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LIFE’S GOOD WAYYAK: LG AND MBC MEDIA SOLUTIONS (MMS) PARTNER TO LAUNCH LANDMARK COLLABORATIVE CONTENT SERIES ON MBC SHAHID

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First-time collab features top Pan-Arab personalities Amy Roko, Mai Ibraahim, and Naif Hazazi in an emotional, human-centric journey of gratitude and home transformation.

News Summary:

LG Electronics has partnered with MMS, MBC Group’s commercial arm, to launch Life’s Good Wayyak (Life’s Good with You) on MBC Shahid, the world’s leading Arabic streaming platform. Life’s Good Wayyak is a heartwarming, four-episode original reality series.The human-centric show features three prominent Pan-Arab personalities – creator Amy Roko, TV host Mai Ibrahim, and former footballer Naif Hazazi – as they orchestrate surprise home makeovers for the mentors, family members, or friends who supported their success.The series showcases LG’s latest premium innovations, including the LG OLED evo AI TV, WashTower, InstaView refrigerators, NeoChef Microwave Oven, screens and monitors such as StanbyME 2, UltraGear 45″ and DualCOOL Residential Air Conditioner (RAC), and other smart home solutions, demonstrating how LG’s AI-powered technology elevates smart everyday living and fosters human connection.The campaign engages the wider public by dedicating its final episode to a community member, selected from a social media campaign, who will receive a surprise space transformation.The show will debut mid-June and will be available to stream on MBC Shahid for a full year, marking a shift in the traditional advertising narrative toward emotionally resonant, localized storytelling.

RIYADH, Saudi Arabia, June 11, 2026 /PRNewswire/ — LG Electronics (LG) has announced the upcoming launch of Life’s Good Wayyak (Life’s Good with You), a heartwarming, four-episode original reality airing on MBC Shahid, the world’s leading Arabic streaming platform.

Debuting mid-June, the unique series represents a landmark first-time collaboration between LG and MBC Media Solutions (MMS), the commercial arm of MBC Group, shifting the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology.

Built around the concept of gratitude, celebrating the unsung heroes who support us on our journeys to success, Life’s Good Wayyak will be led by a beloved Saudi television host, actor, and entertainer, with the show following three prominent “Achievers” as they team up with LG to say a deeply personal thank you to the mentors, family members, or friends (“Nominees”) who made their success possible.

Bringing diverse perspectives and massive regional reach to the screen, these celebrated personalities include renowned comedian, rapper, and lifestyle digital creator Amy Roko, as well as short-skit content creator and TV host Mai Ibrahim. Joining them is celebrated former Saudi National Team professional footballer Naif Hazazi, whose participation taps into the region’s inimitable sporting passion.

In each of the first three episodes, one of these Achievers secretly orchestrates a surprise home makeover for their designated Nominee as a token of appreciation.

Utilizing LG’s latest premium innovations – including the LG OLED evo AI TV, the revolutionary WashTower, InstaView refrigerators, the NeoChef Microwave Oven, lifestyle screens and gaming monitors such as StanbyME 2 and UltraGear 45″, the DualCOOL Residential Air Conditioner (RAC), and many of such smart home solutions – the makeovers are designed to elevate the Nominees’ everyday living spaces, proving that technology is at its best when it brings people closer together. The fourth and final episode will bring the campaign full circle by transitioning the spotlight to the public.

Following a pre-launch social media campaign inviting audiences to share their own stories of who “makes life good” for them, one inspiring story from the community will be selected for a final, surprise space transformation.

“At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Life’s Good Wayyak’, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region. Collaborating with MBC Shahid and some of Arab region’s most beloved personalities allows us to highlight the profound impact of gratitude.”

Commenting on the partnership, Jad Saab, MBC Shahid Growth Lead at MMS, said:
“We’re proud to partner with LG on Life’s Good Wayyak, a series that demonstrates the power of purpose-driven storytelling to create genuine connections with audiences. At MMS, we are focused on helping brands engage consumers through meaningful content experiences that resonate on a deeper emotional level. Life’s Good Wayyak is a great example of how brands can leverage content-led storytelling to create authentic narratives that inspire, entertain, and foster a sense of community. MBC Shahid provides the ideal platform for this kind of content, bringing together premium storytelling, broad regional reach, and highly engaged audiences, and we’re confident the series will resonate with viewers across the region.”

