly effective ad targeting and performance. GumGum already has a strong client base in France, along with an established network of publishers and agency partners.

Founded in 2008 in Santa Monica, GumGum is now considered one of the leading global SSPs. Following its international expansion, the company is strengthening its presence with a dedicated Paris office.

Originally focused on contextual digital advertising, GumGum has gained a competitive edge with the launch of its proprietary “Mindset Graph” technology in 2024. Continuously enhanced by AI, this solution identifies a user’s mindset in real time and determines the optimal moment to deliver an ad across multiple digital channels, including mobile, desktop, and CTV.

“Our mindset is constantly evolving,” said Jeremy Pacome, Commercial Director, Benelux & France at GumGum. “Throughout a single day, we move between different roles and levels of engagement. It’s this continuous shift that the Mindset Graph allows us to capture and understand.”

To achieve this, the platform analyzes millions of signals generated by users’ digital interactions, including, but not limited to, the content they consume, the attention paid to each message, the time of day, and the context of consumption. These signals can be enriched with advertisers’ first-party data, anonymized insights derived from campaigns across more than 10,000 brands, seasonal and cultural trends, and publisher data.

The Mindset Graph: the only solution that ingests, structures, and connects millions of signals in real time to drive impression-level activation

“Most adtech platforms analyze these signals separately,” added Jeremy Pacome. “With the Mindset Graph, we bring them together to reconstruct a complete view of a given moment. This allows us to determine the optimal timing for each ad impression and predict its impact for the advertiser.”

This model has already demonstrated strong performance, with GumGum serving over 3,000 brands, partnering with 40,000 publishers, and delivering more than 500 billion impressions per month.

Backed by leading investors such as Goldman Sachs Growth/Springcoast Capital Partners, Morgan Stanley Expansion Capital, and Upfront Ventures, GumGum has raised more than $130 million since its founding, including a $75 million investment from Goldman Sachs in 2021.

A strong existing footprint in France

GumGum already has a solid presence in France, having delivered campaigns for global brands such as Boucheron, IBM, Adidas, Dell, and Nike. The company also partners with the top 5 global agencies operating in France, and has built a strong network of premium publishers, including Le Monde, La Tribune, Radio France, Le Figaro, and Challenges.

To accelerate its growth, GumGum will focus on three key solutions, all powered by the Mindset Graph:

GumGum Outcomes, which measures the impact of ad exposure on business outcomesAttentive Lift, which measures the correlation between attention and brand performanceCTV, with standard 15- and 30-second video formats activated directly through the platform to simplify campaign delivery and optimization

“We’re entering France with strong ambitions,” stated Jeremy Pacome. “We’re actively expanding our Mindset Graph measurement and optimization capabilities so that every campaign we run doesn’t just perform better individually, but makes our entire system smarter over time. For French advertisers, that means smarter media planning, more effective decisioning, and performance that strengthens over time. We’re excited to get started.”

About GumGum

GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter.

Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

Founded in 2008 and headquartered in Santa Monica. GumGum operates in over 19 markets across North America, Europe, Japan, and Australia.

Media Contact
Kayla Smalls, GumGum, 1 9179994629, kayla.smalls@gumgum.com, GumGum

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SOURCE GumGum

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Docusign Announces Agentic Contract Workflows for In-House Legal Teams

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Docusign agents triage, review, and move agreements forward across its Intelligent Agreement Management platform, solving business problems in the way point products cannot

SAN FRANCISCO, May 11, 2026 /PRNewswire/ — Docusign (NASDAQ: DOCU) today announced a new set of AI-powered capabilities and strategic partnerships designed to help in-house legal teams drive progress for their companies while enjoying cutting edge AI-based legal tools. With the introduction of a contract assistant and agents, Docusign is expanding its Intelligent Agreement Management (IAM) platform — the only platform with total context of your agreement history and relationships — to serve as the system of action for legal professionals and the teams they support.

Every business runs on agreements, but in many organizations that work is still scattered across emails, PDFs, and disconnected tools. As a result, contract data is locked inside static documents, disconnected from where work happens. Legal teams are forced to manually search for insights inside contracts and painfully coordinate next steps across teams like sales, procurement, HR, and finance.

Docusign IAM brings the entire agreement lifecycle into one platform – from creation and approvals to negotiation, execution, and management – transforming agreements into strategic assets that drive business decisions. With agents grounded in real agreement context, teams can analyze, redline, and take action, whether through a chat experience or automation running in the background.

“Legal teams aren’t just reviewing contracts, they’re helping businesses move forward,” said Allan Thygesen, CEO of Docusign. “What Docusign brings to legal AI is dynamic context across agreements, combined with intelligent workflows, that know how to act on that context. That’s what allows teams to work faster, reduce risk, and focus on more strategic work.”

Docusign Iris assistant and agents for end-to-end agreement workflows
With a new assistant and agents powered by Iris, Docusign’s agreement-tuned AI engine, businesses can now move from insight to execution. The agents can triage, review, and move agreements to closing – using the full context of past negotiations, accepted terms, and company policies to recommend and take the next steps across the workflow. Legal teams will be able to:

Analyze, redline, and collaborate on agreements through an intelligent, context-aware conversational AI experience that grounds answers with citations.Use agents to automate agreement processes by invoking them from chat or deploying them to run autonomously in the background 24/7.Leverage an agentic engine grounded in real agreement context including past negotiations, positions, and company policies.Build and test agents for agreement automation and standardization in a new custom workspace – Agent Studio.Automate end-to-end agreement workflows while maintaining human oversight and control where it’s needed.

Agreements are no longer static records. They actively move work forward across the business. A recent report from Deloitte* found that organizations using agentic workflows with an end-to-end agreement platform are seeing nearly 30% higher ROI than those that do not.

A connected legal AI ecosystem
Docusign is also partnering with legal AI platforms with deep domain expertise, including Harvey, Legora, and CoCounsel Legal by Thomson Reuters. Legal teams rely on specialized tools, but increasingly need those tools to more seamlessly connect with contracting workflows across sales, procurement, HR, and finance. Docusign IAM’s open platform makes this possible, bringing legal work into one connected agreement system – by integrating legal research, document analysis, and contract review into agreement workflows and business processes.

As an open platform, Docusign extends its capabilities across the enterprise through MCP – allowing leading frontier LLMs such as Anthropic Claude and OpenAI ChatGPT, and leading business applications like Microsoft Copilot, Salesforce, and Slack – to securely connect to Docusign services and manage contracts within the tools teams already use.

Modern agreement management for how legal teams work
Legal teams today expect to ask questions, get clear answers, and take action in one place, but most AI tools still sit outside the systems where agreements are created and managed. Docusign IAM closes the gap by embedding AI and agents directly into agreement workflows in a single, end-to-end platform. This makes it possible for legal teams to review, negotiate, and move agreements forward in minutes, not hours, while automatically keeping their business partners updated on progress. As Docusign evolves from e-signature to a system of record, and now to a system of action, IAM gives organizations the speed, consistency, and control to execute agreements across the entire business.

Docusign’s new Iris assistant and agents are coming soon. Join us at Momentum in New York on May 20–21 to see what’s next for agreement management, and follow Docusign on LinkedIn and Instagram for updates.

*Source: Deloitte report, “Capitalizing on AI,” 2026

About Docusign
Docusign brings agreements to life. Over 1.8 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and CLM. Learn more at www.docusign.com.

Media Contact:
Docusign Corporate Communications
media@docusign.com 

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SOURCE Docusign, Inc.

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