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Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations

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Active International, a global media and corporate trade company, has adopted Comcast AdFusion to modernize and scale broadcast advertising operations across its $1billion+ media footprint

With AdFusion’s unified workflow automation, Active International reports faster turnaround and fewer station reach-outs, cutting down the time for complex broadcast traffic workflows

DENVER, June 22, 2026 /PRNewswire/ — Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade leader, has leveraged Comcast AdFusion to modernize and scale its broadcast ad traffic and creative distribution operations.

As advertising operations become increasingly fragmented, time-sensitive, and data-driven, agencies and media organizations are investing more heavily in automation, operational intelligence, and scalable workflow infrastructure to improve efficiency, delivery precision, and campaign execution across channels.

AdFusion combines media buy data, traffic instructions, creative assets, and metadata management into a single platform designed to simplify and accelerate advertising operations across broadcast and digital channels. By automating workflows and improving operational visibility, AdFusion helps agencies, brands, and media organizations reduce complexity while improving speed, accuracy, and scale. In fact, with the help of AdFusion, Active International was able to create and deliver more than 9,000 unique traffic instructions in a single week; and create and deliver more than 450,000 annualized traffic instructions and deliver over half a million creative assets nationwide.

Active International places more than $1 billion in media annually on behalf of brands and agencies worldwide. As advertiser demand, operational complexity, and cross-platform campaign execution continue to increase, the company adopted AdFusion to unify traffic instruction creation, creative asset management, and delivery operations within a connected workflow environment.

With AdFusion, Active International is able to automate and accelerate complex broadcast traffic operations while improving visibility, delivery precision, and operational scalability. The platform centralizes media buy data, traffic instructions, creative assets, and distribution workflows into a unified system designed to reduce manual effort and support high-volume advertising execution.

“AdFusion is helping us manage the realities of high-volume advertising operations while giving our teams greater visibility, control, and efficiency,” said Melissa Moschetti, Executive Managing Director, Media, Active International. “The platform has significantly streamlined workflows and reduced manual processes, allowing our teams to move faster, operate more efficiently, and stay focused on delivering smarter solutions for our clients and partners as the business continues to evolve.”

The AdFusion implementation reflects Active International’s continued investment in automation, operational modernization, and scalable media infrastructure that supports both its teams and partners across an evolving advertising marketplace. As media operations become increasingly complex and campaign timelines continue to compress, Active International is investing in technology, AI, and workflow automation that help improve efficiency, scalability, and execution across its media business.

“Active International operates at an impressive scale, and they needed a platform capable of addressing operational complexity while delivering the reliability required for today’s advertising marketplace,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions. “We’re very proud that AdFusion is able to provide their team with an intelligent workflow designed to reduce manual effort, increase visibility, and improve delivery precision across the advertising lifecycle.”

Since implementing Comcast AdFusion, Active International reported significant improvements, including:

Faster turnaround times on advertiser orders;Fewer station reach-outs due to improved delivery precision; andComplex workflows completed faster.

To learn more about Comcast AdFusion, visit: https://www.comcasttechnologysolutions.com/adfusion. For more information about Active International, visit: https://activeinternational.com/.

About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.

About Active International
Active International, an AMS (Active Media Services) company, is a global media and corporate trade leader that helps brands, agencies, and media owners unlock greater value, efficiency, and growth from the assets and investments they already have.

For more than 40 years, Active International has evolved corporate trade into a sophisticated commercial model that enables organizations to fund media, reduce costs, and create greater business flexibility through structured value exchange. Working at the intersection of media, technology, and commercial strategy, Active helps partners optimize media investment while leveraging automation, operational intelligence, and scalable workflow solutions to support modern advertising execution.

Active International operates across North America, Europe, Asia, and Australia alongside Involved Media, a full-service media agency, and XACTV Network, an AI-driven video advertising platform. Active International is recognized for its award-winning, people-first culture and has earned workplace and inclusion honors across multiple global markets. For more information, visit https://activeinternational.com and https://amsgrowthpartner.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/active-international-deploys-comcast-adfusion-to-automate-and-scale-broadcast-advertising-operations-302804901.html

SOURCE Comcast Technology Solutions

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TECO Expands Renewable Energy Footprint in Australia Through Solar and Energy Storage Investments

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SYDNEY, June 22, 2026 /PRNewswire/ — TECO Australia & New Zealand (TAC), a subsidiary of TECO Electric & Machinery Co., Ltd. (TWSE:1504), has invested in the Seaspray Solar + Battery Energy Storage System (BESS) project in Victoria, Australia, and will participate in the upcoming Tranche 2 energy portfolio. The move strengthens TECO’s presence in Australia’s renewable energy and power infrastructure market and reflects its transformation from an industrial equipment manufacturer into a comprehensive energy solutions provider, while bringing international engineering expertise to support Australia’s energy transition.

