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Netflix and HBO Max Dominate Streaming AI Visibility, According to 5W AI Intelligence

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New 5W research finds AI engines pick streaming services based on metadata depth and editorial authority over subscriber count — meaning Apple TV+ outscores larger services and Peacock ranks behind even niche platforms.

NEW YORK, June 4, 2026 /PRNewswire/ — Netflix, HBO Max, and Disney+ lead 5W’s inaugural Entertainment & Streaming AI Visibility Index 2026, released today. The index is the first research-grade ranking of how generative AI engines surface streaming services and entertainment platforms to consumers. The full report is available free at 5wpr.com/research/entertainment-streaming-ai-visibility-index-2026.

The most consequential finding: Apple TV+ ranks #5, ahead of Hulu (#6) and Paramount+ (#8), despite operating with a fraction of either competitor’s subscriber base. The data also shows Peacock ranks #11 — behind Apple TV+, Hulu, Paramount+, Max, and even The Criterion Channel and Mubi (#9 and #10) on certain query categories. The pattern is consistent: streaming services with depth-of-metadata content, critic-grade title pages, and structured editorial infrastructure outscore services that hide content discovery behind authentication walls.

The top ten streaming services by AI citation share, in order: Netflix, HBO Max, Disney+, Amazon Prime Video, Apple TV+, Hulu, YouTube Premium / YouTube TV, Paramount+, The Criterion Channel, and Mubi. The full top-20 ranking, with query-category breakdown across service-selection, title-recommendation, family-friendly programming, and live-sports queries, is published in the report.

The index analyzed more than 60 viewer-intent queries across “what should I watch tonight,” “best streaming service for families,” “where can I watch [specific title],” “best documentaries on streaming,” “best live sports streaming service,” and similar formulations. Queries were tested across ChatGPT, Claude, Perplexity, and Google AI Overviews.

“The streaming wars are now an answer-box war,” said Ronn Torossian, Founder and Chairman of 5W. “Viewers are no longer scrolling Netflix to decide what to watch. They are asking ChatGPT to decide which streaming service to buy and what to put on tonight. The streamers that have built robust editorial metadata, critic-grade descriptions, and structured content authority are winning the answer. The streamers that built their content discovery purely inside their own apps are invisible at the moment of decision. The viewer never opens the app because the AI never tells them to.”

The report identifies four query categories where AI behavior most diverges from market-share expectations:

Service-selection queries (“which streaming service should I subscribe to”) favor Netflix, HBO Max, and Disney+ overwhelmingly. Apple TV+ outperforms expectations on these queries because Apple’s catalogue pages contain unusually deep editorial metadata.

Title-recommendation queries (“what should I watch tonight”) favor services with critic-grade title pages and structured genre/mood metadata. The Criterion Channel and Mubi punch dramatically above their commercial weight on these queries because both operate Letterboxd-style editorial infrastructure that AI engines preferentially cite.

Family-friendly programming queries are dominated by Disney+, Netflix, and Paramount+, with Disney+ leading by a wide margin on parental-control and age-rating queries.

Live-sports streaming queries are dominated by YouTube TV, Hulu + Live TV, and ESPN+. The data reveals that traditional streamers — Netflix, HBO Max, Disney+ — barely register on live-sports queries despite each having sports-content investments, because live-sports queries operate on a different AI citation logic that prioritizes guide depth and channel-package transparency.

The report also documents a striking content-strategy implication. Streaming services that publish externally accessible, structured catalogue pages — pages an AI can scan without authentication — outscore services that gate content discovery behind login walls. Apple TV+, despite a smaller catalogue, has invested in indexable title pages with deep editorial metadata. Peacock and certain other major services keep more content behind authentication, with the result that AI engines effectively cannot see those catalogues.

For streaming operators reading the data, the strategic implication is straightforward: catalogue-depth-as-public-content is a GEO asset. Catalogue-depth-as-walled-content is invisible to AI.

The full report is available free at 5wpr.com/research/entertainment-streaming-ai-visibility-index-2026.

