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Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

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Survey Reveals That 96% of Chief Marketing Officers Say AI Is Driving an End-to-End Transformation of Their FunctionBut 42% Are Only Using GenAI to Assist Humans with Individual TasksAI Investments in Marketing Exceeded $15 Million This Year for 43% of Respondent CompaniesNine Out of Ten Marketing Officers Say That GenAI Is Reshaping How Consumers Discover Brands

BOSTON, June 15, 2026 /PRNewswire/ — The vast majority of chief marketing officers (CMOs) feel that AI is driving an end-to-end transformation of their function. But only 8% are running campaigns in which multiple AI agents operate autonomously, and just under a third have transformed significant parts of their function with agents. In contrast, 42% use GenAI only as an assistant for individual tasks in a handful of workflows. This gap in AI transformation is all the more significant in light of mounting pressure to deliver on AI in the marketing function.

Roughly half of CMOs say that the marketing organization now leads AI investment decisions within their function. This contrasts sharply with the broader enterprise, where 72% of CEOs describe themselves as the primary decision maker on AI. However, 94% of CMOs also feel that CEO’s expectations of marketing have increased significantly over the past two years.

The latest report from Boston Consulting Group (BCG), How CMOs are Moving Agentic Marketing from Illusion to Reality, combines a global survey of 300 CMOs across business-to-consumer and business-to-business sectors with structured interviews with 50 CMOs to chart the AI transformation gap and what it takes to bridge it.

“Ninety percent of the CMOs in our survey agreed that GenAI is already reshaping how consumers discover and evaluate brands. But most marketing organizations are not yet built to compete in that environment,” said Mark Abraham, a BCG managing director and senior partner and coauthor of the report. “Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems built on strong data foundations, brand intelligence layers, multi-agent orchestration, and the right talent. If established brands don’t build this first, new agentic-native attacker brands will do so.”

AI Spending Is Rising, But So Are the Stakes

Almost half (43%) of the CMOs surveyed report that their company’s AI investments in marketing exceeded $15 million this year, up from 28% last year. Of the highest investing CMOs, 41% are dramatically increasing investment in end-to-end workflow orchestration. The number one investment area is now martech and data, up 11 to 12 percentage points since 2025.

The benefits are tangible and can include greater cost efficiency, major gains in growth and speed, and strong improvement in campaign cycle times. Close to a third (31%) of business-to-consumer CMOs and 20% of business-to-business CMOs report that their agentic marketing transformation is already having significant, measurable revenue impact.

The Talent Gap Is the Hardest Problem to Solve

Upskilling is the critical enabler of the modern agentic marketing organization. Several CMOs describe this factor as talent that they cannot recruit but must create themselves. Around 80% of CMOs reported making significant investments in AI-specific upskilling programs, and a similar proportion added responsible AI and ethics training, up 10 percentage points from 2025. In addition to upskilling, leading CMOs are creating critical new roles and teams, redesigning organizational structures, and rewiring processes to radically reshape the marketing function for the AI era.

“The introduction of end-to-end agentic workflows is forcing a fundamental reset of the marketing operating model,” said Lauren Wiener, a BCG managing director and senior partner, and global head of the marketing and customer growth practice. “Marketing organizations are being redesigned around AI, and CMOs have a rare opportunity to drive enterprise value by moving early and optimizing across their own organization as well as their partner ecosystem.”

Download the report here:
https://www.bcg.com/publications/2026/making-the-agentic-marketing-transformation-a-reality

Media Contact:
Eric Gregoire
gregoire.eric@bcg.com

About Boston Consulting Group

Boston Consulting Group bridges the gap between ambition and outcomes for the world’s leading companies and organizations. We are built for this era of unprecedented change — bringing strategic clarity rooted in over 60 years of deep domain knowledge, combined with applied AI shaped by our practitioners. BCG works shoulder-to-shoulder with CEOs across industries and geographies to deliver transformative impact at scale: stronger returns, transferred capabilities, and change that sticks. For more information, visit bcg.com.

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SOURCE Boston Consulting Group (BCG)

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RealNex Releases Major Navigator Enhancements to Power the Next Generation of CRE Brokerage Performance

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September 10, 2026

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New release expands RealNex Navigator with KRM, RealNex Insights, RealNex Vault, RealNex Bridge, MarketEdge enhancements, and CRE Marketing Hub AI tools.

