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THG Ingenuity Launches AI Shopping Assistant in Collaboration with Google Cloud, Driving 8x Higher Conversions

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New conversational AI solution utilises Google Cloud’s Gemini Enterprise Agent Platform to deliver significant performance uplift for brands, including Myprotein

LONDON, June 17, 2026 /PRNewswire/ — Google Cloud Summit London ’26 — THG Ingenuity, the complete commerce solution provider, has launched an innovative new AI Shopping Assistant, developed in collaboration with Google Cloud. This advanced conversational AI solution is engineered to deliver a highly personalised shopping experience, transforming customer engagement and driving substantial commercial growth for brands such as Myprotein. The AI shopping assistant has already demonstrated remarkable results, including a 5.5x increase in first-time buyer conversion rates and an uplift of 22% in average basket size.

The THG Ingenuity AI Shopping Assistant acts as a dedicated expert for every online shopper, understanding individual needs, product catalogues, and brand nuances. Utilising Google Cloud’s cutting-edge conversational AI technology, including the Gemini Enterprise Agent Platform, the assistant provides real-time, context-aware product discovery and answers frequently asked questions. This deep integration ensures the AI persona is brand-specific, reflecting a unique tone of voice and product logic, thereby enhancing the discoverability of products across digital storefronts.

Early pilot data from Myprotein underscores the impact of the new agent. The AI Shopping Assistant has delivered an eight-times higher conversion rate (CVR) compared to Myprotein’s site average, leading to an average order value (AOV) uplift of 20.8%. Returning buyers also drove a 4.61% increase in CVR and a 9.6% AOV uplift. Beyond direct sales metrics, the AI Shopping Assistant also provides brands with valuable insights into customer behaviour, enabling more informed and personalised strategies across all channels – and identifying key areas for customer education.

Jo Drake, CTO – Platform, THG Ingenuity said: “The introduction of our AI Shopping Assistant marks a significant leap in personalised ecommerce. By providing an intelligent, bespoke shopping companion, we are not only streamlining the customer journey,but also empowering brands to cultivate deeper relationships with their consumers. The impressive metrics from our initial deployments validate our commitment to innovation and highlight the transformative potential of AI in ecommerce.”

Maureen Costello, Vice President, UK, Ireland and Sub-Saharan Africa, Google Cloud, said: “Harnessing the power of AI agents allows brands to deliver a level of personal service that was previously impossible at scale. By utilising our Gemini Enterprise Agent Platform, THG Ingenuity is providing brands with a sophisticated tool that doesn’t just answer questions but actively guides the consumer journey. These results with Myprotein demonstrate that when AI is context-aware and brand-specific, it drives both deep customer loyalty and significant bottom-line growth.”

ABOUT THG INGENUITY
THG Ingenuity provides cutting-edge ecommerce solutions for clients designed to accelerate brand growth. It comprises THG Commerce, a complete commerce solution with the highest performing technology platform in market, THG Fulfil, a provider of world-class fulfilment engineered to improve customer retention, and THG Studios, an award-winning creative agency providing a range of services from campaigns and content creation to videography and photography. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce. 

ABOUT GOOGLE CLOUD
Google Cloud offers a powerful, optimised AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

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SOURCE Google Cloud

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Binance TradFi Perpetuals Gain Greater Traction as Multi-Asset Strategy Takes Hold

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10 of 15 perpetual futures on Binance are TradFi perpetuals ranging from equities to commodities

ISLAMABAD, Aug. 25, 2026 /PRNewswire/ — Binance’s push to bring traditional finance (TradFi) assets onto its crypto-native platform is showing clear signs of traction, according to real-time derivatives data. A snapshot of the top 15 perpetual contracts on Binance by 24-hour volume shows that roughly two-thirds are now linked to traditional assets (equities, ETFs, and commodities) with the crypto perpetuals led by BTC, ETH and SOL.