5W is the AI communications firm behind the AI Visibility Index Series, with a dedicated Generative Engine Optimization practice helping the world’s leading brands earn citation authority across ChatGPT, Claude, Perplexity, and Google AI Overviews. The agency is a leading PR and digital media agency.

About 5W

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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Osome Eyes the Next Wave of AI Companies Choosing Singapore

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SINGAPORE, HONG KONG and LONDON, July 27, 2026 /PRNewswire/ — Osome, the AI company management platform trusted by more than 50,000 tech founders and solopreneurs globally, is strengthening its support for the next wave of AI companies choosing Singapore as their regional base.

Singapore’s appeal continues to grow as leading AI companies establish a stronger presence. OpenAI has committed S$300 million (US$234 million) to the country’s AI ecosystem, while Cognition has established its APAC headquarters there. Anthropic and Tencent are also increasing their presence in Singapore.

Budget 2026 reinforces this momentum with a National AI Impact Programme, a new Kampong AI hub at one-north, and a 400% tax deduction on qualifying AI investments. Foreign companies can access these incentives by incorporating a Private Limited Company, which allows 100% foreign ownership and startup tax rates as low as 10% under the Startup Tax Exemption.

As more AI-native startups choose Singapore to build lean, global businesses, Osome helps founders navigate the process. Operating across Singapore, Hong Kong, the UK, and the UAE, it enables founders to incorporate a company as fast as 7 days while managing back-office operations, including accounting, bookkeeping, and compliance.

Building on that support, Osome recently launched its Model Context Protocol (MCP) server, turning founders’ preferred AI assistants into a business command center. Through Claude, ChatGPT, and Gemini, founders can securely retrieve transactions, shareholder records, financial reports, and other company data from a single AI interface.

AI-native & tech founders are already building with Osome. UpNComer‘s founder, Karan Dasgupta, incorporated his Singapore company within days of switching to Osome, saving “easily 20 hours” every month. Dubai-based Aesty and Hong Kong’s Angelflow have reported similar gains, cutting bookkeeping from around a week of work to just two hours a month.

Eugenio Ferrante, CEO of Osome, said: “A few years ago, building a global company required a 500-person team and a massive regional office. Today, a three-person AI startup can operate globally from Singapore with a laptop. The biggest threat isn’t competition, but administrative drag. With our new MCP server, you can manage your company’s finance and compliance via your AI assistant, leaving you free to focus on building and serving customers.”

About Osome

Osome is an AI company-management platform combining human expertise with automation for incorporation, accounting and tax compliance. Since 2017, it has served 50,000+ startups in Singapore, Hong Kong, the UK and the UAE. Learn more at osome.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/osome-eyes-the-next-wave-of-ai-companies-choosing-singapore-302834753.html

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After Arrest Controversy, “Empire State Building Couple” Angela Nikolau and Ivan Beerkus to Address Recent Incident on Gosh Live

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The couple said on social media that they will soon go live on Gosh Live to talk about life after the Empire State Building incident and the questions they want to answer directly.

Safety note: Gosh does not encourage or endorse dangerous, illegal or unauthorised activities. The livestream is intended solely as an entertainment and community interaction session.

NEW YORK, July 27, 2026 /PRNewswire/ — Angela Nikolau and Ivan Beerkus, the creator couple known for rooftopping and high-altitude visual content, first gained attention through their daring shoots on skyscrapers, city landmarks and extreme urban locations around the world. Their content brings together adventure, striking visuals and their relationship story in the same frame. Their journey was later featured in the Netflix documentary Skywalkers: A Love Story, introducing them to an even wider audience.

Recently, Angela and Ivan became the focus of media and social media discussion following the Empire State Building incident in New York. According to public reports, the couple were taken into police custody after climbing the Empire State Building and allegedly completing a proposal, and now face related charges. Since then, fans have been following updates on their situation, the legal aftermath and whether the couple would respond publicly.

Following the controversy, Angela and Ivan have chosen to face fans directly through a livestream, where they are expected to talk about the Empire State Building incident, what they have been going through, and the questions they have wanted to address themselves.

