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INTA Releases Think Tank Report Finding AI, Client Pressure, and New Business Models Are Reshaping the Future of IP Law Firms

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NEW YORK, June 17, 2026 /PRNewswire/ — The International Trademark Association (INTA) today released its IP Law Firms of the Future Think Tank Report, an updated global study examining how multiple factors, including artificial intelligence (AI), shifting client expectations, alternative legal service providers, an evolving legal market, and new talent models are changing the way intellectual property (IP) law firms operate and compete today and into the future.

The Report was developed by an INTA Think Tank of contributing members from law firms and IP practices around the world. It revisits the Association’s 2020 “IP Law Firm of the Future” analysis and explores that many previously identified emerging trends are now business realities in the post-pandemic world.

Unsurprisingly, AI is having a huge impact by accelerating legal research, trademark clearance, portfolio management, enforcement, client communications, and internal operations. At the same time, clients are demanding realistic advice and responsiveness, industry knowledge, greater pricing transparency, data-driven insights, strategic guidance, proactive risk management, and customized solutions.

The Report also covers the evolving legal and IP market, client expectations, competitive dynamics, staffing and workforce transformation, future predictions, and strategic recommendations for firms preparing for what lies ahead.

As firms respond to these changes, the Report emphasizes that technology should support—not displace—the trusted professional judgment at the center of effective IP counsel.

“INTA convened this Think Tank because IP law firms are central to the global innovation ecosystem and in the protection of IP and the consumers who rely on it,” said INTA CEO Etienne Sanz de Acedo. “Law firms are evolving rapidly, and the Report makes clear that technology, including AI, should not replace professional judgment; it should strengthen it. Our goal is to help our members anticipate and embrace change, protect trust in the IP system, and continue to deliver practical, business-minded counsel in a complex global marketplace.”

Key Takeaways:

GenAI is moving from experiment to infrastructure | The report identifies GenAI use cases across trademark search and clearance, monitoring and enforcement, portfolio analytics, routine drafting and automation, litigation support, client-facing tools, marketing, business development, and internal operations.Client expectations are changing fast | Corporate clients increasingly expect law firms to be responsive, transparent on pricing, technologically sophisticated, and able to turn portfolio data into strategic, business-focused recommendations while using AI responsibly and transparently.Alternative law firms and new legal service models are reshaping competition | Alternative Legal Service Providers, legal process outsourcing firms, the Big Four and other multidisciplinary professional services firms, technology-enabled platforms, and emerging nonlawyer ownership models are putting pressure on traditional IP firms to rethink efficiency, pricing, client service, and the value proposition.Workforce models are being transformed | The Report points to growing demand for legal technologists, IP data analysts, legal project managers, AI governance professionals, innovation counsel, and hybrid teams that combine legal, technical, operational, and business skills.The future IP firm will be more strategic, global, and multidisciplinary | Firms that embrace responsible GenAI, flexible pricing, stronger client collaboration, cybersecurity readiness, cross-border coordination, and talent development will be better positioned to thrive.ESG is part of law firm responsibility and market positioning | Firms seeking to attract talent, retain clients, and build trust in a global IP marketplace should prioritize environmental, social, and governance (ESG) expectations, belonging and inclusion, cultural competency, and multigenerational talent development.

The Report also underscores that the firms best positioned for the future will be those that treat transformation as both a business imperative and a professional responsibility, including a responsibility to build more inclusive, transparent, and sustainable workplaces.

“The future of IP law firms cannot be measured by technology adoption alone. As firms rethink how they serve clients, structure teams, and compete in a changing market, they also have a responsibility to pursue ESG goals, strengthen opportunity across generations, and create workplaces where people can contribute fully and grow,” said INTA President Deborah A. Hampton.

“This Report also offers deep and practical insights for in-house teams that rely on outside counsel to assist in managing their global portfolios,” added Ms. Hampton.

Learn more and access the IP Law Firms of the Future Think Tank Report.

About the International Trademark Association:  
The International Trademark Association (INTA) is a global association of brand owners and intellectual property (IP) professionals committed to elevating the understanding of and respect for IP rights to foster consumer trust, economic growth, and societal transformation. Members include more than 6,600 organizations, representing more than 38,000 individuals (trademark owners, professionals, and academics) from 182 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Dubai, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Nairobi and New Delhi. For more information, visit inta.org.

