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Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™

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NEW YORK, June 12, 2026 /PRNewswire/ — As an Official Sponsor of the FIFA World Cup 2026TM, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere.

Event Focus: RGB MiniLED Technology Promotion and Brand Authority Building

Hisense’s RGB-themed pop-up event is situated in a prime location beside ‘The Vessel’, the iconic structure at Hudson Yards in New York. From 9 to 13 June, the event aims to create a ‘new landmark’ that blends brand identity, technology and football culture. The installation features LED screens dynamically displaying Hisense brand messaging, RGB primary color animations and World Cup elements, cleverly interpreting “RGB” as the event’s core theme: “Real Game Begins with Hisense”. This conveys the message that an authentic and immersive viewing experience begins with Hisense’s cutting-edge display technology.

The activation showcased Hisense’s flagship RGB MiniLED lineup: three 116-inch UX series and one 85-inch U9 series television. As the Official VAR Review TV Provider, the series targets World CupTM viewing pain points through RGB MiniLED technology. Football-themed interactive games allowed visitors to experience color accuracy, motion clarity, large-screen immersion, and eye comfort firsthand, translating product specifications into perceptible viewing scenarios.

IP+ Campaign Collaborated with adidas: Creating an Immersive Brand Experience

A central feature of the RGB pop-up activation, Hisense partnered with adidas and FIFA to develop two football-themed interactive experiences:

Digital Mirror: Fans stood before a Hisense RGB MiniLED screen to virtually try on adidas kits, with RGB Chromagic technology rendering authentic jersey colors for personalized fan avatars.Color Mural: A shooting game progressively unlocked a co-branded “Real Game Begins with Hisense” mural, shareable on social media upon completion.

Both experiences employed Hisense RGB MiniLED technology as the underlying infrastructure, translating technical specifications into tangible interactive feedback. This approach moved “Real Game Begins with Hisense” from brand messaging to consumer-touchable experience.

This collaboration represents a key execution of Hisense’s FIFA World Cup 2026TM sponsorship activation. As an Official Sponsor, Hisense actively pursues IP-based cross-brand partnerships with fellow sponsors, converting single-brand exposure into multi-brand collaborative consumer experiences through shared technology resources and co-developed scenarios—achieving mutual brand endorsement and amplified impact.

The activation incorporated U.S. retail conversion logic through the “Our Host with Hisense” program. Participants completed football-themed quizzes, generating R/G/B color-profiled fan identity posters and matched product recommendations. QR codes directed traffic to the Hisense U.S. website for purchase. Offline interaction records granted entry to online discount coupon draws, enabling traffic exchange and sales conversion.

The New York RGB pop-up activation forms part of Hisense’s FIFA World Cup 2026TM sponsorship activation. From the immersive experience at Hudson Yards in New York, to the Hisense frontier technology showcase at the SFE commercial display zone, to the sensory interaction at the FIFA Museum in Toronto, from the fan passion at the FFF in Mexico City to the technical presentation at the IBC VAR operations center, Hisense employs RGB MiniLED technology as a unifying thread, weaving dispersed sponsorship rights into a cohesive brand narrative. This approach translates “Real Game Begins with Hisense” from messaging into tangible experiences, converts professional display technology into consumer-perceptible scenario-based language, and expands brand touchpoints through IP-based cross-sector partnerships. Hisense will continue building connections with global consumers, with technology as foundational infrastructure and football culture as emotional carrier.

 

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SOURCE Hisense

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Texas Instruments board declares third quarter 2026 quarterly dividend

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July 16, 2026

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DALLAS, July 16, 2026 /PRNewswire/ — The board of directors of Texas Instruments Incorporated (Nasdaq: TXN) today declared a quarterly cash dividend of $1.42 per share of common stock, payable August 11, 2026, to stockholders of record on July 31, 2026.   

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

TXN-G

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SOURCE Texas Instruments Incorporated

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Drake Expands End-to-End Professional Services with Launch of Drake Audit Defense™

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July 16, 2026

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New post-filing audit defense service extends Drake Software’s support beyond tax preparation, helping firms save time while delivering greater value to clients.

