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Optimizely and Deloitte Digital collaborate to help accelerate AI-powered marketing transformation

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Leading digital experience platform provider and global professional services organization set to transform how marketers deliver next-gen digital experiences through AI training and implementation

LONDON, May 26, 2026 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, has today announced a strategic technology collaboration with Deloitte Digital to help enable brands to redesign how they deliver digital experiences, combining AI-driven personalization, content and experimentation with new marketing operating models to drive performance at scale.

This collaboration brings together Optimizely’s market-leading experimentation, personalization, and AI orchestration capabilities with Deloitte Digital’s global experience in transformation, creativity, and human-centred design to evolve how brands engage customers, aligning technology, people, and process to help move organizations from strategy to measurable outcomes.

Many organizations are investing in AI and personalization, but few are translating that investment into measurable marketing performance or customer impact. And, simply switching to a new platform is rarely enough. Success depends on having a clear path forward with the right sequencing, readiness for advanced capabilities, and a shared understanding of success metrics. This is the gap this collaboration is expected to help address.

This collaboration provides access to a structured AI transformation journey from strategy to execution—including experience design, content supply chain transformation, and marketing operating model redesign—rather than isolated technology deployment. With Deloitte Digital’s skills, clients may benefit from Optimizely’s platform through phased implementation and purposeful change, even across complex technology landscapes.

Speaking on the collaboration, Jessica Dannemann, Chief Partner Officer at Optimizely, said, “The gap between AI ambition and impact has never been more visible. By working with Deloitte Digital, we’re giving organizations something they’ve been missing: a path that connects the right AI technology to the right strategy, backed by the expertise and organizational change tools to make it stick. Optimizely One is built to power the marketer’s AI journey and Deloitte Digital knows how to lead organizations through it. Together, we’ve developed an ‘AI Blueprint for Marketing Leaders’ to help digital experience makers scale their use of AI so they can innovate faster and deliver measurable business growth.”

Perrine Masset, Global Marketing Domain leader, Deloitte Digital, said, “Marketing leaders don’t need more AI tools, they need a clear path to value. By combining Optimizely’s platform with our experience in marketing transformation, we’re helping organizations redesign how they plan, create, and deliver digital experiences. The focus is not just adoption but embedding AI into everyday marketing workflows to drive measurable growth.”

To learn more about the collaboration, visit: https://www.optimizely.com/insights/deloitte/

About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, powered by Optimizely Opal, the world’s first AI orchestration platform for marketing and digital teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, personalization, and analytics—powering the entire marketing lifecycle through a single agentic workflow designed to support and scale work across marketers’ most critical tasks. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, New Era and Mazda deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.

About Deloitte Digital
Deloitte Digital is a global creative consultancy that combines strategy, technology and design to help organizations transform how they engage customers and deliver growth. Part of Deloitte, Deloitte Digital works across marketing, commerce and service to redesign experiences, modernise operations and unlock the value of data and AI. With a focus on human-centred design and measurable outcomes, Deloitte Digital helps clients move from ambition to impact at scale.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

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SOURCE Optimizely

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Sorenson Communications Appoints Kevin Keleghan as Chief Executive Officer

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SALT LAKE CITY, May 26, 2026 /PRNewswire/ — Sorenson Communications today announced the appointment of Kevin Keleghan as Chief Executive Officer, effective May 26, 2026. Keleghan will succeed Paget Alves, who will remain Chairman of the Board and transition his CEO responsibilities to Keleghan over the coming weeks.

The Board determined the time was right to appoint a new leader to further develop and execute the company’s strategy in the years ahead. They identified Keleghan as a successor who is deeply aligned with the company’s mission, values, and dedication to delivering exceptional experiences.

Keleghan brings considerable experience leading global public and private organizations, with deep expertise in tech-enabled services. Most recently, he served as CEO of New Era Technology, an AI, application, and infrastructure technology partner, and previously as CEO of OSG, a global leader in customer engagement and payment solutions.

“We are grateful to Paget for his partnership and the progress achieved at Sorenson under his leadership,” said Yue Bonnet, Senior Managing Director and Head of Investments of Ariel Alternatives, which holds a majority stake in Sorenson. “Kevin brings valuable experience to scale complex organizations as the company enters its next chapter of growth.”

