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90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report

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NEW DELHI, June 5, 2026 /PRNewswire/ — Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove it worked. This gap between expectation and actual delivery is the defining challenge of the next eighteen months of marketing leadership. Against this backdrop, Comviva has released its Global CMO Survey Report titled ‘The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype,‘examining how marketing leaders are scaling AI while facing pressure to demonstrate tangible outcomes.

The report further underscores gaps in measurement maturity, with only 16% of marketing leaders confident in defending AI investments with clear business evidence, while many continue to rely on approximations. It also reveals limited cost visibility, as 67% of organizations are unable to determine total AI costs and 79% rely on estimates rather than precise measurement, reinforcing the disconnect between investment and measurable impact.

The Accountability Gap No One Planned For

According to the report, a significant disconnect exists between AI deployment and value realization, with most organizations lacking robust measurement frameworks.

While 35% rely on rough estimates, 32% track campaign activity without linking it to revenue outcomes, and 21% lack consistent measurement infrastructure altogether.At the same time, 86% of leadership teams are demanding stronger proof of ROI, increasing pressure on CMOs to justify AI investments with tangible business outcomes.

What’s Blocking AI Measurement?

The report identifies structural barriers that prevent organizations from effectively measuring AI impact.

Cost fragmentation is the biggest challenge, with 62% of organizations struggling as AI expenses are spread across cloud, talent, data, and vendors.In addition, 58% cite revenue attribution complexity, as AI influences multiple touchpoints, making its contribution difficult to isolate.A further 55% report a disconnect between customer experience and revenue, while 50% highlight governance and integration gaps that limit consistent measurement.

Rajesh Chandiramani, Chief Executive Officer at Comviva, said, “AI is rapidly moving from experimentation to enterprise-wide adoption, and the industry is entering a phase where accountability and outcomes will define success. Organisations will increasingly focus on connecting AI investments directly to business metrics—whether it is revenue growth, customer lifetime value, or operational efficiency. The real opportunity lies in building the right measurement frameworks and data foundations that enable this shift. Those who can translate AI from a capability into a consistently measurable business driver will be best positioned to lead in the next phase of digital transformation.”

These findings indicate that AI delivers the strongest impact when applied to use cases linked to revenue generation and real-time decision-making.

Where AI Investment Actually Pays Off

Despite these challenges, certain AI use cases are delivering clear returns.

Customer segmentation and targeting lead, cited by 57% of respondents, followed by campaign automation and optimization at 43%.Predictive personalization and recommendations, highlighted by 41%, are also driving stronger customer engagement.Pricing and offer optimization (39%) and demand forecasting (36%) further contribute to improved decision-making and revenue outcomes.

The Real Cost Equation: Revenue Drivers and Hidden Costs

While organizations are beginning to identify where AI drives revenue, they often underestimate its true cost.

Key revenue drivers include improvements in customer lifetime value (43%), acquisition efficiency (40%), and conversion rates (38%).However, cost visibility remains fragmented, with 62% tracking software and API costs and 56% accounting for cloud infrastructure.Critically, talent and integration costs are often underreported, leaving total AI investments underestimated by as much as 30–50%.

This incomplete view risks overstating ROI and misguiding investment decisions.

Why Promising AI Initiatives Still Fail

The report highlights that many AI initiatives fail to scale due to operational gaps.

Around 54% of organizations struggle to define and track deployment timelines, delaying time-to-value.Meanwhile, 57% are unable to link customer experience improvements to measurable revenue outcomes, and 58% cite challenges around explainability and trust.

These gaps suggest that success depends not just on deploying AI, but on operationalizing it effectively across speed, experience, and governance.

Access the full report here – CLICK

Media Contact: Sundeep Mehta | +91 9910030732 | sundeep.mehta@comviva.com

Logo: https://mma.prnewswire.com/media/995982/5554137/Comviva_Logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/90-of-organisations-increase-ai-marketing-investments-but-only-12-can-measure-real-impact-comviva-global-cmo-survey-report-302792570.html

SOURCE Comviva

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GLOBAL VOTING FOR 7 WONDERS OF FUTURE CITIES OFFICIALLY SWITCHED ON

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DUBAI, UAE, Oct. 31, 2026 /PRNewswire/ — New Clark City, Philippines, hosts “switch-on” ceremony as New7Wonders opens worldwide public voting on www.7wondersfc.com to choose the urban developments shaping our future.

