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NexTide Media Partners with Frameplay to Deliver Scalable, Brand-Safe Livestream Advertising

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Scott’s Lawn Care campaign showcases creator-led engagement, native in-game advertising, and real-time brand safety technology

NEW YORK, June 9, 2026 /PRNewswire/ — NexTide Media and Frameplay are collaborating to bring scalable, brand-safe advertising to the livestream ecosystem, combining NexTide’s creator network and real-time brand safety technology with Frameplay’s expertise in in-game advertising to connect brands with audiences through play. The partnership reflects a shared commitment to building a safe, standardized, and scalable ecosystem for brands, creators, and audiences, with a focus on the future of audience engagement. Together, NexTide and Frameplay are redefining how audiences engage with brands and deepen brand affinity by shifting focus from traditional gaming placements to broader platform-based experiences.

The collaboration launched with a two-month campaign for Scott’s Lawn Care, which was seeking new, innovative channels to expand its reach among its homeowner audience. Leveraging NexTide LiveGuard™, a real-time AI-powered brand safety and campaign control technology, alongside Frameplay’s advertising infrastructure, the brand was able to easily and confidently meet its audience in the spaces they spent time. The campaign demonstrated scalable creator collaboration, featuring creators such as JeromeASF, LEGIQN, Towelliee, Dorki, UpAndAdam, Dysfunction, and BaileyGoat, among others, while driving measurable engagement across banners, panels, and chatbot integrations.

The campaign reached a combined 3.3M views and an estimated 3M followers across all streamers. Additionally, in the first 32 days, the campaign delivered engagement rates 4x higher than those of standard digital display formats and captured real-time community sentiment to provide deeper insights into audience preferences.

“Frameplay is a natural complement to what we’re building at NexTide. By combining their native in-game advertising technology with our creator network, we’re creating a more connected and effective ecosystem for brands,” said Alexander Guerrero, Founder and CEO of NexTide Media. “The viewer experience is central to everything we do. When audiences feel engaged rather than interrupted, campaigns perform better for brands, creators, and viewers alike.”

The collaboration also streamlined the full influencer marketing workflow, from creator discovery and partnership management to content performance measurement. The campaign is powered by NexTide’s network of more than 700 premium creators across Twitch, YouTube Live, and Kick

“Gaming and livestreaming aren’t emerging channels anymore. They’re where culture lives. Frameplay’s in-game advertising platform, combined with NexTide’s creator network, gives brands a powerful way to meet their audience in those moments, with the safety, transparency, and authenticity that both brands and players expect. The Scott’s Lawn Care campaign is proof it works,” said Amanda Rubin, SVP Play at Frameplay.

“Scott’s Lawn Care was an ideal launch partner for this collaboration,” said Adam Colin, Client Partner Director at Frameplay. “The campaign showcased how brands can integrate naturally into livestream and gaming environments in ways that feel authentic to audiences while still delivering measurable results.”

With livestreaming as a largely untapped frontier for brand engagement, the partnership brings together in-game advertising and creator-led livestream engagement into a more unified offering for brands.

About NexTide Media
NexTide is a modern media network that turns live streaming into a turnkey buy by positioning streamers as the publishers of modern culture, serving as the facilitator between them and brands. Through our streamer partnerships, we deliver native, conversational ad experiences that engage audiences authentically. With LiveGuard™ by NexTide, we provide patent-pending, real-time brand safety at every stage of a campaign, giving marketers the certainty and confidence to fully embrace live. Built buyer-first, NexTide makes live scalable, safe, and effective for modern brands.

About Frameplay
Frameplay connects brands with people through play, on the screen that connects us all. Frameplay prioritizes safety, standardization, and scalability to deliver non-interruptive ads that add value to the player experience and amplify brand affinity.

Everyone plays, and Frameplay is how brands show up there. Across a network of 5,000+ mobile games, Frameplay enables brands to integrate seamlessly into gameplay through intrinsic display, video, rewarded experiences, sponsorships, and live streaming. By combining premium inventory, brand-safe environments, and transparent measurement, Frameplay helps advertisers reach audiences in ways that feel authentic, immersive, and impactful — driving stronger attention and recall than traditional digital channels.

Learn more at frameplay.com.