The Life’s Good Wayyak series beautifully demonstrates how LG smart home solutions act as facilitators, helping families and friends create comfortable spaces where they can thrive together. 

For more information about LG Electronics, please visit:
https://www.lg.com/

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. 

About MBC Media Solutions (MMS):

MMS is a commercial advertising and sales unit launched in 2020 in partnership between MBC Group and Saudi Media Company.

MMS offers data-driven integrated media solutions across television, radio, digital and OTT platforms, keeping the companies it represents at the forefront of the media industry— enabling brands and clients to connect with their audiences through premium content that drives growth through data, technology and talent.

In addition to representing all MBC Group channels & platforms—including MBC Shahid, the world’s leading Arabic streaming platform— MMS is also the exclusive advertising representative of the Al Arabiya News Network.

For more information contact through www.mms.net

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lifes-good-wayyak-lg-and-mbc-media-solutions-mms-partner-to-launch-landmark-collaborative-content-series-on-mbc-shahid-302797758.html

SOURCE LG

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Eddid Financial, SageRock Capital, and ArtWise Sign MOU to Drive Art Tokenisation and Blockchain Finance in Hong Kong

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HONG KONG, July 27, 2026 /PRNewswire/ — Eddid Financial, a leading fintech-driven financial services group; SageRock Capital, which integrates traditional finance with blockchain financial innovation; and ArtWise, a specialist in the art collection industry, jointly announced that the three parties have formally signed a Memorandum of Understanding (MOU). The parties have established a strategic partnership focusing on art tokenisation and blockchain finance, joining hands to help build Hong Kong into an international hub for art collection and blockchain financial innovation.

Harnessing Tripartite Expertise to Drive Art Tokenisation

This collaboration combines the respective expertise of the three parties across investment architecture, compliant financial services, and the art sector. SageRock Capital focuses on investment structuring and asset allocation; Eddid Securities and Futures, a subsidiary of the Eddid Financial, leverages its core strengths in Hong Kong’s capital markets and compliant financial services; and ArtWise contributes its deep expertise in art collection. By integrating blockchain technology, the three parties will jointly construct development pathways for art asset tokenisation, driving the deep integration of traditional finance and digital assets.

Upholding Regulatory Standards to Build an Art Blockchain Financial Ecosystem

Under Hong Kong’s mature and robust virtual asset regulatory framework, the tripartite collaboration will strictly adhere to the compliance requirements of the Securities and Futures Commission (SFC) and other relevant regulatory bodies in advancing the research and development of art tokenisation products. Empowered by blockchain technology, the partnership will focus on enhancing ownership verification and transaction transparency for art assets, bridging traditional and digital financial markets to forge a new pathway for compliant development in Hong Kong’s art market and blockchain finance sector.

By leveraging the traceable and immutable characteristics of blockchain technology, this collaboration significantly enhances the transaction transparency and credibility of art assets. This will not only drive the digital upgrading of Hong Kong’s art market, but also further solidify Hong Kong’s position as a premier international hub for art trading and Web3 financial innovation.

About the Three Parties

About Eddid Financial

Anchored in Hong Kong, Eddid Financial is an all-encompassing financial group centered around fintech and dedicated to integrating latest technologies into its enterprise DNA. The diversified businesses of Eddid Financial range from retail to institutional and include but are not limited to fintech, internet finance, wealth management, asset management, investment banking, and digital assets. Eddid Financial is committed to providing one-stop financial services and products to customers through high-quality investment solutions.

