ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

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Arrow Industrial Solutions and Machine Safety Specialists, Clarion Safety Systems’ companies, will showcase industry-leading industrial safeguarding, compliance, and risk assessment capabilities at Booth 4464 during the upcoming ASSP Safety 2026 Professional Development Conference and Exposition.

MILFORD, Pa., June 12, 2026 /PRNewswire/ — The American Society of Safety Professionals (ASSP) Safety 2026 Conference and Exposition will feature a comprehensive showcase of machine risk assessment and safety capabilities from Arrow Industrial Solutions (Arrow) and Machine Safety Specialists (MSS), two Clarion Safety Systems’ companies. The annual ASSP event takes place at the Anaheim Convention Center in Anaheim, CA from June 15-17, 2026.

Arrow and MSS will be exhibiting at Booth #4464. Together, the organizations offer full service machine risk assessment, safety auditing, compliance services, and fabrication to help high-risk manufacturing and industrial facilities protect personnel and satisfy regulatory requirements.

Machine safety violations and inadequate safeguarding remain among the top cited regulatory infractions across industrial sectors. Arrow and MSS representatives will be on-site to discuss practical considerations for implementing control-reliable guarding systems, executing rigorous risk assessments, and navigating complex regulatory frameworks—including OSHA 1910.212, ANSI B11, NFPA 79, and ISO 13849 standards.

As part of the Clarion Safety Systems family, Arrow bridges the gap between physical machine guarding and visual safety communication. By combining structural fabrication expertise with Clarion Safety’s deep legacy in ANSI/ISO compliant safety labeling and MSS’ advanced risk auditing, industrial facilities are provided a single, comprehensive ecosystem to mitigate liability and design out workplace hazards.

The ASSP Safety 2026 Conference and Exposition is the region’s premier event for occupational safety and health professionals, drawing thousands of safety managers, design engineers, compliance officers, and risk management specialists from across the globe. Attendees visit the expo to discover current and emerging workplace safety technologies, peer-reviewed best practices, and innovative engineering controls.

Visitors to the ASSP Safety 2026 Conference and Expo are encouraged to stop by Booth #4464 to meet the Arrow and MSS team, view safeguarding examples, and discuss risk assessment and compliance strategies for their specific machinery and facilities.

Contact Clarion Safety to learn more about the companies’ machine safeguarding services, risk assessment capabilities, or opportunities for media and collaboration at the event.

ABOUT ARROW INDUSTRIAL SOLUTIONS
Arrow Industrial Solutions was founded in 2003 with the mission to become the highest quality, most efficient and effective organization to provide safety machine guarding, ergonomic work solutions, electrical panels, consulting, compliance, and training services to manufacturing and industrial facilities throughout North America. Arrow is a full-service machine guarding and safety compliance solutions provider, helping lead clients toward a safer, more productive work environment. For more information, visit www.arrowsolutions.com.

ABOUT MACHINE SAFETY SPECIALISTS
Since 1977, Machine Safety Specialists (MSS) has helped businesses improve industrial workplace safety and become compliant with OSHA, ANSI, NFPA, and ISO/EN machine safety standards. The company specializes in the areas of machine guarding, risk assessment programs, safety interlock and safety control systems, plant risk management, and safety training – empowering its clients with the knowledge needed to become compliant and improve safety. MSS’ certified engineers are experienced in machine safety and regulatory compliance and are experts in robotics and automated machinery, fluid power safety systems, and functional safety (control reliable) systems. In 2022, MSS became a subsidiary of Clarion Safety Systems, experts in visual safety communication. For more information, visit www.machinesafetyspecialists.com.

