Technology

Outbound Travel from Guide-Driven to Interest-Oriented, Xiaohongshu Signs MOU with Singapore Tourism Board, Kicking Off a Brand-New Chapter of Cooperation

Published

3 months ago

May 15, 2026

SINGAPORE, May 15, 2026 /PRNewswire/ — Over the past year, outbound travel has evolved from “relying on travel guides” to “following interest inspiration”. Travelers currently pursue spiritual resonance, yearn for the unfamiliar, and seek fresh urban vibes in their travel mindset. Singapore is one of the outbound destinations that can live up to these expectations.

Meanwhile, Xiaohongshu boasts 520,000 travel creators with over 1,000 followers, where users define new ways to travel and the industry captures new business opportunities.

Driven by both people’s longing for this distant place and the strong appeal of exotic styles, Xiaohongshu Business recently established a strategic cooperation with Singapore Tourism Board to jointly seize the market opportunities brought by this transformation.

Xiaohongshu has observed that Singapore gathers multiple unique attractions: as one of the destinations in APAC region with regular world-class sports events and flagship live performances, it offers sustained re-visit appeal; its unique urban rhythm meets users’ psychological expectations; the local service aesthetics guarantee travelers’ demand for in-depth experiences that “return the body to themselves”. These factors highlight the potential of the new high-end wellness trend and form a complete high-average-order consumption link. Additionally, the interweaving of diverse ethnic colors and tropical customs meets users’ travel expectations. These multiple trends make Singapore an ideal destination for “unboxing the world’s blind box”. (Data source: Xiaohongshu, January – December 2025)

Different cities appeal to tourist groups of different preferences. In this strategic cooperation, based on Singapore’s regional characteristics and the platform’s 1,400+ behavioral tags, Xiaohongshu used its customized Insight Framework to analyze the core outbound travel groups into four categories: travel bloggers who reward their elders, the new generation of parents pursuing quality and relaxation, emotionally oriented urban youth, and middle-class young people who express their identity through choices. Data shows a serious imbalance between search demand and relevant content volume across all groups — young users heavily rely on real-time search, yet the supply of relevant content lacks accuracy. The monthly active users of young parents traveling with kids have exceeded 20 million, while authentic sharing from a mother’s perspective remains scarce. This fully demonstrates that user demand and imagination have outpaced content supply — bringing a shared strategic opportunity for Xiaohongshu and Singapore.

“Three-Step Strategy” — Establishing the New Link of Singapore Outbound Travel in 2026

LAI Sisi, Strategy Head of Xiaohongshu Commercial Cross-border, proposed a “three -step” marketing solution.

First: Seize the first-mover advantage. Build a segmented content matrix based on user groups to establish a favorable impression before users make decisions. Secondly: Shape brand perception. Create exclusive Singapore IPs tied to destination cognition and continuously guide the travel expectations and consumption decisions of target groups. Last: Foster win-win growth. Driven by tangible business contributions, “seeding” is continuously converted into actual consumption, steering it into an effect-driven era that is fully measurable and optimizable. Every conversion serves as a starting point for subsequent growth. Through accumulated conversions and repeat purchases, accumulated content evolves into long-term brand assets, further making Singapore the preferred destination for more travelers. By implementing this three-step closed-loop model, the partnership goes beyond mere traffic cooperation, penetrating every link from user decision-making to consumption conversion. This marks not only an upgrade in outbound travel marketing, but also a replicable path from destination “seeding” to sustained business growth.

Through this strategic cooperation, the two parties will jointly build a closed-loop business ecosystem covering outbound travel content and commercial conversion, set a new industry benchmark from insight to growth, and jointly turn a new page for the development of outbound travel.

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SOURCE Xiaohongshu

Technology

LeanDNA Launches Demand Scenario Modeling in APEX, Replacing Spreadsheet Guesswork With Real-Time Production Feasibility

Published

12 minutes ago

August 25, 2026

New capability lets production planners test demand changes against live supply and BOM data in minutes, without exporting ERP data or risking live system records.

AUSTIN, Texas, Aug. 25, 2026 /PRNewswire/ — LeanDNA, a leading intelligent supply chain execution platform, today announced the general availability of Demand Scenario Modeling (DSM), a new capability within its APEX platform that lets production planners, buyers, and supply chain managers instantly test demand changes against real supply and Bill of Materials (BOM) data, without spreadsheets or system risk.

