Technology

Production is Changed Forever — Now What?

Published

1 hour ago

June 4, 2026

Colby2: Full AI Commercial for BlockStrong including VO, Music, Picture

ATLANTA, June 4, 2026 /PRNewswire/ — A new cinematic brand TV spot from Atlanta-based production company Colby2 compresses decades into seconds—following a young couple as they move into their first home, raise children, grow older, and ultimately gather with generations of family beneath the same roof. Even the family dog ages alongside them, turning the home itself into a symbol of permanence, memory, and resilience.

What makes the project unusual is not simply the emotional storytelling, but the production process behind it.

The entire commercial was created through a directed AI production workflow—marking the first fully AI-produced commercial in more than 30 years of filmmaking for director Steve Colby.

Rather than relying on traditional production methods—casting multiple age-specific actors, coordinating complex shoots, and building numerous sets—the film was crafted using AI-generated visuals, music, and voiceover, guided by a cinematic directing process designed to preserve emotional continuity and creative intent.

“This wasn’t about replacing production—it was about making possible a story that otherwise would have been financially or practically out of reach,” said Colby. “We were able to tell a decades-long story with a level of continuity and scale that would have been extremely difficult through conventional production.”

For Colby, who has spent decades working alongside crews he considers close friends, the shift was both creatively exciting and personally complicated.

“I’d still rather be on set with a crew, solving problems together through a long day in the trenches,” Colby said. “There is a human energy and camaraderie to traditional production that AI can’t replace. But we are a service business, and our responsibility is to provide the best possible solution for the client. In this case, AI was the right tool.”

The AI-driven workflow also changed the creative process itself.

Executive Producer Tina Colby states “In traditional production, you’re often locked into decisions made weeks earlier – your schedule, locations, and budget, with AI, if something sparked creatively, we could explore it immediately without adding another shoot day or dramatically increasing costs.”

That flexibility allowed the team to expand scenes, refine emotional moments, and explore multiple storytelling directions in real time.

But the veteran filmmaker, Colby is also candid about the anxiety many filmmakers feel toward emerging AI tools—an anxiety he says he shares himself.

“Anyone who has spent a life in this business understands the fear surrounding these tools,” he said. “I understand it because I feel it too. But pretending this technology isn’t here, or trying to fight against its existence, isn’t realistic. Nothing in human history that has been invented has ever been un-invented.”

Rather than resisting the shift entirely, he believes the industry must learn how to adapt while preserving the humanity that gives filmmaking its emotional power.

“My hope is that AI becomes a tool that helps filmmakers more than it displaces them,” he said. “Technology can generate images, but it still takes human experience, taste, empathy, and storytelling instinct to create something meaningful.”

While the approach significantly reduced production cost and complexity, the focus remained firmly on the story itself—delivering an emotionally resonant piece centered on the idea that the structures we build are designed to last for generations.

For Colby, the project represents more than a single commercial. It reflects a broader turning point for the creative industry.

“The truth is, AI is going to change this industry as much as anything ever has,” said Colby. “The challenge now is figuring out how we keep the humanity in the work while embracing the tools that are clearly here to stay.”

To learn more, please visit https://www.colby2.com/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/production-is-changed-forever–now-what-302791383.html

SOURCE Colby2

Technology

WebFX Earns Reddit Gold Certified Sales Partner Badge, Highlighting Advertising Capabilities for Growth-Focused Businesses

Published

21 minutes ago

June 4, 2026

Recognition highlights agency’s proven expertise in driving results on one of the Internet’s fastest-growing advertising platforms

HARRISBURG, Pa., June 4, 2026 /PRNewswire-PRWeb/ — WebFX, the digital marketing agency that has driven more than $10 billion in client revenue over the past five years, today announced it has earned Reddit’s Gold Certified Sales Partner badge. The designation recognizes agencies that have demonstrated deep platform expertise and experience with Reddit’s advertising solutions on behalf of clients.

As a Gold Certified Sales Partner, WebFX gains access to exclusive partner benefits that directly enhance the Reddit campaigns it manages for clients.

Reddit has quickly evolved from a niche community hub into a mainstream advertising platform, reaching more than 126 million daily active unique users as of Q1 2026. For B2B marketers in particular, Reddit offers access to highly engaged, high-intent communities that are increasingly shaping how buyers research products and make purchasing decisions.

As a Gold Certified Sales Partner, WebFX gains access to exclusive partner benefits that directly enhance the Reddit campaigns it manages for clients. These benefits include early opportunities to try new features, personalized account support from Reddit’s team, and audience insights for optimized strategies — giving WebFX clients an edge as the platform continues to grow.

“Earning Reddit’s Gold Certified Sales Partner badge is a meaningful milestone for our team and, more importantly, for the businesses we serve,” said Kyle Helder, VP of Demand Gen & Ecosystems at WebFX. “Reddit’s audience is uniquely valuable because people show up there with genuine intent, looking to research, compare, and make decisions. This partnership gives our clients privileged access to platform insights and tools that help us turn that intent into measurable revenue.”