ABOUT CLARION SAFETY SYSTEMS
Clarion Safety Systems, LLC, is the leading designer and manufacturer of visual safety solutions that help customers in more than 180 industries worldwide to make their products and premises safer. Clarion Safety offers a full range of standard and custom products including machinery safety labels, environmental and facility safety signs, pipe and valve identification markings, lockout/tagout products, and safety-grade photoluminescent egress path-marking escape systems. The company also provides custom-printed industrial nameplates, labels, and metal identification solutions through its affiliated business, McLoone Metal Graphics, as well as turnkey machine safety and compliance solutions through  its affiliated businesses, Machine Safety Specialists and Arrow Industrial Solutions. Founded in 1990, Clarion Safety continues to play a leading role in the development and writing of international and national standards for safety signs, labels, and markings. It is headquartered at 190 Old Milford Road in Milford, PA, 18337, and online at http://www.clarionsafety.com.

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SOURCE Clarion Safety Systems

NEW YORK, June 12, 2026 /PRNewswire/ — As an Official Sponsor of the FIFA World Cup 2026TM, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere.

Event Focus: RGB MiniLED Technology Promotion and Brand Authority Building

Hisense’s RGB-themed pop-up event is situated in a prime location beside ‘The Vessel’, the iconic structure at Hudson Yards in New York. From 9 to 13 June, the event aims to create a ‘new landmark’ that blends brand identity, technology and football culture. The installation features LED screens dynamically displaying Hisense brand messaging, RGB primary color animations and World Cup elements, cleverly interpreting “RGB” as the event’s core theme: “Real Game Begins with Hisense”. This conveys the message that an authentic and immersive viewing experience begins with Hisense’s cutting-edge display technology.

The activation showcased Hisense’s flagship RGB MiniLED lineup: three 116-inch UX series and one 85-inch U9 series television. As the Official VAR Review TV Provider, the series targets World CupTM viewing pain points through RGB MiniLED technology. Football-themed interactive games allowed visitors to experience color accuracy, motion clarity, large-screen immersion, and eye comfort firsthand, translating product specifications into perceptible viewing scenarios.

IP+ Campaign Collaborated with adidas: Creating an Immersive Brand Experience

A central feature of the RGB pop-up activation, Hisense partnered with adidas and FIFA to develop two football-themed interactive experiences:

Digital Mirror: Fans stood before a Hisense RGB MiniLED screen to virtually try on adidas kits, with RGB Chromagic technology rendering authentic jersey colors for personalized fan avatars.Color Mural: A shooting game progressively unlocked a co-branded “Real Game Begins with Hisense” mural, shareable on social media upon completion.

Both experiences employed Hisense RGB MiniLED technology as the underlying infrastructure, translating technical specifications into tangible interactive feedback. This approach moved “Real Game Begins with Hisense” from brand messaging to consumer-touchable experience.

This collaboration represents a key execution of Hisense’s FIFA World Cup 2026TM sponsorship activation. As an Official Sponsor, Hisense actively pursues IP-based cross-brand partnerships with fellow sponsors, converting single-brand exposure into multi-brand collaborative consumer experiences through shared technology resources and co-developed scenarios—achieving mutual brand endorsement and amplified impact.

The activation incorporated U.S. retail conversion logic through the “Our Host with Hisense” program. Participants completed football-themed quizzes, generating R/G/B color-profiled fan identity posters and matched product recommendations. QR codes directed traffic to the Hisense U.S. website for purchase. Offline interaction records granted entry to online discount coupon draws, enabling traffic exchange and sales conversion.

The New York RGB pop-up activation forms part of Hisense’s FIFA World Cup 2026TM sponsorship activation. From the immersive experience at Hudson Yards in New York, to the Hisense frontier technology showcase at the SFE commercial display zone, to the sensory interaction at the FIFA Museum in Toronto, from the fan passion at the FFF in Mexico City to the technical presentation at the IBC VAR operations center, Hisense employs RGB MiniLED technology as a unifying thread, weaving dispersed sponsorship rights into a cohesive brand narrative. This approach translates “Real Game Begins with Hisense” from messaging into tangible experiences, converts professional display technology into consumer-perceptible scenario-based language, and expands brand touchpoints through IP-based cross-sector partnerships. Hisense will continue building connections with global consumers, with technology as foundational infrastructure and football culture as emotional carrier.

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SOURCE Hisense