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Cherry On Top: The Beachwaver Co. Makes the Creator PR Package Shoppable With Kelsey Martinez Collaboration

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The limited edition “Cherry on Top” bundle marks Kelsey Martinez’s first beauty tool partnership, available now on Beachwaver.com and TikTok Shop.

NEW YORK, June 12, 2026 /PRNewswire-PRWeb/ — The Beachwaver Co.® is celebrating creator-led beauty, community and confidence with the launch of its limited edition “Cherry on Top” collaboration with lifestyle and beauty creator Kelsey Martinez, marking Martinez’s first ever beauty tool partnership.

As The Beachwaver Co.® continues to evolve, we are placing even greater emphasis on creator-led storytelling and meaningful digital connections

The award-winning, independent, women-owned hair tools and haircare brand is joining forces with Martinez on the Beachwaver Co. x Kelsey Martinez Limited Edition Bundle, a cherry-inspired collection designed to bring the excitement of a creator PR package directly to consumers. Now available on Beachwaver.com and TikTok Shop, the bundle transforms the highly visual influencer unboxing experience into a shoppable beauty moment, giving customers access to the kind of curated PR package they typically see creators receive online. In addition to the limited edition bundle, select items from the collection will also be available to purchase as individual SKUs, allowing customers to shop the launch in a way that works best for them.

The collaboration reflects The Beachwaver Co.’s continued focus on creator-led storytelling, community-driven commerce and authentic digital connection. Martinez has been a longtime The Beachwaver Co.® customer and organic supporter, consistently sharing The Beachwaver Co.® hair tutorials and styling content with her audience since 2023. The partnership first began taking shape in 2024 after Martinez emerged as one of The Beachwaver Co.®’s top creators on TikTok Shop.

That same year, The Beachwaver Co.® invited Martinez to New York City, where her content was featured on a Times Square billboard, marking a key milestone in her organic relationship with the brand. During the visit, The Beachwaver Co.® initiated conversations around a limited edition product collaboration, evolving the partnership into a true customer-to-creator-to-collaborator story.

“As The Beachwaver Co.® continues to evolve, we are placing even greater emphasis on creator-led storytelling and meaningful digital connections,” says Sarah Potempa, celebrity hairstylist, inventor and co-founder of The Beachwaver Co.® “Kelsey has been such an authentic part of The Beachwaver Co.® community and this collaboration felt like a natural next step. She represents so much of what we believe in: confidence, creativity, kindness and the power of women showing up for themselves and each other. We are so excited to bring her vision to life in a way that makes our community feel part of the moment.”

Inspired by Martinez’s love of femininity, friendship, confidence and connection, “Cherry on Top” was created as a playful reminder of the small routines and finishing touches that help women feel like themselves again. For Martinez, the cherry motif felt bright, bold and impossible not to notice, while also symbolizing close bonds and the feeling of having a “built-in best friend” cheering you on through every version of yourself.

“The Beachwaver Co.® was part of my life long before this collaboration happened,” says Kelsey Martinez. “As a busy mom with long hair, I originally fell in love with The Beachwaver Co.® because of how quickly I could do my hair and feel more confident walking out the door. To me, ‘Cherry on Top’ represents that finishing touch: the extra sparkle, the confidence boost and the little moments that make life feel sweeter. Curling your hair in the morning might seem simple, but sometimes those routines become moments where you reconnect with yourself, romanticize your life a little and remember that it’s okay to take up space, be bold and stand out. I wanted this collection to feel fun, flirty, feminine and empowering all at once.”

The Beachwaver Co.® x Kelsey Martinez Limited Edition Bundle will retail for $199, with a total retail value of $450, and includes a curated mix of Beachwaver styling essentials, cherry-themed accessories, beauty add-ons and exclusive collab merch, including an exclusive cherry design Beachwaver B1.25, full-size Braid Balm, full-size Team Texture, travel-size Great Barrier, travel-size Second Chance, Bondi Beach Day Body Butter, Tarte Cherry Lipstick, cherry hair clips, scrunchies, socks, tote, makeup bag, keychain, stickers and more.