Widely recognized for guiding both startups and multi-billion-dollar enterprises through digital transformation and operational excellence, Keleghan has helped organizations strengthen market positions and enhance customer experiences.

Press Contact:
Ann Norman
Anorman1@sorenson.com

About Ariel Alternatives
Ariel Alternatives, LLC, is a private asset management firm affiliated with Ariel Investments, LLC. The firm’s inaugural fund closed with $1.45 billion in committed capital from limited partners and co-investors and seeks to scale sustainable, market-leading businesses in high-growth sectors serving Fortune 500 enterprises. Ariel Alternatives pursues a “demand-driven” investment strategy, targeting businesses that are “employers of choice” with market-leading positions that can deliver meaningful innovation and value to customers.

About Sorenson Communications
As the leading language services provider, Sorenson combines innovative, patented technology with world-class sign language interpreters to deliver clear, seamless communication for Deaf, DeafBlind and Hard of hearing communities. The company offers a portfolio of solutions that includes Video Relay Service (VRS), VRS for Zoom and the Lumina Video Phone. For people who are Hard of hearing, CaptionCall provides the clarity and confidence to stay connected. Sorenson’s business solutions include Video Remote Interpreting (VRI), On-Demand VRI and on-site interpreting. Sorenson Forum helps enterprises make communication more accessible for employees and customers. Sorenson’s AI Sign Language Translation capabilities enable real-time communication between users of sign languages and users of spoken languages in everyday interactions where an interpreter may not be available, making sign language access available in more places and moments. Each year, Sorenson enables hundreds of millions of conversations for our customers’ unique communication needs. Sorenson is a portfolio company of Ariel Alternatives and is committed to operating responsibly by actively managing and reducing its environmental impact. To learn more, visit www.sorenson.com  or es.sorenson.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sorenson-communications-appoints-kevin-keleghan-as-chief-executive-officer-302780597.html

SOURCE Sorenson Communications, LLC

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Choozle Introduces Next Phase of Amazon DSP Innovation

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DENVER, May 26, 2026 /PRNewswire/ — Choozle, a leading omnichannel digital advertising platform and services provider, today announced the latest evolution of its Amazon DSP offering, expanding advertisers’ ability to manage campaign execution, audience activation, conversion tracking, and omnichannel media workflows directly within the Choozle platform.

“Advertisers need connected execution and less friction in fragmented media environments.” -Tina Starr, Choozle CEO

The release represents the next phase of Choozle’s continued investment in Amazon DSP innovation and builds on the company’s previous Amazon DSP launches. Designed to simplify enterprise-grade media buying, the expanded capabilities help advertisers reduce operational friction, improve speed-to-launch, and manage more of the campaign lifecycle through a unified platform experience.

The enhanced Amazon DSP experience includes expanded campaign and ad group management, Amazon audience-building workflows, conversion event tracking through Amazon ad tags, creative approval integrations, and a provider-agnostic DSP infrastructure designed to support scalable omnichannel activation and future platform integrations.

“Advertisers are under increasing pressure to move faster, prove performance, and manage growing complexity across channels,” said Tina Starr, CEO of Choozle. “Our continued investment in Amazon DSP capabilities reflects Choozle’s commitment to building a more connected, flexible, and efficient media buying experience. By bringing more of the Amazon DSP workflow directly into Choozle, we’re helping advertisers streamline execution, activate audiences more intelligently, and drive stronger business outcomes from a single platform.”

The enhanced Amazon DSP capabilities provide advertisers with:

Streamlined Campaign Execution: Advertisers can launch and manage Amazon DSP campaigns directly within Choozle, centralizing workflows and simplifying day-to-day campaign management.Expanded Audience Activation: Marketers can access Amazon’s audience targeting capabilities and build more sophisticated audience strategies directly through the platform.Improved Conversion Tracking: Amazon ad tag support enables advertisers to track key website actions and better measure campaign impact and performance.Unified Omnichannel Workflow: Choozle’s provider-agnostic DSP framework creates a more consistent and scalable platform experience while supporting future integrations and cross-channel activation.Flexible Support Options: Brands and agencies can choose between self-service execution or hands-on strategic support from Choozle’s media and platform experts.

As advertisers continue seeking more agile and efficient ways to manage digital media investments, Choozle’s expanded Amazon DSP capabilities help teams simplify activation while accessing Amazon’s powerful audience and inventory ecosystem.

