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Xiaohongshu Business x Singapore Outbound Tourism Forum Redefines the Evolution of Outbound Travel: Interest Shapes Travel Itineraries

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SINGAPORE, May 15, 2026 /PRNewswire/ — Recently, 2026 Xiaohongshu Business x Singapore Outbound Tourism Forum was convened in Singapore. Hosted by Xiaohongshu Business, the event gathered representatives from Singapore Tourism Board, global cultural and tourism industry practitioners and experts. Participants engaged in in-depth discussions on emerging travel trends driven by personal interest and exploring new growth pathways for the outbound tourism markets.

A New Shift in Travel Mindset: Interest Shapes Itineraries in Outbound Travel

The logic of travel is undergoing a profound transformation: modern travelers no longer set off for a destination, but to pursue their interests. According to Xiaohongshu’s data from January to December 2025, the platform’s monthly active outbound travel users reached 130 million, with over 90% conducting active travel-related searches.

Tim ZHANG, General Manager of Xiaohongshu Commercial Cross-border & Internet Industry Group, pointed out that the rising “blind box-style travel” trend is driven by three core motivations: spiritual resonance, curiosity for novelty, and the pursuit of local lifestyle aesthetics. These key drivers offer clear guidance for Singapore to precisely capture the travel demands of Chinese consumers and unlock market potential.

Trends Rooted in Daily Life: Rebuilding Human-Centered Outbound Travel

KWONG Dodo, Regional Head of Xiaohongshu Commercial Cross-border Asia & Middle East, shared key evolutions for Singapore’s outbound travel. As one of the destinations in APAC region with regular top-tier sports events and flagship live performances, Singapore boasts strong re-visit appeal. Its laid-back urban lifestyle and premium service experience cater to travelers’ demand for in-depth immersion, meanwhile unlocking huge potential in high-end wellness tourism. Furthermore, Singapore’s distinctive lifestyle aesthetics have become a critical new factor influencing travelers’ pre-trip decisions, cementing its position as a core hub for global exploratory travel.

Based on Xiaohongshu’s customized Insight Framework, KWONG Dodo analyzed four fast-growing consumer groups in the outbound tourism sector. Urban young generations traveling with parents have showcased remarkable growth; users aged 19 to 25 heavily rely on real-time travel search, while tailored content remains insufficient. Additionally, middle-class groups featuring taste-driven nighttime consumption are expanding rapidly, yet current tourism content fails to meet their personalized needs. The new generation of parents, who respect children’s growth patterns, registers over 20 million monthly active users, with authentic travel sharing from maternal perspectives still in short supply. (Data Source: Xiaohongshu Insight Search Index × Category Heat Base Table | Analysis Period: Full Year 2025)

The four demographic observations lead to one consistent conclusion: existing tourism content can no longer keep pace with evolving consumer demands. Closing the supply-demand gap and enriching high-quality travel offerings will be the core priority for Singapore’s cultural and tourism industry going forward.

Three-Step Marketing Strategy: Seizing Opportunities to Achieve Win-Win Cooperation

Leveraging in-depth crowd insights, LAI Sisi, Strategy Head of Xiaohongshu Commercial Cross-border, unveiled a three-step marketing strategy for Singapore’s outbound travel in 2026: First, seizing first-mover advantage by building a segmented content matrix through refined crowd-targeted distribution. Secondly, shaping brand perception by creating exclusive Singapore IPs to effectively lead the target audience’s travel expectations and consumption behaviors. Lastly, fostering win-win growth, converting “seeding” into tangible commercial returns and building a sustainable growth cycle for the tourism industry.

The successful convening of this summit marks as a milestone in the partnership between Xiaohongshu Business and Singapore Tourism Board, while charting a clear path for content ecosystem and commercial conversion in the outbound travel industry. Moving forward, the improvement of “seeding” strategies requires joint efforts from all industry players. This in-depth collaboration will serve as a brand-new starting point for co-creation across the cultural and tourism sector.

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SOURCE Xiaohongshu

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LeanDNA Launches Demand Scenario Modeling in APEX, Replacing Spreadsheet Guesswork With Real-Time Production Feasibility

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New capability lets production planners test demand changes against live supply and BOM data in minutes, without exporting ERP data or risking live system records.

