With mParticle Agent, onX marketers can now create predictive attributes in a day instead of weeks, accelerating audience creation and making member engagement more relevant. 

NEW YORK and MISSOULA, Mont., Nov. 4, 2026 /PRNewswire/ — Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced that onX, a navigation app for hunters, is using mParticle Agent to reduce prediction development time, giving its marketing team greater control over audience creation and campaign planning.

With mParticle Agent’s Predictions capabilities, onX marketers can describe the key touchpoint they want to predict in plain language. The agent configures the prediction for review and approval, then makes the resulting predictive attribute available for audience creation. This replaces a lengthy process that previously required coordination with external teams and helps onX deliver more relevant communications based on a predicted lifecycle moment.

“Not long ago, building a prediction meant a standing meeting with an external team and rounds of figuring out where our data lived,” said Myka Arneson, Senior Marketing Technology Manager at onX. “Two weeks was our fastest turnaround, and realistically it was closer to a month. We had zero self-service. mParticle Agent allows our marketers to go from an idea one day to a usable attribute the next, and the agent surfaces things we wouldn’t have thought to look for.”

onX uses Rokt mParticle as its central platform for building audiences. With faster access to predictive attributes, its marketers can move away from broad, high-volume campaigns toward more targeted communications that reflect individual member behavior and interests, reducing unnecessary marketing messages without sacrificing business performance.

“Predictions have historically been a complex, time-consuming process for marketers to plan and put into action,” said Nick Craig, Head of Rokt mParticle GTM. “With mParticle Agent, we’re seeing marketers quickly identify what they want to predict, create a prediction, and activate it in ways that drive meaningful results, all without a technical background. That speed empowers clients to bring new ideas into their strategies and start delivering value almost immediately.”

While much of the industry’s focus on agentic AI has centered on content creation and campaign execution, mParticle Agent brings AI earlier into the marketing process, helping teams translate business objectives into predictive insights and actionable audiences.

mParticle Agent is part of Rokt mParticle, Rokt’s performance customer data platform (CDP) for global enterprises, and serves as the agentic layer of its Performance Engine. Beyond Predictions, marketers can explore available customer data and build audiences using plain-language instructions. All proposed logic is presented for review before being saved, with activation managed through Rokt mParticle’s existing workflows.

About onX
Founded in 2009, onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire and empower outdoor recreationists. onX Hunt, onX Offroad, onX Backcountry and onX Fish make up the company’s suite of apps and are built by explorers for explorers. Because off-the-beaten-path experiences are at the heart of what onX does, the company also leads initiatives to protect and expand access to public land. Since 2018, onX has worked with various partners to secure and improve public land access through direct funding and by supporting key legislation with data analysis and research. Learn more.

About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, the Transaction Moment™. The Rokt Brain and Rokt Network power billions of transactions and connect hundreds of millions of customers, and are trusted to do this by the world’s leading companies including Live Nation, Fanatics, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Albertsons, and HelloFresh. Rokt’s products include Rokt Ecommerce (Rokt Catalog, Rokt Upcart, Rokt Pay+, and Rokt Thanks), Rokt Ads, Rokt Catalog for Brands, Rokt mParticle, and Rokt Aftersell. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com.

Rokt Media Contact
Tarana Mehta – SVP Marketing
tarana.mehta@rokt.com

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SOURCE ROKT Pte. Ltd.

Next-generation portable power stations combine intelligent energy management, extended backup power, and compact designs to keep households powered at home and on the go

SEATTLE, Nov. 4, 2026 /PRNewswire/ — EcoFlow, a leading provider of eco-friendly power solutions, announced its new DELTA Gen4 and RIVER Gen4 Series, a new generation of portable power stations designed to deliver longer-lasting power in smaller, lighter designs for home backup, outdoor adventures and everyday use.

The announcement comes ahead of a special event in Miami later today, where EcoFlow will showcase its latest products for the U.S. market—TITAN, DELTA Gen4 and RIVER Gen4.

As extreme weather and prolonged power outages increase demand for flexible backup solutions, households are prioritizing energy resilience and reliability. The new lineup combines intelligent energy management, ultra-low power consumption and compact designs to help consumers get more out of every charge, keeping essential devices powered longer without unnecessary bulk.

DELTA Gen4 Series: Extending Backup Power When It’s Needed Most

Longer-Lasting Power with Best in Class[1] Fridge Runtime and Low Power Consumption

Designed to maximize available energy, both models reduce their own power consumption by up to 70%, drawing just 14W with AC on (no load) and 3W in standby, compared with industry averages[1] of over 20W and 10W, respectively, for up to 3x longer standby time. Best in class Fridge Runtime Boost™ reduces unnecessary energy use between refrigerator cooling cycles, helping keep food cold for 2–3 days during an outage. With Fridge Runtime Boost enabled, DELTA 3800 Gen4 can keep a refrigerator running for up to 70 hours, while DELTA 3000 Gen4 provides up to 58 hours — 17 hours longer than comparable competing products in the industry[1].

The series also introduces industry-first[1] Emergency Power Mode™ in portable power stations, which maintains a small reserve of emergency DC power for critical devices, such as phones and lights, even when the displayed battery level reaches 0%.

For added peace of mind, DELTA Gen4 retains 99% of its battery charge after one year of storage, thanks to automotive-grade LFP cells and a design that minimizes self-discharge, ensuring backup power is ready even after extended storage.

High-Output Power Without the Bulk

DELTA 3800 Gen4 offers 3763Wh of capacity and is expandable up to 12kWh, while DELTA 3000 Gen4 provides 3072Wh in a more compact design. Both models deliver 3600W rated output and 7200W surge power for brief startup demands, enough to power up to 99% of household appliances, including refrigerators, microwaves, induction cooktops and electric heaters. X-Boost technology supports appliances requiring up to 4600W, providing additional power for high-demand essentials.

