Connect with us

Technology

Why PMF Research Fails Without Local Behavior Modeling: MMA Digital Corp. Shares Findings

Published

2 months ago

on

MMA Digital Corp. reports that generic product-market-fit research consistently underperforms in new regions — and identifies the behavioral blind spots driving those outcomes.

LAS VEGAS, June 3, 2026 /PRNewswire-PRWeb/ — Product-market fit is one of the most studied concepts in business strategy. But according to MMA Digital Corp., most PMF research breaks the moment it is applied to a new region. Companies arrive at expansion with PMF instruments already completed at home, only to discover that the methodology cannot account for how buyer behavior actually shifts across markets.

MMA Digital has tracked this pattern across multiple industries and geographies. The conclusion they always reached is that standard surveys for determining PMF, even when translated into other languages, do not yield accurate results without appropriate behavioral adaptation. Therefore, the product development team is very optimistic about its launch.

What the Data Shows

MMA Digital Corp.’s observations point to four behavioral norms that generic PMF research routinely misses when applied across borders:

1. Decision speed varies significantly. In some markets, the median time between the first signal and a decision to consider purchase may be less than two days, while in other markets, this time can stretch for six weeks. Any PMF tool that does not consider the time between these signals will miscalculate urgency.

2. Trust calibration shifts by market. Different audiences require different evidence before they act — peer testimony in one region, institutional endorsement in another, visible founder presence in a third. Surveys built on a single trust model export poorly.

3. Channel preference is rarely portable. A product whose users in one market are active on social media could require referral marketing in another market. Generic assumptions on channel portability generate ineffective marketing strategies.

4. Purchase-cycle length determines what counts as a warm lead. Lead scores designed using assumptions about the home market cycle may completely ignore the fact that the foreign market has either a three times shorter or a three times longer cycle.

MMA Digital stresses that these are not edge cases. They appear in nearly every expansion engagement the company supports, and they account for most of the gap between projected and actual launch performance.

Why Local Behavior Modeling Changes the Outcome

Local behavior modeling means pairing every quantitative PMF instrument with a structured observation component — typically 12 to 18 contextual interviews per market plus a small-sample diary study across a representative purchase cycle. It is not a translation. It is recalibration.

According to MMA Digital Corp., products launched with a behavioral layer included measurably stronger early-stage outcomes:

Stronger early-stage retention. Products with behavioral research show retention that is roughly 30 to 40 percent stronger in the first three months than products launched on translated-only research.More accurate channel allocation. Behavioral observation reveals where the audience actually transacts, rather than where the home-market audience does.Lower cost of pivot. Catching a behavioral mismatch in research is dramatically cheaper than catching it after a six-figure media plan has run.Cleaner go-to-market sequencing. Knowing the purchase-cycle length lets the launch team time creative, partnerships, and sales conversations to match the market rather than the calendar.

MMA Digital notes that this is not exclusive to smaller companies. Large enterprises with dedicated expansion teams also struggle when their PMF methodology treats markets as portable.

MMA Digital Corp.’s Position on the Issue

MMA Digital Corp. does not advocate for replacing quantitative PMF research. In contrast, according to MMA Digital, it is suggested that the study of PMF should go hand-in-hand with behavioral observation studies as the standard practice instead of the advanced one. This suggestion is supported by McKinsey, which analyzed more than 1,700 product teams.

MMA Digital Corp. expects behavioral research to move from optional add-on to standard practice over the next 12 to 18 months, particularly as expansion-stage businesses recognize the cost of treating PMF as portable between markets. The MMA Digital team will continue to monitor how these methods evolve across the regions it supports.

Used Source

McKinsey & Company: “What makes product teams effective?” — effective product organizations align research practice with measurable business outcomes. Available at https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/what-makes-product-teams-effective

About MMA Digital Corp.

MMA Digital is a strategic consultancy firm helping businesses unlock new opportunities through advanced product analysis, in-depth market research, targeted marketing strategies, and seamless financial facilitation. MMA Digital Corp.’s expertise bridges the gap between data and execution, enabling brands to expand with confidence across international markets. MMA Digital works with growth-oriented businesses to deliver the intelligence and strategic clarity needed to move decisively in complex, competitive environments.

Media Contact

Freddie Smith, MMA Digital Corp., 1 4842634715, info@mmadigital.io, https://mmadigital.io/

View original content:https://www.prweb.com/releases/why-pmf-research-fails-without-local-behavior-modeling-mma-digital-corp-shares-findings-302789973.html

SOURCE MMA Digital Corp.

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Onspring Launches the Next Wave of AI Innovation with Agentic GRC

Published

47 minutes ago

on

July 27, 2026

By

Onspring moves AI from assistant to agent, helping teams automate rule-based work across the platform within administrator-defined controls

OVERLAND PARK, Kan., July 27, 2026 /PRNewswire/ — Onspring, a leading provider of integrated GRC software, today announced the next phase of Onspring AI, introducing technology that automates workflows and rule-based decisions within the boundaries set by the system administrator (admin). With the ability to work across the entire platform, Onspring AI helps GRC professionals move beyond manual execution with a governed assistant that keeps users in control.

