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NexTide Media Partners with Frameplay to Deliver Scalable, Brand-Safe Livestream Advertising

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Scott’s Lawn Care campaign showcases creator-led engagement, native in-game advertising, and real-time brand safety technology

NEW YORK, June 9, 2026 /PRNewswire/ — NexTide Media and Frameplay are collaborating to bring scalable, brand-safe advertising to the livestream ecosystem, combining NexTide’s creator network and real-time brand safety technology with Frameplay’s expertise in in-game advertising to connect brands with audiences through play. The partnership reflects a shared commitment to building a safe, standardized, and scalable ecosystem for brands, creators, and audiences, with a focus on the future of audience engagement. Together, NexTide and Frameplay are redefining how audiences engage with brands and deepen brand affinity by shifting focus from traditional gaming placements to broader platform-based experiences.

The collaboration launched with a two-month campaign for Scott’s Lawn Care, which was seeking new, innovative channels to expand its reach among its homeowner audience. Leveraging NexTide LiveGuard™, a real-time AI-powered brand safety and campaign control technology, alongside Frameplay’s advertising infrastructure, the brand was able to easily and confidently meet its audience in the spaces they spent time. The campaign demonstrated scalable creator collaboration, featuring creators such as JeromeASF, LEGIQN, Towelliee, Dorki, UpAndAdam, Dysfunction, and BaileyGoat, among others, while driving measurable engagement across banners, panels, and chatbot integrations.

The campaign reached a combined 3.3M views and an estimated 3M followers across all streamers. Additionally, in the first 32 days, the campaign delivered engagement rates 4x higher than those of standard digital display formats and captured real-time community sentiment to provide deeper insights into audience preferences.

“Frameplay is a natural complement to what we’re building at NexTide. By combining their native in-game advertising technology with our creator network, we’re creating a more connected and effective ecosystem for brands,” said Alexander Guerrero, Founder and CEO of NexTide Media. “The viewer experience is central to everything we do. When audiences feel engaged rather than interrupted, campaigns perform better for brands, creators, and viewers alike.”

The collaboration also streamlined the full influencer marketing workflow, from creator discovery and partnership management to content performance measurement. The campaign is powered by NexTide’s network of more than 700 premium creators across Twitch, YouTube Live, and Kick

“Gaming and livestreaming aren’t emerging channels anymore. They’re where culture lives. Frameplay’s in-game advertising platform, combined with NexTide’s creator network, gives brands a powerful way to meet their audience in those moments, with the safety, transparency, and authenticity that both brands and players expect. The Scott’s Lawn Care campaign is proof it works,” said Amanda Rubin, SVP Play at Frameplay.

“Scott’s Lawn Care was an ideal launch partner for this collaboration,” said Adam Colin, Client Partner Director at Frameplay. “The campaign showcased how brands can integrate naturally into livestream and gaming environments in ways that feel authentic to audiences while still delivering measurable results.”

With livestreaming as a largely untapped frontier for brand engagement, the partnership brings together in-game advertising and creator-led livestream engagement into a more unified offering for brands.

About NexTide Media
NexTide is a modern media network that turns live streaming into a turnkey buy by positioning streamers as the publishers of modern culture, serving as the facilitator between them and brands. Through our streamer partnerships, we deliver native, conversational ad experiences that engage audiences authentically. With LiveGuard™ by NexTide, we provide patent-pending, real-time brand safety at every stage of a campaign, giving marketers the certainty and confidence to fully embrace live. Built buyer-first, NexTide makes live scalable, safe, and effective for modern brands.

About Frameplay
Frameplay connects brands with people through play, on the screen that connects us all. Frameplay prioritizes safety, standardization, and scalability to deliver non-interruptive ads that add value to the player experience and amplify brand affinity.

Everyone plays, and Frameplay is how brands show up there. Across a network of 5,000+ mobile games, Frameplay enables brands to integrate seamlessly into gameplay through intrinsic display, video, rewarded experiences, sponsorships, and live streaming. By combining premium inventory, brand-safe environments, and transparent measurement, Frameplay helps advertisers reach audiences in ways that feel authentic, immersive, and impactful — driving stronger attention and recall than traditional digital channels.

Learn more at frameplay.com.

Media Contacts
Lucky Break PR
Erika Satler, 416343@email4pr.com, 323.602.0091
Ali Smith, 416343@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/nextide-media-partners-with-frameplay-to-deliver-scalable-brand-safe-livestream-advertising-302794787.html

SOURCE NexTide Media

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The Second Global Business Summit on BRI Infrastructure to Accelerate the SDGs Held in Singapore

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SINGAPORE, Sept. 6, 2026 /PRNewswire/ — The Second Global Business Summit on Belt and Road Infrastructure Investment to Accelerate the SDGs was held in Singapore under the theme “Connect for Better World.” The Summit was organized by the UN Global Compact’s Sustainable Infrastructure for the Belt and Road Initiative to Accelerate the SDGs Action Platform, co-organized by UN Global Compact Network Singapore.

