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Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football’s most authentic managers

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STOCKHOLM, June 10, 2026 /PRNewswire/ — Will this summer’s football managers remind us that there are “no easy games at this level”? Will they insist that their players have “given 110%”? Or will they offer something fans haven’t heard a thousand times before? As the world’s biggest football tournament gets underway, Sinch AB (publ), the communications platform powering more than 900 billion customer interactions every year, today launches the AI-powered xC Tracker – a first-of-its-kind ranking that analyzes every press conference throughout the tournament to reveal which national team managers communicate most clearly and authentically under pressure, and which are most likely to fall back on football’s favourite clichés.

On the xC Tracker website, visitors can follow the rankings as the AI-powered tracker analyzes every pre- and post-match press conference delivered by the tournament’s 48 national team managers. From the opening match to the final, the tracker examines communication patterns across multiple languages, including English, Spanish, Portuguese, French, German and Arabic, measuring how often managers fall back on stock phrases rather than offering genuine insight.

A manager who talks about “taking it one game at a time” and insists that “the boys gave everything” will score higher on xC than one who provides specific observations, tactical insight or original reflections. The tracker will reveal which coaches bring fresh thinking to the microphone and which rely on football’s most familiar clichés.

“Sinch powers billions of customer interactions every year, helping businesses deliver the right message to the right person at the right moment. For this year’s tournament, we’re applying that same communication expertise to one of the world’s biggest sporting events. Football gave us xG. We thought it was time someone measured xC, expected clichés. Anyone who has watched a post match interview knows that certain phrases come up again and again. At Sinch, we help businesses communicate effectively under pressure every day. Through billions of interactions between companies and their customers, we know what it takes for a message to land at the right moment. We wanted to find out whether football managers do too,” said Robert Gerstmann, Chief Evangelist and Co Founder of Sinch.

Throughout the tournament, the xC Tracker will monitor:

Live rankings of the tournament’s clearest and most authentic communicators.Each manager’s xC score and how it changes after wins and losses.The most frequently used football clichés across different languages.Which managers improve their communication performance as the tournament progresses.Which national team coach will win football’s first-ever Press Conference Ballon d’Or.Rich data and statistics that journalists, commentators and football fans can use to add a fresh communication perspective to their tournament coverage and analysis.

The tracker will also reveal whether managers become more predictable as the pressure intensifies, or whether football’s biggest personalities can avoid telling reporters that it was simply “a game of two halves.”

Sinch powers more than 900 billion customer interactions every year for more than 200,000 businesses worldwide. By analyzing football’s biggest press conferences, the company is applying its expertise in communication and AI to understand how people communicate when every word matters.

Whether you’re speaking to millions of football fans or millions of customers, the challenge remains the same: saying the right thing at the right moment.

For further real-time data analysis once the tournament officially kicks off on 11 June, please visit Sinch’s xC Tracker.

Methodology

The xC Tracker – powered by Sinch – analyses every coach press conference at the 2026 World Cup, measuring responses against a 205-phrase dictionary of football clichés across six languages: English, Spanish, Portuguese, French, German and Arabic. Each phrase was verified by native-speaking editors and only included if it appeared repeatedly across major tournament press conferences, could apply regardless of result, and would be recognized by fans as a familiar football fallback. The AI detects exact matches, variations and paraphrased responses, while each phrase is assigned a cliché score from 3–10 based on how overused it is. References to religion, personal hardship or condolences are excluded from analysis.

For more information, please contact:
Fredrik Hallstan
Director Corporate Communications
Mobile: +46 761 15 38 30
E-mail: Sinch@brands2life.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/sinch-ab/r/football-has-xg–now-it-has-xc–sinch-reveals-ai-powered-ranking-of-football-s-most-authentic-manage,c4359625

The following files are available for download:

https://mb.cision.com/Main/22250/4359625/4143838.pdf

Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football’s most authentic managers

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-1,c3545493

Sinch Cliche Tracker picture 1

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-3,c3545491

Sinch Cliche Tracker Picture 3

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-2,c3545492

Sinch Cliche Tracker picture 2

https://news.cision.com/sinch-ab/i/robert-gerstmann—chief-evangelist—co-founder-at-sinch,c3545542

