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Data Center Liquid Cooling Market to Reach US$29.2 Bn by 2033 as AI and High-Density Computing Accelerate Adoption | Persistence Market Research

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LONDON, June 9, 2026 /PRNewswire/ — Persistence Market Research, a leading management consulting firm, has released this update on the data center liquid cooling market. These advanced cooling systems use liquids instead of traditional air to efficiently remove heat from servers, enabling high-performance computing environments, artificial intelligence workloads, and next-generation cloud infrastructure.

The global data center liquid cooling market is growing at an exceptional pace, expected to be valued at around US$5.7 billion in 2026 and projected to reach US$29.2 billion by 2033, registering a CAGR of 26.4% during the forecast period. This rapid expansion is driven by increasing deployment of artificial intelligence (AI), high-performance computing (HPC), machine learning, and hyperscale cloud infrastructure that generate unprecedented heat loads within data centers. Traditional air-cooling systems are increasingly unable to handle server rack densities exceeding 30-50 kW, prompting operators to adopt liquid cooling technologies capable of delivering superior thermal efficiency and lower power consumption.

Explosion of AI and High-Performance Computing Drives Market Growth

The worldwide surge in artificial intelligence applications and high-performance computing workloads is significantly increasing demand for liquid cooling solutions. Organizations across industries are deploying AI models, data analytics platforms, and GPU-intensive computing environments that require substantially higher processing power than conventional servers. Modern AI server racks frequently exceed 30-50 kW of power density, compared to traditional deployments that operate within the 5-10 kW range.

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This dramatic increase in heat generation makes advanced cooling systems essential for maintaining operational stability and performance. Liquid cooling technologies transfer heat up to 1,000 times more effectively than air, allowing operators to support dense computing environments while minimizing energy consumption. Industry projections indicate that global data center electricity demand could surpass 945 TWh by 2030 as AI adoption accelerates.

Hyperscale cloud providers, financial institutions, healthcare organizations, and research facilities are increasingly adopting cold plate and immersion cooling technologies to support large-scale AI training and inference workloads. These systems enable higher computing densities, reduce thermal bottlenecks, and improve overall infrastructure utilization.

Key Highlights

The global data center liquid cooling market is projected to grow from US$5.7 billion in 2026 to US$29.2 billion by 2033, registering a robust CAGR of 26.4%.The solutions segment dominates the market with more than 73% share, surpassing US$4.2 billion in value, while services emerge as the fastest-growing component category.North America remains the leading regional market with more than 36% share, while Asia Pacific is set to record the fastest growth at a CAGR of 35.6% owing to rapid expansion of AI, cloud, and 5G-enabled infrastructure.Rising adoption of AI, machine learning, and high-performance computing is accelerating demand for advanced liquid cooling technologies capable of managing rack densities exceeding 30-50 kW.

Sustainability Goals and Energy Efficiency Requirements Fuel Adoption

Energy efficiency and sustainability initiatives are becoming major factors influencing data center cooling strategies worldwide. Governments, regulatory agencies, and corporate ESG programs are placing increasing pressure on operators to reduce energy consumption, carbon emissions, and water usage while maintaining reliable performance. Liquid cooling technologies enable facilities to achieve Power Usage Effectiveness (PUE) levels below 1.2, compared to typical air-cooled facilities operating between 1.4 and 1.6. This improvement translates into significant reductions in energy consumption and operating expenses. Data center operators are increasingly viewing liquid cooling as a strategic investment that supports both environmental objectives and long-term profitability.

Technology companies are also introducing innovative cooling approaches to enhance sustainability. New designs reduce dependence on water-intensive cooling methods while improving overall thermal efficiency. Several operators are implementing heat-recovery systems that capture excess thermal energy and redirect it to district heating networks, transforming waste heat into a valuable resource. The growing emphasis on ESG compliance, carbon neutrality commitments, and renewable energy integration is encouraging data center operators to modernize cooling infrastructure. As sustainability becomes a core business priority, liquid cooling technologies are emerging as a critical component of future-ready data center designs.

