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Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

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Survey Reveals That 96% of Chief Marketing Officers Say AI Is Driving an End-to-End Transformation of Their FunctionBut 42% Are Only Using GenAI to Assist Humans with Individual TasksAI Investments in Marketing Exceeded $15 Million This Year for 43% of Respondent CompaniesNine Out of Ten Marketing Officers Say That GenAI Is Reshaping How Consumers Discover Brands

BOSTON, June 15, 2026 /PRNewswire/ — The vast majority of chief marketing officers (CMOs) feel that AI is driving an end-to-end transformation of their function. But only 8% are running campaigns in which multiple AI agents operate autonomously, and just under a third have transformed significant parts of their function with agents. In contrast, 42% use GenAI only as an assistant for individual tasks in a handful of workflows. This gap in AI transformation is all the more significant in light of mounting pressure to deliver on AI in the marketing function.

Roughly half of CMOs say that the marketing organization now leads AI investment decisions within their function. This contrasts sharply with the broader enterprise, where 72% of CEOs describe themselves as the primary decision maker on AI. However, 94% of CMOs also feel that CEO’s expectations of marketing have increased significantly over the past two years.

The latest report from Boston Consulting Group (BCG), How CMOs are Moving Agentic Marketing from Illusion to Reality, combines a global survey of 300 CMOs across business-to-consumer and business-to-business sectors with structured interviews with 50 CMOs to chart the AI transformation gap and what it takes to bridge it.

“Ninety percent of the CMOs in our survey agreed that GenAI is already reshaping how consumers discover and evaluate brands. But most marketing organizations are not yet built to compete in that environment,” said Mark Abraham, a BCG managing director and senior partner and coauthor of the report. “Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems built on strong data foundations, brand intelligence layers, multi-agent orchestration, and the right talent. If established brands don’t build this first, new agentic-native attacker brands will do so.”

AI Spending Is Rising, But So Are the Stakes

Almost half (43%) of the CMOs surveyed report that their company’s AI investments in marketing exceeded $15 million this year, up from 28% last year. Of the highest investing CMOs, 41% are dramatically increasing investment in end-to-end workflow orchestration. The number one investment area is now martech and data, up 11 to 12 percentage points since 2025.

The benefits are tangible and can include greater cost efficiency, major gains in growth and speed, and strong improvement in campaign cycle times. Close to a third (31%) of business-to-consumer CMOs and 20% of business-to-business CMOs report that their agentic marketing transformation is already having significant, measurable revenue impact.

The Talent Gap Is the Hardest Problem to Solve

Upskilling is the critical enabler of the modern agentic marketing organization. Several CMOs describe this factor as talent that they cannot recruit but must create themselves. Around 80% of CMOs reported making significant investments in AI-specific upskilling programs, and a similar proportion added responsible AI and ethics training, up 10 percentage points from 2025. In addition to upskilling, leading CMOs are creating critical new roles and teams, redesigning organizational structures, and rewiring processes to radically reshape the marketing function for the AI era.

“The introduction of end-to-end agentic workflows is forcing a fundamental reset of the marketing operating model,” said Lauren Wiener, a BCG managing director and senior partner, and global head of the marketing and customer growth practice. “Marketing organizations are being redesigned around AI, and CMOs have a rare opportunity to drive enterprise value by moving early and optimizing across their own organization as well as their partner ecosystem.”

Download the report here:
https://www.bcg.com/publications/2026/making-the-agentic-marketing-transformation-a-reality

Media Contact:
Eric Gregoire
gregoire.eric@bcg.com

About Boston Consulting Group

Boston Consulting Group bridges the gap between ambition and outcomes for the world’s leading companies and organizations. We are built for this era of unprecedented change — bringing strategic clarity rooted in over 60 years of deep domain knowledge, combined with applied AI shaped by our practitioners. BCG works shoulder-to-shoulder with CEOs across industries and geographies to deliver transformative impact at scale: stronger returns, transferred capabilities, and change that sticks. For more information, visit bcg.com.

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SOURCE Boston Consulting Group (BCG)

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SINTRONES Advances Battlefield Intelligence with Tactical Edge AI at EUROSATORY 2026

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June 15, 2026

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Featuring Intel® Panther Lake Rugged Computing, Military AI Vision, and Data Sovereignty Solutions for Modern Defense

PARIS, June 15, 2026 /PRNewswire/ — SINTRONES Technology Corp. (TPEx: 6680), a global provider of rugged embedded and Edge AI computing solutions, will exhibit at EUROSATORY 2026 (Hall 5B, Booth BC465). The company will showcase its latest Tactical Edge AI computing platforms for battlefield intelligence, autonomous military operations, and mission-critical defense applications. In collaboration with TEAMGROUP Industrial, SINTRONES will also demonstrate integrated storage solutions designed to ensure an absolute control over critical data in modern defense environments.