Reporting on intellectual property? See INTA’s Media Toolkit for guidance and resources.

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SOURCE International Trademark Association

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Agoda and OpenAI Bring AI Learning to Life at Agoda’s 12th Tech Camp Day in Thailand

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BANGKOK, Nov. 6, 2026 /PRNewswire/ — Digital travel platform Agoda hosted the 12th edition of Agoda Tech Camp Day on 5–6 November, welcoming over 420 students from four Thai universities. The latest edition, in collaboration with OpenAI, brings the program’s cumulative reach to over 4,100 students since 2023.

Delivered in collaboration with OpenAI, the program introduced university students to foundational AI concepts and practical ways to use ChatGPT in their academic and future professional lives, drawing on real-world examples from Agoda.

Agoda’s AI Developer Report 2026 found that junior developers were nearly three times as likely as senior developers to cite a lack of skills as a barrier to wider AI agent adoption (17% versus 6%). The finding underscores the value of giving students early, hands-on opportunities to work with AI and build the skills to apply it thoughtfully as software development evolves.

Throughout the Tech Camp Day workshops, students explored ChatGPT’s agentic capabilities, comparing conversational interactions in Chat mode with tool-enabled workflows in Work mode. They used personal instructions, tools, and skills to guide an agent through multi-step tasks, transforming spreadsheet data into a presentation and an interactive web app. Students also built and published their own applications and learned to package workflow instructions into reusable skills, enabling an agent to repeat the same set of steps from a single prompt.

As part of the collaboration, participating students will receive two months of ChatGPT Plus access, giving them an extended period after the event to practice with ChatGPT, apply AI to their studies and career preparation, and build on the skills introduced at the workshop.

“AI becomes useful when people understand what it can do, where its limitations are, and how to apply it to a problem they want to solve,” said Idan Zalzberg, Chief Technology Officer at Agoda. “Tech Camp Day lets us share Agoda’s practical experience with future tech talent in Thailand and across the region. Working with OpenAI connects that experience with expertise in building AI, helping students use it responsibly and giving educators and policymakers practical insights to build on.”

“Thailand’s students are already curious about what AI can do. Access to AI is just the beginning. We also want to help them build the confidence and skills to use it well, to ask better questions, explore ideas and build things they might not have been able to build before,” said Sandy Kunvatanagarn, OpenAI’s Head of Policy for ASEAN. “That means learning to use the tools available to them, while questioning the output, checking sources and applying their own judgment. Through our work with Agoda, we hope students can carry these skills into their studies and future careers.”

The appetite for AI is already visible in Thailand, which ranks among the top 20 countries for weekly active ChatGPT users. According to OpenAI’s internal data, the three most common uses of ChatGPT among 18- to 24-year-olds in Thailand are creative media, writing and communication, and education and learning, reflecting how young people are using AI to create, communicate and learn.

The program brought together first- to fourth-year students from Sripatum University, Rajamangala University of Technology Phra Nakhon, Rajamangala University of Technology Thanyaburi, and Suan Sunandha Rajabhat University.

Dr. Preesan Rakwatin, Acting Senior Executive Vice President, Chief Operational Officer, Digital Transformation Unit, Digital Economy Promotion Agency (DEPA) also attended the event’s opening ceremony, broadening government support for the program alongside the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the Bangkok Metropolitan Administration (BMA).

“Building AI skills is essential to preparing Thailand’s young people for the changing world of work and strengthening our digital economy,” commented Dr. Preesan. “This initiative by Agoda and OpenAI brings together practical applications and AI expertise, giving students opportunities to develop skills relevant to their future careers, supporting our ambition to broaden access to AI learning and help people use the technology responsibly and productively.”

As Thailand advances AI adoption and its digital economy, practical AI skills can help drive productivity, growth and new jobs. Through Tech Camp Day, Agoda and OpenAI support these ambitions while developing the next generation of Thai technology talent. The initiative also builds on Agoda’s ties to Thailand, a key technology hub where its teams develop solutions used by travelers worldwide, by sharing that expertise with local universities.