FRANKLIN, N.C., July 16, 2026 /PRNewswire/ — Drake Software, a leader in professional tax preparation solutions, today announced the launch of Drake Audit Defense™, a new post-filing audit defense service designed to help tax professionals better support their clients after a return is filed. The new offering represents another step in Drake’s continued investment in delivering integrated products and services that support tax professionals throughout the entire client journey—from intake to post-filing.

Enrollment for Drake Audit Defense is available now for Drake Software customers for Tax Year 2026 returns. Customers can enroll by logging into their account at DrakeSoftware.com

Drake Audit Defense provides tax professionals with an easy-to-offer service that helps clients navigate eligible IRS and state tax notices, audit assistance, and qualifying tax-related identity theft assistance. By reducing the administrative burden associated with post-filing issues, firms can spend less time managing notices and audits while providing additional value and peace of mind to their clients.

“Tax professionals are looking for more than software—they’re looking for solutions that help them run more efficient practices and deliver exceptional client experiences,” said Alice Curry, Chief Customer Offer. “Drake Audit Defense is another example of how we’re expanding the Drake ecosystem with integrated services that support firms before, during, and after tax season.”

“Our goal is to make it easy for firms to manage the products and services they rely on in one connected Drake experience,” said Curry. “By integrating Drake Audit Defense alongside our growing portfolio of workflow solutions and enhancements, we’re giving customers greater visibility into their practice, fewer administrative tasks, and a simpler way to manage their business while delivering even more value to their clients.”

Drake Audit Defense is designed specifically for Drake Software customers and integrates seamlessly into existing workflows, making it simple to enroll clients during the tax preparation process while providing trusted support by credentialed tax experts when post-filing issues arise.

About Drake Software

For more than four decades, Drake Software has provided innovative tax preparation and practice management solutions that help tax professionals serve their clients with confidence. Today, Drake continues to expand its ecosystem with integrated products and services that support firms from client intake through post-filing, helping practices work more efficiently while delivering exceptional client experiences.

Media Contact:
Colleen Woods Heikka
Sr. Director, Product Marketing
Colleen.woods@Taxact.com

+1-781-588-6339

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SOURCE Drake Software, LLC

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IronSpark Studios Launches in Birmingham, AL

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July 16, 2026

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IronSpark is a new creative studio focused on animation, game development, and interactive experiences.

BIRMINGHAM, Ala., July 16, 2026 /PRNewswire/ — Storytelling has a new home in Birmingham, Alabama, with the launch of IronSpark Studios, a creative media company focused on animation, game development, and interactive experiences. Guided by its mission to build stories that engage, excite, and entertain, IronSpark Studios develops original and client-driven intellectual property and digital experiences.

Production is shifting away from traditional big studios and moving rapidly toward independent creators and agile, small studios. Founded on the belief that world-class creative belongs in Birmingham, IronSpark Studios collaborates with local creatives, businesses and organizations while working to attract animation, game development and interactive media production to the region.

“Our vision is to create experiences that inspire audiences, spark imagination and leave a lasting impact,” said Brass Bralley, co-founder and managing director. “We believe Birmingham is a place where creative talent can grow, collaborate and help shape the future of storytelling.”

The studio operates through three divisions—Animation, Games and Interactive—creating content for film, commercial projects, video games, immersive exhibits and emerging digital experiences.

IronSpark Studios is partnering with clients and intellectual property owners while developing original projects of its own, helping bring more animation, game development, and interactive media production to Birmingham.

“I’ve chosen to build many businesses in the Birmingham ecosystem, and the choice to build IronSpark here was a simple one,” said Mazi Rasulnia, co-founder and consulting partner.  “Birmingham has a vibrant community of innovators and creators, and IronSpark will be a great addition.”

Among those projects is its first original animated short film, The Purple Sky Peanut Butter Club. Based on a true story of heroism and sacrifice, the dialogue-free animated short explores the power of small traditions and their ability to provide healing through grief and transcend generations.

“The stories we create are meant to connect people,” said Wink Winkler, co-founder and head of creative. “Whether that’s through film, series, a video game or an interactive experience, at the end of the day, the story is at the heart of everything we create.” 

Contact: Brass Bralley, Co-Founder and Managing Director, Brass@ironsparkstudios.com

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SOURCE IronSpark Studios

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