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Tastewise reveals the five emerging food trends fueling Gen Z’s appetite

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From soupmaxxing to foodstalgia, these emerging trends – drawn from billions of timely F&B data points – reveal Gen Z’s desire for comfort, experience, well-being, and individuality.

TEL AVIV, Israel, June 7, 2026 /PRNewswire-PRWeb/ — Tastewise, the agentic intelligence system for food and beverage, has revealed five emerging Gen Z food trends set to shape menus and drive product innovation in the years ahead.

“Food trends come and go, and data is the only reliable way to identify which ones are worth pursuing. Brands need agents working alongside their teams to spot emerging trends and build the right assets before the moment passes,” said Miriam Aniel Oved, Head of Integrated Marketing of Tastewise.

Already accounting for 40% of global consumers, Gen Z is on track to become the largest and most influential consumer group in history. With their preferences changing faster than traditional market research can track, brands require real-time intelligence to keep pace, or risk losing relevance with the next generation of consumers.

Drawing on the industry’s most comprehensive F&B data – and trained AI agents built to spot emerging patterns in real time – Tastewise has identified a fundamental shift in how these young consumers view food; not solely for its nutritional value or as a means of indulgence, but for the comfort, experience, functional benefits, and expression of identity it provides, which is shaping emerging trends such as:

1. Chinamaxxing puts Malatang on the map

Chinese culture has gone mainstream among Gen Z, with the young generation tapping into traditional wellness, clothing, and cuisine. One dish capitalizing on this momentum is Malatang – a choose-your-own-bowl Sichuan street food – with consumer interest up 88% year-over-year (YOY). Aligning with broader demand for customizable dishes (+144%), intense flavors (+304%), and warming foods (+42%), Malatang has all the ingredients for sustained, long-term growth.

2. Nostalgia: Gen Z’s most in-demand ingredient

Uncertainty is fueling ‘foodstalgia’, with Gen Z turning to familiar childhood foods for emotional comfort. Consumer interest in Diet Coke (+235% YoY), strawberry milk (+226% YoY), instant noodles (+224% YoY), and chocolate chip cookies (+173%) has surged in the past year.

Likewise, comfort food is driving 3.3x more engagement among Gen Z (YoY) – turning yesterday’s staples into today’s most talked-about foods.

3. Adding froth and function to Gen Z’s coffee

Gen Z is topping their daily coffee with cold foam – a thicker, sweeter froth – with consumer interest up +57% YoY and related menu items up +161%. However, its appeal goes beyond indulgence. In particular, protein cold foam is gaining traction, tied to the growing demand for functional benefits, such as hormone balance (+55% YoY), stress relief (+30% YoY), and metabolism support (+24% YoY).

4. Food that reflects Gen Z’s individuality

Gen Z is ditching set menus for meals that satisfy their appetite for self-expression. DIY formats – build-your-own bowls, poke, and noodle bars – are up +35% YoY, while savory dish customization has grown +24% YoY. With individuality baked into Gen Z’s identity, this isn’t a passing trend.

5. Soup for breakfast – a break from tradition

With Gen Z consumer interest up 273%, silky texture descriptors up +68%, and Japanese cuisine up 15% YoY, Asian-inspired soups are appealing to the Gen Z palette. However, not in the way most would expect. In contrast to mild, easy-on-the-stomach morning staples, hot, intense soups are growing in popularity in the Gen Z breakfast segment. Pho orders up +28% YoY, and breakfast ramen menu inclusions have surged +43% – making it one of the fastest-growing additions of 2026.

Methodology

Tastewise identified these trends using its real-time F&B data foundation, containing billions of data points covering retail, foodservice, home cooking, social, delivery, restaurant menus, and more. Within minutes, its agents – trained exclusively on F&B, not adapted for it – spot patterns and reveal emerging trends.

About Tastewise

Trusted by PepsiCo, Kraft Heinz, Nestlé, and over 80% of the world’s leading food and beverage brands, Tastewise is the agentic intelligence system for food and beverage that turns the industry’s most comprehensive data into custom agents that work where you work to expand distribution, accelerate innovation, and drive demand. Built on proprietary data covering retail, foodservice, home cooking, social, delivery, menus, K-12, and c-stores, and more, Tastewise agents deliver bespoke evidence, in-depth narratives, and complete assets – condensing innovation cycles into days, cutting research costs by 65%, and improving conversion rates by 25%.

