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American Flies Most. AI Books Delta. Scale Doesn’t Equal Citation Share in Travel.

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MIAMI, June 22, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Airlines & Hotels AI Visibility Index 2026 — ranking the 25 travel brands by estimated AI citation share across more than 60 traveler prompts on ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Delta Air Lines leads with an estimated 10.5% AI citation share. Marriott follows at an estimated ~10%, Hilton at ~8.5%, United at ~7.5%, and American Airlines at ~6.5% — despite American flying more domestic seats than any other carrier.

Why it matters: The four largest U.S. airlines together control an estimated 78% of the domestic market. Marriott operates an estimated 1.7 million rooms across 9,300 hotels — the largest hotel company in the world. In a category where the buyer journey now runs through “best airline for X” and “best hotel in Y,” the brand AI names is the brand that gets booked.

Three findings:

Wyndham runs more U.S. hotels than anyone (~6,400 locations) and ranks 14th in citation share. Property count does not translate when brand value lives in budget franchises. OTAs are getting squeezed. As AI engines answer travel queries directly, Booking, Expedia, and Kayak are the most exposed layer in the funnel. Loyalty coverage moves the needle. Brands covered by The Points Guy, NerdWallet Travel, and frequent-flyer community forums (Reddit r/awardtravel, FlyerTalk) consistently out-cite peers with larger ad budgets.

“American flies the most seats. Delta wins the answer. Wyndham runs the most hotels in America. Marriott and Hilton win the answer. Loyalty programs were built to lock in the customer. The new lock-in is being the default answer.” — Ronn Torossian, Founder & Chairman, 5W

Full ranking: https://www.5wpr.com/ai-visibility-index/airlines-hotels-ai-visibility-index-2026/

Methodology: The 5W AI Visibility Index measures estimated brand citation share across structured prompts on the five major AI engines. Findings are directional estimates — not a live query audit or consumer survey.

About 5W

5W is the AI Communications Firm, building brand authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. Founded 2003. Top U.S. PR Agency by O’Dwyer’s. Agency of the Year, American Business Awards®. 2026 Top Place to Work in Communications, Ragan. Digiday WorkLife Employer of the Year. 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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Emmy Winner Bob Odenkirk Lends His Name to Global Remember Me Thursday® Pet Adoption Campaign!

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RANCHO SANTA FE, Calif., Sept. 9, 2026 /PRNewswire/ — In just over two weeks, the world’s largest global pet adoption awareness campaign will once again unite animal lovers across social media to shine a spotlight on homeless pets. Observed annually on the fourth Thursday in September, Remember Me Thursday® (RMT) brings together celebrities, animal welfare organizations, rescue groups, shelters, and advocates to become one powerful online voice for orphan pets awaiting loving homes. This year, Emmy Award-winning actor Bob Odenkirk, is lending his name to the cause.

Remember Me Thursday® is honored to welcome Odenkirk along with other acclaimed performers and lifelong animal advocates. Pet-lovers everywhere are invited to join the movement on Thursday, September 24, 2026, to raise awareness for shelter pets around the world.

Remember Me Thursday® was founded in 2013 by Helen Woodward Animal Center President and CEO Mike Arms. Moved by the heartbreaking reality that more than one million homeless pets lose their lives each year in U.S. shelters, Arms envisioned a worldwide movement that would unite animal welfare organizations behind one simple message: every orphan pet deserves a loving home.

Emmy Award-winning actor, writer, and comedian Bob Odenkirk is best known for his unforgettable portrayal of Saul Goodman in Breaking Bad and Better Call Saul, performances that earned multiple Emmy, Golden Globe, and Critics Choice nominations. His career also includes co-creating HBO’s acclaimed Mr. Show with Bob and David, starring in films including The Post, Little Women, and Nobody, and directing several feature films.

In his personal life, Odenkirk has become a dedicated voice for shelter pets and disaster-relief efforts to benefit animals. His family has long adopted rescue animals, and he frequently credits his rescue dog, Olive, with bringing joy and comfort to their lives. He has supported Petco Love Stories by highlighting inspiring rescue success stories, partnered with Best Friends Animal Society during the Los Angeles wildfire response to help relocate displaced animals, and worked with The Dodo to promote the adoption of rescue dogs. This year, he joins the Remember Me Thursday® campaign.

Also new to the campaign this year, Remember Me Thursday® is proud to welcome Morgan Fairchild, Alan Tudyk, Scoot McNary, and Los Angeles Chargers Daiyan Henley, Omarion Hampton and Teair Tart, among others. (For the full list of 2026 luminaries, click on www.RememberMeThursday.org)

The 2026 celebrities join an extraordinary roster of actors, athletes, musicians, animal behaviorists, and social media personalities who have aligned themselves with Remember Me Thursday® since the campaign’s launch, including Alicia Silverstone (this year’s 2026 Featured Luminary), Andie MacDowell (2023 Official Spokesperson), Diane Keaton, Kristin Chenoweth (2017 Official Spokesperson), Rainey Qualley (2023 Official Spokesperson), Wynonna Judd (2018 Official Spokesperson), and many others.

Now entering its fourteenth year, Remember Me Thursday® has inspired participation in 180 countries, with more than 1,000 animal welfare organizations and hundreds of thousands of individuals holding candle-lighting ceremonies, and sharing adoption stories to promote pet adoption. The campaign has generated more than 2 billion social media impressions, while consistently trending across major social media platforms each year. 

