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Kevin Murphy Grows Marketplace Revenue 141% with Pattern

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Premium haircare brand strengthens marketplace control while maintaining salon channel growth

MELBOURNE, Australia, June 19, 2026 /PRNewswire/ — Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce accelerator Pattern, transforming the marketplace from a grey market challenge into one of the brand’s fastest growing retail channels.

Distributed in Australia by Ozdare, Kevin Murphy partnered with Pattern to manage its presence on Amazon Australia amid growing consumer demand and unauthorised reseller activity.

“Given the growing influence of marketplaces in Australia, it was important for Kevin Murphy to establish a stronger presence where consumers are increasingly searching for and purchasing products,” explained George Leighton, Head of Retail (Consumer) for Ozdare/Kevin Murphy. “At the same time, maintaining the balance between our professional salon channel and consumer retail presence remained a key priority throughout the process.”

Launched in November 2025 ahead of the peak Black Friday Cyber Monday (BFCM) shopping period, Kevin Murphy entered Amazon Australia with no official marketplace presence despite significant existing consumer demand on the platform. Within just four months of launch, the brand increased units sold by 115% quarter-on-quarter while simultaneously increasing average order value by 8.4%, demonstrating strong consumer demand for premium haircare products on Amazon Australia.

Pattern’s ANZ Managing Director, Merline McGregor said the results reflected a broader shift occurring across the Australian retail landscape as premium brands increasingly embrace marketplaces as strategic growth channels rather than viewing them as discount environments.

“Many premium beauty and haircare brands have historically approached Amazon cautiously because of concerns around pricing control, unauthorised sellers and protecting brand equity,” McGregor said. “What Kevin Murphy has demonstrated is that with the right retail media, marketplace and brand protection strategy, Amazon can become a highly effective growth channel that complements existing retail and salon partnerships rather than competing against them.”

Kevin Murphy’s growth trajectory is significant given the brand launched during the peak BFCM promotional period yet continued accelerating well beyond the initial sales surge. Strong March performance against a BFCM-boosted comparison period highlighted that the brand’s Amazon Australia strategy was driving sustained long-term growth rather than short-term discount-driven spikes.

Working with Pattern has helped Kevin Murphy regain greater control over its marketplace presence and pricing environment. Since launch, Buy Box ownership increased from 65% to 91% while multiple unauthorised sellers were successfully removed from the platform, helping to protect brand integrity.

As part of the ongoing partnership, Pattern developed and manages Kevin Murphy’s Amazon Australia storefront, optimising all product listings and implementing a full-funnel advertising strategy spanning branded search, generic category discovery and competitor targeting. By the end of the first quarter, approximately 80% of ad-driven sales were coming from first-time Kevin Murphy customers on Amazon Australia, highlighting the platform’s ability to drive new customer acquisition.

“The reality is consumers are already searching for premium brands like Kevin Murphy on marketplaces, regardless of whether those brands officially sell there or not. What Kevin Murphy has demonstrated is that when brands take ownership of that customer experience with the right marketplace, retail media and brand protection strategy, Amazon can become a powerful channel for both growth and new customer acquisition,” concluded McGregor.

About Pattern Inc

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 77 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.  For more information, visit https://au.pattern.com/

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SOURCE Pattern

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Submarine Networks World x Subsea Security World 2026 – enacting GUIDE starts here!

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Submarine Networks World x Subsea Security World 2026: the flagship annual event for the global subsea industry returns to Singapore

SINGAPORE, Sept. 10, 2026 /PRNewswire/ — Submarine Networks World 2026 (organised by Terrapinn), steps up another level and will be welcoming over 1,500 subsea fibre leaders and 150+ industry speakers from across the globe to Sands EXPO & Convention Centre in Singapore on September 23rd and 24th.

The introduction of the new Subsea Security World theatre, focused on the biggest talking point of the last twelve months, increases attendance and participation from security sector specialists, national and regional government entities, navy, coastguard, policymakers and academics from the Americas, Europe, Asia, Oceania.

“Subsea cables connect the world and protecting them has never mattered more. With the launch of Subsea Security World alongside our flagship event, 2026 brings together the commercial and security sides of the industry in one place for the first time. We’re thrilled to welcome back the global subsea community, as well as the policy makers and defence specialists shaping its future, to Singapore for what will be the largest edition yet, and the edition the industry has been waiting for”, Paul Clark, Managing Director (Asia), Terrapinn.

Everyone from cable owners/operators, consortium members, technology providers, innovators, consultants, service partners, government entities, financiers, surveying companies – the whole industry – will be onsite at the true ‘one-stop shop’ for any subsea cable project.