The upgrade marks a shift in how Onspring’s AI works, now allowing administrators to define rules that prompt agent action. The assistant lives on every screen, enabling connections across workflows to make contextualized decisions and providing answers from every record and application in the GRC program.

Onspring’s 2026 GRC Benchmarking Report found that GRC teams see the clearest near-term value for AI in reducing repetitive administrative work. At the same time, the report showed that broader adoption is being shaped by trust concerns, fragmented workflows and uneven proof of value. Onspring’s Agentic AI eliminates this fragmentation by extending AI across the platform while keeping governance at the forefront of every action.

“We understand that there is a valid concern in letting AI take action in GRC workflows,” said Ryan Lougheed, Vice President of Platform at Onspring. “This next phase of Onspring AI was built to answer that concern directly. Administrators define the rules, teams decide where automation belongs and every action stays visible and auditable inside the platform.”

Onspring AI supports GRC use cases across search, analysis and configuration. Powered by Anthropic’s Claude, these capabilities are designed to help teams turn platform-wide intelligence into governed action.

From Repetitive Admin to Autonomous Action: 70% of GRC practitioners say simplifying repeatable administrative work is AI’s biggest opportunity. Onspring AI reviews documentation the instant it’s attached, without prompting, surfacing control gaps or non-conforming policy documents.An AI Teammate: Documentation collection and review consume nearly a third of a practitioner’s week. Onspring AI acts as a tireless teammate, auto-generating third-party follow-ups and reviewing policy documents against organizational standards, reducing workflow from days to minutes.One Question, Every Record: With 44% of GRC programs still in the experimental AI phase, siloed data continues to limit progress. Onspring AI empowers teams to pull enterprise-wide risk-exposure analysis across audits, assessments and incident logs at once with a single conversation.Governed AI, Not Rogue AI: Losing AI control is top leadership fear. Teams can build vetted prompts and configurations once in Onspring, then deploy them across environments to keep AI consistent, controlled and scalable.

“From our research, we have found that GRC teams see the potential for AI in their space to reduce repetitive administrative tasks,” added Lougheed. “Onspring AI helps teams build a routine of governed action, with agents taking over the mundane tasks to allow human touch on judgment calls and strategic decision-making.”

To learn more about Onspring AI or request a demo, visit www.onspring.com/platform/artificial-intelligence-ai/.

About Onspring

Onspring is an adaptive, integrated GRC platform built to connect processes, data and teams across the enterprise. With real-time visibility into risk posture, security controls and accountability measures, Onspring gives organizations a complete view of their governance, risk and compliance landscape. The platform is fully configurable, allowing users to create automations, unify workflows and scale their programs. Organizations across industries, from retail and insurance to healthcare and manufacturing, rely on Onspring to modernize GRC, moving from reactive checklists to connected, holistic oversight. Learn more at www.onspring.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/onspring-launches-the-next-wave-of-ai-innovation-with-agentic-grc-302834817.html

SOURCE Onspring

Continue Reading

Technology

New Adam & Eve Survey Reveals How Americans Prefer To Masturbate

Published

48 minutes ago

on

July 27, 2026

By

National Orgasm Day poll finds hands remain the favorite, while many adults turn to sex toys, erotic media and fantasy for solo pleasure.

HILLSBOROUGH, N.C., July 27, 2026 /PRNewswire/ — In honor of National Orgasm Day (July 31) and as part of its overall commitment to sexual health and wellness, Adam & Eve surveyed more than 2,000 American adults to learn how they prefer to masturbate. The results show that while manual stimulation remains the most common choice, many adults are embracing a variety of methods – including sex toys, erotic media and fantasy – as part of their solo sexual wellness routines.

More than half of respondents (54%) said they typically use their hands when masturbating, while 15.5% reported using sex toys, 10.5% said they rely on erotic media, and 5.3% said they use fantasy or imagination alone.

Among respondents who use sex toys, nearly 35% said they experience more intense orgasms during solo play than they do with a partner, highlighting the role that self-exploration can play in sexual satisfaction.

“There isn’t one ‘right’ way to masturbate,” says Dr. Jenni Skyler, PhD, LMFT, C-PST, and Adam & Eve’s resident sex therapist. “For some people, their hands provide everything they need. Others enjoy the additional stimulation of a vibrator or stimulator, or the use of erotic content. The important takeaway is that masturbation is a healthy form of self-care, and people shouldn’t feel embarrassed or ashamed about it.”

The web-based survey, conducted by an independent third-party survey company, of over 2,000 American adults ages 18 and up, was commissioned by Adam & Eve as part of its ongoing research into sexual wellness and behavior.

About Adam & Eve
Adam & Eve is the nation’s leading and most trusted retailer of sexual wellness products, serving customers online and through more than 100 independently owned and operated retail stores. For more than 50 years, Adam & Eve has been helping normalize pleasure as an essential part of overall well-being through trusted education, discreet shopping experiences, and a broad assortment of high-quality products. Adam & Eve empowers adults to explore sexual wellness and pleasure with confidence, curiosity, and without judgement. Find out more at Adam & Eve. 