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Key Highlight: Supermicro Launches Advanced High-Impedance Coolant for AI Data Center Liquid Cooling in 2026

A notable development in the Data Center Liquid Cooling Market in 2026 was the introduction of a new liquid-cooling coolant by Supermicro for its upcoming AI infrastructure platforms, including the VR200 NVL72 rack based on NVIDIA Vera CPUs and Rubin GPUs. According to the company, the new coolant offers up to 1,000 times higher electrical impedance than conventional cooling mixtures used in direct liquid cooling systems.The coolant was unveiled during CEO Charles Liang’s keynote at Computex 2026. Supermicro stated that the higher electrical impedance can help systems continue operating even in the event of small coolant leaks, reducing the likelihood of immediate shutdowns. The company plans to deploy this coolant across all its new liquid-cooled systems, including upcoming NVIDIA VR200 NVL72 and AMD Helios platforms.Conventional water-based coolants possess some electrical conductivity, meaning leaks can potentially create leakage currents or short circuits when they contact electronic components. Supermicro claims that its new formulation is significantly more resistant to current flow, thereby lowering the risk of damage and downtime in high-value AI infrastructure.

The development is particularly relevant for next-generation AI data centers, where rack-scale systems are extremely expensive and operational continuity is critical. Supermicro highlighted the coolant as a potential differentiator for its liquid-cooled AI offerings at a time when server manufacturers have limited opportunities to distinguish their hardware platforms. However, the company did not disclose technical specifications such as conductivity, resistivity, or dielectric strength, making independent evaluation of the claimed performance improvement difficult.

Segmentation Insights: Solutions Dominate Revenue While Services Accelerate Future Growth

The solutions segment leads the data center liquid cooling market, accounting for more than 73% of total market share. Its dominance is driven by growing demand for complete cooling systems capable of managing rising heat densities, reducing energy consumption, and supporting AI, cloud, and high-performance computing workloads. Meanwhile, the services segment is projected to witness the fastest growth, registering a CAGR of 27.8% through 2033. As liquid cooling deployments become increasingly sophisticated, operators are relying on specialized service providers for installation, maintenance, system optimization, and regulatory compliance. This trend is expected to strengthen as organizations prioritize operational efficiency, uptime reliability, and long-term performance optimization across modern data center environments.

Regional Insights: North America Leads While Asia Pacific Emerges as the Fastest-Growing Growth Engine

North America holds the largest share of the data center liquid cooling market, accounting for more than 36% of global value. The region benefits from extensive hyperscale data center investments, widespread AI adoption, advanced cloud infrastructure, and strong demand from defense, healthcare, and research sectors. The United States remains the dominant market, supported by rising GPU deployments and growing regulatory emphasis on energy-efficient operations.

Asia Pacific is the fastest-growing region, projected to expand at a CAGR of 35.6% through 2033. China leads regional demand through rapid expansion of AI infrastructure, cloud computing services, and large-scale data center projects. India is emerging as a major growth market due to increasing digitalization, rising cloud adoption, government support for data center development, and growing demand for energy-efficient technologies. Japan is also witnessing accelerated adoption as operators seek solutions to reduce electricity costs and improve operational efficiency.

Europe follows with strong growth driven by stringent sustainability regulations and increasing investments in digital infrastructure. Countries such as Germany, the United Kingdom, France, and the Nordic nations are expanding liquid cooling deployments to meet energy efficiency targets and support high-density computing environments.

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Key Players and Business Strategies

Leading players include Vertiv Holdings, Schneider Electric, CoolIT Systems, LiquidStack, Equinix, Dell Technologies, Hewlett Packard Enterprise (HPE), and Fujitsu.

Vertiv focuses on expanding its liquid cooling portfolio through product innovation and strategic partnerships aimed at supporting AI-ready infrastructure.Schneider Electric emphasizes integrated cooling and energy management solutions that help operators achieve sustainability and operational efficiency goals.CoolIT Systems continues investing in direct liquid cooling technologies designed for hyperscale and enterprise deployments requiring high-density performance.LiquidStack is expanding immersion cooling deployments globally, targeting operators seeking maximum energy efficiency and reduced cooling costs.Equinix is strengthening its liquid-ready infrastructure portfolio to meet growing demand for AI and HPC workloads across major global markets.

Business strategies across the industry emphasize technological innovation, AI-focused infrastructure development, sustainability initiatives, strategic collaborations, and expansion into rapidly growing hyperscale and edge computing environments.