Members of the Group hold a variety of licenses and memberships across key financial markets. These include Hong Kong Securities and Futures Commission (SFC) regulated activities (“RA”) licenses for types 1, 2, 3, 4, 5, 6, and 9; SEHK and HKCC participant (OTP-C broker number: 0974 and 0977), Insurance Broker Company license; Trust or Company Service Provider License in Hong Kong. Additionally, our fully owned U.S. broker-dealer subsidiary, Eddid Securities USA Inc., maintains approved membership with the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), the Nasdaq Stock Market LLC (NQX), the New York Stock Exchange (NYSE) and NYSE American, and is registered with the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in the United States. Our Singapore subsidiary, Eddid Financial Singapore Pte. Ltd., holds the Capital Markets Services License (License No.: CMS101839) issued by the Monetary Authority of Singapore (MAS).

About SageRock Capital

SageRock Capital focuses on integrating TradFi with blockchain innovation. With years of experience in asset integration, structural design, and financial innovation cooperation, SageRock is committed to building bridges between traditional and digital finance. It specializes in new economic industries supporting high-quality industrial development. In this cooperation, SageRock will leverage its strengths in capital structure design and asset integration, collaborating with licensed financial institutions and technology/industry partners to explore innovative financing and tokenisation models for art assets under a compliant framework.

About ArtWise

ArtWise is deeply engaged in the art collection and investment sector, possessing rich artwork resources, professional appraisal and appreciation expertise, and profound industry heritage. The company is committed to driving the modernization and digital transformation of the traditional art market, leveraging cutting-edge technology to convert blue-chip artworks into compliant, structured, and tokenised assets. Centred on asset compliance and legal enforceability, ArtWise utilizes custodial trust frameworks and a dual-layer governance structure (direct binding of on-chain smart contracts with off-chain legal contracts) to deliver high-credibility and liquid art finance solutions for institutional investors and private banking clients. In this collaboration, ArtWise will leverage its professional strengths in the art collection industry, select high-quality art assets, and work alongside its partners to build a compliant, transparent, and trustworthy art tokenisation ecosystem.

View original content:https://www.prnewswire.com/apac/news-releases/eddid-financial-sagerock-capital-and-artwise-sign-mou-to-drive-art-tokenisation-and-blockchain-finance-in-hong-kong-302834847.html

SOURCE Eddid Financial

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BinBase Releases 2026 BIN Data Updates for Subscriptions, Digital Wallet Tokens, and Dynamic Currency Conversion

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BinBase enhances its 2026 dataset with Apple/Google Pay token range identification, Direct Debit attributes, and default ISO currency codes to optimize recurring billing and reduce SaaS churn.

MIAMI, July 26, 2026 /PRNewswire-PRWeb/ — BinBase, a global provider of payment intelligence and card issuing data, has announced the rollout of specialized subscription and digital wallet attributes within its updated 2026 BIN Database. Engineered for SaaS platforms, recurring billing engines, and cross-border digital merchants, the new dataset addresses silent transaction declines and involuntary churn in recurring revenue models.

As consumer payment preferences shift heavily toward mobile wallets like Apple Pay and Google Pay, payment gateways frequently encounter Tokenized Device Account Numbers (DPANs) rather than traditional primary account numbers (PANs). Without updated token-range BIN mapping, recurring billing engines fail to recognize underlying issuer capabilities, leading to unexpected declines during subscription renewals.

The 2026 BinBase release resolves these recurring billing challenges through specific data attributes:

Tokenized Range Identification: Dedicated indicators for Apple Pay, Google Pay, and Network Tokens, allowing subscription engines to maintain seamless recurring billing authorization paths.Direct Debit & Pull-Funds Support (Pull Dom): Indicators for recurring debit eligibility, helping subscription platforms optimize automated bank-direct collections.Default ISO Currency Mapping: Precise issuing country currency codes to eliminate friction during Dynamic Currency Conversion (DCC) and prevent cross-border fee surprises for subscribers.Card Tier & Category Precision: Granular identification of premium, rewards, and corporate card ranges to help merchants customize retry logic and billing schedules based on cardholder profiles.

“Involuntary churn is the silent killer of subscription businesses,” said a spokesperson for Damiko Inc. “When a recurring billing charge fails due to misidentified token ranges or currency conversion errors, merchants lose lifetime value. Our 2026 update provides software engineers with the data precision required to maximize subscription authorization rates and protect recurring revenue.”

