New Partnership Enables Teams to Connect Apollo’s Sales Data, Intelligence, and Workflow Capabilities Directly into Perplexity Computer

SAN FRANCISCO, June 3, 2026 /PRNewswire/ — Apollo.io, a leading AI-native go-to-market platform, today announced the launch of its connector for Perplexity Computer to bring Apollo’s sales intelligence and workflow capabilities into Perplexity Computer for Growing Businesses. The announcement coincides with Perplexity’s Main Street AI Summit today in Washington, D.C., focused on how AI can help modern businesses scale decisions, workflows, and execution across the tools they already use.

The partnership brings Apollo’s robust data and GTM capabilities directly into Perplexity Computer. This enables Apollo and Perplexity users, including founders, operators, and lean revenue teams, to turn fragmented prospecting, enrichment, and outreach tasks into AI-powered workflows informed by Apollo’s B2B database of 230M+ contacts.

As companies scale, many teams struggle with disconnected systems across prospecting, research, content creation, CRM updates, customer follow-up, and operations. Together, Apollo and Perplexity aim to simplify that process by enabling teams to connect their tools once and execute workflows through natural language and AI automation.

“Today’s small and mid-sized businesses are targeting ambitious growth with lean teams,” said Adam Carr, CRO of Apollo.io. “Those who succeed won’t be the ones with the most tools, they’ll be the ones with unified, intelligent workflows. Apollo’s Perplexity connector equips GTM teams with data, intelligence and execution capabilities without interrupting their workflow or slowing their momentum so they can meet their targets at unprecedented speed.”

Apollo and Perplexity: Equipping a range of GTM professionals with AI-powered insights and workflows

As part of Perplexity’s Workflows for Growing Businesses offering, the Apollo connector is built for founders and lean revenue teams looking to run more sophisticated GTM workflows without adding complexity or headcount. This includes:

Startup founders and operators who are managing product, sales, marketing, customer work, and investor updates with a small team.Early GTM teams that need to scale prospecting, account research, outbound, campaign planning, and follow-up without adding headcount.Sales and marketing teams who need to turn research, customer signals, and market movement into content, campaigns, and launch assets faster.Consultants, agencies, and expert-led businesses that operate as small teams and need repeatable workflows for client work, content, and customer follow-up.Builders and teams who want to connect product signals, customer feedback, and go-to-market actions in one operating loop.

“Apollo helps revenue teams move from research to execution faster,” said Dmitry Shevelenko, Chief Business Officer of Perplexity. “By bringing Apollo into Perplexity Computer, we’re helping growing businesses automate workflows and turn questions into action across sales and marketing.”

Apollo users with a Perplexity Pro plan or higher can leverage the new connector.

The partnership is the latest step in Apollo’s expansion of its AI ecosystem, following the launch of its AI Assistant as well as integrations supporting AI-driven prospecting and workflow automation across modern GTM platforms.

For more information on Apollo’s connector for Perplexity Computer, as well as other AI tools, visit: http://apollo.io/product/mcp.

About Apollo.io

Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines one of the industry’s largest B2B contact databases with an AI-native GTM platform to help teams of any size deliver revenue growth at scale. Learn more at https://apollo.io.

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SOURCE Apollo.io

Walrus Memory launches with direct support for Claude, ChatGPT, and Gemini, as well as both OpenClaw and NemoClaw agentic frameworks, allowing agents to reference and utilize information seamlessly over multiple sessions.

GRAND CAYMAN, Cayman Islands, June 3, 2026 /PRNewswire/ — Walrus, the Verifiable Data Platform for builders in AI and onchain finance, today announced the official launch of Walrus Memory, the first memory layer built specifically for AI agents that is portable, verifiable, and fully under builders’ control. Walrus Memory enables agents to carry context across apps and sessions, share memory with other agents, and verify the data they act on, providing the necessary long-term data storage required for advanced AI applications.

Walrus Memory enables agents to carry context across apps, sessions, and workflows without being tied to a single provider or runtime. Memories are encrypted by default, with programmable access permissions that determine how memory can be shared across agents and systems. The platform also supports coordinated multi-agent workflows through shared memory spaces, while built-in verifiability allows agents to confirm the integrity of the data they act on.

“Memory is one of the most critical bottlenecks in AI today,” said Kostas Chalkias, Co-Founder and Chief Cryptographer at Mysten Labs, the original contributor to Walrus. “Most agent memory lives locked inside platforms. Walrus Memory changes this. It puts builders in control and lets agents move and collaborate across different services. This is such an important foundation for the agentic future we all see coming.”

The platform launches with native integrations and tooling that will allow developers to add portable memory to existing agent workflows, including:

Claude, ChatGPT, Gemini and other leading AI platformsDirect plugins for OpenClaw and NemoClawNative MCP SupportSDKs for Python and TypeScript

At launch, Walrus Memory is being utilized by multiple Walrus partners and blockchain-native organizations, including Allium, Conso Labs, Inflectiv, OpenGradient, Talus Labs and Tatum.

