Connect with us

Technology

90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report

Published

on

NEW DELHI, June 5, 2026 /PRNewswire/ — Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove it worked. This gap between expectation and actual delivery is the defining challenge of the next eighteen months of marketing leadership. Against this backdrop, Comviva has released its Global CMO Survey Report titled ‘The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype,‘examining how marketing leaders are scaling AI while facing pressure to demonstrate tangible outcomes.

The report further underscores gaps in measurement maturity, with only 16% of marketing leaders confident in defending AI investments with clear business evidence, while many continue to rely on approximations. It also reveals limited cost visibility, as 67% of organizations are unable to determine total AI costs and 79% rely on estimates rather than precise measurement, reinforcing the disconnect between investment and measurable impact.

The Accountability Gap No One Planned For

According to the report, a significant disconnect exists between AI deployment and value realization, with most organizations lacking robust measurement frameworks.

While 35% rely on rough estimates, 32% track campaign activity without linking it to revenue outcomes, and 21% lack consistent measurement infrastructure altogether.At the same time, 86% of leadership teams are demanding stronger proof of ROI, increasing pressure on CMOs to justify AI investments with tangible business outcomes.

What’s Blocking AI Measurement?

The report identifies structural barriers that prevent organizations from effectively measuring AI impact.

Cost fragmentation is the biggest challenge, with 62% of organizations struggling as AI expenses are spread across cloud, talent, data, and vendors.In addition, 58% cite revenue attribution complexity, as AI influences multiple touchpoints, making its contribution difficult to isolate.A further 55% report a disconnect between customer experience and revenue, while 50% highlight governance and integration gaps that limit consistent measurement.

Rajesh Chandiramani, Chief Executive Officer at Comviva, said, “AI is rapidly moving from experimentation to enterprise-wide adoption, and the industry is entering a phase where accountability and outcomes will define success. Organisations will increasingly focus on connecting AI investments directly to business metrics—whether it is revenue growth, customer lifetime value, or operational efficiency. The real opportunity lies in building the right measurement frameworks and data foundations that enable this shift. Those who can translate AI from a capability into a consistently measurable business driver will be best positioned to lead in the next phase of digital transformation.”

These findings indicate that AI delivers the strongest impact when applied to use cases linked to revenue generation and real-time decision-making.

Where AI Investment Actually Pays Off

Despite these challenges, certain AI use cases are delivering clear returns.

Customer segmentation and targeting lead, cited by 57% of respondents, followed by campaign automation and optimization at 43%.Predictive personalization and recommendations, highlighted by 41%, are also driving stronger customer engagement.Pricing and offer optimization (39%) and demand forecasting (36%) further contribute to improved decision-making and revenue outcomes.

The Real Cost Equation: Revenue Drivers and Hidden Costs

While organizations are beginning to identify where AI drives revenue, they often underestimate its true cost.

Key revenue drivers include improvements in customer lifetime value (43%), acquisition efficiency (40%), and conversion rates (38%).However, cost visibility remains fragmented, with 62% tracking software and API costs and 56% accounting for cloud infrastructure.Critically, talent and integration costs are often underreported, leaving total AI investments underestimated by as much as 30–50%.

This incomplete view risks overstating ROI and misguiding investment decisions.

Why Promising AI Initiatives Still Fail

The report highlights that many AI initiatives fail to scale due to operational gaps.

Around 54% of organizations struggle to define and track deployment timelines, delaying time-to-value.Meanwhile, 57% are unable to link customer experience improvements to measurable revenue outcomes, and 58% cite challenges around explainability and trust.

These gaps suggest that success depends not just on deploying AI, but on operationalizing it effectively across speed, experience, and governance.

Access the full report here – CLICK

Media Contact: Sundeep Mehta | +91 9910030732 | sundeep.mehta@comviva.com

Logo: https://mma.prnewswire.com/media/995982/5554137/Comviva_Logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/90-of-organisations-increase-ai-marketing-investments-but-only-12-can-measure-real-impact-comviva-global-cmo-survey-report-302792570.html

SOURCE Comviva

Continue Reading

Technology

Amwell Receives Frost & Sullivan’s 2026 United States Technology Innovation Leadership Recognition for Technology-Enabled Care Platforms

Published

on

By

Amwell® is transforming virtual care delivery through its unified Amwell Platform, combining interoperability, clinical integration, and intelligent orchestration to improve access, efficiency, and outcomes.

SAN ANTONIO, Sept. 5, 2026 /PRNewswire/ — As healthcare organizations move beyond fragmented telehealth solutions toward connected virtual care models, Amwell is helping redefine how digital care is delivered at scale. Frost & Sullivan is pleased to recognize Amwell with the 2026 United States Technology Innovation Leadership Recognition in the Technology-Enabled Care Platforms industry for its ability to address healthcare fragmentation through a unified platform that connects patients, health plan members, clinicians, and partner ecosystems across the care continuum.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Amwell excelled in both, demonstrating its ability to align strategic initiatives with evolving healthcare needs while executing with flexibility, scalability, and measurable customer impact. “The combination of reliability, flexibility, and clinically integrated workflows positions the Amwell Platform as a strategic enabler for organizations seeking to reduce fragmentation, improve member engagement with covered programs, expand access to care, and create more connected healthcare experiences,” said Sagar Mukhekar, Industry Analyst, Frost & Sullivan.