Since its launch, Agoda Tech Camp Day, Agoda’s technology-focused social impact initiative, has offered high school and university students hands-on learning in emerging technology fields, including AI applications, UX/UI design and web development. Through workshops developed and led by Agoda engineers, the program connects technical learning with real-world applications, helping students build practical skills and explore further study and career opportunities in technology.

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SOURCE Agoda

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From Cars to Homes: OMODA & JAECOO Ecosystem Partner AiMOGA Robotics Unveils Its First Home Companion Robot

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WUHU, China, Nov. 6, 2026 /PRNewswire/ — Automotive competition in intelligent technology is moving fast beyond the cabin. Perception, decision-making and control capabilities honed in cars are now finding their way into homes and city services.

On October 21, during the OMODA & JAECOO International User Summit, AiMOGA Robotics, an embodied AI ecosystem partner, held its global launch in Wuhu and opened pre-orders for Mobo, its first home companion robot—marking its entry from commercial services into the consumer home market. It also displayed its full robot portfolio for business and household use. Supported by OMODA & JAECOO’s intelligent technology and global channels, AiMOGA Robotics applies embodied AI across multiple scenarios.

Expanding into the Consumer Market: Mobo Combines Advanced Technology with Warm Companionship. Powered by the MoAgent agent, Mobo integrates home spatial awareness, natural interaction, full-body motion control, long-term memory and an edge-cloud architecture, enabling it to break down long-horizon tasks while adapting to complex home environments. It covers three core scenarios: elderly care and companionship, children’s companionship, and whole-family care. With 22 degrees of freedom, it recognises family members, remembers their preferences and provides end-to-end data privacy protection. At launch, 35 early adopters became Mobo’s inaugural Global Angel User Experience Ambassadors. Since debuting at the World Robot Conference in August, Mobo has drawn interest from over 10,000 prospective users worldwide, with plans to refine its interactions, features and services based on family habits across markets.

On the market side, AiMOGA Robotics announced an initial network of 300 experience centres worldwide, supporting partners across solutions, digital marketing, financial and insurance services, and after-sales—building a global channel connecting experience, sales and service. It also plans a global robotics rental brand serving healthcare, transportation, education, security, culture and tourism.

Alongside Mobo, the company showcased its broader portfolio: Mornine for high-end business reception, the Intelligent Security Robot R001 for public safety patrols, the Robotic Nurse RN001 for patient guidance, and the Argos quadruped for specialised inspection and outdoor operations. Cumulative commercial deliveries have passed 3,000 units across more than 60 countries and regions, with field data feeding back into continuous iteration.

Extending Automotive Engineering Capabilities. Autonomous driving and embodied AI share common logic in environmental perception algorithms, motion control models, hardware mass production and supply chain quality control. Drawing on an established automotive R&D and manufacturing system, AiMOGA Robotics reuses automotive supply-chain resources and R&D technologies, bringing automotive-grade quality control and affordability to its robots—lowering the costs of trial and error and scaled production versus start-ups. As embodied AI enters the window between prototype demonstrations and large-scale deployment, this portfolio and global expansion will further enrich OMODA & JAECOO’s intelligent ecosystem, extending intelligence from vehicles into more areas of everyday life.

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SOURCE OMODA | JAECOO

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ASTRI Establishes Advisory Board for Smart Mobility Technology Alliance

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Bringing Together Industry, Academia and Research to Drive Mobility Innovation

HONG KONG, Nov. 6, 2026 /PRNewswire/ — The Hong Kong Applied Science and Technology Research Institute (ASTRI) announced the establishment of an Advisory Board for the Smart Mobility Technology Alliance (SMTA), an industry-leading initiative designed to accelerate the adoption and scaling of next-generation smart mobility technologies across the Greater Bay Area and beyond. The SMTA aims to address critical challenges and foster a commercially-driven ecosystem for innovation in the smart mobility sector.

The newly-formed Advisory Board comprises distinguished leaders from infrastructure, transport, telecommunications, and academia, offering a wide-ranging blend of industry expertise, market intelligence and policy insight. Drawing on their extensive network and experience across the public and private sectors, the Advisory Board will shape the SMTA’s strategic priorities, identify emerging opportunities, and provide guidance on the evolving mobility landscape.