Both models are the smallest and lightest[1] portable power stations in their respective classes, offering more capacity per pound than similarly sized competing models. DELTA 3800 Gen4 weighs just 67.5 lbs., while DELTA 3000 Gen4 weighs just 57.3 lbs. Both feature dual side handles for easier movement around the home or outdoors.

Fast, Flexible Charging and Smarter Storm Preparedness

DELTA Gen4 offers multiple ways to recharge at home, on the road or off-grid. DELTA 3000 Gen4 supports four charging methods (AC, generator, solar and alternator charging car) and reaches a full charge via AC in under two hours, while DELTA 3800 Gen4 supports six charging methods (AC, generator, solar, alternator charging, solar + alternator charging and solar + generator) and reaches a full charge via AC in under 2.5 hours.

For added outage preparedness, Storm Guard Mode 2.0 integrates professional weather data from the National Weather Service in the U.S. to help users prepare their power stations ahead of severe weather and potential outages. A 10ms UPS switchover helps keep connected electronics running when grid power is interrupted, providing an additional layer of protection during unexpected outages.

RIVER Gen4 Series: Compact, Versatile Power for Home and On the Go

Ultra-Compact Power

The new RIVER Gen4 Series features the RIVER 260 Gen4 and RIVER 520 Gen4. It’s built with EcoFlow’s proprietary stacking technology. The series delivers reliable power in ultra-compact designs for camping, outdoor adventures, everyday use and essential home backup. Weighing just over 6 lbs., RIVER 260 Gen4 delivers 256Wh of capacity and 300W output in a design that is 32% smaller than the industry average, while RIVER 520 Gen4 packs 512Wh of capacity and 500W output into a 10-lb. design that is 54% smaller than the industry average[1]. Both feature removable carrying straps for easy portability.

Smarter, Longer-Lasting Power

Designed to make stored power last longer, RIVER Gen4 uses intelligent power management to minimize unnecessary battery drain, drawing just 6.6W with AC on and 1W in standby. Both models support four charging methods (AC, USB-C, solar and alternator), recharging from 0–80% in as little as 42 minutes for RIVER 260 Gen4 and 50 minutes for RIVER 520 Gen4. Multiple AC and USB ports, including 140W bidirectional USB-C, allow users to power several devices at once, from laptops to photography equipment. For added peace of mind, Emergency Power Mode reserves energy for essential phone charging even when the displayed battery level reaches 0%, while UPS functionality with a switchover time of fewer than 10ms helps keep connected electronics running during unexpected outages.

Availability, Pricing and Black Friday Offers

The DELTA Gen4 Series is now available on the EcoFlow website with early-bird pricing at $1,299 for DELTA 3000 Gen4 and $1,699 for DELTA 3800 Gen4. The RIVER Gen4 Series will be available for pre-sale beginning November 24.

EcoFlow is kicking off its Black Friday sale from November 2 through December 7, offering trusted backup when it matters most with up to 58% off select home backup and portable power solutions. From compact power stations to high-capacity home backup systems, customers have multiple options to prepare for winter storms and unexpected outages.

About EcoFlow

Founded in 2017, EcoFlow is a global provider of smart home energy storage solutions, empowering users to take control of their energy at home and beyond. With operational headquarters in Seattle, Düsseldorf, Irvine, Tokyo and Birmingham, and a business and data center in Germany, EcoFlow operates as a global network spanning research, operations, and manufacturing. According to EcoFlow internal data (as of October 2026), EcoFlow’s technologies serve over 9.5 million users across 140 markets.

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SOURCE EcoFlow Technology Inc.

CHICAGO, Nov. 4, 2026 /PRNewswire/ — Reply [EXM, STAR: REY] announces its inclusion in Forrester’s The SAP Services Landscape, Q3 2026.

Technology services landscape reports offer an overview of a specific market, highlighting the range of providers and services available.

As an SAP Gold Partner, Reply draws on the expertise of its SAP-dedicated companies—including Syskoplan Reply, 4brands Reply, Portaltech Reply and Power Reply —to help organizations modernize enterprise systems, transform business processes and make better use of their data. Combining SAP consulting and implementation capabilities with industry knowledge, these companies support clients across consumer packaged goods, manufacturing, food, chemicals, retail, and energy and utilities.

This expertise is reflected in projects across different industries, where SAP solutions are used to standardize business processes, improve operational visibility and support business growth.

In the consumer audio sector, for example, Syskoplan Reply worked with Victrola on the transition from SAP ECC to SAP Cloud ERP. The project standardized order-to-cash and procure-to-pay processes and addressed demand planning, warehouse operations and product availability tracking, supporting Victrola’s multi-channel distribution model and providing greater visibility across its supply chain while setting the foundation for their AI journey.  

In the household appliances sector, Syskoplan Reply worked with Vorwerk to develop a solution based on the SAP Business Technology Platform for the international direct sales of Thermomix and Kobold products. The VORyou and VORleads digital assistants streamline sales processes and lead management while preserving the personal customer contact that is characteristic of Vorwerk’s direct sales model. The solution is now in use in five countries. 

“For us, our inclusion reflects the expertise of the Reply Group companies specializing in SAP technology and our continued commitment to strengthening our collaboration with SAP,” said Filippo Rizzante, CTO of Reply. “Our focus is on helping clients translate technology investments into improvements in their day-to-day operations. By combining industry knowledge with SAP expertise, our specialized companies support organizations in simplifying processes, improving access to data and building systems that can evolve with their business.”

For additional information on the partnership between Reply and SAP, visit https://www.reply.com/en/sap-se 

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .

Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specializes in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply’s services include: consulting, system integration and digital services.

Media Contact

Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

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SOURCE Reply