Stuart Walker, President of TECO Australia and New Zealand, said Australia is accelerating its energy transition, with energy storage playing a key role in improving grid resilience and supporting renewable energy integration. “We are proud to contribute to Australia’s energy infrastructure development. Through our participation in solar and energy storage projects, TECO aims to help create a more reliable, resilient, and sustainable energy future for local communities,” he said.

The Seaspray project combines a 5.48 MWp solar farm with an 11 MWh battery energy storage system. Through a joint venture and strategic partnership with Billion Watts and Tun Green Power, TECO holds a 45% stake in the project and is expected to secure the EPC (Engineering, Procurement and Construction) contract. For the upcoming Tranche 2 portfolio, totaling 50 MW / 200 MWh, TECO also plans to supply key power infrastructure equipment, including high-efficiency transformers, ring main units (RMUs), and switchgear. The project further strengthens TECO’s role as a long-term partner in Australia’s evolving energy infrastructure landscape.

TECO has operated in Australia for more than 40 years, evolving from a supplier of motors, power systems, and HVAC equipment into a participant in renewable energy and power infrastructure projects. Mr. Walker noted that the Seaspray and Tranche 2 projects demonstrate TECO Australia’s growing capabilities in power equipment supply, energy engineering integration, project delivery, and long-term participation in the region’s clean energy sector. The investments also support TECO’s broader strategy of expanding its renewable energy business across key international markets.

Looking ahead, TECO will continue to leverage its engineering expertise, advanced power technologies, and energy management capabilities to expand its renewable energy presence across Australia and Oceania. Through innovation, local partnerships, and global collaboration, TECO remains committed to supporting the energy transition and contributing to a cleaner, safer, and more resilient energy future.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/teco-expands-renewable-energy-footprint-in-australia-through-solar-and-energy-storage-investments-302806103.html

SOURCE TECO Electric & Machinery Co.

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PayPal Ads Delivers Bottom-Line Growth Advertisers Can Measure

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Campaigns from Adorama, Best Buy, and Etsy demonstrate how PayPal’s cross-
merchant Transaction Graph and Storefront Ads translate into real business growth

CANNES, France, June 22, 2026 /PRNewswire/ — Marketers have spent years optimizing for attention, but impressions aren’t what CFOs look for when they’re deciding where to cut or double down. Brands like Adorama, Best Buy, and Etsy are turning to PayPal Ads because it’s built on what people actually purchase, giving marketers a more direct path to measurable business outcomes.

PayPal’s Transaction Graph aggregates real, cross-merchant purchase signals from more than 25B transactions1 across 400M+ PayPal and Venmo accounts2, spanning how people search, share, and shop. Unlike traditional retail media networks, which are limited to what happens inside a single retailer’s ecosystem, PayPal’s view is cross-merchant, which helps capture purchase behavior across categories and merchants. The result is an audience signal built on what, where, when, and how consumers spend, not what they scroll or browse.

“For years, advertising has been measured by attention. But chief financial officers want outcomes they can see in the numbers. The PayPal Transaction Graph is the CMO’s edge,” said Mark Grether, SVP & GM of PayPal Ads. “Built on what people actually buy, it provides real, cross-merchant purchase behavior across PayPal, Venmo, and PayPal Honey, which is why the brands working with us aren’t measuring success in impressions. They’re measuring campaigns in return, incremental lift, and new customer acquisition. When audiences are built on transactions, the results show where every budget decision is made: the bottom line.”

Reaching Real Buyers, Not Just Browsers
Adorama, a New York photography and electronics retailer, wanted to extend its online storefront directly to high-intent consumers, surfacing relevant products to the right buyers before they went looking at competitors. The goal was to get cameras, lenses, and electronics in front of people already primed to buy. 

By using PayPal Storefront Ads with the PayPal Transaction Graph audiences, Adorama was able to reach four highly engaged, relevant buyer audiences across the web and show them the product catalog directly within the advertising unit. This campaign drove 7.3x incremental return-on-advertising-spend (ROAS) and 14.9% incremental transaction lift. Additionally, the campaign brought in new buyers as 56% of purchasers had not bought from Adorama in the prior 12 months3.

“We needed to reach consumers who were looking for new camera and video equipment but were not shopping at Adorama,” said Yoav Shargil, Chief Marketing Officer, Adorama. “PayPal’s Transaction Graph helped us reach a high-intent audience we weren’t capturing through our existing marketing channels. The ability to target based on real purchase behavior gave us a meaningful lift in both new customers and overall returns.”