Media Contacts
Lucky Break PR
Erika Satler, 416343@email4pr.com, 323.602.0091
Ali Smith, 416343@email4pr.com 

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SOURCE NexTide Media

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Tencent and Mastercard Sign MOU on Cross-Border Payment Interoperability and Agentic Payments

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Proposed collaboration spans QR acceptance for international visitors in the Chinese mainland, remittances into the Weixin/WeChat ecosystem and AI-enabled commerce

HONG KONG, Nov. 2, 2026 /PRNewswire/ — TenPay Global, Tencent’s cross-border payment platform, and Mastercard have signed a memorandum of understanding (MOU) to explore greater cross-border payment interoperability and new opportunities in agentic payments, the companies announced during Hong Kong FinTech Week 2026.

The proposed collaboration aims to make cross-border commerce more connected. For international visitors, that means more ways to pay using familiar digital wallets and issuer apps at QR-enabled merchants in the Chinese mainland. For merchants, it creates more opportunities to serve international customers.

More ways to pay for international visitors

The announcement comes as inbound travel to the Chinese mainland continues to grow, alongside international visitors’ payment needs. According to Mastercard data, inbound spending in the Chinese mainland grew 51.3% year over year in the 12 months to June this year. From January to August 2026, transactions made with international digital wallets via Weixin Pay in the Chinese mainland grew 81.8% in number and 80.6% in value year on year. With international travel and spending rising, payment interoperability can give visitors more ways to pay while helping merchants capture growing cross-border demand.

As part of the MOU, TenPay Global and Mastercard will combine their capabilities in payment processing, currency conversion, risk management and fraud prevention, to support a more seamless payment experience for international visitors and merchants. Both companies will also engage digital wallet providers, financial institutions and payment service providers to broaden participation in cross-border QR payments.

The proposed collaboration builds on Mastercard’s payment facilitation initiatives in the Chinese mainland and Mastercard Wallet Pay, a portfolio of solutions designed to support interoperability and innovation across digital wallets and card-based payments.

More accessible cross-border remittances

TenPay Global and Mastercard also plan to deepen their existing cross-border remittance collaboration through Mastercard Move, giving more overseas senders a convenient way to transfer money into the Weixin ecosystem. Mastercard Move brings together Mastercard’s global money movement capabilities, supporting transfers across more than 200 countries and territories and more than 150 currencies, with reach to nearly 17 billion endpoints and 95% of the world’s banked population.

TenPay Global and Mastercard will explore opportunities across payment interoperability, wallet innovation, cross-border payment infrastructure, security and fraud prevention, including how Mastercard’s value-added services could support future innovation within the broader Weixin/WeChat ecosystem.

Scaling AI-powered commerce with trust

Looking ahead, the collaboration will explore how the same principles of interoperability, trust and security can extend into agentic commerce, as AI agents reshape how consumers and businesses discover, decide and transact. This includes exploring solutions such as Mastercard Agent Pay, Mastercard Agent Connect and Virtual C-Suite to scale trusted AI-enabled commerce for both consumers and merchants.

About TenPay Global

TenPay Global is Tencent’s cross-border payment platform, comprising a network of licensed financial institutions under Tencent. By connecting the Weixin ecosystem, global payment partners, and international users and scenarios, TenPay Global provides end-to-end payment solutions for cross-border remittances, cross-border consumption, global collections and global acquiring. Backed by years of industry experience and a robust risk management framework, TenPay Global delivers world-class standards in system reliability, fund security, and regulatory compliance. Official website: TenPay Global

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tencent-and-mastercard-sign-mou-on-cross-border-payment-interoperability-and-agentic-payments-302926079.html

SOURCE Tenpay Global

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YeePay Explores New Approaches to Airline B2B Order Payments at IATA WFS & WPS 2026

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MACAU, Nov. 2, 2026 /PRNewswire/ — YeePay participated in the 2026 IATA WFS & WPS, held October 28–29 at the Galaxy International Convention Center .

At the event, YeePay showcased its Global Corporate Account and integrated aviation and travel distribution solutions, highlighting its capabilities in cross-border fund management and distribution channel growth.

At the IATA Payment Services Forum, Yu Chen, Co-Founder of YeePay, delivered a presentation titled “China’s Unique Airline B2B Order Payment Ecosystem.” His presentation addressed key industry challenges in the New Distribution Capability era, compared airline payment models across different global markets, and explored the wider potential of B2B order payments for the global aviation industry.