The Gold Partner designation builds on WebFX’s broader commitment to meeting clients wherever their audiences are — across search, social, AI, and emerging channels. It complements a partner ecosystem that already includes Google Premier Partner, Meta Business Partner, and Microsoft Advertising Partner, among others.

To learn more about how WebFX helps businesses drive revenue through Reddit advertising and other digital marketing channels, visit webfx.com.

About WebFX

WebFX is a full-service, tech-enabled digital marketing agency built for the AI era. With many years of experience and 700+ digital marketing specialists, WebFX helps businesses grow through data-driven strategies across search, paid media, AI-powered channels, and more. The agency’s proprietary RevenueCloudFX platform connects marketing efforts to real business outcomes — leads, pipeline, and revenue — while its AI visibility tracking and optimization capabilities help clients stay discoverable as search evolves beyond traditional engines. WebFX has generated over $10 billion in client revenue and delivered more than 24 million leads in the past five years. Learn more at webfx.com.

Media Contact

Kyle Helder, WebFX, 1 888-874-2601, kyle@webfx.com, https://www.webfx.com/

View original content:https://www.prweb.com/releases/webfx-earns-reddit-gold-certified-sales-partner-badge-highlighting-advertising-capabilities-for-growth-focused-businesses-302791377.html

SOURCE WebFX

Technology

General Fluidics and Invetech Partner to Accelerate Accessible Diagnostics at the Point of Care

Published

21 minutes ago

June 4, 2026

SAN DIEGO, June 4, 2026 /PRNewswire/ — General Fluidics (GF) and Invetech today announced a strategic collaboration to bring fast, high-quality diagnostics closer to patients, enabling earlier decisions, better outcomes, and broader access to care.

Founded at the Massachusetts General Hospital with a mission to make diagnostics genuinely accessible, General Fluidics is redefining routine blood testing by moving it out of central labs and directly into the clinics. From rural settings to urban urgent care centers, Axess transforms clinical practices by making reference-lab quality diagnostics available within minutes at point-of-care.

After a global search spanning four continents, GF selected Invetech as its development and scaleup partner for its proven end‑to‑end capability, deep diagnostics expertise, and culture of collaboration.

“This was a critical decision for us” said Rob Granier, CEO of General Fluidics. “We needed a partner who had seen the hard problems before, who could move fast, be transparent, and help us scale with confidence. Invetech stood out not just for technical depth, but for how they show up as a true partner”.

Invetech brings decades of experience translating complex diagnostic technologies into manufacturable, regulated products combining commercial insight, risk discipline, and practical execution across every stage of development.

“What excites us about General Fluidics is the clarity of vision and the timing.” said Andreas Knaack, CEO of Invetech. “The market is ready, the technology is mature, and decentralised testing is now the expectation. Together, we’re building a platform designed to scale and to make a real difference in healthcare.”

With aligned leadership, shared values, and a focus on execution, the collaboration positions General Fluidics to accelerate its journey from innovation to impact, bringing high quality diagnostics to more people, faster.

About Invetech

Invetech is your trusted partner in solving complex manufacturing and product development challenges in the global advanced therapies market. For more than three decades, we’ve partnered with leaders in diagnostics, life sciences, and cell therapy to co-create breakthrough solutions that transform ideas into market-ready technologies and therapies. Whether transitioning from early process development to commercial-scale manufacturing or optimizing complex workflows, our team combines scientific insight, engineering excellence and proven technology platforms to deliver tailored solutions. Our proven modules, technology platforms and custom automation solutions integrate seamlessly with your processes, reducing time to market, and supporting scalable, GMP-compliant manufacturing. Together with our clients, we’re advancing healthcare.

To learn more about Invetech Group, visit https://www.invetechgroup.com/

About General Fluidics

General Fluidics is a Boston-based diagnostic company that spun out of Massachusetts General Hospital in 2018. The company is focused on making diagnostic testing more accessible for all patients. GF’s Axess platform is a compact, seamlessly integrated benchtop diagnostic lab engineered to deliver hundreds of high-quality diagnostic tests at the point of care with results in minutes.

To learn more about General Fluidics, visit https://www.generalfluidics.com/

Contact:
Emily Ellinger
Marketing & Communications Manager
Invetech
Emily.ellinger@invetech.com.au

View original content to download multimedia:https://www.prnewswire.com/news-releases/general-fluidics-and-invetech-partner-to-accelerate-accessible-diagnostics-at-the-point-of-care-302791404.html

SOURCE Invetech

Technology

McRae Industries, Inc. Dividend Declared

Published

21 minutes ago

June 4, 2026

MOUNT GILEAD, N.C., June 4, 2026 /PRNewswire/ — McRae Industries, Inc. (Pink Sheets: MCRAA and MCRAB) declared a dividend of $.14 per share on the Company’s Class A and Class B Common Stock payable on July 1, 2026 to shareholders of record on June 17, 2026.

View original content:https://www.prnewswire.com/news-releases/mcrae-industries-inc-dividend-declared-302791778.html

SOURCE McRae Industries, Inc.