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Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football’s most authentic managers

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STOCKHOLM, June 10, 2026 /PRNewswire/ — Will this summer’s football managers remind us that there are “no easy games at this level”? Will they insist that their players have “given 110%”? Or will they offer something fans haven’t heard a thousand times before? As the world’s biggest football tournament gets underway, Sinch AB (publ), the communications platform powering more than 900 billion customer interactions every year, today launches the AI-powered xC Tracker – a first-of-its-kind ranking that analyzes every press conference throughout the tournament to reveal which national team managers communicate most clearly and authentically under pressure, and which are most likely to fall back on football’s favourite clichés.

On the xC Tracker website, visitors can follow the rankings as the AI-powered tracker analyzes every pre- and post-match press conference delivered by the tournament’s 48 national team managers. From the opening match to the final, the tracker examines communication patterns across multiple languages, including English, Spanish, Portuguese, French, German and Arabic, measuring how often managers fall back on stock phrases rather than offering genuine insight.

A manager who talks about “taking it one game at a time” and insists that “the boys gave everything” will score higher on xC than one who provides specific observations, tactical insight or original reflections. The tracker will reveal which coaches bring fresh thinking to the microphone and which rely on football’s most familiar clichés.

“Sinch powers billions of customer interactions every year, helping businesses deliver the right message to the right person at the right moment. For this year’s tournament, we’re applying that same communication expertise to one of the world’s biggest sporting events. Football gave us xG. We thought it was time someone measured xC, expected clichés. Anyone who has watched a post match interview knows that certain phrases come up again and again. At Sinch, we help businesses communicate effectively under pressure every day. Through billions of interactions between companies and their customers, we know what it takes for a message to land at the right moment. We wanted to find out whether football managers do too,” said Robert Gerstmann, Chief Evangelist and Co Founder of Sinch.

Throughout the tournament, the xC Tracker will monitor:

Live rankings of the tournament’s clearest and most authentic communicators.Each manager’s xC score and how it changes after wins and losses.The most frequently used football clichés across different languages.Which managers improve their communication performance as the tournament progresses.Which national team coach will win football’s first-ever Press Conference Ballon d’Or.Rich data and statistics that journalists, commentators and football fans can use to add a fresh communication perspective to their tournament coverage and analysis.

The tracker will also reveal whether managers become more predictable as the pressure intensifies, or whether football’s biggest personalities can avoid telling reporters that it was simply “a game of two halves.”

Sinch powers more than 900 billion customer interactions every year for more than 200,000 businesses worldwide. By analyzing football’s biggest press conferences, the company is applying its expertise in communication and AI to understand how people communicate when every word matters.

Whether you’re speaking to millions of football fans or millions of customers, the challenge remains the same: saying the right thing at the right moment.

For further real-time data analysis once the tournament officially kicks off on 11 June, please visit Sinch’s xC Tracker.

Methodology

The xC Tracker – powered by Sinch – analyses every coach press conference at the 2026 World Cup, measuring responses against a 205-phrase dictionary of football clichés across six languages: English, Spanish, Portuguese, French, German and Arabic. Each phrase was verified by native-speaking editors and only included if it appeared repeatedly across major tournament press conferences, could apply regardless of result, and would be recognized by fans as a familiar football fallback. The AI detects exact matches, variations and paraphrased responses, while each phrase is assigned a cliché score from 3–10 based on how overused it is. References to religion, personal hardship or condolences are excluded from analysis.

For more information, please contact:
Fredrik Hallstan
Director Corporate Communications
Mobile: +46 761 15 38 30
E-mail: Sinch@brands2life.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/sinch-ab/r/football-has-xg–now-it-has-xc–sinch-reveals-ai-powered-ranking-of-football-s-most-authentic-manage,c4359625

The following files are available for download:

https://mb.cision.com/Main/22250/4359625/4143838.pdf

Football has xG. Now it has xC. Sinch reveals AI-powered ranking of football’s most authentic managers