Guided by a strategy centered on connected care, interoperability, and continuous, digital innovation, Amwell has positioned the Amwell Platform as an operating layer for next-generation healthcare delivery. Rather than relying on disconnected point solutions, the platform integrates technology, services, and clinical intelligence to orchestrate personalized care experiences across virtual primary care, urgent care, behavioral health, chronic condition management, and specialized digital programs.

Backed by 20 years of technology-enabled care innovation, more than 90 million covered lives, and over 38.7 million virtual visits, Amwell continues to help health plans and healthcare organizations modernize digital care delivery at scale.

“As healthcare becomes more digital, it risks becoming more fragmented. Health plans need more than point solutions. They need enterprise infrastructure, clinical integration, and an open platform that brings partners and programs together. Our vision at Amwell is that technology creates value when it improves access, engagement, quality, and efficiency, and produces measurable clinical and business outcomes. We’re honored by this recognition from Frost & Sullivan,” said Dan Zamansky, Chief Product and Technology Officer at Amwell.

Amwell’s enterprise scale includes supporting the digital transformation of the Defense Health Agency’s Military Health System, serving approximately 9.6 million beneficiaries. The company’s commitment to measurable outcomes is also reflected in a landmark National Institute of Mental Health (NIMH)-funded study, published in Nature Human Behaviour and among the largest studies of its kind. The study found that students offered SilverCloud® by Amwell® engaged in mental healthcare at more than double the rate of traditional care, experienced lower rates of mental health disorders, and generated an estimated $1.18 million in avoided costs for the study population.

The company further differentiates its platform through intelligent orchestration and navigation, helping guide members to appropriate programs while giving clinicians visibility across care plans. Amwell also evaluates integrated third-party programs for clinical effectiveness, scalability, and enterprise readiness.

Frost & Sullivan commends Amwell for setting a high standard in competitive strategy, execution, and technological innovation. The company’s unified approach to digital care is helping reduce fragmentation, improve access, strengthen operational efficiency, and support more equitable and sustainable healthcare delivery.

Each year, Frost & Sullivan presents the Technology Innovation Leadership Recognition to a company that demonstrates outstanding strategy development and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition identifies forward-thinking organizations that are reshaping their industries through innovation and growth excellence.

Frost & Sullivan Best Practices Recognition

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Ashley Shreve
E: ashley.weinkauf@frost.com 

SOURCE Frost & Sullivan

Continue Reading

Technology

MiniTool Released MovieMaker 8.9 with Advanced Keyframe Animation

Published

on

By

VANCOUVER, BC, Sept. 4, 2026 /PRNewswire/ — MiniTool Software Limited has released MiniTool MovieMaker 8.9, a significant update to its video editing software. The latest version focuses on empowering creators with advanced keyframe animation controls, a more streamlined installation experience, and an optimized export button for a smoother experience.

Precise Control with Keyframe Animation

The hallmark of MiniTool MovieMaker 8.9 is the introduction of keyframe animation for video, images, and elements. Users can now set keyframes for position, scale, and rotation at different points. As a result, they can easily generate smooth, cinematic motion effects.

The position parameter supports accurate X- and Y-axis adjustments, allowing flexible horizontal and vertical movement of clips to achieve natural screen scrolling and displacement effects. The scale feature allows for seamless zoom-in and zoom-out transitions, enabling users to zoom in on a clip and highlight key visual elements. Coupled with rotation control, which supports precise angle adjustments, the three tools work together to deliver smooth, dynamic visual effects.

Designed with simplicity and accessibility in mind, this update brings intuitive keyframe animation tools without complex settings. It balances powerful editing capabilities and ease of use, allowing users to easily bring static photos to life and create custom movements for high-quality visual content.

Installation Package Optimization for Faster Setup

MiniTool MovieMaker 8.9 places a strong emphasis on the installation package. In this latest release, the development team has reduced the overall installation package size, enabling a faster, more streamlined download and setup experience. This enhancement not only saves disk space but also improves application launch speeds. As a result, creators can quickly run the software and start working on their projects with minimal delay.

Enhanced Export UI for a Seamless Final Step

The final export stage is crucial to the editing workflow. This time, MiniTool MovieMaker 8.9 brings a new export button with a redesigned interface. This update optimizes the export button and provides intuitive guidance. Therefore, users can quickly locate the button for exporting their projects, whether they are absolute beginners or experienced editors.

About MiniTool MovieMaker

MiniTool MovieMaker is an easy-to-use video editing program designed for beginners, featuring a clean interface and a variety of effects, text templates, stickers, filters, and transitions for quick video creation.