Media Contact

Miriam Aniel Oved, Tastewise, 1 +1 704 991 5597, press@tastewise.io, https://tastewise.io/

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AstroRad Vest Worn by Astronauts Aboard International Space Station to Go on Display at Smithsonian National Air and Space Museum

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The historic exhibition follows landmark radiation protection findings from NASA’s Artemis I mission, whose AstroRad vest is separately displayed at Kennedy Space Center.

TAMPA, Fla., Oct. 30, 2026 /PRNewswire/ — StemRad, a developer of advanced radiation protection technology, shared that one of its AstroRad radiation protection vests, flown aboard the International Space Station (ISS) and worn by five space travelers, will go on display in the At Home in Space gallery at the Smithsonian’s National Air and Space Museum in Washington, D.C.

The vest was worn by four female American astronauts and an Israeli private astronaut during everyday activities aboard the ISS, including work and sleep. These in-orbit evaluations provided valuable experience with the practicality and comfort of wearable radiation protection during extended space missions.

The Smithsonian exhibition follows the recent publication of landmark scientific findings in Science Advances from NASA’s Artemis I mission. The research demonstrated AstroRad’s ability to dramatically reduce radiation exposure during potentially cancer-inducing solar radiation storms: for the August 1972 storm, which occurred between Apollo 16 and 17, a 60% reduction in dose was demonstrated (roughly 1,200 chest X-rays). This provided important evidence for protecting astronauts on future missions to the Moon and Mars.

The AstroRad vest that traveled around the Moon aboard Artemis I is separately on display at NASA’s Kennedy Space Center Visitor Complex in Florida. Together, the two exhibits trace AstroRad’s journey from operational evaluations aboard the ISS to radiation protection research beyond Earth’s magnetic field.

“Having AstroRad displayed at the Smithsonian is a tremendous honor and a proud milestone for our team,” said Dr. Oren Milstein, CEO and Co-Founder of StemRad. “Knowing that a technology we developed to help protect astronauts is now being recognized as part of the history of space exploration is incredibly rewarding. With AstroRad also on display at Kennedy Space Center following the groundbreaking Artemis I mission, we hope these exhibits will inspire future generations to tackle the challenges of human space exploration.”

“The AstroRad vest helps tell two stories in the new At Home in Space exhibit,” said Dr. Jennifer Levasseur, Museum Curator, and the lead curator for the gallery. “Importantly, the vest represents efforts to protect astronauts from the significant concern of increased radiation exposure on long duration spaceflights. It’s also an example of how technology demonstrations on the ISS will inform future human deep space exploration.” AstroRad was developed by StemRad in collaboration with Lockheed Martin to address one of the principal challenges of human space exploration: exposure to harmful ionizing radiation. The ISS operational evaluations, the Artemis I scientific results, and the Smithsonian and Kennedy Space Center exhibitions collectively highlight the growing role of wearable radiation protection in the future of human spaceflight.

About StemRad

StemRad is an American-Israeli company specializing in personal radiation protection technologies. Its solutions are designed to protect critical organs and tissues from harmful ionizing radiation while preserving mobility and operational effectiveness. StemRad develops radiation protection solutions for space exploration, emergency response, and defense applications.

Media Contact
StemRad
Tamar Cohen
+1-813-291-2303
425954@email4pr.com
www.stemrad.com

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Three Products Featuring TCL CSOT Displays Named to TIME’s Best Inventions of 2026

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SHENZHEN, China, Oct. 30, 2026 /PRNewswire/ — TCL’s flagship X11L SQD-Mini LED TV, the XTEINK X4 Pro Pocket eReader and the Framework Laptop 13 Pro have been named to TIME’s Best Inventions of 2026 list. All three products feature displays supplied by TCL CSOT.

TCL X11L: Advancing Large-Screen Picture Quality

As the only Chinese TV selected in the consumer electronics category of TIME’s Best Inventions of 2026, the TCL X11L features the TCL CSOT WHVA 2.0 Ultra Panel, delivering a native contrast ratio of 7,000:1 and 100% BT.2020 color space coverage. Its display technology combines the TCL CSOT Ultra Color Filter with 20,736 Precise Dimming Zones and 10,000-nit peak HDR brightness. Powered by SQD-Mini LED technology, which delivers an industry-leading color gamut, the X11L captures subtle variations in light, further advancing large-screen picture quality.