STAFFORD, Texas, Sept. 10, 2026 /PRNewswire/ — RealNex, a commercial real estate technology company, today announced a major release of updates and enhancements to RealNex Navigator, its integrated platform for commercial real estate professionals.

The release includes the evolution of RealNex CRM into KRM — Knowledge and Relationship Management, embedded RealNex Insights Power BI dashboards, the launch of RealNex Vault, the upgraded RealNex Bridge transaction workflow, enhanced MarketEdge analysis and presentation tools, and CRE-trained AI tools powered through CRE Marketing Hub.

Together, the enhancements make RealNex Navigator a more connected platform for managing knowledge, sharpening strategy, and activating execution across the full CRE deal cycle. The result is what RealNex calls The CRE Intelligence Advantage: a more effective way to make brokerage knowledge measurable, visible, and actionable.

“Commercial real estate has always been a knowledge business — and the broker who knows their market deepest wins. Every AI tool in the world cannot change that. What we have built changes something more fundamental: it makes that knowledge measurable, visible, and actionable at a scale no individual broker could achieve alone.”

— Mark Kingston, Executive Chairman, RealNex

KRM reflects the reality that CRE professionals manage more than contacts. They manage properties, markets, companies, owners, tenants, activity, assignments, and transaction history. RealNex Insights turns live KRM data into Power BI dashboards covering pipeline health, market inventory, financial performance, production activity, and business development performance.

RealNex Vault is a purpose-built virtual deal room for commercial real estate, with staged bidder progression, tiered access, NDA e-signature, dynamic watermarking, two-factor authentication, audit trails, and bidder engagement analytics. Vault is included at no additional charge for MarketEdge and Navigator subscribers.

RealNex Bridge, formerly Transaction Manager, now includes a redesigned interface, nationwide commercial property database, direct MarketPlace and KRM integration, enhanced proposal comparison, and one-click branded PDF tour books.

MarketEdge enhancements include a refreshed UI, widget-based design editor, auto-sizing text, expanded demographics, and enhanced sale-leaseback and lease vs. buy reports.

CRE Marketing Hub AI tools are available to support property and market analysis, business development strategy, targeted marketing plans, content creation, underwriting and investment analysis, social media messaging, and video scripting.

All updates are live for RealNex subscribers as of September 9, 2026.

About RealNex

RealNex is a commercial real estate technology company providing an integrated platform including KRM — Knowledge and Relationship Management — MarketEdge, RealNex Bridge, RealNex Vault, and RealNex Insights, with AI tools powered through a partnership with CRE Marketing Hub. RealNex serves brokerage firms, leasing professionals, tenant representatives, investment sales teams, and property owners across the United States and internationally.

Media Contact: Sara Perez • 281.299.3161 • 416191@email4pr.com • realnex.com 

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SOURCE RealNex

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97% of America’s Red-Eye Flights Take Off in the West, and Overnight Flying Is at a Record High, 26 Years of Federal Data Show

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September 10, 2026

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Champion Traveler analysis of every US domestic flight since 2000 finds red-eyes concentrated in the Pacific and Mountain time zones, growing, and more reliable than daytime flights

SOUTH JORDAN, Utah, Sept. 10, 2026 /PRNewswire/ — About one in sixty US domestic flights is a red-eye, and 97 percent of them take off in the western United States, according to a new Champion Traveler analysis of 26 years of Bureau of Transportation Statistics flight records.

The study counted every scheduled domestic flight reported to the federal government from 2000 through 2025 and classified as a red-eye any flight scheduled to depart between 9 p.m. and 3 a.m. and land between 3 a.m. and 10 a.m. local time. In 2025, 115,580 of 6.9 million flights met that definition.

Key findings:

Red-eyes are a western phenomenon. 97 percent of 2025’s overnight flights departed from the Pacific and Mountain states plus Alaska and Hawaii, a share that has never fallen below 95 percent since 2000.The red-eye is at a record high. Overnight flights grew 54 percent, from 75,158 in 2000 to 115,580 in 2025, after a low in 2009 and a collapse in 2020.Anchorage is the red-eye capital by share: 26 percent of its departures are overnight flights. Los Angeles leads by count with 19,064. Las Vegas flew the most red-eyes in America in 2000, lost more than half by 2010, and has since recovered.The middle-of-the-night departure is disappearing. Flights leaving after midnight were 31 percent of red-eyes in 2000 and 14 percent in 2025.The legacy airlines lost the overnight market. American, Delta and United flew 97 percent of red-eyes in 2000 and 64 percent in 2025. Alaska Airlines is now the most red-eye-heavy carrier, and Southwest, which flew none for 25 years, took 5.6 percent of the market in its first year.Red-eyes are more reliable. In 2025, 82.4 percent arrived within 15 minutes of schedule, against 77.6 percent of other flights, and they were cancelled less often.