The software offers a flexible multi-track timeline where users can layer and independently manage video tracks and audio tracks to create complex compositions, such as picture-in-picture (PiP) effects and video collages. Users can also place visual elements on different layers and lock tracks to prevent accidental edits.

More importantly, this editing tool can export videos in 1080P or 4K for free and without watermarks, ensuring high-quality, professional-looking results.

About MiniTool® Software Ltd.

MiniTool® Software Ltd. is a software development company specializing in providing software services across multiple fields, including video editing, screen recording, video conversion and compression, video enhancement, as well as disk partition management.

View original content to download multimedia:https://www.prnewswire.com/news-releases/minitool-released-moviemaker-8-9-with-advanced-keyframe-animation-302869995.html

SOURCE MiniTool® Software Limited

Continue Reading

Technology

From Trust to Value: Miles Group Signs Bo Jin and Isaac Lam, Launching into the Athlete Representation Track

Published

on

By

HONG KONG, Sept. 5, 2026 /PRNewswire/ — Miles Group, specializing in international sports marketing, announced today the signing of two outstanding professional golfers, Bo Jin and Isaac Lam. This milestone concurrently marks the official launch of the company’s athlete representation business.

Founded in 2012, Miles Group has spent over a decade providing Asian market marketing services for premier global golf brands, including Major Championships, the LPGA Tour, and the United States Golf Association (USGA). In 2026, the group’s domestic arm, Miles Shanghai, launched its proprietary tournament IP—the Junior Charity Classic—which offers top Asian junior golfers a direct pathway to elite junior tournaments in the United States.

“I have always believed that elite athletes are among the rarest and most valuable brand assets, yet their commercial potential remains vastly underestimated. Miles Group is entering the talent representation arena not simply to sign established names, but to leverage our 15 years of international sports marketing expertise. Our mission is to build a dedicated value-amplification system for Asia’s athletes, empowering them to command top-tier commercial influence far beyond the field of play.” said Smile Xu, founder of Miles Group and a top-tier marketing strategist.

“Having known Smile for ten years, I’ve watched her grow from an industry rising star into someone who drives real change. I have absolute faith in her capabilities, but what I admire most is her vision—helping more players use innovative methods to unlock true, long-term value, and even rewrite the rules of the industry,” said 24-year-old Bo Jin, who currently competes on the China Tour. “Entering my second year as a professional, I chose Miles Group because I believe in the future she sees, and it’s a future I want to be part of.”

Bo is the first Chinese player to reach the finals of the U.S. Junior Amateur, a member of the 2019 Junior Presidents Cup International Team, the individual runner-up at the 2021 NCAA D1 Championship, and the runner-up at the 13th Asia-Pacific Amateur Championship in 2022. Turning professional in 2025, Bo delivered a remarkable rookie year, capturing two runner-up finishes on the China Tour and placing in the top 20 during his DP World Tour debut.

Isaac Lam, 27, hails from Hong Kong, China, and turned professional in 2024. Now an active competitor on the China Tour, he boasts the title of a two-time Tour champion. Following his maiden China Tour victory at the 2025 Wuyishan International Open, Lam lifted his second trophy this past August at the Fanling Golf Classic in front of his home crowds.

“On the course, I am a champion, but in the business world, I am a complete novice. Two China Tour titles didn’t bring the commercial breakthrough I had anticipated,” Lam shared. “Since my amateur days, Smile has always given me unconditional advice. Joining Miles Group now is a choice born from seeing her selfless dedication to young players. She brings both the wisdom to sharpen my direction and the resources and capability to translate a championship title into real commercial value.”

Play Beyond • More than just the game—from amateur to professional, from trust to value! In launching its talent representative agency business, Miles Group is dedicated to systematically developing athletes’ multidimensional commercial value off the course. Moving forward, Miles Group will leverage precise resource matching and long-term strategic planning to create sustainable growth opportunities for players, while introducing high-value sports IPs to partners for mutual empowerment.

About Miles Group

Miles Group is a marketing agency headquartered in Hong Kong that has been deeply rooted in the Asian market for 15 years. With teams across Mainland China, South Korea, Japan, Singapore, Malaysia, India, and Thailand, it focuses on the sports and lifestyle sectors. The group provides one-stop services covering public relations, digital media, content creation, KOL management, and event management for top global clients. Its client portfolio includes industry benchmarks such as USGA, LPGA, LIV Golf, BLAST and more. Since 2025, the group has focused on developing its own tournament IPs and content; its inaugural Junior Charity Classic immediately became an industry market benchmark. 思迈超牛 is the affiliated operating company of Miles Group in Mainland China.

View original content:https://www.prnewswire.com/apac/news-releases/from-trust-to-value-miles-group-signs-bo-jin-and-isaac-lam-launching-into-the-athlete-representation-track-302870107.html

SOURCE Miles Group

Continue Reading

Trending