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-1,c3545493

Sinch Cliche Tracker picture 1

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-3,c3545491

Sinch Cliche Tracker Picture 3

https://news.cision.com/sinch-ab/i/sinch-cliche-tracker-picture-2,c3545492

Sinch Cliche Tracker picture 2

https://news.cision.com/sinch-ab/i/robert-gerstmann—chief-evangelist—co-founder-at-sinch,c3545542

Robert Gerstmann – Chief Evangelist & Co-Founder at Sinch

 

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Shenzhen Unveils APEC China 2026 Host-City Theme Song and Music Video

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SHENZHEN, China, Nov. 1, 2026 /PRNewswire/ — The host-city theme song for APEC China 2026, Meet You Where Wonders Bloom (在奇迹之城遇见你), was produced by the Publicity Department of the CPC Shenzhen Municipal Committee and created by Shenzhen Media Group. Written and composed by He Muyang, Vice Chairman of the Chinese Musicians Association and a Shenzhen-based musician, the song is performed by popular singers Jane Zhang and Joseph Zeng. With its fresh, youthful pop sound, the song tells the stories of ordinary dreamers, weaving together personal aspirations, Shenzhen’s remarkable development, and the broader vision of Asia-Pacific cooperation.

Released alongside the song, the music video goes beyond showcasing Shenzhen’s cityscape to put people at the heart of the story. Through the experiences of people from all walks of life, particularly young people and those from overseas, it captures the energy and appeal of Shenzhen, the City of Miracles, and its warm welcome to the world. Running 4 minutes and 45 seconds, the video features 176 shots filmed across Shenzhen, with more than 100 residents appearing on screen. From location coordination and filming support to bringing participants together, the production was a citywide effort. More than just a music video, it became a shared expression of Shenzhen’s enthusiasm as APEC host city.

From a refreshing melody to a city ready to welcome the world, Shenzhen is embracing its role as APEC host with openness and inclusiveness, extending a warm invitation to guests from near and far to gather in Shenzhen.

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SOURCE Shenzhen Media Group

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Shenzhen Unveils APEC China 2026 Host-City Theme Song and Music Video

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SHENZHEN, China, Nov. 1, 2026 /PRNewswire/ — The host-city theme song for APEC China 2026, Meet You Where Wonders Bloom (在奇迹之城遇见你), was produced by the Publicity Department of the CPC Shenzhen Municipal Committee and created by Shenzhen Media Group. Written and composed by He Muyang, Vice Chairman of the Chinese Musicians Association and a Shenzhen-based musician, the song is performed by popular singers Jane Zhang and Joseph Zeng. With its fresh, youthful pop sound, the song tells the stories of ordinary dreamers, weaving together personal aspirations, Shenzhen’s remarkable development, and the broader vision of Asia-Pacific cooperation.

Released alongside the song, the music video goes beyond showcasing Shenzhen’s cityscape to put people at the heart of the story. Through the experiences of people from all walks of life, particularly young people and those from overseas, it captures the energy and appeal of Shenzhen, the City of Miracles, and its warm welcome to the world. Running 4 minutes and 45 seconds, the video features 176 shots filmed across Shenzhen, with more than 100 residents appearing on screen. From location coordination and filming support to bringing participants together, the production was a citywide effort. More than just a music video, it became a shared expression of Shenzhen’s enthusiasm as APEC host city.

From a refreshing melody to a city ready to welcome the world, Shenzhen is embracing its role as APEC host with openness and inclusiveness, extending a warm invitation to guests from near and far to gather in Shenzhen.

View original content to download multimedia:https://www.prnewswire.com/news-releases/shenzhen-unveils-apec-china-2026-host-city-theme-song-and-music-video-302925715.html

SOURCE Shenzhen Media Group

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Context Labs AI Distillery™ Lets Enterprises Run Sovereign AI on Data They Own

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Company launches the Context Engine for trusted sovereign AI, which packages an enterprise’s own data with verified lineage for use with the frontier or open-weight model the enterprise chooses.

