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43% of Atlanta B2B Buyers Turn to AI Instead of Sales, New Study Finds

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ATLANTA, June 10, 2026 /PRNewswire/ — B2BSalesMagic, a strategic mastermind community for B2B experts and thought leaders, today released the 2026 State of Atlanta B2B Buyer Preferences Report based on a study of 100+ Atlanta-area B2B buyers across various markets and vertical industries.

Top 3 Takeaways

1) Local or regional buyers don’t start their research with an open-mind or blank slate.

The study found that 73% of Atlanta buyers have 3-7 vendors already in mind when they start researching. No one said they started with a blank slate.

As Lisa McGuire, Ed.S., co-author and Atlanta-based brand speaker and author, points out, “Most buyers today are informed and want to know why you’d be a better choice than the vendors they’re already thinking of. If you can’t answer that quickly and clearly, buyers will just move on.”

2) Local or regional buyers will ask AI before they ask your sales team

The data shows that 43% of buyers will turn to AI for answers if they can’t find it on the vendor’s website. In fact, buyers are more willing to move to another vendor (17%) than talk to sales (14%).

“The traditional strategy of gatekeeping critical info to incentivize buyers to talk to sales is not working anymore,” says Katie Lantukh, co-author and Atlanta-based messaging specialist. “Buyers are going to AI instead. So, companies need to seriously reconsider this strategy.”

3) Local or regional buyers shortlist vendors before they reach out.

The study shows that 82% of Atlanta buyers only talked to 4 or fewer vendors, even though 44% started out with 5 or more.

“It’s clear that AI is helping buyers shortlist vendors to decide if a conversation is worth having. Interest is no longer enough. Now, you have to be in the top 4 or 5. This is a big shift in buying behavior that many businesses are not ready for,” says John Way.

The study surveyed 100+ Atlanta-area B2B buyers who purchased net-new professional services ranging from $5,000 and $250,000+ between October 2025 and March 2026.

Authors: John Way, leader at B2BSalesMagic and founder of Pipelineapp.io, Katie Lantukh, founder of Murphy Marketing, and Lisa McGuire, Ed.S., host of the top 5% globally rated podcast: Your Passion, Purpose, and Personal Brand.

View full study: https://go.b2bsalesmagic.club/atl-atudy

Media Contact: John Way, 214-707-0636, 415049@email4pr.com

View original content:https://www.prnewswire.com/news-releases/43-of-atlanta-b2b-buyers-turn-to-ai-instead-of-sales-new-study-finds-302796666.html

SOURCE B2BSalesMagic

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Edupoint’s Synergy Education Platform Named “Next-Gen School Solution of the Year” in 2026 EdTech Breakthrough Awards Program

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Award recognizes unified approach to K–12 data, instruction, support, operations, and analytics

MESA, Ariz., June 10, 2026 /PRNewswire/ — Edupoint® Educational Systems today announced that Synergy® Education Platform has been selected as winner of the “Next-Gen School Solution of the Year” award in the 8th annual EdTech Breakthrough Awards program conducted by EdTech Breakthrough, a leading market intelligence organization that recognizes top companies and solutions in the global educational technology market.

Synergy Education Platform is a modern K–12 student data management system built to connect insight to action across the full student lifecycle. With a single, unified data model underlying student information, teaching and learning, student support, district operations, and analytics, Synergy gives districts a seamless foundation for managing daily work, improving visibility, and supporting timely decisions.

Built around four natively connected solution areas—Core SIS, Teaching & Learning, Student Support, and District Productivity—Synergy provides one source of truth and one access point for the role-based tools and real-time information needed for daily operations, classroom instruction, student services, communication, and reporting.

Synergy connects teaching and learning with the broader student lifecycle by tying curriculum, instruction, grading, and performance data directly to the student record and related workflows. Teachers can use real-time gradebook, LMS, and assessment data to identify learning needs, adjust instruction, and connect students to additional support when needed.