The geography has a simple cause. An overnight flight from the West Coast crosses three time zones and lands on the East Coast at breakfast; the same trip westbound would land in the middle of the night, so airlines schedule almost no overnight flights in that direction. Among the 300 busiest red-eye routes in the study, 82 percent land in the Central or Eastern time zones.

The full study, with a sortable table of every US airport’s red-eye departures in 2000, 2010, 2019 and 2025, airline shares back to 2000, departure hours, seasonality and reliability, is at https://championtraveler.com/news/red-eye-flights-share-of-us-flights/. Journalists can request data for any airport, airline or route.

About Champion Traveler: Champion Traveler publishes data-driven travel research, including the Best Time to Travel tool covering more than 35,000 destinations, the Air Quality Travel Index and the Flyover States study. Champion Traveler is operated by Terra Lake Data, an enterprise data company.

Media contact: Edwin Ivanauskas, (385) 462-2956, 422341@email4pr.com 

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SOURCE Champion Traveler

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Rentvine Names Nat Kunes as CEO as Its AI Platform Enters Its Next Chapter

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24 minutes ago

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September 10, 2026

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The fastest-growing property management software in the single-family rentals industry strengthens its leadership team as it enters its next phase of growth.

ESTERO, Fla., Sept. 10, 2026 /PRNewswire-PRWeb/ — Rentvine, the fastest-growing property management software in the single-family rentals industry, today announced Nat Kunes as Chief Executive Officer, effective September 9. Kunes will lead company strategy and assume day-to-day leadership, building on the AI and open foundation Rentvine has already established with its recent launch of MCP and Pro Skills. Rentvine founder, Dave Borden will continue as a hands-on member of the leadership team and board of directors, closely involved in Rentvine’s vision, and industry relationships.

“We’re building the experience property managers deserve. The company’s focus on actively listening to property managers and executing based on their needs is rare, and it’s the foundation I get to build on as we push further into what AI can do for this industry.”

Nat Kunes brings a rare combination of experience: more than 20 years of product leadership, including at one of the largest property management software providers in the industry, paired with a track record of leading AI software organizations through their accelerated growth stages. That blend is precisely what Rentvine has been building in its next chapter, with that vision already taking shape inside the platform.

“What drew me to Rentvine was that our product, support, and culture already set the standard,” said Kunes. “We’re not running a predefined playbook. We’re building the experience property managers deserve. The company’s focus on actively listening to property managers and executing based on their needs is rare, and it’s the foundation I get to build on as we push further into what AI can do for this industry.”

“As founder, this company has always been my passion, and that’s not changing,” said Dave Borden. “Nat’s experience within property management will undoubtedly extend Rentvine’s industry leadership in AI. I will focus on the industry relationships, strategy, and culture, all near and dear to me, as we build our next chapter.”

“Adding Nat to our leadership team alongside Dave and me is exactly the kind of move that helps our customers win,” said Jonathan Ewen, Co-Founder and President of Rentvine. “He shares our commitment to the Herd, and having all three of us driving the business forward means we can move faster without losing what makes Rentvine, Rentvine.”

Rentvine’s product, team, and commitments to property managers remain unchanged. While Borden remains active in the business, Kunes will work alongside Borden and Ewen to make sure employees, customers, and partners continue to receive the same experience they’ve always received from Rentvine.

About Rentvine

Rentvine is the fastest-growing property management software in the single-family rentals industry. Built for property managers who want to scale with confidence and clarity, we deliver the best trust accounting in property management, giving operators unmatched accuracy, visibility, and control over their financials. From leasing, maintenance, and CRM tools to owner reporting and performance analytics, everything lives in one modern, AI-connected platform with an open API.

To learn more, visit www.rentvine.com.

Media Contact

Chris Brasher, Rentvine, 1 888-597-2611, chris.brasher@rentvine.com, www.rentvine.com

View original content:https://www.prweb.com/releases/rentvine-names-nat-kunes-as-ceo-as-its-ai-platform-enters-its-next-chapter-302875032.html

SOURCE Rentvine

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