Market Segmentation

By Component

SolutionServicesDesign and ConsultingInstallation and DeploymentSupport and Maintenance

By Cooling Type

Cold Plate Liquid CoolingImmersion Liquid CoolingSpray Liquid Cooling

By Data Center Size

Small and Medium-sized Data Centers (500 sq. feet to 10,000 sq. feet)Large Data Centers (More than 10,000 sq. feet)

By End-user

Cloud ProvidersColocation ProvidersEnterprisesHyperscale Data Centers

By Region

North AmericaEuropeEast AsiaSouth Asia and OceaniaLatin AmericaMiddle East and Africa

Get More Insights — Related IT and Telecommunication Market Reports:

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About Persistence Market Research

At Persistence Market Research, we are pioneers in Market Research and Consulting, bringing you the most dynamic insights into market trends, consumer behaviours, and competitive intelligence! For over a decade, we’ve been at the forefront of delivering game-changing analytics and research that drive businesses toward growth. 

Our extensive market report database is a go-to resource for Fortune 500 companies, savvy business investors, media and entertainment channels, and academic institutions, empowering them to navigate the global and regional business landscape with confidence. With thousands of statistics and in-depth analyses covering over 20 diverse industries across 25 major countries, we provide the insights you need to succeed in today’s competitive environment. 

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Persistence Market Research 
Second Floor, 150 Fleet Street, London, EC4A 2DQ 
+44 203-837-5656 
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Email: sales@persistencemarketresearch.com

 

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Achieve earns Top 3 ranking for personal loan customer satisfaction from LendingTree

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Recognition marks seventh consecutive quarter Achieve has ranked among the nation’s top lenders for customer satisfaction

SAN MATEO, Calif., Oct. 30, 2026 /PRNewswire/ — Achieve, the fintech for everyday Americans, has been named one of the Top 3 lenders in personal loan customer satisfaction by LendingTree for the third quarter of 2026. This distinction from one of the nation’s largest online personal finance marketplaces underscores Achieve’s commitment to delivering transparent, supportive, and human-centered financial services.

This marks the seventh consecutive LendingTree customer service award that Achieve has earned, following a top-three ranking in the second quarter of 2026. The quarterly ranking is published by LendingTree, based on verified customer reviews and other data evaluating lenders on transparency, ease of the application process and the quality of customer service. Achieve consistently maintains high ratings for providing consumers with a clear path toward improving their financial health.

“For someone consolidating debt, a personal loan is more than a transaction. It’s an opportunity to improve their finances and move forward with greater confidence,” said Achieve President of Lending Kyle Enright. “Our team helps members understand their options and find the solution that fits their goals by pairing competitive fixed rates with personal guidance. Earning this recognition for a seventh consecutive quarter reflects the care our teammates bring to those conversations and the trust our members place in us.”

A rate cut earlier this year lowered the best available annual percentage rate (APR) on Achieve Personal Loans to 6.25%, a reduction of 274 basis points. This initiative, supported by advanced underwriting and enhanced with FICO® Score 10 T data, maintains access to fixed-rate loans for an expanded set of consumers, with an expected improvement in credit performance. These loans are originated by a bank partner via the Achieve Personal Loans platform.

Key highlights of the Achieve Personal Loan experience:

Competitive, fixed rates: APRs now start as low as 6.25% for qualified borrowers, providing a more affordable alternative to high-interest credit card debt.Rapid funding: Qualified members can have funds sent in as little as 24 hours to address immediate financial needs.Flexible terms: Borrowers can choose repayment schedules ranging from 2, 3, 4 and 5 years to align with their specific budget and goals.Transparent pricing: All loans feature fixed monthly payments and a clear payoff date, with no hidden fees or revolving balances.

For more information and important disclosures about Achieve Personal Loans, visit achieve.com/personal-loans

Achieve has served over 2 million consumers, helping to resolve over $22 billion in debt and facilitated over $15 billion in personal loans and home equity lines of credit since 2002. This latest accolade follows a series of recent wins. Achieve was named to Az Business Magazine’s AZ Big 100 List for 2026, and honored by InHerSight with eight recognitions, including being named the No. 1 finance company for women to work.

As a trusted leader in debt consolidation, Achieve remains committed to helping everyday people move toward a better financial future. This commitment is rooted in providing a transparent experience, a personalized approach to every member’s unique situation and the predictable, fast cash flow necessary to attain long-term financial stability. By focusing on these core principles, the company continues to redefine how consumers manage debt and build lasting financial health.