That same shared data supports coordinated student services across MTSS, 504, and special education processes. Because instructional context, intervention history, documentation, and progress data stay with the student, educators and support teams can work from complete, current information as needs change over time—and classroom teachers can continue supporting students with the right context in view.

Across district operations, Synergy extends that same connected foundation to administrative workflows, communication, program management, and reporting. Interactive analytics and role-based dashboards help leaders reveal patterns, improve consistency, and make faster, better-informed decisions.

“Synergy Education Platform is a modern student data management system that blurs the lines between SIS, instruction, and student support workflows,” said Steve Johansson, managing director, EdTech Breakthrough. “Districts and educators can quickly identify what needs attention and take the next step within the same system, without delays or workarounds.”

The EdTech Breakthrough Awards program recognizes standout educational technology products and companies across the global edtech market. In its 8th annual cycle, the program drew a record number of nominations from innovators across more than 20 countries.

“Being recognized again by EdTech Breakthrough reinforces the continued relevance of our platform strategy,” said Rob Wilson, President and Chief Innovation Officer at Edupoint. “Synergy reflects where K–12 technology is headed: toward unified systems that reduce complexity, improve visibility, and help educators act with greater speed and confidence.”

About Edupoint Educational Systems

Edupoint Educational Systems is a leading education technology company focused on simplifying K–12 operations and instruction. Its Synergy Education Platform unifies student information, teaching and learning, student support, operations, and analytics in one modern system—helping educators turn data into action. For more than 25 years, districts of all sizes have relied on Synergy to support both immediate needs and long-term growth.

More than 5.5 million students use Synergy in 21 states. Learn more at https://www.edupoint.com/.

About EdTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the EdTech Breakthrough Awards program is devoted to honoring excellence in educational technology products, companies and people. The EdTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough educational technology in categories including remote learning, student engagement, school administration, career preparation, language learning, STEM education and more. For more information, visit EdTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

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This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

View original content:https://www.prnewswire.com/news-releases/edupoints-synergy-education-platform-named-next-gen-school-solution-of-the-year-in-2026-edtech-breakthrough-awards-program-302797028.html

SOURCE Edupoint Educational Systems

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LifeWave Wins Two Gold Stevie Awards, Including Entrepreneur of the Year

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Honors celebrated at the 24ᵗʰ American Business Awards Gala

DRAPER, Utah, June 10, 2026 /PRNewswire/ — LifeWave®, a global leader in wellness technology with customers in more than 100 countries, earned two Gold Stevie® Awards at the 24th Annual American Business Awards® on June 9 in New York City, recognizing both the company’s entrepreneurial leadership and innovative marketing excellence.

LifeWave Founder & CEO David Schmidt received the Gold Stevie Award for Entrepreneur of the Year in the Health Products and Services category. This honor recognizes his leadership in building LifeWave into a global wellness technology company and advancing innovative, science-based solutions that help people optimize their health and well-being.

The American Business Awards are among the nation’s premier business awards programs, honoring organizations and professionals for outstanding achievements in the workplace. The Gold Stevie Awards represent the program’s highest level of recognition.

KellyAnne Schmidt accepted the Entrepreneur of the Year award on behalf of her father, LifeWave Founder and CEO David Schmidt.

“To be recognized with a Gold Stevie as Entrepreneur of the Year is an incredible honor for my father,” said KellyAnne Schmidt. “This award celebrates the power of bold ideas, relentless execution, and the courage to build something meaningful in a world that often plays it safe. LifeWave is committed to bringing the healing power of light to those who need it.”

Laura Kelly, Vice President of Global Marketing, accepted the Gold Stevie for the Celebrity/Influencer Video category for “World’s Oldest Intern,” a standout campaign that reflects LifeWave’s ability to connect with global audiences through engaging storytelling.

“‘World’s Oldest Intern’ introduced LifeWave in a fresh, memorable way, inspired by William Shatner’s iconic personality and humor,” Kelly said. “This recognition affirms the campaign’s creative direction, and we invite audiences to stay tuned for the next two videos in the series.”