Ahead of the public launch, The Beachwaver Co.® hosted an exclusive preview event at its Brooklyn office and content studio, inviting media, creators and VIP guests to experience the collection first-hand. The event brought the cherry inspired collaboration to life through signature sips, styling moments, exclusive first access and immersive content opportunities designed to celebrate the launch’s playful, community first spirit.

At its core, the collaboration is a celebration of the creators, customers and supporters who have helped champion the brand. By making the PR package shoppable, The Beachwaver Co.® is blurring the line between creator and customer, transforming the launch from simply buying a product into feeling part of a shared beauty moment.

The launch will be supported across Beachwaver.com, TikTok Shop and social media with product reveals, hair tutorials, styling content, behind-the-scenes storytelling and creator driven moments that invite consumers into the collaboration experience.

Shop The Beachwaver Co.® x Kelsey Martinez “Cherry on Top” Limited Edition Bundle exclusively at Beachwaver.com and TikTok Shop.

About The Beachwaver Co.®:

Dedicated to innovation, accessibility, sustainability and empowerment, The Beachwaver Co.®offers an innovative product line of viral hair tools and good-for-you haircare, and believes we are all beautiful and capable of incredible things. Founded in 2010 by celebrity hair stylist, Sarah Potempa and her sisters Erin Potempa-Wall and Emily Potempa, The Beachwaver Co.® is women-owned and self funded, and has evolved from an idea to a globally distributed hair tools, haircare and lifestyle company. The brand’s patented rotating curling iron has garnered widespread acclaim, earning over 70 beauty accolades and revolutionizing the industry. With a focus on research and development, The Beachwaver Co.® has made significant strides, partnering with prestigious events like the Victoria’s Secret Fashion Shows and advocating for women’s equal pay with the World Surf League. In 2019, they launched a vegan hair care line that was two years in the making, showcasing their commitment to sustainability and ethical practices. Now a viral sensation on TikTok, The Beachwaver Co.® continues to expand its portfolio, offering exciting new tools, hair care solutions, limited edition collections, and exclusive collaborations.

Media Contact

Heather Fisher Gotlib, The Beachwaver Co., 1 6463976446, heather@fisherpublicrelations.com, https://beachwaver.com/

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SOURCE The Beachwaver Co.

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Changhong at IFA 2026: From Going Global to Going Local

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BERLIN, Sept. 10, 2026 /PRNewswire/ — At IFA 2026, Changhong unveiled a new lineup of AI-powered home appliances spanning TVs, refrigerators, air conditioners and laundry appliances. Centered on real-life scenarios, the company is bringing AI technologies designed to better understand everyday needs into the product experience, highlighting its transition from technological innovation toward more intuitive living experiences. The showcase also signals Changhong’s continued localization efforts.

The concept comes to life across Changhong’s latest AI products. The Q60S Pro TV features the Changhong LeDong AI sports platform, extending the TV beyond a traditional content screen into a space for family fitness and interaction. An AI human-sensing air conditioner can recognize users’ locations and habits and adjust airflow accordingly, while an AI refrigerator uses intelligent sensing to help users take a more proactive approach to food freshness. Rather than adding complexity, Changhong is making everyday life simpler.

This is at the heart of Changhong’s exploration of “seamless technology”—technology that works quietly in the background. The best technology does not always need to be seen; it simply helps people worry less.

A distinctive cultural element is also finding its way into Changhong’s smart product experience. The brand has incorporated the giant panda into AI assistant interactions, bringing greater warmth and approachability to AI-powered TVs and other home appliances. Closely associated with Changhong’s Sichuan heritage, the panda also provides a natural way to bring a recognizable element of Chinese culture into the technology experience.

Skiing offers another bridge to European lifestyles. In recent years, Changhong has continued to strengthen its presence in Europe with CHiQ as an important brand vehicle, building closer connections with local consumers through sports partnerships, including sponsorship of FIS Ski World Cup events in Germany, collaboration with the German Ski Association and its role as an official partner of the FIS Ski Jumping World Cup. More than a sporting platform, skiing allows CHiQ to connect the speed, passion and outdoor spirit of the sport with its product experience, bringing technology closer to the way European consumers live.