For more information or to request a demo, visit https://choozle.com/amazon-dsp/.

About Choozle

Choozle helps agencies and growth brands take control of digital advertising and turn spend into measurable growth. Built around audience-first planning, transparent measurement, and platform-agnostic execution, Choozle moves advertisers beyond buying media toward managing outcomes across the full digital advertising ecosystem. The result is greater clarity, accountability, and confidence in every growth decision. Learn more at Choozle.com.

Media Contact

Luke Peterson
Demand Generation Manager, Choozle
luke.peterson@choozle.com

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SOURCE Choozle

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Culligan Purity™ Wins 2026 Red Dot Award for Innovative Commercial Water Filtration Design

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Redefining Water Experiences in Today’s Workplace, Culligan Purity is a Global Platform that Touts Intuitive Design, Advanced Filtration, User-First Experience

ROSEMONT, Ill., May 26, 2026 /PRNewswire/ — Culligan International, the global leader in water filtration services, has earned the prestigious Red Dot Award: Product Design 2026 for its latest innovation, Culligan Purity™. This recognition celebrates the seamless integration of innovation, functionality, and refined design in a commercial water solution that sets new standards for how people experience water in evolving workplaces.

“The Red Dot Award is an incredible honor that further cements Culligan’s industry leadership to deliver water services that reflect our customers’ wants and needs,” said Chris Freeman, vice president, global product management, Culligan. “Culligan Purity sets new standards for user experiences with water in the workplace and as a global product platform, it’s anchored in our service-first, science-backed approach to deliver cleaner, safer, great-tasting water sustainably and with style.”

The Red Dot Award is among the most respected global design competitions, evaluating thousands of entries annually to select those products that boast outstanding functionality, ergonomics, innovation, durability and environmental responsibility.

Innovative Design for Modern Workplaces

Globally designed and extensively researched, Culligan Purity delivers the highest standards of quality, hygiene and usability for drinking water, leveraging Culligan’s most advanced technologies within a single, integrated solution:

Firewall® UVC technology: capable of eliminating up to 99.9999% of bacteria and virusesMultistage direct filtration: helps reduce PFAS, microplastics, and other contaminants*Proprietary C-Sense™ Technology: safeguards the machine with real-time water quality monitoring to ensure continuous safety and compliance

Culligan Purity is a commercial innovation with elevated design and proactive service technologies operating in unison to remove friction from the user experience. Its clean, contemporary form and intuitive interface make hydration effortless, while its modular architecture and IoT-enabled diagnostics allow Culligan service teams to proactively monitor performance, reduce downtime, and extend product life. This service-led approach to innovation ensures water quality is continuously and seamlessly maintained for confidence with every glass of water.

Reflecting the growing global expectation for choice, control, and comfort with everyday hydration, Culligan Purity offers filtered still, cold, hot, sparkling and boiling water. Additionally, workplaces with Culligan Purity can track environmental impact by measuring water dispensed and single-use plastic bottles avoided.

Culligan Purity is currently available in select markets across Europe including France, Italy, Spain, Portugal, Germany, Belgium, Austria and others, and will continue to become available globally.

About Culligan International

Culligan makes a real difference to people and to the planet by providing clean, sustainable, great-tasting water and reducing reliance on single-use plastic. Culligan is one of the world’s most recognized, trusted names in water, a reputation built through a legacy of trust, innovation, service, and quality. Founded in 1936, Culligan International operates in over 90 countries and has more than 18,000 employees worldwide. In 2024, the company reported revenue of $3.3 billion, with an average annual growth rate of approximately 34% (from 2016 to 2024). With over 22 million active installations, Culligan solutions serve more than 170 million consumers annually. This translates to an annual reduction of approximately 45 billion single-use plastic water bottles, saving almost 700 million kg of plastic and preventing more than 6 billion kg of CO₂ emissions.

About Red Dot

Red Dot stands for belonging to the best in design and business. Our international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

*depending on the type of filter and filtration combination

Media Contact: 
Eileen Ziesemer
Vice President, Global PR & Partnerships
eileen.ziesemer@culligan.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/culligan-purity-wins-2026-red-dot-award-for-innovative-commercial-water-filtration-design-302778356.html

SOURCE Culligan

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