About the Stevie Awards

With a history dating back to 2002, the Stevie Awards have become a respected global awards organization. The American Business Awards, now in its 24th year, is its flagship U.S. program, with winners selected by business professionals worldwide. To see a full list of winners, visit www.stevieawards.com.

About LifeWave

Founded in 2004, LifeWave is a global life technology company known for its patented, non-transdermal patches and expanding portfolio of wellness innovations. With product distribution in over 100 countries, LifeWave is dedicated to helping people worldwide access the body’s natural energy through science-based technologies that support wellness at the source. For more information, visit: www.lifewave.com.

For media inquiries, please contact:
Jenn Jimenez | Dunn Pellier
Mediajenn@dunnpelliermedia.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lifewave-wins-two-gold-stevie-awards-including-entrepreneur-of-the-year-302797033.html

SOURCE LifeWave

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M-tron Industries, Inc. to Host Fireside Chat at Planet MicroCap Las Vegas 2026 Conference on June 17, 2026

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ORLANDO, Fla., June 10, 2026 /PRNewswire/ — M-tron Industries, Inc. (NYSE American: MPTI) (“Mtron” or the “Company”), a U.S.-based designer and manufacturer of highly-engineered electronic components and solutions for the aerospace and defense, avionics, and space industries, announced that Cameron Pforr, Chief Executive Officer, and Linda Biles, Executive Vice President – Finance will host fireside chat and one-on-one investor meetings at the Planet MicroCap Las Vegas 2026 Conference, taking place on Tuesday June 16, 2026 to Thursday June 18, 2026 at the Bellagio Resort and Hotel in Las Vegas, Nevada.

Mr. Pforr will speak to Mtron’s continued momentum in the defense and aerospace sector, including its products’ use in precision guided munitions, radar, electronic warfare, airframes, drone/UAVs, and space and satellite systems. Mtron plays a key role in the U.S. national security space as a U.S.-based manufacturer of radio frequency components and solutions for the U.S. Department of Defense as well as our allied nations.

The fireside chat will begin at 11:00 a.m. Pacific Time (US and Canada) on Wednesday June 17, 2026. The fireside chat will be webcast and can be accessed at https://event.summitcast.com/view/bpjo3VVjZ25pp6SXpUua92/PyH2tohTSv4A5H4sRPUzjU.

Mtron will also host one-on-ones with investors on Wednesday and Thursday, June 17 – 18, 2026. To register for the conference, visit https://www.meetmax.com/sched/event_130817/conference_register.html.

About Planet MicroCap

Planet Microcap hosts the highest quality microcap in-person events in North America. The mission is to bring the best microcap investors, companies, and allocators together to gather, connect, and grow. For more information about Planet MicroCap, please visit: https://planetmicrocap.com/

About MicroCapClub

MicroCapClub is an exclusive forum for experienced microcap investors to share and discuss microcap companies (sub $1 billion market cap) trading on global markets. Since 2011, our members have profiled 1500+ microcap companies, 300+ have turned into multi-baggers. Investors can join our community by applying to become a member or subscribing to gain instant access. For more information, visit https://microcapclub.com/.

About Mtron

M-tron Industries, Inc. (NYSE American: MPTI) designs, manufactures, and markets highly engineered, high reliability frequency and spectrum control products and solutions. As an engineering-centric company, Mtron provides close support to its customers throughout our products’ entire life cycle, including product design, prototyping, production, and subsequent product upgrades. Mtron has design and manufacturing facilities in Orlando, Florida, and Yankton, South Dakota, a sales office in Hong Kong, and a manufacturing facility in Noida, India. For more information, visit www.mtron.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/m-tron-industries-inc-to-host-fireside-chat-at-planet-microcap-las-vegas-2026-conference-on-june-17-2026-302797034.html

SOURCE Mtron

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