Behind these initiatives is a deeper commitment to localization. From product experience and brand expression to sports, culture and local lifestyles, Changhong is creating more diverse touchpoints with the European market. From “going global” to “going local,” the company is moving beyond products and channels toward a deeper integration of its brands, technology and the markets it serves.

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SOURCE Changhong

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Clean hydrogen investment reaches USD 130 billion as energy security and resilience rise up the global agenda

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BRUSSELS, Sept. 10, 2026 /PRNewswire/ — Clean hydrogen is no longer a future bet – it is being built now. According to the Hydrogen Council’s Global Hydrogen Compass 2026, released today, committed investment has surpassed USD 130 billion, corresponding to 6.9 Mtpa of committed capacity across more than 570 projects worldwide, 90% of which are under construction or already operational.

The new report, co-authored with McKinsey & Company and informed by the perspectives of some 70 global CEOs, highlights continued industry progress alongside a changing strategic context. Over the past year, global operational capacity has nearly doubled and is expected to double again next year as projects under construction come online.

At the same time, shifting geopolitical priorities are strengthening hydrogen’s role as a strategic resilience lever. As governments seek to strengthen energy security, build more resilient economies and support long-term industrial growth, hydrogen is receiving renewed attention for its ability to help address multiple strategic priorities alongside deep decarbonization, complementing growing electrification and use of renewable energy sources.

Geographically, China remains the largest market, accounting for more than half of global committed renewable hydrogen capacity, as well as 90% of new operational capacity globally added since 2025. Europe now follows as the second-largest market, leading in project count and relative investment growth (+35% since 2025). The United States continues to lead in low-carbon hydrogen deployment, accounting for approximately 75% of global committed low-carbon hydrogen and ammonia capacity.

The experience of these leading markets also points to the industry’s next challenge: projects move forward where policy and infrastructure are the most robust. Of the 11 Mpta of potential 2030 clean hydrogen demand that existing policies could unlock by 2030, around 6 Mtpa is firmed today by policies that have been enacted and enforced.  Unlocking the remaining 5 Mpta now requires urgent action from governments to deliver on existing policy commitments.  

For policymakers, the top priority is to implement enabling incentives and mandates, as well as robust carbon pricing instruments providing demand signals. For industry, the focus is to serve that demand cost effectively, which requires strong push to reduce cost and build the necessary infrastructure.

Combining comprehensive industry data with CEO perspectives and lessons learned from some of the world’s most significant clean hydrogen projects, Global Hydrogen Compass 2026 provides a fact-based assessment of the industry’s progress and the practical actions needed to accelerate deployment. The report was launched today for the first time through a dedicated global virtual event, featuring the Hydrogen Council Co-Chairs alongside CEOs from Baker Hughes, CF Industries, Port of Rotterdam and Sinopec, with its findings also presented at today’s Hydrogen Energy Ministerial in Japan.

Jaehoon Chang, Vice-Chair of Hyundai Motor Group and Co-Chair of the Hydrogen Council, said: “The debate has shifted from whether hydrogen can deliver to how fast countries choose to build. While the pace varies by market, the principle is the same: identify where hydrogen creates the most value, build the ecosystem around it and prove it works. This year’s Compass highlights a clear lesson: wherever countries deploy hydrogen solutions suited to their context and support them with policy, competitive hydrogen ecosystems are taking hold. By learning from those examples, we can build on that momentum faster and with greater confidence.”

François Jackow, CEO of Air Liquide and Co-Chair of the Hydrogen Council, said: “Hydrogen is not only a decarbonization solution; it is also the indispensable partner to renewable electricity. Through their synergies, hydrogen strengthens the resilience and improves the efficiency and affordability of the overall energy system. As countries accelerate electrification, recognizing hydrogen’s systemic role will be essential to building secure, competitive and affordable energy systems for the future.”

Ivana Jemelkova, CEO of the Hydrogen Council, said: “Decision-makers need both robust market data and practical experience from those delivering projects on the ground. Global Hydrogen Compass 2026 complements the IEA’s Global Hydrogen Review by bringing together the collective perspective of industry leaders. Together, they provide a more complete picture of where the industry stands today and the practical actions needed to accelerate deployment.”