New7Wonders today officially launched global public voting for the 7 Wonders of Future Cities, in a landmark ceremony hosted in the Philippines on World Cities Day, marking the beginning of a year of worldwide participation, inviting people everywhere to vote for the cities and urban developments they believe best represent the future of urban life, which will culminate with the official declaration of the seven winning cities and developments on 31 October 2027. 

Hosted and organised by New Clark City, an Official Participant in the 7 Wonders of Future Cities campaign and one of the Philippines’ flagship urban development projects, the special switch-on ceremony brought together city leaders, media and invited guests to witness the activation of the global voting platform. 

Jean-Paul de la Fuente, Director of New7Wonders and Chairman of the 7 Wonders of Future Cities campaign, led the official switch-on. In a ceremonial moment, the campaign website at www.7wondersfc.com was transformed from its presentation format into the worldwide public voting platform, opening the opportunity for citizens across the globe to participate in selecting the urban visions that will define the cities of tomorrow. “Today, from the Philippines to the world, we have switched on more than a voting platform – we have switched on a global conversation about the future of our cities,” said de la Fuente. “For the next year, people everywhere have the opportunity to discover, engage with and champion the places they believe should become global symbols of urban progress.”

The 7 Wonders of Future Cities is a worldwide participation campaign from New7Wonders, the global authority behind the New 7 Wonders of the World and the New 7 Wonders of Nature, and is organised by Global Platform Limited, its Dubai, UAE-based worldwide licensing and commercial arm. Building on the extraordinary worldwide engagement of previous campaigns, which together have generated more than 600 million votes, the new initiative shifts the focus from celebrating humanity’s natural and historical wonders to recognising the places being created and transformed for humanity’s future. Participating cities and developments are brought together through three central themes: Environmental & Nature, Smart City and Human-Centric development. These reflect the conviction that successful future cities must balance ecological responsibility, technological progress and the needs and aspirations of the people who inhabit them.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-voting-for-7-wonders-of-future-cities-officially-switched-on-302925559.html

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SCANOLOGY Introduces AirGO Pad for On-Site 3D Scanning, Inspection and Reporting

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HANGZHOU, China, Oct. 31, 2026 /PRNewswire/ — SCANOLOGY introduces AirGO Pad, an integrated mobile measurement platform that brings 3D scanning, inspection and reporting alongside the part being measured. Combining computing, industrial 3D inspection software and touchscreen operation, AirGO Pad works with compatible SCANOLOGY wireless 3D scanners to help operators complete the inspection workflow on-site without carrying a separate laptop.

When inspecting a large component, operators need to move around the part while keeping scan data and measurement controls accessible. Finding a suitable place for a laptop—and returning to it to check results or adjust settings—can interrupt that process, particularly where space is limited. AirGO Pad places the inspection interface on a portable tablet, allowing operators to view data and interact with the software beside the component.

Users can connect a compatible wireless 3D scanner and view 3D data in real time, monitoring scan coverage and quality as they work. They can then align data, perform measurements and inspect results on the same device. During scanning, operators can create comparison points, features and other inspection elements as needed. Preconfigured report templates complete the workflow, enabling standardized inspection reports to be generated directly on AirGO Pad.

The platform’s design supports these transitions between scanning, inspection and reporting. Its high-definition touchscreen keeps model details and measurement results within reach. Operators can use the tablet in handheld mode while moving around the part, then unfold the convertible stand to review results on a suitable surface. A neck strap provides additional support when carrying and operating the device.

“Making a measurement system mobile means considering more than how operators carry the 3D scanner. They also need access to their data and inspection tools beside the part. We developed AirGO Pad to bring these activities together, from reviewing scan data to producing the inspection report,” said a product manager at SCANOLOGY.

AirGO Pad supports SCANOLOGY’s third-generation handheld and wireless optical 3D scanning systems, standard CAD/3D formats and wireless PC synchronization for measurement, annotation and review.

For product details or to request a demonstration, visit AirGo Pad product page.

About SCANOLOGY

SCANOLOGY develops industrial 3D measurement solutions for manufacturing and engineering. Its products are used for 3D measurement, automated inspection, and quality control. They are trusted by more than 10,000 enterprises across over 70 countries and regions, serving industries such as aerospace, automotive, and heavy manufacturing.