When forecasts shift, most production planners still turn to spreadsheets to find out whether production can support it: exporting ERP data, flattening multi-level BOMs, and reconciling supply just to answer one question — can we build this? The process is slow, error-prone, and disconnected from real-time system data, and it often produces false shortages that obscure the actual constraints.

Demand Scenario Modeling replaces that manual exercise with what-if analysis built directly into APEX. Production planners can model a demand change and immediately see which components truly constrain production, how many units can realistically be built, and where shortage risk increases, turning a process that has historically taken hours into a workflow measured in minutes.

Because DSM runs in a sandbox environment connected to live ERP and BOM data, planners can test and compare multiple scenarios, adjust quantities and dates, and recalculate instantly, without posting temporary plans or manipulating live records to get an answer. That combination of speed and system safety is central to how LeanDNA has built the capability.

“Production planners shouldn’t have to choose between speed and safety when they’re testing a demand change,” said Andy Ellenthal, CEO of LeanDNA. “Demand Scenario Modeling gives them both: an answer in minutes, grounded in the same supply and BOM data running their factory, without ever touching a live ERP record. It replaces guesswork with a repeatable way to say yes, no, or not yet with confidence.”

Demand Scenario Modeling is available now to APEX customers and is purpose-built for the tactical-to-mid-horizon planning window — roughly one to twelve months out — where production teams most often need to turn a demand question into a production commitment.

About LeanDNA

LeanDNA powers the world’s discrete manufacturing with a single source of truth for factory-first supply planning, materials management, and inventory optimization. APEX, the AI-powered expert execution platform from LeanDNA, transforms data into optimized decisions and action. LeanDNA empowers manufacturers in aerospace, HVAC,industrials, automotive, and medical to improve on-time delivery and working capital levels. Leading manufacturers including Caterpillar, Daikin Applied, Safran, and Siemens use APEX for supply chain orchestration to gain visibility into current and incoming materials, take action based on inventory criticality, collaborate in real time with suppliers, and track progress toward inventory optimization goals. Learn more at LeanDNA.com.

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SOURCE LeanDNA Inc

Technology

OppFi to Participate in September 2026 Conferences

Published

12 minutes ago

August 25, 2026

CHICAGO, Aug. 25, 2026 /PRNewswire/ — OppFi Inc. (NYSE: OPFI) (“OppFi” or the “Company”), a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans, today announced that management will participate in the following conferences in September 2026:

Oppenheimer Fintech Leaders Conference
Location: New York
Date: September 15, 2026

U.S. Bancorp | BTIG Consumer Finance Conference 2026
Location: Boston
Date: September 17, 2026

To schedule a meeting with OppFi, please reach out to your Oppenheimer or BTIG representatives.

About OppFi
OppFi (NYSE: OPFI) is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. OppLoans by OppFi maintains a 4.4/5.0 star rating on Trustpilot with more than 5,400 reviews, making the Company one of the top consumer-rated financial platforms online. OppFi also holds a 35% equity interest in Bitty Holdings, LLC (“Bitty”), a credit access company that offers revenue-based financing and other working capital solutions to small businesses. For more information, please visit oppfi.com.

Investors:

investors@oppfi.com

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SOURCE OppFi

Technology

Zillow Group to present at Goldman Sachs Communacopia + Technology Conference

Published

12 minutes ago

August 25, 2026

SEATTLE, Aug. 25, 2026 /PRNewswire/ — Zillow Group, Inc. (Nasdaq: Z and ZG), which is transforming the way people buy, sell, rent and finance homes, today announced Zillow Group will present at this year’s Goldman Sachs Communacopia + Technology Conference in San Francisco.

Chief Operating Officer & Chief Financial Officer Jeremy Hofmann will participate in a fireside chat on Thursday, Sept. 10, at 10:50 a.m. PT / 1:50 p.m. ET.

Register and access the live webcast here. Live and recorded versions of the webcast will also be available under the Events & Presentations section on Zillow Group’s Investor Relations website.

About Zillow Group:

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.

Zillow’s ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

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SOURCE Zillow Group, Inc.