As military operations increasingly rely on AI-driven intelligence, autonomous systems, and cyber-secure infrastructure, defense organizations require rugged computing platforms capable of processing vast amounts of data directly at the tactical edge. Developed under an IEC 62443-4-1 certified secure development lifecycle and validated to MIL-STD-810H environmental standards, SINTRONES delivers reliable Edge AI computing solutions engineered for harsh and mission-critical deployments.

“Defense organizations need more than computing performance. They require real-time intelligence, cybersecurity resilience, and dependable operation in demanding environments,” said Kevin Hsu, CEO of SINTRONES.

Intel® Panther Lake-Powered Tactical Edge AI Computing

A key highlight at the booth is the VBOX-3650 rugged in-vehicle computer, powered by the latest Intel® Core™ Ultra Series 3 processor (codename Panther Lake). Featuring integrated NPU and GPU acceleration, the platform is engineered for AI-powered military mobility, autonomous ground vehicles (UGVs), mobile command systems, and ISR applications that require real-time intelligence at the tactical edge. Delivering high-throughput AI inference, low-latency responsiveness, and energy-efficient performance in a compact fanless design, the VBOX-3650 enables defense organizations to deploy advanced AI capabilities closer to the mission.

The showcased solutions support AI-powered vision applications, including real-time object detection, target tracking, situational awareness, and autonomous navigation, helping operators transform sensor data into actionable intelligence for faster and more informed decision-making.

Data Sovereignty Through Integrated Edge AI and Secure Storage

As defense platforms generate increasing volumes of mission-critical data, maintaining control and protection of sensitive information has become a strategic priority.

At EUROSATORY 2026, SINTRONES will collaborate with TEAMGROUP Industrial to demonstrate an integrated Edge AI and secure storage solution. The showcase combines SINTRONES rugged computing platforms with TEAMGROUP Industrial’s industrial-grade storage technologies, including its One-Click Data Destruction SSD, designed to safeguard sensitive operational data in defense applications.

Together, the integrated solution enables military organizations to process intelligence at the tactical edge while strengthening data sovereignty, operational resilience, and information security in high-risk environments.

Secure-by-Design Edge AI for Defense Applications

Cybersecurity remains a critical requirement across modern defense supply chains. SINTRONES develops its Edge AI platforms under an IEC 62443-4-1 certified secure development lifecycle, integrating cybersecurity best practices throughout product development and deployment.

Combined with MIL-STD-810H ruggedization and mission-critical computing expertise, SINTRONES delivers secure and reliable Edge AI platforms that help defense organizations build resilient infrastructures for next-generation military operations.

About SINTRONES

Founded in 2009, SINTRONES Technology Corp. (TPEx: 6680) is a global provider of rugged industrial and Edge AI computing solutions. The company designs modular, certified platforms that enable real-time decision-making at the edge for mission-critical applications across transportation, industrial automation, and military and defense environments. For more information, visit: www.sintrones.com

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/sintrones-advances-battlefield-intelligence-with-tactical-edge-ai-at-eurosatory-2026-302799757.html

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HiringThing Launches AI Candidate Ranking to Cut Time-to-Hire

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June 15, 2026

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New features and plan options give employers of every size the ability to move faster on top candidates.

ALLENTOWN, Pa., June 15, 2026 /PRNewswire-PRWeb/ — HiringThing, the leading white label applicant tracking system (ATS), today announced the launch of the next generation of their platform, featuring a Visual Candidate Pipeline, AI Candidate Ranking, and Workflow Management, alongside two new plan tiers: Essential and Pro.

“Most of the employers we work with aren’t struggling to post jobs. They’re struggling to move fast enough once applications come in,” says Colette Luke, VP of Product. “We built this platform so that the best candidate isn’t lost because no one got to their resume in time.”

The launch comes as employers face a paradox in today’s labor market: job openings remain plentiful, yet average time-to-fill has stayed above 30 days. At the same time, high-volume roles routinely attract hundreds of applications that hiring teams cannot review fast enough.

HiringThing’s new AI Candidate Ranking feature addresses this directly: every applicant is scored against the job description in seconds, giving hiring managers a ranked shortlist as a starting point rather than an inbox of unread resumes. Hiring teams retain full control throughout the process. They can review and adjust the criteria the AI uses to rank candidates, as well as the weight assigned to each factor, ensuring every ranking reflects their priorities, not just an algorithm’s defaults.

“Most of the employers we work with aren’t struggling to post jobs. They’re struggling to move fast enough once applications come in,” says Colette Luke, VP of Product. “We built this platform so that the best candidate isn’t lost because no one got to their resume in time.”

A faster, smarter hiring experience

The next generation of HiringThing gives hiring teams three things they’ve consistently said they need: a faster way to surface strong candidates from a crowded applicant pool, a clearer view of where every candidate stands at any moment, and less time spent on the manual coordination that slows offers down. AI Candidate Ranking is designed to guide and accelerate human decision-making. Hiring decisions remain firmly with the people who know their teams and culture best. The result is a platform that largely eliminates the bottlenecks that cost employers top talent: slow triage, missed follow-ups, and inconsistent processes.