SOURCE SCANOLOGY

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SKYWORTH Solar Announces Global Launch of Solavita as a Smart Microgrid Brand

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SHENZHEN, China, Oct. 31, 2026 /PRNewswire/ — SKYWORTH Solar has officially announced the global launch of Solavita, its dedicated brand for smart microgrid solutions. Positioned strategically as “A Smart Microgrid Expert for Diverse Energy Scenarios,” Solavita consolidates the company’s extensive solution portfolio and service infrastructure under a unified global identity, building upon its rapidly expanding international footprint.

Addressing Grid Flexibility and Long-Term System Value

The launch comes as electricity systems face growing demands for flexibility. The International Energy Agency’s 2026 mid-year electricity update highlights the importance of flexible resources and more efficient use of infrastructure as renewable generation expands. For customers, the priorities vary by market: managing electricity costs, using more locally generated solar power, or maintaining essential loads where grid supply is unreliable.

“As renewable energy becomes more distributed, the long-term performance of the whole system becomes increasingly important,” said Fan Ruiwu, Chairman of SKYWORTH Solar. “We see that performance as the foundation of our international energy business. With Solavita, we are bringing our capabilities together around a common approach to solution development and service, while working with local partners to adapt delivery to each market. Our focus is on the value these systems provide throughout their life.”

Solutions for Different Energy Needs

To address the dual challenges of grid volatility and operational cost, Solavita engineers its systems around a core architectural philosophy prioritizing grid-forming stability, intelligent automation, cross-generation efficiency, and multi-tier security. Translating these technical principles into practical applications, the brand introduces a comprehensive solution matrix tailored to specific market demands.

For residential users, the SolaHome suite utilizes an advanced Home Energy Management System (HEMS) to seamlessly coordinate rooftop solar, battery storage, and flexible domestic loads like heat pumps and EV chargers. In markets with dynamic electricity tariffs, such as Germany, HEMS automates energy dispatch to capitalize on low-price periods. This practical value is evidenced by a recent residential installation in Jesteburg, Germany, combines 18.9 kW of rooftop solar with 20.48 kWh of battery storage. Solavita reports nearly €50 in electricity-price arbitrage benefits during the first month of dynamic-tariff operation.

Expanding beyond the home, the portfolio scales up with SolaBiz, which integrates distributed solar, commercial storage, and smart dispatch to help factories and retail spaces manage peak-demand costs and safeguard against grid disruptions.

For larger utility and off-grid demands, SolaMatrix delivers scalable, containerized storage and microgrid management focused on stabilizing renewable integration in weak grid environments.

Finally, ensuring energy access in highly mobile contexts, SolaGo offers plug-and-play balcony solar and portable power systems for outdoor activities and critical emergency backup, completing Solavita’s end-to-end coverage of modern energy applications.

Global Engineering Foundation and Ecosystem Delivery

To guarantee the reliable implementation and long-term asset value of these diverse solutions, SKYWORTH Solar underpins Solavita with a robust global engineering foundation.

On the technology front, the Smart Microgrid Technology Centre connects cutting-edge research with product engineering, supported by academic collaborations with Tianjin University and Hainan University. This pipeline is further strengthened by a comprehensive Haikou test platform—scheduled for commissioning by the end of 2026—to rigorously validate grid-connected, islanded, and grid-forming systems.

The InfraCosmos Digital Platform supports lifecycle data management, operational monitoring and fault identification. It connects system information with service and maintenance, helping teams monitor performance and respond to operating issues.

Beyond hardware and software, this foundation extends to flexible supply chain execution and strategic project delivery. Solavita employs F+D+EPC+O (Financing, Development, Engineering, Procurement, Construction, and Operations) framework for large-scale, asset-light project coordination, alongside a localized PD2C cooperation model actively deployed in markets like Germany and Italy to ensure rapid, market-specific service.

These capabilities underpin Solavita’s positioning as a smart microgrid expert, connecting system development with local delivery and ongoing service. The aim is to make integrated energy systems practical to deploy and support in each market.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/skyworth-solar-announces-global-launch-of-solavita-as-a-smart-microgrid-brand-302925531.html

SOURCE SKYWORTH Solar

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