The top 15 list is led by SANDUSDT (SanDisk) perpetual contract with ~$6.87 bn 24-hour trading volume on Binance as of 19 August, 9:00am UTC. This was approximately 22% of the 24-hour SanDisk trading volume on Nasdaq.[1]

The other top perpetual contracts by current trading volume includes other single-name equities, equity-linked products, and commodity contracts such as XAGUSDT (Silver) (~$826 mil trading vol on Binance), alongside established crypto perps.

“The shift validates Binance’s stated mission to make its platform a multi-asset financial super app where users can access crypto and traditional asset classes within a single account. By offering USDT-margined perpetual contracts on ETFs, commodities and more, Binance has effectively extended crypto-style round-the-clock trading to assets that were previously confined to traditional market hours,” said Shunyet Jan, Head of Exchange and Trading at Binance.

Recent industry data supports this trend. Weekly stock-linked perpetual volume on centralized exchanges has surged roughly 79x since the start of 2026, with Binance identified as the dominant venue for equity perps. In July alone, Binance accounted for about 76% of equity perpetual volume across tracked exchanges, highlighting its central role in the convergence of crypto and TradFi trading.

Disclaimer: Products and services referred to here may not be available in your region. Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. TradFi Perps are subject to high market risk and price volatility (particularly outside traditional market hours). You may be called upon at short notice to make additional margin deposits or interest payments. If the required margin deposits or interest payments are not made within the prescribed time, your collateral may be liquidated. Moreover, you will remain liable for any resulting deficit in your account and interest charged on your account. All of your margin balance may be liquidated in the event of adverse price movement. Past performance is not a reliable predictor of future performance. TradFi Perps do not represent ownership of the relevant underlying asset. Before trading, you should make an independent assessment of the appropriateness of the transaction in light of your own objectives and circumstances, including the risks and potential benefits. Consult your own advisers, where appropriate. This information should not be construed as financial or investment advice. TradFi Perps are not associated or affiliated with, or sponsored or endorsed by, the issuer of the relevant underlying shares or the exchange on which they are listed. Futures trading is restricted in certain countries and to certain users. This content is not intended for users/countries to which restrictions apply. To learn more about how to protect yourself, visit our Responsible Trading page. For more information, see our Terms of Use, Clearing Rules, Clearing Procedures, Contract Specifications and Risk Warning.

About Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com.

[1] This is an approximation of Nasdaq SNDK trading volume. Nasdaq provides data for share volume, the approximation of dollar volume is based on shares × price https://www.nasdaq.com/market-activity/stocks/sndk/historical

https://nasdaqtrader.com/Trader.aspx?id=DailyMarketSummaryDefs 

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NxtGen Takes India’s Cloud to the World: SpeedCloud Global Launches to Deliver Superior Performance at Lower Cost

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NxtGen, Indian sovereign cloud and AI leader opens managed cloud and AI services to international markets, backed by a coordinated flag relay from the Himalayas to India Gate

MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — NxtGen today announced the global launch of SpeedCloud Global, extending its enterprise-grade managed cloud and AI services from India to international markets. The launch positions NxtGen to compete directly with global hyperscalers on the metric that matters most to enterprises: superior performance at materially lower cost.

SpeedCloud Global delivers general workloads at 60 percent lower cost than leading hyperscalers, with cloud deployment in as little as 48 hours. The offering is built for organisations that are seeking a high-performance alternative to incumbent providers, without compromising on enterprise controls, compliance, or reliability.

SpeedCloud Global is available now. International organizations can explore services and pricing at speedcloud.nxtgen.com

“Today we take India’s cloud to the world,” said A S Rajgopal, Managing Director and Chief Executive Officer of NxtGen. “India is no longer only the back office of global technology; it is now building world-class cloud infrastructure and competing on performance and cost, on its own terms.”

To mark the launch, NxtGen teams carried the SpeedCloud Global flag across the country on the same morning, from a Himalayan pass in Ladakh at over 18,000 feet to company’s own datacenter at Bidadi near Bangalore. The relay reflects the idea behind the launch: performance at altitude, from India, to the world.