According to the preview shared on their social media accounts, the livestream will take place on Gosh Live. Compared with a formal interview, the stream is expected to be a more relaxed online social and entertainment setting, where fans can watch, chat and hear directly from the couple.

During the livestream, Angela and Ivan are expected to discuss life after the Empire State Building incident. They may also talk about their relationship, future plans and whether they will continue creating rooftopping-related content.

The livestream is scheduled to begin on July 26, 2026, at 9:00 p.m. UTC and will be available on the official Gosh Live page.

For fans who have been following Angela and Ivan, the livestream could be a rare opportunity to hear the couple speak directly about their situation after the controversy.

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Think Bold, Ride Bold: Insta360 Takes Over the Champs-Élysées with 200-Rider Community Event

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LOS ANGELES, July 26, 2026 /PRNewswire/ — Insta360 announced “Vibrez en Jaune” Pop-Up, a three-day cycling and creator event held in Paris from July 24 to July 26, 2026. Designed to coincide with the electric atmosphere of the Tour de France finale, the event culminated in a 200-rider takeover of the Parisian streets, bringing the spirit of professional cycling to everyday enthusiasts and urban explorers.

Built around the theme ‘Think Bold, Ride Bold,’ “Vibrez en Jaune” Pop-Up featured immersive pop-up experiences, hands-on creator workshops, and a sprawling group ride traversing the iconic 90km classic route from Versailles to the Champs-Élysées. The festival served as a celebration of cycling not just as a competitive sport, but as a vehicle for exploration, storytelling, and community connection.

A Festival of Content and Culture

The event kicked off on July 24 with a two-day hub of activity in the heart of Paris. Moving away from traditional retail experiences, Insta360 hosted a series of “Cycle & Create” workshops designed to lower the barrier to content creation.

Attendees gained access to on-site trial devices, allowing them to test out Insta360’s unique product ecosystem firsthand. Insta360 product experts were on hand to teach advanced cycling photography and videography techniques, ensuring riders knew exactly how to capture dynamic, hands-free POV footage of their urban commutes and weekend group rides.

The pop-up also served as a central gathering space for the community. Registered riders connected over coffee, collected their limited-edition Insta360 yellow cycling jerseys, and prepared for the weekend’s main event.

The Hero Moment: Taking Over the Streets of Paris

On Sunday, July 26, over 200 riders embarked on the “Vibrez en Jaune” Pop-Up main event. Organized in partnership with the Peloton Cycling Club, the group rode a 90km route inspired by the Tour de France Paris finale.

Beginning in Versailles, the group rode through the Paris city center before arriving at the Champs-Élysées. To ensure safety and an optimal experience, riders were organized into small, supervised packs of 20 to 25 across four distinct difficulty tiers—Spicy, Medium-Plus, Medium, and Mild—making the professional route accessible to a wide range of skill levels.

Select riders were equipped with Insta360 cameras to record immersive, first-person footage of the group as they navigated the historic streets, creating a collaborative, community-driven documentary of the ride.

Celebrating the Finish Line

The ride concluded at the Insta360 pop-up space for a vibrant after-party. As the actual Tour de France final stage was broadcast live on a giant screen, participants were treated to a professional DJ, refreshments, and finger food.

To reward the community, Insta360 hosted a drawing featuring premium cycling accessory bundles and high-value grand prizes, including the Insta360 GO Ultra Tadej Pogačar Edition and an exclusive jersey signed by the cycling champion himself.

Redefining Urban Exploration

Beyond the celebration of the sport, “Vibrez en Jaune” Pop-Up highlights the brand’s ongoing commitment to sustainable urban lifestyles. By encouraging people to rediscover their cities by bike, Insta360 aims to promote cycling as an accessible, low-carbon choice that allows individuals to experience urban life in a more mindful, connected way.

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com

About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
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Follow us on Instagram: http://www.instagram.com/insta360
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Press Contact
Insta360
pr@insta360.com

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