The Summit convened over 300 senior leaders and representatives of international organizations, global and regional enterprises, civil society organizations, academics and think tanks, launching a dozen of Sustainability-driven joint actions and innovative partnerships led by private sector with a view to unlock opportunities of BRI infrastructure cooperation to advance the 2030 Agenda for Sustainable Development.

The Summit adopted a declaration setting out business priorities for sustainable infrastructure, responsible AI, just energy transition, global supply chains resilience, sustainable finance, women and youth empowerment in digital era and international cooperation in traditional medicine. The Summit launched expert groups on sustainable energy and sustainable digital infrastructure, alongside 12 SDG-driven outcomes covering green mining, electricity carbon-footprint standards, biodiversity conservation, ocean protection, sustainable transport, women’s microenterprise growth and inclusive global development, led by private sector pioneers.

UN Assistant Secretary general, CEO of UN Global Compact Ms. Sanda Ojiambo noted resilient infrastructure is key to long-term sustainable development. She emphasized: “the initiatives being launched today – from new expert groups on sustainable energy and digital infrastructure to new guidance on biodiversity, green minerals, and responsible AI – demonstrate that meaningful progress depends on collaboration across borders, sectors, and value chains.” Through the BRI for SDGs Action Platform, she added, “companies are joining forces to develop practical guidance, share expertise, and collaborate on solutions that can be applied across industries and regions.”

Mr. Selwin Hart, UN Secretary-General’s Special Adviser on Climate Action and Just Transition said: “Through the Belt and Road Initiative, Chinese businesses and financial institutions can help connect China’s extraordinary clean energy capabilities with the enormous growth opportunities across the developing world. The next chapter of the energy transition must show what cooperation at scale can achieve. Because in a divided world, our greatest opportunities will come not from retreating behind borders, but from building bridges — connecting markets, mobilizing investment, sharing solutions and creating prosperity together.

2026 kicks start the UN Decade of Sustainable Transport, UN Secretary-General’s Special Envoy for Road Safety Mr. Jean Todt noted the Belt and Road Initiative is one of the world’s largest infrastructure and connectivity efforts. Its scale must be matched by an equally strong commitment to safety. Mr. Li Junhua, Under-Secretary-General for Economic and Social Affairs of United Nations concluded the Summit by appealing “No single country can tackle today’s complex connectivity challenges in isolation. Cooperation, between governments, international organizations, financial institutions and the private sector, is crucial for keeping us connected. The Belt and Road Initiative stands as a prime example of cross-border connectivity in action.

Ms. Armida Salsiah Alisjahbana, Executive Secretary of UNESCAP, Mr. Stephen Jackson, UN resident coordinator in China and Mr. Nikolas Myint, UN resident coordinator in Malaysia, Singapore and Brunei Darussalam highlighted importance role of the Summit to foster cross-border collaboration while noted China, Singapore and ASEAN region’s contribution to regional stability and global progress towards the SDGs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-second-global-business-summit-on-bri-infrastructure-to-accelerate-the-sdgs-held-in-singapore-302870873.html

SOURCE UN Global Compact

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TCL Showcases AI Inspired Life at IFA 2026 Through Its Screen Universe

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From next-generation displays and AI-powered smart home experiences to sports-inspired moments, TCL presents an immersive vision of everyday life in the AI era.

BERLIN, Sept. 6, 2026 /PRNewswire/ — TCL today unveiled its vision for an AI Inspired Life at IFA 2026 through the “Inspiration Habitat,” an immersive smart-living environment that brings together next-generation displays, AI-powered smart home experiences and sustainable energy solutions. Built around TCL’s Screen Universe, the exhibition shows how screens across forms and applications are evolving into intelligent interfaces connecting people with content, services and the physical world.

With the FIBA Women’s Basketball World Cup 2026 taking place in Berlin during IFA, TCL is extending this vision from the exhibition floor to sports-inspired fan experiences, showing how display innovation and AI-enabled living can bring the energy of the court closer to everyday life.

“At IFA 2026, TCL is showing how AI and display innovation can create more intuitive, immersive and human-centered experiences,” said Daniel Sun, CTO of TCL Industries. “Through our Screen Universe, TCL is turning advanced display technologies and AI capabilities into tangible home experiences.”

TCL’s Screen Universe Turns Display Innovation into Everyday Intelligence

At IFA 2026, TCL brought together voices from technology, entertainment and creative industries to examine how larger screens, improved picture quality and intelligent interaction are shaping immersive home entertainment.

A key highlight is the TCL X11L SQD-Mini LED TV, which delivers up to 100% BT.2020 All-Scene Wide Color Gamut, precise dimming and up to HDR 10,000 nits peak brightness through next-generation display technologies. TCL also introduced RayNeo GT Max AR Glasses, the world’s first Dolby Vision-certified AR glasses, extending premium viewing beyond the living room into personal, mobile scenarios.