SpeedCloud Global builds on NxtGen’s established position in the Indian market. The company serves more than 1,000 customers and over 200 government departments. NxtGen was named a Strong Performer in The Forrester Wave: Sovereign Cloud Platforms, Q2 2026, and operates one of India’s largest AI infrastructure footprints.

The company holds a comprehensive set of enterprise certifications, including ISO 27001:2022, ISO 27017, ISO 27018, ISO 20000-1:2018, SOC 1 Type I, SOC 2 Type II, SOC 3, and PCI DSS. NxtGen is empaneled under the MeitY Government Community Cloud, CERT-In, and the IndiaAI Mission.

About NxtGen

NxtGen is India’s largest sovereign cloud provider, serving more than 1000+ customers across the country. NxtGen operates– SpeedCloud®- a public cloud platform, SpeedCloud Supreme – an alternative to private cloud and Industry vertical clouds for the Government and Financial Services. NxtGen delivers value to its customers by ensuring superior performance at lower cost. NxtGen AI portfolio unifies GPU platforms from NVIDIA, AMD & Intel and provides a wide choice of highly optimised models to build enterprise use cases. NxtGen is working to truly democratise the cloud and AI technologies by making them viable for enterprises of all sizes.

Learn more at https://nxtgen.com.

Media Contact
contact@nxtgen.com 

Logo: https://mma.prnewswire.com/media/3008831/NxtGen_Logo.jpg

 

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Kehua Launches New-Generation 40kW & 80kW VPFC and Power Modules to Drive High-Efficiency, Reliable EV Charging Infrastructure

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Power Modules Evolve for the Era of Ultra-Fast Charging

SEOUL, South Korea, Aug. 25, 2026 /PRNewswire/ — As 800V platforms, electric heavy-duty vehicles, and megawatt charging technologies accelerate, EV charging infrastructure is evolving toward higher power, greater efficiency, and enhanced reliability. To meet the growing demand for commercial fleets, and future megawatt-scale applications, Kehua has launched its new-generation 40kW power module and 80kW VPFC high-power module.

New-Generation 40kW Module: Higher Efficiency, Greater Power Density

As a core power conversion unit in DC fast chargers, the 40kW module is widely used in public charging stations and commercial charging sites. The upgraded Kehua 40kW module delivers up to 97.5% peak efficiency and 97% weighted charging efficiency, reducing conversion losses and improving energy utilization. Its volume is approximately 7.5% smaller than the previous generation, enabling higher power density and more flexible system integration. Standby power consumption is reduced from 7.5W to 0W, with zero reactive power consumption, minimizing idle energy losses and improving overall system efficiency.

All-New 80kW VPFC Module: Built for High-Power and Megawatt Charging

Designed for ultra-fast and megawatt-scale charging applications, the all-new 80kW VPFC module features SiC devices, achieving up to 97.5% peak efficiency and 97% weighted charging efficiency. It supports 0W standby and zero reactive power consumption, while VPFC technology helps optimize power quality. The module operates from -40°C to +75°C and maintains full-power output at 55°C without derating. It also meets EMC Class B and IEC 61851-23:2023, making it suitable for highway fast-charging stations, commercial charging hubs, and fleet charging depots. With dual-side potting and silent operation down to 55dB, it delivers reliable performance in demanding environments.

Powering the Next Generation of EV Infrastructure

Backed by 38 years of power electronics expertise, Kehua offers a comprehensive portfolio spanning power modules, DC chargers, high-power charging systems, megawatt charging solutions, and integrated PV-ESS-charging solutions. Kehua continues to advance high-efficiency, high-power-density, and high-reliability technologies to support the global transition to electric mobility.

CONTACT: Cherry Li, cherry@kehuasz.com

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SOURCE Shenzhen Kehua Hengsheng Technology Co., Ltd.

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