AUSTIN, Texas, Aug. 25, 2026 /PRNewswire/ — LeanDNA, a leading intelligent supply chain execution platform, today announced the general availability of Demand Scenario Modeling (DSM), a new capability within its APEX platform that lets production planners, buyers, and supply chain managers instantly test demand changes against real supply and Bill of Materials (BOM) data, without spreadsheets or system risk.

When forecasts shift, most production planners still turn to spreadsheets to find out whether production can support it: exporting ERP data, flattening multi-level BOMs, and reconciling supply just to answer one question — can we build this? The process is slow, error-prone, and disconnected from real-time system data, and it often produces false shortages that obscure the actual constraints.

Demand Scenario Modeling replaces that manual exercise with what-if analysis built directly into APEX. Production planners can model a demand change and immediately see which components truly constrain production, how many units can realistically be built, and where shortage risk increases, turning a process that has historically taken hours into a workflow measured in minutes.

Because DSM runs in a sandbox environment connected to live ERP and BOM data, planners can test and compare multiple scenarios, adjust quantities and dates, and recalculate instantly, without posting temporary plans or manipulating live records to get an answer. That combination of speed and system safety is central to how LeanDNA has built the capability.

“Production planners shouldn’t have to choose between speed and safety when they’re testing a demand change,” said Andy Ellenthal, CEO of LeanDNA. “Demand Scenario Modeling gives them both: an answer in minutes, grounded in the same supply and BOM data running their factory, without ever touching a live ERP record. It replaces guesswork with a repeatable way to say yes, no, or not yet with confidence.”

Demand Scenario Modeling is available now to APEX customers and is purpose-built for the tactical-to-mid-horizon planning window — roughly one to twelve months out — where production teams most often need to turn a demand question into a production commitment.

About LeanDNA

LeanDNA powers the world’s discrete manufacturing with a single source of truth for factory-first supply planning, materials management, and inventory optimization. APEX, the AI-powered expert execution platform from LeanDNA, transforms data into optimized decisions and action. LeanDNA empowers manufacturers in aerospace, HVAC,industrials, automotive, and medical to improve on-time delivery and working capital levels. Leading manufacturers including Caterpillar, Daikin Applied, Safran, and Siemens use APEX for supply chain orchestration to gain visibility into current and incoming materials, take action based on inventory criticality, collaborate in real time with suppliers, and track progress toward inventory optimization goals. Learn more at LeanDNA.com.

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SOURCE LeanDNA Inc

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OppFi to Participate in September 2026 Conferences

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CHICAGO, Aug. 25, 2026 /PRNewswire/ — OppFi Inc. (NYSE: OPFI) (“OppFi” or the “Company”), a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans, today announced that management will participate in the following conferences in September 2026:

Oppenheimer Fintech Leaders Conference
Location: New York
Date: September 15, 2026

U.S. Bancorp | BTIG Consumer Finance Conference 2026
Location: Boston
Date: September 17, 2026

To schedule a meeting with OppFi, please reach out to your Oppenheimer or BTIG representatives.

About OppFi
OppFi (NYSE: OPFI) is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. OppLoans by OppFi maintains a 4.4/5.0 star rating on Trustpilot with more than 5,400 reviews, making the Company one of the top consumer-rated financial platforms online. OppFi also holds a 35% equity interest in Bitty Holdings, LLC (“Bitty”), a credit access company that offers revenue-based financing and other working capital solutions to small businesses. For more information, please visit oppfi.com.

Investors:

investors@oppfi.com

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SOURCE OppFi

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Zillow Group to present at Goldman Sachs Communacopia + Technology Conference

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SEATTLE, Aug. 25, 2026 /PRNewswire/ — Zillow Group, Inc. (Nasdaq: Z and ZG), which is transforming the way people buy, sell, rent and finance homes, today announced Zillow Group will present at this year’s Goldman Sachs Communacopia + Technology Conference in San Francisco. 

Chief Operating Officer & Chief Financial Officer Jeremy Hofmann will participate in a fireside chat on Thursday, Sept. 10, at 10:50 a.m. PT / 1:50 p.m. ET. 

Register and access the live webcast here. Live and recorded versions of the webcast will also be available under the Events & Presentations section on Zillow Group’s Investor Relations website.

About Zillow Group:

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. 

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more. 

Zillow’s ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

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SOURCE Zillow Group, Inc.

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