Software architects and billing platform developers can evaluate the complete 29-field schema and download a free 2026 sample dataset on GitHub.

To learn more about full commercial licensing options, API access, and bulk CSV database downloads, visit BinBase at https://binbase.com.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate processing fees.

Media Contact
Fedor Lavrikoff, BinBase, 1 7866133334, sales@binbase.com, www.binbase.com

View original content:https://www.prweb.com/releases/binbase-releases-2026-bin-data-updates-for-subscriptions-digital-wallet-tokens-and-dynamic-currency-conversion-302829565.html

SOURCE BinBase

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Ookla Study in Manila: Carrier VoLTE Networks Prove to Outperform OTT Apps in Voice Quality and Reliability

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MANILA, Philippines, July 27, 2026 /PRNewswire/ — Ookla’s comprehensive controlled network test reveals that traditional mobile operator networks deliver a measurably superior voice experience compared to Over-the-Top (OTT) applications like WhatsApp, particularly in critical areas such as audio fidelity, weak signal resilience, and call reliability.

The study, which evaluated the networks of the Philippines’ three major mobile operators—Smart Communications, Globe Telecom, and DITO Telecommunity, demonstrates that carrier-managed VoLTE infrastructure remains the gold standard for consistent, high-quality communication, outperforming OTT voice services.

Operator Voice Deliver Consistent HD Audio, OTT Apps Only Offer Fair Quality

The research found a distinct quality gap in audio performance. While operator voice calls consistently delivered HD-grade audio quality—rated “Good”(scoring > 4.0) to “Excellent” (scoring > 4.3) across all three networks, OTT voice calls were rated only as “Fair” (scoring < 4.0). Smart and DITO achieved higher MOS scores than Globe by deploying the advanced EVS codec, which offers superior audio fidelity over Globe’s AMR-WB.

Conversely, this gap exists because OTT apps treat voice as generic data packets, vulnerable to the internet’s “best-effort” delivery. Even with operator network optimizations, OTT voice lacks the stringent Quality of Connection (QoC) guarantees. Under network stress—such as congestion, weak coverage, high packet loss, or significant jitter—OTT audio degrades noticeably. In contrast, VoLTE leverages exclusive high-priority cellular bearers to safeguard voice quality.

Operator Voice Sustains HD Quality in Weak Coverage While OTT Calls Degrade

The performance gap widens significantly at the cell edge, where signal strength is low. Under moderate-to-low RF coverage conditions (RSRP ≤ -100 dBm), operator-managed VoLTE calls maintained HD-grade clarity.

Conversely, OTT calls degraded further, slipping from “Fair” into the “Poor” (scoring < 3.6) and “Bad” (scoring < 3) ranges. This is a critical finding for consumers in areas with obstructed signals or far from cell sites, proving that dedicated voice bearers protect call quality where best-effort data (used by OTT) cannot.

VoLTE Delivers More Reliable Call Connections Than OTT

Reliability is another key differentiator. The study shows that VoLTE has significantly lower block rates (call setup failure rates) than OTT services. For instance, Globe recorded the lowest VoLTE block rate at 0.47%, versus its OTT rate of 1.64%. This trend was consistent across operators, highlighting that the dedicated signaling protocols of VoLTE (like optimized SIP and SRVCC) provide a more robust connection experience than OTT’s best-effort data model.

The Path Forward: Building a Solid VoLTE Foundation for AI-Driven Voice

As Philippine NTC mandates the 3G sunset by December 2026, the industry must prioritize comprehensive VoLTE coverage and user migration. Looking ahead, the convergence of voice and AI stands as the industry’s definitive future trend. However, a high- performance VoLTE network is the vital prerequisite for this shift. Operators should continuously refine their VoLTE infrastructure, laying a solid foundation to seamlessly integrate voice with AI and unlock the next generation of intelligent calling experiences.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ookla-study-in-manila-carrier-volte-networks-prove-to-outperform-ott-apps-in-voice-quality-and-reliability-302834868.html

SOURCE Ookla

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