Meet with more than 80 sponsors, exhibitors and partners, including Title Sponsor – Nokia, Diamond Sponsors – Ciena and HMN Tech and Gold Sponsors ASN, APTelecom, BAE Systems, Center3, Digital Realty, EXFO, FiberHome, Fibersense, Huawei, Prysmian, ShinewayTech, SMD, Solwake, Starboard Maritime Intelligence and Telecom Egypt.

Attendees will hear from 150+ influential speakers from every inhabited continent around the world. Both mornings begin with the daily Keynote sessions, followed by 4 specialist theatres each day – Strategy, Cable, Data Centres & CLS, Network, O&M and Subsea Security World.

Keynote Speakers include:

Alan Mauldin, Research Director, TeleGeography Andy Palmer-Felgate, Submarine Cable Engineer, MetaGiuseppe Valentino, VP Product Management, Backbone & Infrastructure Solutions, SparkleNelson McMillan, Royal Navy Maritime Domain Awareness Adviser, Southeast Asia, UK Ministry of DefenceKent Bressie, Partner – HWG LLP / Legal Advisor, ICPC Nadia Krivetz, Director, Cable Resilience & Connectivity Centre, DFAT AustraliaCaptain Brett Dawe, Chief of Navy Liaison Officer to the Republic of Singapore Navy, Royal Australian NavySean Bergin, President & Co-Founder, APTelecomBevan Slattery, Founder, SUBCOMark Procter, Deputy CEO, Stavian HighTech InfrastructureAmbrogio Michetti, Chief Corporate & Revenue Officer, SparkleAmajit Gupta, Group CEO and MD, LightstormJim Fagan, Chief Executive Officer, EXA InfrastructureSasha Pearson, Policy Analyst, European Centre for Development Policy Management (ECDPM)Woon Sien Loh, Senior Director, Infrastructure Planning & Market Development, Info-Communications Media Development Authority (IMDA)Emily Kiernan, Head of Strategy and Investments, Telstra Digital InfrastructureRobert Pepper, Senior Fellow, Global Digital Inclusion PartnershipWalid Wakim, Chief Technology Officer of Systems, NokiaSavy Wei, Senior Network Solution Manager, HMN TechAmit Malik, Vice President, APJI Sales, Ciena

For event information and the full conference agenda, visit https://www.terrapinn.com/ExperienceSNW2026

PRNewswire is the Official Media Partner of Submarine Networks World x Subsea Security World 2026.

Press attendance is complimentary. Enquiries should be directed to:
Jessica Foong
Terrapinn Pte Ltd
Jessica.foong@terrapinn.com

About Submarine Networks World x Subsea Security World 2026:
Submarine Networks World x Subsea Security World 2026 will take place on 23-24 September 2026 at Sands Expo & Convention Centre in Singapore. Firmly established as the world’s largest annual gathering of the global subsea communications community, Submarine Networks World is the dedicated platform to exchange knowledge, explore the latest projects, develop strategies and form lucrative new partnerships to drive the industry forward. For 2026, Subsea Security World joins the event for the first time, bringing together the public, private and policy-making stakeholders shaping the future of cable security and protection.

About Terrapinn: 
Terrapinn has been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business. Whether you’re looking to make new connections, introduce a product or inspire change in your industry, we invite you to join us as agitators of change. Terrapinn – spark something.

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SOURCE Terrapinn Pte Ltd

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Iyuno’s Strategic Approach: Multi-Agent AI, Built Around Context

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Specialized AI agents are becoming an industry-wide shift. Iyuno applied that approach to one of media’s hardest problems: giving AI a memory that holds up across scenes, episodes, and seasons.

BURBANK, Calif., Sept. 10, 2026 /PRNewswire/ — Iyuno, the world’s largest media localization company, today detailed the multi-agent engineering behind CLOE’s Contextual Memory, built on the belief that applying specialized AI agents to a narrow, well-defined problem outperforms brute-force scale.

Most enterprise AI deployments chase scale — bigger models, bigger context windows, bigger compute bills — and still lose narrative continuity across long-form video. CLOE takes a different approach, built on three principles:

Vertical Multi-Agent Orchestration. Instead of one monolithic model, a network of hyper-specialized micro-agents each performs a specific function, such as character relationship mapping, emotional intent, prosodic matching, or brand compliance, instead of relying on a single system to perform every task.High-Density, Low-Token Prompting. Raw video, audio, and script are synthesized into a structured knowledge graph first; agents work from compressed, high-signal context vectors instead of massive raw inputs, cutting token consumption and inference cost per title.Persistent Graph Memory. Agent outputs converge into one persistent ontology graph instead of being discarded after each task, so understanding compounds across a title, season, or franchise without compounding inference cost.