“Portable memory across AI systems is a huge unlock. Engineers already bounce between OpenAI, Anthropic, and Gemini, and switching between platforms means rebuilding context from scratch. Walrus Memory is helping make persistent, portable context a foundational piece of AI infrastructure.” – Ethan Chan, Co-Founder and CEO, Allium

Walrus Memory is available now. Developers can get started for free at walrus.xyz/memory.

About Walrus

Walrus is a Verifiable Data Platform for builders in AI and onchain finance. Walrus enables developers to verify where data originated, prove that it has not been tampered with, and ensure availability without compromising speed. The platform is designed for applications where unverifiable data can create significant financial or operational risk. As AI and onchain finance become increasingly integrated into financial systems and decision-making, verifiable infrastructure becomes increasingly critical. Walrus was created by the ex-Meta engineers behind Sui. Learn more at walrus.xyz.

Media Contact:
Andrew Heibeck
aheibeck@mgroupsc.com

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SOURCE Walrus

More than Half of Consumers Distrust AI Shopping Agents — Putting More than a Quarter of Brand Loyalty at Risk

NEW YORK, June 3, 2026 /PRNewswire/ — AI has made shopping faster. It hasn’t made it more trusted. New research from Horizon Media finds that while consumers have broadly adopted AI for product research and price comparison, they remain deeply skeptical of AI making purchases on their behalf — and that skepticism can cost brands. More than half of consumers (68%) already believe an AI shopping agent may not be acting in their best interests. When those consumers have a negative experience with an automated purchase, which happens 40% of the time, their brand loyalty is directly at risk. Researchers at Horizon call this compounding effect the “Trust Tax”: a quantifiable threat to the long-term loyalty of more than 27% of a brand’s customer base.

“The premise that brands might trade short-term conversion gains for long-term loyalty isn’t just a theory; it’s a number,” said Laura Sammartino, SVP Future of Consumer & Culture, Horizon Media. “Twenty-seven percent of your customers are already at risk. That’s not a rounding error.”

Based on a survey of 1,000 AI-active consumers, the report identifies a new behavioral and emotional landscape emerging as shopping shifts from human-led decisions to AI-assisted – and increasingly AI-executed – transactions. Agentic commerce isn’t just a technology shift—it’s a psychological one, and while the industry has focused heavily on what AI can do, there is a broader implication to how consumers feel.

“Our research provides a clear financial warning for brands rushing into autonomous commerce. The premise that brands might trade short-term gains for long-term loyalty is not just a theory; it’s a quantifiable risk,” said Laura Sammartino, SVP Future of Consumer & Culture, Horizon Media. “A staggering 68% of consumers already believe an AI shopping agent may not be loyal to them. This ‘trust gap’ represents a massive segment of any brand’s customer base that is already at risk. When these consumers have a negative or anxious experience with an automated purchase, which our research shows happens 40% of the time, their loyalty is directly threatened.

By applying this ‘anxiety rate’ to the ‘at-risk’ customer base, we can estimate that brands risk the long-term loyalty of more than 27% of their customers. This ‘Trust Tax’ is the direct financial consequence of prioritizing automation over authentic consumer trust.”

Key Findings

The Control Paradox: Consumers want help – but not a handoff. While 70% of consumers are comfortable using AI for deal-hunting, only 33% are comfortable allowing AI to complete a purchase on their behalf.The Automation Hangover: Efficiency comes with an emotional cost. Even when AI delivers a successful purchase, 40% of consumers say they expect to feel anxious or frustrated, and 23% anticipate feeling disconnected from the experience.The Trust Gap: AI loyalty is under scrutiny. A significant 76% of consumers believe AI shopping agents should work for them—but only 27% believe they actually do.

A Shift from Browsing to Optimization

The report finds that AI is quickly becoming the front door to commerce.

82% of consumers have used AI for product research or comparison64% have used AI for price tracking62% have used AI for research90% report satisfaction with AI-assisted shopping experiences

“AI is turning shoppers into optimizers,” said Laura Sammartino, SVP Future of Consumer & Culture, Horizon Media. “The implication is profound: brands are no longer just competing for attention. They’re competing to be selected by an algorithm.”

What This Means for Brands

The report argues that success in the agentic era will not be defined by conversion alone, but by a brand’s ability to preserve trust, control, and emotional connection.

Horizon outlines a strategic framework for brands navigating this shift:

Optimizer: Win in AI-driven environments where price, performance, and efficiency dominateCurator: Guide decision-making with tools that simplify choice and build confidenceGuarantor: Reduce risk and anxiety through transparency, safeguards, and post-purchase reassurance

The New Mandate: Build Trust, Not Just Technology

The brands that win won’t just be the ones that show up in AI recommendations. They’ll be the ones that prove – consistently and visibly – that they are working in the consumer’s best interest.

Methodology
“Agentic Commerce: Building Trust in the New Era of AI Shopping” was developed by Horizon Futures in partnership with Horizon Commerce, Blue Hour Studios, and Horizon SEO. The findings are based on a survey of 1,000 U.S. consumers conducted in March 2026, supplemented by behavioral data and cultural analysis.

About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow. 

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SOURCE Horizon Media