Finding High-Intent Shoppers through Efficiency at Scale
Best Buy leveraged PayPal Storefront Ads to more efficiently reach high-intent shoppers at scale. Powered by the PayPal Transaction Graph, these shoppable ad units enabled targeting based on real purchase behavior in consumer electronics and home technology. The campaigns delivered a 6.25x ROAS and dwell time 22% above platform benchmarks—driving both stronger efficiency and deeper consumer engagement.4

“PayPal’s Transaction Graph adds incremental signals based on real shopper behavior across our key categories,” said Amy Adams, Vice President of Media, Best Buy. “When combined with our customer intelligence, it builds on our capabilities to give us a more complete view of the customer—helping us better reach high-intent shoppers and drive more efficient conversion.”

Etsy + Conversion API: Closing the Loop on the PayPal Transaction Graph
As a platform for small business, it’s Etsy’s job to help sellers reach the right buyers.

Etsy ran PayPal Storefront Ads to audiences powered by the PayPal Transaction Graph: the cross-merchant commerce signal that no other media network can replicate. To help complete the picture, Etsy is now testing an integration with PayPal’s Conversion API (CAPI). CAPI sends Etsy’s conversion data back into the Transaction Graph, working to sharpen every audience and every measurement that follows.

Together, it’s a closed loop only PayPal can offer: real commerce signal in, real conversion signal back, every campaign smarter than the last.

“With better data, we can better match Etsy sellers with the shoppers looking for their special items. The PayPal Transaction Graph gave us audiences built on real commerce behavior,” said Gabe Trumbo, Director of Performance Media, Etsy. “We’re excited to be the first to put the full stack to work, testing Conversion API to help close the loop on every campaign and enable our sellers to reach the right shoppers where they are.”

PayPal Ads gives marketers direct access to a transaction graph that no single media network can replicate. Adorama, Best Buy, and Etsy are just some of the brands already seeing the results by using true purchase-based data to inform their advertising campaigns. To learn more about how PayPal Ads can help brands achieve their advertising goals, visit https://www.paypal.com/advertiser or speak with a PayPal Ads representative at the PayPal Patisserie in Cannes, France.

About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit paypal.com, about.pypl.com, and investor.pypl.com.

Media Contact:
PayPal Media Relations
mediarelations@paypal.com

Source:
1 PayPal Earnings-FY, 2025, based on PayPal internal data. Number of payment transactions is the total number of payments, net of payment reversals, successfully completed on PayPal’s payments platform or enabled by PayPal via a partner payment solution, not including gateway-exclusive transactions.

2 PayPal Earnings-Q2, 2025, based on PayPal internal data. Active accounts are PayPal consumer and merchant accounts that have completed a transaction within the last 12 months.

3 PayPal Internal Data. Adorama campaign dates: 4/1/2026 – 4/30/2026

4 PayPal Internal Data. Best Buy campaign dates: 2/6/2026-3/31/2026

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SOURCE PayPal Holdings, Inc.

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Envision Energy Expands African Presence with Inauguration of South Africa Office

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CAPE TOWN, South Africa, June 22, 2026 /PRNewswire/ — Envision Energy, a global leader in green technology, officially inaugurated its South Africa office in Cape Town, marking a significant milestone in the company’s long-term commitment to supporting South Africa’s energy transition ambitions and accelerating the deployment of renewable energy solutions across the African continent.

The opening ceremony brought together government representatives, industry leaders, customers, partners, and stakeholders from across the energy sector. The event featured remarks from Kane Xu, Senior Vice President of Envision Energy, and an official ribbon-cutting ceremony led by Dr. Kgosientsho Ramokgopa, the Minister of Electricity and Energy of South Africa.

The Cape Town office will serve as Envision Energy’s regional hub for Southern Africa, supporting the company’s growing activities in wind power, battery energy storage systems (BESS), and integrated renewable energy solutions.

“The opening of our South Africa office represents an important milestone in Envision Energy’s journey across Africa,” said Kane Xu, Senior Vice President of Envision Energy. “South Africa is a key market in the global energy transition, and we are committed to being a long-term partner in supporting the country’s renewable energy and energy storage ambitions. Through local presence, local partnerships, and world-class technology, we look forward to contributing to a more resilient, sustainable, and affordable energy future.”

The Minister welcomed Envision Energy’s growing presence in South Africa and highlighted the importance of collaboration in advancing the country’s energy goals.

“The establishment of Envision Energy’s Cape Town office demonstrates confidence in South Africa’s energy future. We look forward to continued collaboration in strengthening energy security and creating long-term opportunities for sustainable growth,” said Dr. Kgosientsho Ramokgopa, the Minister of Electricity and Energy.

The opening comes as Envision Energy continues to expand its footprint across Africa, supporting utility-scale renewable energy and energy storage projects that contribute to grid stability, energy access, and decarbonization goals. The new Cape Town office further strengthens Envision Energy’s ability to serve customers and partners across South Africa and the wider African continent, while contributing to local talent development, knowledge sharing, and long-term industry growth.

View original content to download multimedia:https://www.prnewswire.com/news-releases/envision-energy-expands-african-presence-with-inauguration-of-south-africa-office-302806059.html

SOURCE Envision Energy

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