Animal-lovers are invited to join the movement by posting a message about pet adoption on social media this Thursday, September 24th. Use the hashtag #RememberMeThursday and #ShineALight to connect with others honoring the important day.

For more information about Remember Me Thursday®, including a complete list of participating celebrities and organizations, visit www.remembermethursday.org.

For media inquiries regarding the U.S. West Coast Remember Me Thursday® event, contact: PR Manager Jessica Gercke at (858) 756-4117 x 335 or jessicag@animalcenter.org.

About Remember Me Thursday®

Animal lovers and organizations across the globe unite on the fourth Thursday in September to light a candle in remembrance of the millions of orphan pets who lost their lives without the benefit of a loving home and to shine a light via social media on the millions of orphan pets still waiting for their forever homes. The Remember Me Thursday® global awareness campaign is championed by Mike Arms, President of Helen Woodward Animal Center, and creator of both the International Pet Adoptathon and successful Home 4 The Holidays program which, in partnership with national animal organizations, has placed over 20 million pets in homes since 1999. For more information, please visit www.remembermethursday.org or via hashtags #RememberMeThursday and #ShineALight on social media.

View original content to download multimedia:https://www.prnewswire.com/news-releases/emmy-winner-bob-odenkirk-lends-his-name-to-global-remember-me-thursday-pet-adoption-campaign-302874283.html

SOURCE Helen Woodward Animal Center

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AT&T Elects Fazal F. Merchant to Board of Directors

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Key Takeaways:

Fazal F. Merchant joined the AT&T Board, effective Sept. 8.Merchant will serve on the Audit Committee and the Corporate Development and Finance Committee.

DALLAS, Sept. 9, 2026 /PRNewswire/ — AT&T (NYSE:T) elected Fazal F. Merchant to its board of directors, effective Sept. 8. He will serve on the Audit Committee and the Corporate Development and Finance Committee.

Merchant most recently served as President and Chief Financial Officer of Wiz, Inc. – a leading cloud and AI security company. He previously was Co-Chief Executive Officer, Chief Operating Officer and Chief Financial Officer of Tanium Inc.

“Fazal is a great addition to our board, bringing deep expertise across corporate development, finance and technology,” said John Stankey, AT&T Chairman and CEO. “Fazal’s experience scaling high-growth businesses and helping companies navigate periods of transformation will be invaluable as we continue to evolve, invest for growth, and create long-term value for our shareholders.”

Merchant previously held senior leadership roles at DreamWorks Animation and DIRECTV, including Chief Financial Officer of DIRECTV Latin America. During his tenure at both companies, he oversaw major strategic transactions. Earlier, he worked in investment banking at Barclays Capital and the Royal Bank of Scotland. He began his career at Ford Motor Company.

Merchant serves on the board of Warner Bros. Discovery and previously served on the boards of Ariel Investments, Ryman Hospitality Properties, Inc. and Meritor, Inc. He also spent several years serving as a senior advisor to Sixth Street Partners.

Merchant holds a Bachelor of Business Administration from The University of Texas at Austin and an MBA from Indiana University.

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About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

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SOURCE AT&T

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Radiance Technologies Wins Position on $14B MSIC COMET Contract

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Employee-owned Huntsville contractor continues long-standing support of the Missile and Space Intelligence Center.

HUNTSVILLE, Ala., Sept. 9, 2026 /PRNewswire/ — Radiance Technologies, a 100% employee-owned prime contractor, announced today that it has been selected as an awardee on the $14 billion Contract Operations for Missile Evaluation and Testing (COMET) Multi-Award Task Order Contract (MATOC) supporting the Missile and Space Intelligence Center (MSIC).

“This win belongs to our employee-owners,” said Radiance Technologies CEO, Bill Bailey. “They built the technical intelligence expertise that got us here, and now they get to put it to work on a mission that’s right in our backyard. We’re excited to keep supporting MSIC and the vital work they do for the Warfighter.”

Under the contract, Radiance will provide research, development, and sustainment services for new and existing hardware, software, and systems that are foundational to military intelligence upon successful awarded contract.

COMET spans five mission task areas: foundational and technical intelligence analysis, foreign materiel exploitation, information technology operations, modeling and simulation, and business processes. It carries a 10-year period of performance, running from July 21, 2026, through January 1, 2037.

In addition to leading its own team, Radiance holds positions on two other winning COMET teams: one led by SAIC and one through its Radiance Ignite Technologies joint venture.

MSIC, part of the Defense Intelligence Agency, provides policymakers, homeland security and intelligence community organizations, weapons developers, and warfighters with intelligence assessments of foreign weapons systems. This includes. anti-tank guided missiles, ground-based air defense and missile defense systems, short-range and close-range ballistic missiles, and ground-based direct-ascent and directed-energy anti-satellite missile systems.

About Radiance Technologies:

Radiance Technologies is an employee-owned prime contractor founded in 1999 and headquartered in Huntsville, Alabama. Radiance has over 1200 employee-owners across the United States serving the Department of War, the national intelligence community, and other government agencies. From concepts to capabilities, Radiance leads the way in developing customer-focused solutions in the areas of cybersecurity, systems engineering, prototyping, and integration, as well as operational and strategic intelligence, including scientific and technical intelligence. For more information, please visit www.radiancetech.com.

Media Contact:

Julia Parrish
Director, Strategic Branding & Communications
julia.parrish@radiancetech.com

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SOURCE Radiance Technologies

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