Yu Chen highlighted the significant costs associated with airline payments: “Annual payment costs across the global aviation industry amount to USD 22 billion, with transaction fees and operating expenses consuming nearly half of airlines’ profit per passenger.

By comparison, YeePay’s B2B account-based payment solution enables real-time processing at the individual order level, supported by complete transaction data and automated foreign exchange conversion.

The model allows transactions to be completed without requiring advance payments or delayed settlement, while supporting the entire order lifecycle, including payments, refunds, ticket changes, and ancillary services.

Developed through more than 20 years of experience serving the aviation and travel sector, YeePay’s B2B payment solution is designed to support the global airline distribution market, meeting the international collection and payout needs of airlines, online travel agencies (OTAs), and travel agents.

Backed by a service network covering more than 200 countries and regions and supporting over 100 currencies, it also supports real-time order payments, flexible settlement across multiple banks, regulatory compliance, risk management, improved cash flow, and distribution channel expansion.

The solution can be adapted for international airlines adopting NDC-based distribution models, particularly those looking to expand into markets with foreign exchange controls, offering significant potential for wider global adoption.

YeePay aims to export its proven B2B order payment capabilities worldwide. We partner with global low-cost carriers and full-service airlines to pursue collaborative innovation addressing industry pain points under the NDC new distribution and retail transformation, including cross-border settlement, order reconciliation and cost control. Our goal is to resolve long-standing challenges in global aviation B2B settlement, unlock global capital channels covering the Chinese distribution market, empower upstream airlines with transaction technology, and drive digital upgrading of the global travel ecosystem.”

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HIZENERGY Retains BloombergNEF Tier 1 Status Amid Tighter Q4 2026 Evaluation Criteria

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HEFEI, China, Nov. 2, 2026 /PRNewswire/ — HIZENERGY has once again secured its place on the BloombergNEF (BNEF) Energy Storage Tier 1 list for Q4 2026, as the benchmark rolled out a major methodology upgrade and significantly raised qualification thresholds for storage vendors globally.

Widely adopted by financial institutions, asset owners, EPC contractors and institutional investors worldwide, the BNEF Tier 1 assessment centres on bankability, independently verified operational track records, technical robustness and reliable cross-border delivery. This quarter’s stricter screening makes continuous Tier 1 recognition a stronger, more credible validation of vendor capability. HIZENERGY maintained its Tier 1 standing backed by a growing portfolio of third-party validated live projects, proven bankability credentials and a mature, regionally anchored global delivery network.

Focused on behind-the-meter commercial and industrial (C&I) energy storage, HIZENERGY’s flagship EnerBox series and liquid-cooled BESS platforms serve diversified end-use scenarios: manufacturing plants, industrial parks, rooftop PV sites, logistics depots, EV charging hubs, cold storage facilities and commercial buildings. The integrated systems support multiple value streams: peak shaving and demand charge reduction, wholesale energy arbitrage, maximised PV self-consumption, seamless off-grid backup for critical loads, voltage stabilisation and participation in demand response and ancillary service markets. Powered by our in-house developed PCS, we deliver customised solutions with site-specific management and enterprise-tailored strategies, unlocking layered revenue streams while helping clients defer costly grid upgrade investments.

Long-term operational reliability remains the core of our product design philosophy. Instead of chasing short-term market hype, HIZENERGY prioritises project certainty — the most critical requirement for asset owners and investors. Our standardised product lineup paired with localised on-site commissioning, after-sales and technical support delivers finance-ready, predictable storage assets built for decades of cycling.

Navigating ongoing price volatility and cyclical shifts across the energy storage sector, HIZENERGY continues to deploy field-proven, safety-certified C&I storage solutions and full-lifecycle delivery services for international partners. We collaborate closely with stakeholders across the globe to build a resilient, transparent and trustworthy C&I storage supply chain, accelerating distributed renewable adoption and flexible, secure power capacity for C&I users. For more information, visit us at https://en.hizenergy-ess.com/

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/hizenergy-retains-bloombergnef-tier-1-status-amid-tighter-q4-2026-evaluation-criteria-302925949.html

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