AI Inspired Life: Intelligence That Lives in Everyday Moments

Through the latest NXTHOME™ ecosystem, TCL presents a future-oriented approach to connected living, where smart displays, connected home appliances, AI experiences, interior design and sustainable living create a home environment that adapts to people’s needs.

The AiMe Family Companion Robot brings intelligent technology to life through natural multimodal interaction and lifelike motion control. TCL’s AI-powered appliances, including the FreshIN 3.0 Ultra Air Conditioner, TCL Free Built-in Refrigerator and TCL AI SuperDrum Laundry Tower P9 Ultra, translate AI capabilities into practical experiences across air care, food storage and laundry care.

Inspire Your Passion: Bringing the Thrill of Sport Beyond the Court

From the Olympic Games to the world’s top arenas, TCL continues to use sport as a powerful way to connect people through shared moments of passion, performance and possibility that Inspire Greatness in everyday life.

With IFA 2026 and the FIBA Women’s Basketball World Cup 2026 both taking place in Berlin, TCL is bringing the energy of women’s basketball into its Inspiration Habitat through basketball-inspired experiences and fan interactions. TCL is embedding the spirit of #TCLforHer across its activations and global communications, celebrating the confidence, resilience and ambition represented by women’s basketball.

View original content:https://www.prnewswire.co.uk/news-releases/tcl-showcases-ai-inspired-life-at-ifa-2026-through-its-screen-universe-302870862.html

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VITG Unveils Modern Managed Services and Managed Detection & Response as Part of a Broader AI and Cybersecurity Transformation across ANZ

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SYDNEY, Sept. 7, 2026 /PRNewswire/ — As organisations across Australia and New Zealand navigate the accelerating impact of artificial intelligence, increasingly sophisticated cyber threats, and growing governance requirements, Virtual IT Group   (VITG) has announced the launch of Modern Managed Services  (MMS)  and Managed Detection & Response  (MDR) , that are next-generation managed services and managed security offerings designed to help organisations remain secure, resilient and ready for what’s next.

Modern Managed Services delivers a Modern Defensible Architecture framework for managed IT operations, ensuring security controls, governance frameworks and operational best practices are embedded and continuously maintained. Complementing this, Managed Detection & Response provides organisations with 24×7 Security Operations Centre (SOC) capability, actively monitoring, investigating and responding to threats using advanced security analytics and response technologies.

Jeremy Nees , Chief Product Officer, VITG , said:

“Too often, organisations purchase managed services only to discover they do not have the standard level of security they need. As businesses adopt AI, the old-world IT solutions that Managed Service Providers (MSP) are selling are simply not going to cut it. We’ve baked common security requirements into the MMS service from day one, applying the key principles of Modern Defensible Architecture: Secure-by-Design, Defense in Depth, and Zero Trust.

MDR and ZDR   can be layered on top or are available independently if you have your own IT service or team. The push to adopt AI is leaving security gaps across the ANZ mid-market. Our goal is to provide customers with technology that is secure, resilient, and ready for what’s next.”

The launch marks VITG’s second major solution release of the year, following the introduction of its Zero Trust Consulting Practice  and Zero Trust Detection & Response  (ZDR)  offering earlier in 2026. It is also the Group’s first launch since acquiring cybersecurity outfit Security Centric , building on the addition of Auckland based The Instillery  in 2025 and further strengthening VITG’s capabilities across managed services, cloud, cybersecurity, data and AI. VITG is also advancing a dedicated Data & AI Practice and Momentum, a continuous improvement framework currently being piloted with customers ahead of a market launch later this year.

Since joining VITG  at the start of the year, Maurice McCarthy , Chief Executive Officer , is committed to moving at pace to meet the demand that has been created off the back of the market’s rapid adoption of AI.   

McCarthy said, “The traditional managed services model was built for a different era. Today’s organisations need partners that can help them unlock the value of data and AI while strengthening cybersecurity, managing risk, and continuously evolving their technology environment.

Through the acquisition of Security Centric and The Instillery we have brought together market-leading expertise across managed services, data and AI, and cybersecurity. This launch is the first of several innovations we will introduce as we help organisations accelerate transformation and realise greater value from AI.”

Sash Vasilevski , Chief Security Officer, VITG , said:

“The technology businesses are using to unlock the value of AI, integrate systems, and build strong data foundations, is rapidly introducing new risks and attack surfaces.

As business leaders accelerate their adoption of AI, the gap between the threats they face and the security capabilities they have in place is growing faster than many businesses realise.”

Modern Managed Services and Managed Detection & Response are available immediately.

For more information, visit:

Modern Managed Services (MMS)

Managed Detection & Response (MDR)

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SOURCE Virtual IT Group

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