“Our focus was never building the biggest AI system—it was building the right one for media,” said David Lee, Founder & CEO of Iyuno. “For a broad, general-purpose problem, bigger models and more compute make sense. For a specialized domain like entertainment, that scale doesn’t buy you the thing that actually matters: narrative continuity. Specialized agents working off precise, high-density context get us state-of-the-art understanding at a fraction of the footprint, and that footprint doesn’t grow with catalog size the way monolithic approaches do. Every title we process makes the graph more capable, not more expensive to run.”

This architecture already runs Iyuno’s commercial suite: CLOE Enterprise (SaaS), CLOE Sub, CLOE Script, CLOE Dub, and CLOE Live — in live studio and streaming production today. Future announcements will detail how it extends into CLOE Skills across accessibility, marketing, and additional workflows.

About Iyuno

Iyuno (www.iyuno.com) is a leading provider of localization services for the media and entertainment industry. Trusted by top entertainment brands and creators worldwide, Iyuno offers comprehensive end-to-end localization services from 40 offices across 29 countries. Backed by a team of exceptional creative and technical talent, state-of-the-art facilities, and cutting-edge technologies, Iyuno proudly boasts the largest global footprint amplifying its dubbing, subtitling and media services offerings. The company is also the creator of CLOE, a contextual intelligence platform that transforms content into structured understanding, enabling AI-powered workflows across localization, accessibility, marketing, and emerging content experiences.

 

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SOURCE Iyuno

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Nel ASA: Enters framework agreement with Hydrasun as a European integration partner for PEM electrolyser solutions

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OSLO, Norway, Sept. 10, 2026 /PRNewswire/ — Nel ASA (Nel) (OSE: NEL) has entered into a framework agreement with Hydrasun to establish dedicated assembly and integration capabilities for the MC Series, Nel’s modular and scalable PEM technology platform. With this partnership, Nel gains an experienced integration partner in Europe, complementing its existing integration setup in the US and widening its delivery capabilities for the European market. Nel’s PEM stack production will continue at Nel’s Wallingford, Connecticut facility in the US.

Under the agreement, Hydrasun will develop production capabilities for the assembly and integration of Nel’s containerized PEM technology platform. Hydrasun will procure, integrate, and manufacture the balance of plant systems surrounding the electrolyser stack, enabling delivery of a fully integrated, modular, and containerized electrolyser offering, while stack production continues to be done by Nel from its Wallingford facility. The collaboration gives Nel an experienced integration partner in Europe at a time of growing demand for standardized, modular electrolyser solutions. It will expand Nel’s manufacturing flexibility and strengthen supply chain resilience, while bringing production capabilities closer to key growth markets. Hydrasun’s initiative is supported by the Scottish Government’s Just Transition Fund and will see Hydrasun invest in and upgrade its Aberdeen facilities to support clean technology manufacturing.

“This agreement marks a defining moment in Hydrasun’s evolution. For 50 years we’ve supported the energy industry in the areas of fluid transfer, power and control solutions, and clean energy, this investment builds directly on that industrial capability,” says James Gaskell, Chief Executive at Hydrasun. “Establishing Scotland’s first electrolyser assembly and integration facility is a proud milestone for the company and an important step forward for Aberdeen’s energy sector more broadly, ensuring the city has genuine clean energy manufacturing capability.”

The project is expected to contribute to the development of Scotland’s clean energy manufacturing sector by building on existing industrial competence in Aberdeen, supporting skills development, supply chain activity, and high-value employment. Hydrasun has stated that the initiative has the potential to create up to 12 new jobs while safeguarding a further 11 existing roles.

“We are pleased to be working with Hydrasun to establish an experienced European integration partner for our standardized PEM electrolyser solutions, the MC Series. As demand for standardized, modular systems grows, this collaboration enhances our ability to serve key markets while creating greater flexibility and scalability across our production network,” says Tushar Ghuwalewala, SVP PEM Operations at Nel.

For additional information, please contact:

Kjell Christian Bjørnsen, CFO, +47 917 02 097
Wilhelm Flinder, Head of IR, Communications and Marketing, +47 936 11 350

About Nel ASA | www.nelhydrogen.com 

Nel has a history tracing back to 1927 and is today a leading pure play hydrogen technology company with a global presence. The company specializes in PEM and Alkaline electrolyser technology for production of renewable hydrogen. Nel’s product offerings are key enablers for a green hydrogen economy, making it possible to decarbonize various industries such as transportation, refining, steel, and ammonia.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/nel-asa/r/nel-asa–enters-framework-agreement-with-hydrasun-as-a-european-integration-partner-for-pem-electrol,c4392033

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