Robert Gerstmann – Chief Evangelist & Co-Founder at Sinch

 

View original content:https://www.prnewswire.co.uk/news-releases/football-has-xg-now-it-has-xc-sinch-reveals-ai-powered-ranking-of-footballs-most-authentic-managers-302796583.html

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Connexus Introduces ‘ConnexUS’: Redefining Business Travel Management with High-Touch Human Expertise

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HONG KONG, Oct. 29, 2026 /PRNewswire/ — Connexus, a leading travel management company and subsidiary of CSTS Enterprises, today announced the official launch of ConnexUS, a human-driven service model built to deliver high-touch, personalised advisory and support for corporate travellers and travel managers across the Asia-Pacific region.

While automated tools and self-booking portals handle basic reservations quickly, business travel management still requires experienced human judgment for complex itineraries, sudden disruptions, and high-stakes executive requirements. ConnexUS fills this gap by pairing digital tools with dedicated travel specialists who provide proactive, tailored support at every step of the journey.

“Digital platforms offer speed for routine bookings, but true confidence in business travel comes from human accountability and real-world experience,” said Simon Hague, Managing Director at Connexus. “With ConnexUS, we are putting our specialists front and center, ensuring clients receive dedicated support, strategic guidance, and fast crisis resolution whenever challenges arise.”

Key Features of ConnexUS Include:

Dedicated Travel Consultants: Accounts are assigned to experienced advisors who know company policies, executive travel preferences, and specific routing requirements inside out.In-House 24/7 Duty of Care: Immediate, round-the-clock support managed directly by our internal team to handle flight cancellations, severe weather impacts, or unexpected travel emergencies in real time.Complex Itineraries & MICE Support: Specialised coordination for multi-stop corporate trips, VIP itineraries, and large-scale meetings, incentives, conferences, and exhibitions.Integrated Hybrid Service: Direct alignment between the Connex digital platforms and ConnexUS advisors, allowing travel managers to automate simple tasks while maintaining immediate access to expert human support.

ConnexUS is now available to all corporate clients across the region. To learn more or request a consultation, visit www.connexustravel.com or reach out to the Connexus team at sales@connexustravel.com.

About Connexus

Connexus is an award-winning travel management company and wholly-owned subsidiary of CSTS Enterprises. Founded in 1948 as Swire Travel, the company is Hong Kong’s first registered travel agency and has over 78 years of trusted heritage, delivering seamless, tech-enabled solutions combining personalised 24/7 support with advanced digital capabilities.

Connexus offers a comprehensive suite of travel management services spanning corporate travel, MICE (Meetings, Incentives, Conventions, and Exhibitions), and luxury leisure travel.

For more information, visit us at www.connexustravel.com or follow us on LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/connexus-introduces-connexus-redefining-business-travel-management-with-high-touch-human-expertise-302922101.html

SOURCE Connexus

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Constellation Research Announces Winners of the 16th Annual SuperNova Awards

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Global Teams Recognized for Innovative Digital Initiatives and Measurable Business Impact

CUPERTINO, Calif., Oct. 28, 2026 /PRNewswire/ — Constellation Research today announced the winners of its 16th annual SuperNova Awards, recognizing teams that are driving innovation, tackling complex business challenges, and delivering measurable impact through technology and digital transformation. The 2026 winners were revealed during Connected Enterprise, Constellation Research’s flagship executive conference, on October 28.

“SuperNova winners represent the teams turning innovation into meaningful business outcomes,” said R “Ray” Wang, CEO and founder of Constellation Research. “What stands out about this year’s winners is their ability to move beyond experimentation and put emerging technologies to work against real business challenges. These teams are creating tangible impact today while helping define what’s next for the AI Age.”

As organizations navigate rapid advances in artificial intelligence and emerging technologies, business leaders are under increasing pressure to turn innovation into measurable results. The 2026 SuperNova Award winners demonstrate how organizations are responding to that challenge across data, cybersecurity, employee experience, human capital management, marketing and sales, customer experience, and technology modernization. Their initiatives highlight the creativity, leadership, and execution required to translate technology investments into meaningful business outcomes.

2026 SuperNova Award Winners

Data to Decisions
Thrive Learning

Digital Safety, Governance, Privacy & Cybersecurity
Picarro, Inc.