Plans built for every stage of growth

The new Essential and Pro tiers ensure every employer gets the right level of functionality. Smaller teams get a clean, complete hiring experience out of the box. Higher-volume and multi-location employers get AI-powered features that scale with their complexity.

“A small employer hiring ten people a year needs something clean and simple,” said Jess Tejani, COO. “A multi-location employer hiring fifty people a quarter needs AI, automation, and custom workflows. We built both on the same platform.”

The next-generation HiringThing platform is available now to all partners and their clients. For more information, visit hiringthing.com or contact sales@hiringthing.com.

About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team. For more information, visit hiringthing.com or follow us on LinkedIn, X, or YouTube.

Media Contact

Joanna Campa, HiringThing, 1 8887692023, marketing@hiringthing.com, hiringthing.com

View original content to download multimedia:https://www.prweb.com/releases/hiringthing-launches-ai-candidate-ranking-to-cut-time-to-hire-302799513.html

SOURCE HiringThing

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SWI Group takes majority position in GDA, a 1.3 GW USA digital infrastructure group, taking SWI Group to a majority shareholding position.

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June 15, 2026

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The acquisition will increase SWI Group’s shareholding in one of the largest privately held U.S. digital infrastructure platforms to majority holding position. SWI Group will work closely with management to reposition GDA’s assets for high-performance computing and AI workloads, expanding the Group’s combined global capacity to over 3.6 GW.

LONDON and AMSTERDAM, June 15, 2026 /PRNewswire/ — Euronext Amsterdam-listed SWI Group (“SWI”; SWICH) today announced a binding agreement to acquire an additional shareholding in Genesis Digital Assets Limited (“GDA”), one of the largest privately-held digital infrastructure companies, with operations primarily in the USA.

GDA holds land with over 1.3 GW of energized and approved grid connections. The company comprises 15 facilities, including multiple hyperscaler-grade sites in Texas. SWI Group’s existing digital infrastructure investments include the AiOnX 2.3GW European data center platform which is developing five strategically located hyperscale projects in Ireland, the United Kingdom, Denmark, Spain, and Italy, partially leased to one of the largest hyperscalers.

SWI Group has also agreed to acquire a majority stake in Polarise, an AI digital infrastructure provider with a focus on building the underlying infrastructure for AI and providing high-performance computing (HPC) capacities via its hardware and software offerings. Polarise is an official NVIDIA Cloud Service Provider and has recently launched the first industrial-scale AI Factory in Germany in partnership with Deutsche Telekom and NVIDIA.

“The acquisition of a majority shareholding in GDA will significantly expand SWI Group’s digital infrastructure footprint to include the USA, the largest and fastest-growing market for AI and HPC data centers. By aggregating these European and US platforms, the Group is creating a leading global digital infrastructure player offering full, vertically integrated cloud and AI computing capacity across the 5 layers of AI: land, chips, infrastructure, models and applications. ” said Max-Hervé George, Founder and Chief Executive Officer of SWI Group.

This press release contains information which is or may constitute inside information within the meaning contemplated by the Market Abuse Regulation (EU) 596/2014.

About SWI Group

SWI Stoneweg Icona Group (www.swi.com), listed on Euronext Amsterdam under the ticker SWICH (ISIN: SGXPZ11CH7U7), is a global investment conglomerate driven by an entrepreneurial spirit that operates in a number of sectors, including Data Centers, Real Estate, Credit, and the Financial Sector. The Group’s investment strategies are grounded in thorough research, in-depth first-hand knowledge, and the ability to efficiently implement strategies to maximise the greatest return potential. SWI Group relies on local operating teams to identify, develop and manage opportunities around the world, both real estate and investment strategies. SWI Group currently has approximately €10 billion of assets under management and employs over 280 people across 26 offices across the world.

About AiOnX

AiOnX is SWI Group’s wholly owned data center development and operating platform, with five sites under development across Ireland, the United Kingdom, Denmark, Spain, and Italy, representing 2.3 GW of European AI-ready capacity.

About Genesis Digital Assets Limited

Genesis Digital Assets Limited holds over 1.3 GW of energized land across facilities located primarily in the United States and Sweden, including multiple hyperscaler-grade sites in Texas. The company is being repositioned for high-performance computing and AI workloads.

About Polarise GmbH

Founded in Germany, Polarise (www.polarise.eu) is a leading European AI infrastructure platform delivering high-performance computing (HPC) at scale through a combination of purpose-built AI data centers, advanced software capabilities and deep operational expertise. As one of Europe’s preferred NVIDIA Cloud Partner and NVIDIA Cloud Service Provider, Polarise enables enterprise and sovereign customers to deploy mission-critical AI workloads with high performance, security and reliability across the continent.

View original content:https://www.prnewswire.com/news-releases/swi-group-takes-majority-position-in-gda-a-1-3-gw-usa-digital-infrastructure-group-taking-swi-group-to-a-majority-shareholding-position-302799771.html

SOURCE SWI Group

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