About Achieve

Achieve, the fintech for everyday Americans, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loans, home equity loans, debt relief and debt consolidation, along with financial tips and education. Achieve is frequently recognized for providing top-rated customer experience and satisfaction by both consumers and leading personal finance review platforms and has 2,200 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas.

Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve.com, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Freedom Debt Relief (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).

Contacts

Austin Kilgore
akilgore@achieve.com
214-908-5097

Elina Tarkazikis
etarkazikis@achieve.com

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SOURCE Achieve

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Mediaplanet Launches Men’s Mental Health Campaign in USA TODAY, Featuring Jake Shane, Howie Mandel, Kevin Love, Dr. Mark Hyman and Yung Pueblo

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NEW YORK, Oct. 30, 2026 /PRNewswire/ — Mediaplanet today announces the launch of its Men’s Mental Health campaign, publishing within USA TODAY and through the Future of Personal Health digital content hub. The national campaign brings together leading healthcare experts, mental health advocates, organizations, athletes and public figures to encourage more open conversations around men’s mental health and provide accessible, actionable resources for building healthier lives. Featuring Netflix podcaster and internet sensation Jake Shane as the publication’s cover story, the campaign also includes editorial from global influence Howie Mandel, All-Star athlete Kevin Love, Dr. Mark Hyman and author Yung Pueblo, offering personal experiences and expert perspectives on mental health, emotional well-being, resilience and personal growth.

Through personal stories, expert insights and practical resources, the campaign directly challenges the expectation that men should navigate mental health struggles alone while encouraging a more open and supportive approach to overall well-being. “I wish people would take care of their mental health the way we take care of our dental health,” said Howie Mandel. His perspective reflects the campaign’s broader mission to normalize mental health care as an essential part of everyday health and encourage men to prioritize their well-being before they reach a point of crisis.

The campaign was made possible through the participation and support of Vibrant Emotional Health, Financial Therapy Association, NOCD, Spear Center, NeuroStar Advanced Therapy, American Association of Kidney Patients, Crisis Text Line, YMCA, One Mind at Work, The Hidden Opponent, Kevin Love Fund, American College of Sports Medicine, Whitman-Walker, American Foundation for Suicide Prevention, American Psychiatric Association, Dr. Mark Hyman, Yung Pueblo, Kevin Love, Howie Mandel and Jake Shane.

Media Contact: Joelle Hernandez, joelle.hernandez@mediaplanet.com 

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Wonderloom Media’s Dr. Insanity Launches Patreon With Exclusive Content for Superfans Amid Rising Demand for Premium True Crime

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Wonderloom Media’s true crime channel, with more than 6 million YouTube subscribers, gives its most dedicated fans a deeper way to experience its documentary-style storytelling

LOS ANGELES, Oct. 30, 2026 /PRNewswire/ — Wonderloom Media, the creator economy studio formed by Content Partners and media entrepreneur Ed Simpson, today announced the launch of a Patreon membership for Dr. Insanity, one of YouTube’s largest true crime channels, expanding the depth of content available to the channel’s biggest fans.

The Dr. Insanity Patreon offers members extended cuts of episodes, exclusive content and a community space, giving superfans more of the stories they follow on YouTube. The membership launches October 31 alongside a weeklong feature on a Times Square billboard, running through November 5.

Dr. Insanity now has more than 6.1 million YouTube subscribers and over 3 billion total views, and has continued to grow since Wonderloom acquired the channel in June 2026. The Patreon launch is part of Wonderloom’s push to expand Dr. Insanity’s content and bring it to fans wherever they watch, including its distribution on Tubi.

True crime superfans can become members of the Dr. Insanity Patreon at www.patreon.com/c/DrInsanity

About Wonderloom Media
Wonderloom Media is a creator-first media platform that acquires, operates and scales YouTube-native content businesses. Formed by Content Partners and media entrepreneur Ed Simpson, Wonderloom brings institutional operating experience, expanded distribution and 360° monetization to digital-native properties with loyal audiences and long-term growth potential. Its portfolio includes Dr. Insanity, one of YouTube’s largest true crime channels, with more than 6.1 million subscribers and over 3 billion views.

About Dr. Insanity
Dr. Insanity is one of YouTube’s largest true crime channels, known for documentary-style storytelling and a loyal, highly engaged audience. The channel has more than 6.1 million subscribers and over 3 billion views. https://www.youtube.com/@DrInsanityCrime 

Media Contact:
Michal Mitchell
Wonderloom@relativity.ventures

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