Future of Work: Employee Experience
Team Air Distributing

Future of Work: Human Capital Management
ecosio

Marketing & Sales Effectiveness
Lumen Technologies

Next-Generation Customer Experience
The Dufresne Group and Jaguar Land Rover

Tech Optimization & Modernization
ABB Ltd

The 2026 winners were selected through a combination of expert evaluation by a distinguished panel of analysts, influencers, media, and industry leaders, along with input from public polling.

For more information on the 2026 SuperNova Awards and this year’s winners, visit https://www.constellationr.com/communities/supernova-awards-2026.

ABOUT CONSTELLATION RESEARCH

Constellation Research is a technology research and advisory firm providing strategic insights and practical guidance to business leaders navigating technology and innovation. Our analysts bring deep industry expertise and practitioner experience to help organizations make informed decisions, identify emerging opportunities, and navigate complex business and technology challenges. Constellation serves business leaders through research, advisory services, executive communities, events, and thought leadership spanning emerging technologies, business transformation, artificial intelligence, customer experience, innovation, and the future of work. Constellation also produces DisrupTV, a weekly show hosted by founder R “Ray” Wang and Vala Afshar featuring conversations with influential technology and business leaders.

View original content to download multimedia:https://www.prnewswire.com/news-releases/constellation-research-announces-winners-of-the-16th-annual-supernova-awards-302916290.html

SOURCE Constellation Research

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Tata Communications to Build India’s AI Super Highway

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Planned USD 400 – 450 million investment to create 10,000 km of AI-ready connectivity infrastructure linking India’s key data center and AI hubs

NEW DELHI, Oct. 29, 2026 /PRNewswire/ — Tata Communications, a leading global communications technology player, today announced strategic investments of close to USD 450 million to build an AI super highway in India – a high-speed, low-latency network fabric connecting India’s key AI data-centre corridors. The company will build around 10,000 kilometers of the new long-haul fiber across India, creating one of the country’s largest AI-ready connectivity network. Integrated with Tata Communications’ global network backbone, the AI super highway will provide customers with a seamless, end-to-end connectivity fabric, supporting the performance, resilience and scale required for next-generation AI workloads.

India’s data centre industry is poised for significant growth in the near future, driven by accelerating cloud adoption, AI deployment, increasing data localisation requirements, and growing enterprise demand for resilient, high-capacity digital infrastructure. As data centre capacity expands rapidly across the country, connectivity is becoming as critical as compute power and energy availability in enabling the next generation of digital services.

Rupesh Chokshi, Chief Product and Technology Officer, Executive Vice President & Global Business Head – Network Services, Tata Communications, said, “The AI economy needs more than compute. It needs a network built for speed, scale and resilience. Tata Communications has long played a foundational role in enabling India’s digital economy, and our AI Network Fabric builds on that legacy. Our AI Network Fabric will give our global customers the ultra-low-latency, high-capacity and resilient connectivity they need to scale AI with confidence. By connecting India’s AI and data center hubs to the world, we are enabling our customers to grow and helping fuel India’s next chapter of economic growth.”

The investment aims to strengthen India’s emergence as a global AI and cloud connectivity gateway, intending to meet the unprecedented demand from hyperscale and neocloud providers, AI workloads, digital-native businesses, Global Capability Centres (GCCs), enterprises and emerging cloud platforms. It will enable global hyperscalers, digital platforms and multinational enterprises to scale their operations in India with confidence as the country enters its next phase of digital transformation.

The first phase of the program will focus on the Mumbai-Pune-Hyderabad-Chennai corridor, one of India’s most important AI and hyperscale growth routes. Subsequent phases will expand connectivity into emerging East Coast and Western India data centre ecosystems, including Vizag, Bhubaneswar, Jamnagar, GIFT City and other strategic locations. By linking the key AI corridors and data centre clusters with international cable landing stations, Tata Communications will enable seamless connectivity between India and major global AI hubs across, positioning India as a strategic gateway in the global digital infrastructure landscape.

In parallel, Tata Communications will continue to support existing enterprise and data centre connectivity requirements by scaling its current National Long Distance and metro network footprint, ensuring continued support for current growth while building capacity for future demand.

 

SOURCE Tata Communications

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