Global Hydrogen Compass Launch
Join the Hydrogen Council for the launch of Global Hydrogen Compass 2026 on September 10, 2026 where you will hear directly from industry CEOs.

The event will be delivered in two live virtual sessions. Sign up here: https://hc.brrmedia.co.uk/

About Global Hydrogen Compass 

Global Hydrogen Compass is the Hydrogen Council’s annual publication tracking the progress and priorities of the global hydrogen industry. Authored in collaboration with McKinsey & Company, it combines comprehensive industry data with proprietary insights from Hydrogen Council members, direct perspectives from global CEO leaders, and lessons learned from key hydrogen projects worldwide.

Visit compass.hydrogencouncil.com for key insights, dynamic dashboards and global maps.

About The Hydrogen Council

The Hydrogen Council is the world’s largest and only CEO-led global hydrogen alliance, bringing together some 140 companies from 20+ countries across the entire hydrogen value chain. Representing some $9 trillion in market capitalization, 7.1 million in FTEs and some $6.4 trillion in revenues, the Council provides a unique, cross-sector platform for global leaders to align strategy, accelerate collaboration and shape the development of a globally integrated hydrogen sector.

To find out more visit www.hydrogencouncil.com and follow the Hydrogen Council on LinkedIn.

Media Enquiries
communications@hydrogencouncil.com

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SOURCE Hydrogen Council

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NatGold Digital Activates European Marketing Campaign for NATG

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bull markets media GmbH engaged by 78X to lead first major activation under expanded global marketing program

CORAL GABLES, Fla., Sept. 10, 2026 /PRNewswire/ — NatGold Digital Ltd. (“NatGold Digital” or the “Company”), a pioneering digital gold mining company with a patent-pending process for sustainably unlocking the intrinsic value of in-ground gold resources through its digital mining and blockchain-based tokenization platform, today announced the launch of its European marketing campaign for the NatGold Token (NATG).

The initiative represents the first major regional activation of NatGold Digital’s expanding global marketing strategy, moving from the establishment of international trading access and multilingual marketing infrastructure to direct market engagement across Europe.

78X Marketing Group, which is leading NatGold Digital’s global marketing efforts, has engaged Germany-based bull markets media GmbH to spearhead the Company’s European educational and market-awareness campaign. Bull markets brings an established financial-media ecosystem, digital marketing capabilities, investor communities and specialized experience across both commodity and cryptocurrency markets to the European program.

Through financial-market education and content, digital audience development and targeted market engagement, the program will introduce European audiences to NatGold’s sustainable digital mining model — designed to unlock the intrinsic value of technically verified in-ground gold resources through tokenization without physically extracting, processing or moving the gold. This non-extractive approach allows the gold to remain securely stored in Mother Nature’s Vault while providing a new digital pathway for realizing its intrinsic value.

“Gold and Bitcoin have demonstrated the enormous global demand for assets that offer an alternative to traditional fiat money,” said Matthias Abresch, Managing Director of bull markets media GmbH. “NatGold introduces something genuinely new to that category: the geological scarcity and monetary heritage of gold combined with the accessibility of a digital asset, while avoiding the environmental disruption associated with physically mining the gold. We believe this combination of sound-money principles, sustainability and digital innovation will resonate strongly with European investors, and we are excited to introduce the NatGold story across the region.”

The European initiative is being structured to operate in accordance with applicable European regulatory requirements, including MiCA requirements governing crypto-asset marketing communications.

NatGold Digital’s newly launched multilingual Web3 platform and professionally localized educational video library will support the campaign, with resources available in English, German, French, Italian, Spanish and Portuguese.

“Europe brings together many of the characteristics that make the NatGold proposition particularly relevant — a deep understanding of gold as a monetary asset, strong expectations around sustainability and an increasingly sophisticated digital-asset marketplace,” said Andrés Fernández, Chief Executive Officer of NatGold Digital. “With the regional expertise and market reach now in place to engage European audiences directly, this campaign represents an important next step in building  international awareness and understanding of NatGold and NATG.”

NatGold Digital intends to progressively expand its marketing activities into additional international markets and languages while continuing to broaden global trading access to NATG.

About NatGold Digital Ltd.