About PHE, Inc.
PHE, Inc. is a modern health and wellness company and the parent company of Adam & Eve. Born from a graduate school project at UNC’s Gillings School of Global Public Health, PHE has spent more than fifty years building one of the country’s largest networks of sexual wellness retail locations and digital platforms – serving millions of consumers annually and pioneering the idea that sexual health belongs in the mainstream wellness conversation. Learn more at phenic.com.

For more information about Adam & Eve, visit their website, https://www.adameve.com, or contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or 419468@email4pr.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-adam–eve-survey-reveals-how-americans-prefer-to-masturbate-302834239.html

SOURCE Adam & Eve

Continue Reading

Technology

AssureCare® and CURIS Partner to Ensure RHT Funding Builds Infrastructure That Outlasts the Program

Published

48 minutes ago

on

July 27, 2026

By

The largest federal investment in rural health in a generation deserves more than disconnected tools. AssureCare and CURIS are making sure FQHCs make it count.

CINCINNATI, July 27, 2026 /PRNewswire/ — AssureCare®, a leading AI-powered population health management company, and CURIS, a national consulting firm specializing in clinical transformation for community health centers, today announced a partnership to help Federally Qualified Health Centers and rural clinics translate the Centers for Medicare & Medicaid Services (CMS) Rural Health Transformation (RHT) program funding into care infrastructure that lasts long after the grant cycle ends.

The RHT program represents a $50 billion federal commitment to rural health — the largest of its kind in a generation. Distributed across all 50 states over five federal fiscal years, the program funds five strategic goals: making rural America healthy again, expanding sustainable healthcare access, strengthening the rural health workforce, and driving innovation in both care delivery and technology. AssureCare and CURIS will unpack all five goals – and how the right technology delivers on them – in a live webinar on July 28th.

AssureCare brings the only integrated platform purpose-built for Federally Qualified Health Centers to the partnership, connecting care management, AI-powered analytics, and intelligent patient engagement and outreach capabilities, in a single seamless system. AssureCare’s NutraVance™ now extends that platform into nutrition management, giving FQHCs a clinical pathway for Food as Medicine that connects directly to the chronic disease management goals at the heart of the RHT program – not as a separate initiative, but as part of the same care plan and within the same integrated system.

“FQHCs are being asked to do more with RHT funding than most technology vendors are equipped to help them do,” said Yousuf Ahmad, President and CEO of AssureCare. “Care management, patient engagement, nutrition – these aren’t separate initiatives. They’re all part of the same patient journey, and they require one connected system. That’s what we built. And it’s why care teams using our platform spend less time working around technology and more time doing what they came into this field to do – improve patient outcomes.”

CURIS brings more than a decade of hands-on FQHC expertise, including leading population health strategies and assessments across more than 300 health centers nationwide. Together, AssureCare and CURIS offer FQHCs both the consulting expertise to navigate the RHT program’s requirements and the technology infrastructure to meet all five of its strategic goals on a single, connected platform.

“The organizations that get this right won’t just hit their goals on paper, they’ll achieve sustainable infrastructure that keeps working long after the funding stops,” said Shannon Nielson, Founder and Principal Consultant at CURIS. “The RHT program provides FQHCs real opportunity, but funds alone won’t fix fragmented care. Technology is what turns dollars into real access, better outcomes, and sustainability that lasts. That’s exactly what we’re empowering organizations to do.”

AssureCare and CURIS provide FQHCs with a 360-degree view of every patient, from the first data point to the last interaction. This kind of integrated infrastructure is exactly what the RHT program’s funding is meant to support: technology that improves efficiency, data sharing, and patient outcomes today, while building a foundation FQHCs can rely on tomorrow.

To learn more, AssureCare and CURIS invite FQHC leaders to join their live webinar, Rural Health Transformation in Action: Building Sustainable Care with the Right Technology, on July 28, 2026 at 11:00 AM EST – Register Here

About AssureCare®

AssureCare is a leading provider of AI-powered population health management solutions designed to manage large, complex populations. AssureCare enables healthcare organizations to digitize care processes, optimize clinical and financial performance, and personalize member engagement across the continuum. Serving health plans, government agencies, providers, pharmacies, and community organizations, AssureCare’s platform supports more than 60 million lives through intelligent care management, analytics, and engagement solutions. The company continues to lead the industry in applying responsible AI and advanced technology to improve healthcare outcomes and operational efficiency. AssureCare is a proud member of the Vora Ventures portfolio.

Learn more: www.assurecare.com

Media Contact
Emily Frizzi
efrizzi@assurecare.com

About CURIS

CURIS is a national healthcare consulting firm specializing in operational improvement, compliance, and clinical transformation for community health centers nationwide. CURIS has lead population health strategies and assessments for more than 300 health centers across the country.

Learn more: https://curis-consulting.com/

Media Contact
Brittany Markus
Brittany.Markus@curis-consulting.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/assurecare-and-curis-partner-to-ensure-rht-funding-builds-infrastructure-that-outlasts-the-program-302835211.html

SOURCE AssureCare

Continue Reading

Trending