“The formation of the SMTA Advisory Board underscores ASTRI’s commitment to advancing Hong Kong as a regional leader in technology-driven mobility,” said Ir Dr Ted Suen, Chief Executive Officer of ASTRI. “By uniting industry, government, academia and research around a shared vision, this strategic alliance will unlock commercial opportunities and deliver transformative solutions that redefine the future of mobility,” he added.

The Advisory Board provides strategic guidance on SMTA’s vision and research and development priorities, helping to align its initiatives with market needs and commercialisation opportunities. It supports ecosystem development by fostering partnerships across industry, academia and the public sector, while facilitating pilot projects and encouraging innovation and entrepreneurship. The Board also offers insights on policy and standards, and promotes engagement with key stakeholders and international partners to advance future mobility innovation.

Members of the Advisory Board for Smart Mobility Technology Alliance include:

Chairman

Dr Ying Huang, Chief Technology Officer, ASTRI

Deputy Chairman

Mr Dominic Chow, Deputy Director-General of Civil Aviation, HKSAR Government

Secretary

Dr Ivan Sham, Chief Director, Technical Solutions Business Development, ASTRI

Members (by alphabetical order in surname)

Mr Lawrence Fong, Director, Digital and IT, Cathay Pacific Airways LimitedMr William Ho, Executive Director, Corporate Development, Airport Authority Hong KongIr Dr John Hui, Deputy Executive Director, Vocational Training CouncilMr Ryan Ip, Vice President of Our Hong Kong FoundationProf Mei-po Kwan, Director, Institute of Space and Earth Information Science, The Chinese University of Hong KongDr Gabriel Leung, Chief Executive Officer, Enterprise Solutions, Hong Kong Broadband Network LimitedMr Roger Ma, General Manager (Operations), Citybus LimitedMr Steve Ng, Managing Director, Commercial Group, HKT LimitedMs Sylvia Ng, Deputy Director, Corporate Development, MTR Corporation LimitedMr BY Sim, General Manager (Hong Kong SAR), Thales Solutions and Services Hong Kong LimitedMr Alex Wong, Deputy CEO, Corporate Affairs, Hong Kong Representative Office, Huawei International Co LimitedDr Rosana Wong, Deputy Chair and Executive Director, Yau Lee Holdings LimitedMs Yan Yan, General Manager, Keeta Drone Hong KongMs Theresa Yeung, Managing Principal, East Asia, Ove Arup & Partners Hong Kong Limited

Launched by ASTRI in April 2023, the Smart Mobility Technology Alliance (formerly the Smart Mobility Technology (C-V2X) Alliance) provides a networking and knowledge sharing platform for ecosystem stakeholders. These include infrastructure manufacturers, telecommunications providers, EV and drone developers, system integrators, and end users from China, in particular the Greater Bay Area, and overseas markets, all seeking to explore collaboration and technology commercialisation in the smart mobility field.

SMTA Website: https://smta.astri.org/

Photos Download: https://bit.ly/4s0M9ex

 

About ASTRI

Founded in 2000 by the HKSAR Government, Hong Kong Applied Science and Technology Research Institute (ASTRI) is the city’s largest government-funded R&D centre. Committed to transforming high-impact research into practical innovations, ASTRI drives market-driven, interdisciplinary advancements across sectors, including Smart City, FinTech, Digital Health and Life Sciences, New Industrialisation and Intelligent Manufacturing, Application-Specific Integrated Circuits (ASIC) and Advanced Electronics, New Energy and Energy Storage, and Green and ESG Technologies. Following its merger with the Nano and Advanced Materials Institute, ASTRI has further strengthened its capabilities, with over 1,500 patents and 2,200 successful cases of technology transfer. Recognised with numerous international awards, ASTRI continues to nurture top I&T talent and foster collaborations among the I&T ecosystem, contributing to Hong Kong’s high-value economic development. For more information, please visit: https://www.astri.org

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SOURCE Hong Kong Applied Science and Technology Research Institute (ASTRI)

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