In its Best Inventions of 2026 coverage, TIME noted that “those who manufacture TVs are constantly seeking new ways to one-up their competitors, either through unique design or unmatchable image quality.” The TCL X11L, the publication stated, “promises the latter with an LED panel that employs ‘super quantum dot’ technology, designed with the capacity to emit light at more specific nanometer wavelengths than previously available tech. The resulting image is extremely color accurate but also impressively bright.”

XTEINK X4 Pro: Bringing Reading to Your Pocket

The XTEINK X4 Pro features a 4.3-inch E Ink display that uses reflective imaging technology and emits no blue light, delivering a paper-like reading experience designed to reduce eye fatigue during extended use. Its capacitive touchscreen and adjustable warm-and-cool front lighting help provide comfortable reading conditions throughout the day and night.

TIME wrote, “While the most popular e-readers are smaller than a hardcover, many are still a bit too large for true grab-and-go convenience. XTEINK filled the gap with its X3 and X4 e-readers.” Beyond its compact size, the XTEINK X4 Pro further enhances the reading experience with an upgraded, higher-capacity battery, making pocket-sized reading convenient at any time of day or night.

Framework Laptop 13 Pro: A Repairable, Upgradeable Laptop

The Framework Laptop 13 Pro combines a modular, repairable design with a custom 13.5-inch 2.8K touchscreen supplied by TCL CSOT. The display module measures 2.0 mm thick on the device side and 2.1 mm on the PCB side, with a weight of only 180 g, supporting the laptop’s modular architecture. The updated model also features a 74 Wh battery and a haptic trackpad, while its modular design allows users to replace or upgrade components and customize their configuration, from memory and keyboard options to ports.

TIME recognized the laptop for making high-performance computing more repairable and user-customizable. The newly updated Framework Laptop 13 Pro is more “like a bicycle,” says Framework CEO Nirav Patel. “Every part is easy to replace.” With an included screwdriver and components designed for replacement and upgrades, the laptop enables users to repair and personalize their devices themselves, and help extend product lifespan. By putting repair and customization in users’ hands, the Framework Laptop 13 Pro offers a more flexible and sustainable approach to personal computing.

The inclusion of all three products in TIME’s Best Inventions of 2026 highlights not only the strength of each product, but also TCL CSOT’s end-to-end capabilities from technology R&D to industry collaboration. Looking ahead, TCL CSOT will continue to advance multiple display technology pathways and collaborate with industry partners to expand applications across diverse scenarios, bringing high-quality, slim, eye-care and environmentally friendly display solutions to more users.

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Bybit Brings Its New Financial Platform Vision to Hong Kong FinTech Week 2026

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LISBON, Portugal, Oct. 30, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, announced its participation in Hong Kong FinTech Week (HKFTW) 2026, Asia’s premier fintech summit bringing together global financial leaders, regulators, and innovators at the Hong Kong Convention and Exhibition Centre from November 2 to 6, 2026.

Bybit’s senior leadership will take the stage during the two-day main conference, joining more than 1,000 global speakers and 45,000 participants from over 120 economies at one of the year’s most anticipated events for changemakers in financial services and innovation.

Ben Zhou, Co-founder and CEO of Bybit, will deliver a fireside chat on the Main Stage on November 3 titled “Bridging the Divide: The Next Chapter of TradFi & Crypto Convergence.” The session will explore how AI-driven platform innovation, institutional-grade infrastructure and asset tokenization are reshaping the boundary between traditional financial markets and the digital asset ecosystem.

Sean Ballard, Head of Derivatives and Institutional Business at Bybit, will join a panel discussion titled “The Future of Trading: Next-Generation Market Infrastructure and Liquidity” alongside executives from Panthertrade, Gravity Team and BitGo on November 3. The panel will examine how AI-driven execution models, tokenized market access, and synchronized liquidity pools are converging to create more resilient, capital-efficient and accessible trading infrastructure for professional market participants.

Themed “Fintech Nexus: Bridging the World, Building the Future”, HKFTW 2026 is organized around three strategic engines: Finance+, AI+, and Go Global, reflecting the city’s role as a super-connector between capital, innovation and international markets. The event features 10 dedicated forums, including the Digital Assets and Web3 Forum and the AI in Finance Forum, with keynote speakers from leading global financial institutions and regulators.

Bybit is not licensed by the Hong Kong Securities and Futures Commission, and its services are not available to the public in Hong Kong.

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
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