NatGold Digital Ltd. is the global leader in digital gold mining and the architect and operator of a patent-pending, non-extractive platform designed to unlock the intrinsic value of technically verified in-ground gold resources that remain securely stored in Mother Nature’s Vault. NatGold Tokens are structured to represent standardized unit interests in NatGold Certified Resources, disclosed under internationally recognized geological Technical Reports — without physical extraction, processing, or movement of gold. The result is a superior fiat money alternative designed to help lead a global monetary reformation.

For additional background, please visit NatGold.com or our official YouTube channel for videos and information about our digital mining ecosystem: youtube.com/@NatGold_Digital.

About bull markets media GmbH

bull markets media GmbH is a Germany-based financial media company specializing in financial-market information, investor education and digital financial publishing, serving private investors and market participants across European markets.

Contact

Media@NatGold.com
InvestorServices@NatGold.com
+1 (646) 825-3038

The information presented in the above release has been compiled by NatGold with diligent effort to provide an accurate and realistic overview of the subject matter. Nonetheless, factors such as subjective judgment, reliance on circumstances beyond NatGold’s control, and external information sources inherently limit the exhaustiveness, completeness, and sufficiency of this information. Forward-looking statements are generally indicated by terms including “plans”, “expects”, “does not expect”, “is expected”, “scheduled”, “budget”, “estimates”, “projects”, “intends”, “anticipates”, “does not anticipate”, “believes”, and similar expressions, or by references to potential actions, events, or outcomes that “may”, “can”, “could”, “would”, “might”, or “will” transpire or be achieved. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. Numerous risks, uncertainties, and events may result in outcomes that differ substantially from those described in NatGold’s forward-looking statements, including but not limited to: alterations in economic conditions or sector trends; fluctuations in currency and financial markets; volatility in gold prices and AISC costs; changes in investment activity; legal proceedings; legislative developments; as well as environmental, regulatory, political, judicial, and competitive circumstances in regions where NatGold operates. Additionally, technological, mechanical, and operational challenges may arise during NatGold’s development operations. Prospective NATG tokens purchasers are strongly advised to consult with a qualified financial advisor prior to purchasing NATG tokens and to use discretion in relation to decisions to purchase NATG tokens. References above to mineral resources being “certified” are specific to NatGold’s tokenization eligibility standards and do not signify compliance with the JORC Code, NI 43-101, or S-K 1300; such resources are instead certified under NatGold’s criteria as NatGold Certified Resources. While NatGold deems current assumptions reasonable based on available data, these assumptions may ultimately prove inaccurate. Actual outcomes could vary from forward-looking statements due to diverse risks, uncertainties, and unforeseen events. The information herein serves solely for general informational purposes and does not constitute an offer or solicitation for the purchase or sale of NatGold shares or securities or for the purchase or sale of any NATG tokens, nor is any information contained herein intended to be construed as making a recommendation, endorsement, or solicitation to engage in any investment strategy. NATG tokens are not intended to be “securities” in any jurisdiction, and NatGold makes no claim or representation related to the value of NatGold or NATG tokens. Forward-looking statements contained in this news release are current as of the date issued. Except where mandated by applicable securities laws, NatGold expressly disclaims any intent or obligation to update or revise any forward-looking statements in response to new data, future developments, or otherwise. Furthermore, the Company assumes no commitment to address third-party expectations or statements regarding issues discussed in this document. Investing in early-stage digital assets entails considerable risk. Any such investment is speculative and involves a high degree of risk, including but not limited to loss of capital. An investment in the NATG tokens, or any other digital asset, may not be appropriate for everyone, and you should carefully consider the appropriate risks, your financial situation, risk tolerance, and investment goals before making any investment decisions. As a digital asset, NATG tokens are also subject to inherent risks related to blockchain technology, including but not limited to, regulatory uncertainty, market adoption, manipulation, volatility, and cyber security risks. Access to NATG trading will be available only to eligible participants in supported jurisdictions, with each participant subject to applicable jurisdictional eligibility, onboarding, regulatory, geographic, and platform requirements. Prospective purchasers should conduct their own due diligence and should consult with their respective financial, legal, tax, and/or other professional advisors.

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