ABU DHABI, United Arab Emirates, Nov. 1, 2026 /PRNewswire/ — Context Labs B.V. (“Context Labs”), the AI Data Infrastructure company, today launched the Context Labs AI Distillery™, the Context Engine for trusted sovereign AI. The AI Distillery converts an enterprise’s operational and business data into a governed Context Package that the enterprise owns, creating their own protected competitive moat. Every answer an AI model draws from the package is traced to its source records, and the package works with the frontier or open weight model the customer chooses, inside the customer’s own environment.

Analysts have quantified the obstacle to scaling enterprise AI. Gartner predicts that through 2026 organizations will abandon 60% of AI projects unsupported by AI-ready data, and that over 40% of agentic AI projects will be canceled by the end of 2027. McKinsey reports that eight in ten companies name data limitations as the barrier to scaling AI agents. Gartner has also described what enterprises now need: software that lets teams construct, govern and deliver semantically organized knowledge to AI agents, built on ontologies and knowledge graphs.

 The Context Labs AI Distillery™ is designed around six outcomes:

Own your IP. An enterprise’s knowledge, know-how and operating context stay inside a Context Package that only it controls and are not used to train third-party AI models.

Own your AI. The intelligence employees create in everyday use accrues to the enterprise, not to a model provider, and grows with every interaction.

Trusted, provable answers. Every output carries its data lineage and decision provenance, so answers can be verified, audited, and defended.

Build, protect and scale a proprietary competitive asset. The Context Package captures how the enterprise describes and runs its operations, starting with one facility and extending to others without rebuilding.

Sovereign by design. The AI Distillery runs inside the customer’s own data center or chosen cloud, so data stays where the customer decides.

Freedom of model choice, at lower cost. Customers can use any frontier or open-weight model and switch models without rebuilding the Context Package. Precise, verified context reduces the tokens each query uses.

The AI Distillery works in three steps: distill, package, and prove. It maps an enterprise’s structured and unstructured data to industry-specific ontologies, stores the result in a Context Package with cryptographic provenance, and checks answers against the company’s own records before any model goes into production. Work that has typically required teams of specialist engineers becomes a guided, governed workflow.

Context Agents and the Semantic Context Tunnel. Context Agents answer operational, commercial and compliance questions from the enterprise’s Context Package, with every figure traced to its source. The Semantic Context Tunnel brings the same context into the AI assistant employees already use. Both work within the access controls the enterprise sets.

“Models come and go. An enterprise’s context should not,” said Dan Harple, Founder, Chairman and CEO of Context Labs. “Frontier models will keep improving, but they do not supply governance, provenance or trust, and they should not absorb the knowledge that makes a company competitive. The AI Distillery gives enterprises a moat they own: their own context, proven and protected, working with whichever model they choose. That is how our customers own their IP and own their AI.”

At ADIPEC 2026, Context Labs is demonstrating the AI Distillery on energy-sector use cases, in which a Context Agent answers operational questions with every figure traced to the underlying plant records. Context Labs is located Arab Development Group stand, Stand #5240, Hall 5 and in the Dell AI Factory with NVIDIA, AI Zone, Hall 13.

Availability. The Context Labs AI Distillery™ is available now through the Microsoft Marketplace. Each enterprise license includes an industry starter kit to accelerate time to value. Companies can request a briefing or technical working session at contextlabs.com/distillery.

About Context Labs B.V.

Context Labs is an AI Data Infrastructure company delivering the Context Engine for Trusted and Secure Sovereign AI. Its platform turns complex, fragmented operational, engineering and enterprise data into continuously verified, auditable information that AI systems, people and markets can trust. Built on an extensible library of industry-specific ontologies that map to established standards published by ISO and other standards bodies, the platform is deployable across sectors, with use-case applications delivering decision-ready intelligence on a common foundation. The Context Labs AI Distillery™ lets enterprises run sovereign AI inside their own data centers, so they own their IP and own their AI. Formed out of MIT research and led by a team that helped drive the at-scale growth of the Internet, Context Labs has offices in Amsterdam, Cambridge (Mass.), Houston and Abu Dhabi. Learn more at www.contextlabs.com.

Media contact
press@contextlabs.com | 1-617-902-0932 | contextlabs.com/resources

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