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B2B Marketing Summit in Singapore Convenes Industry Leaders to Discuss the AI Era

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SINGAPORE, May 12, 2026 /PRNewswire/ — Marketing leaders from across APAC recently convened at the Marina Bay Sands for The B2B Marketing Summit. The event provided a platform for senior executives to discuss the evolving challenges of B2B marketing, while also marking the 10th anniversary of the summit’s organiser, The Ortus Club.

Over the past decade, the agency has grown from hosting localised roundtables to organising executive knowledge-sharing events for major technology and SaaS organisations, including Canva, OpenAI, Twilio, Freshworks, Stripe, PayPal, and NVIDIA.

How are B2B marketing leaders navigating the AI era?

Jess Circi, Co-Founder and Managing Partner, opened the summit by acknowledging the extraordinary talent gathered at the Marina Bay Sands. Emphasising that this is the most exciting and high-stakes time to be in the field, she framed the core challenges of AI-driven visibility, the crave for human-centric branding, and complex customer journeys. As Circi Maruyama noted: “This room right now welcomes marketing leaders from some of the most ambitious B2B organisations in the region, if not the world. People who are actively figuring out how to navigate this slightly insane time we’re facing in B2B marketing.”

Reflecting on the changing dynamics of the profession, she added:

“Marketing is no longer just ‘support’ for sales. More and more CMOs are turning into Chief Revenue Officers and finally grabbing those seats on the board.”

With nearly 2,000 years of collective marketing experience in the room, the day was set to tackle how leaders are turning these high-stakes challenges into strategic advantages.

How can B2B brands stay relevant amidst zero-click searches?

The core theme of the day centred on maintaining human connection in a digital-first, AI-driven landscape. Navigating this new reality, Constance Tan, speaking on behalf of Ahrefs, shared data regarding zero-click searches and the rise of AI overviews. Tan noted that “AI overviews reduce click-through rates by about 30 percent, and only 38 percent of top ten results appear in AI answers. The rules are not exactly the same. Brand and video mentions are becoming more and more important as sources for the AI machine.”

Nicholas Kontopoulos, representing Twilio, expanded on this theme by highlighting the shift in how buyers educate themselves: “We are starting to see this play out in terms of how our end customers are procuring content. They are now going dark because they are going in by the LLM. It is no longer just about individual buyers, but the buying units involved in making a decision.”

Furthermore, Karen Ko from SailPoint emphasised the critical need for human oversight and data quality in AI integration, stating that “the human factor plays a very critical role in this journey to ensure quality. The output of AI is only as good as the data you feed it—garbage in, garbage out. We must maintain human review and shared governance.”

What makes intimate B2B networking effective in a digital-first world?

The event incorporated several interactive networking initiatives designed to foster genuine connections. Attendees connected using icebreaker cards scattered throughout the room, complemented by a bespoke Twilio cupcake cart that kept the energy dynamic throughout the day. Behind closed doors, VIP attendees and sponsors convened for an unrecorded, private 3-course lunch, an exclusive format that allowed executives to discuss panel topics in greater detail without the pressure of a recording. To top off the experience, a highly coveted raffle prize was provided by The Stag Steakhouse, a recognised venue for B2B events and executive roundtables in Singapore.

Why are event content creators essential to modern B2B campaigns?

The summit also served as a live showcase for The Ortus Club’s expansion into event content creation and podcast curation. On-site, the organisation brought its CMO Chats podcast to life with an active podcast corner. Anya Africa, Head of Operations, interviewed key marketing leaders, while Managing Partner Jamie Aclan conducted floor interviews. This addition to the event portfolio reflects a broader industry demand to capture insights, engage target audiences, and pair events with tailored B2B campaign content.

For those who were unable to attend, curated summaries and discussion breakdowns from the summit can be found at https://b2b-singapore.ortusclub.com/.

Interested in sponsoring an event worth attending? Book a meeting here.

About The Ortus Club

The Ortus Club is a global B2B marketing agency specialising in executive events, roundtables, and summits. Founded on the belief that meaningful connections are built through face-to-face interaction, the agency facilitates executive knowledge-sharing and lead generation for global brands.

Media Contact

The Ortus Club Email: content@ortusclub.com 
Website: https://www.ortusclub.com/

 

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SOURCE The Ortus Club

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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