Innovative Solution Reduces Ad Repetition, Improves Personalization 
Across Both VOD and Live Sports & Entertainment

Announcement continues Omnicom Media’s Cannes News Blitz Revealing First-Mover Collaborations That Connect Brand Content to Platform Programming, Viewing Experiences and Consumer Expectations

CANNES, France, June 23, 2026 /PRNewswire/ — Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, and Disney Advertising are collaborating on a new CTV advertising solution – powered by Innovid, and enabled by Omnicom –  that can trigger dynamic delivery of new advertising content in both video on demand and live sports & entertainment experiences that both reduces ad repetition and improves personalization.

Through this collaboration, Omnicom Media and Disney Advertising are meeting consumer expectations by enabling smarter frequency management and sequential storytelling that delivers the right message at the right moment and stronger outcomes for marketers.

The solution grew out of findings from two recent studies from Omnicom Media Intelligence. With “Why Frequency Matters: Combating Negative Reach,” OM revealed that while overexposure to the same ad created “negative reach” – the point at which repeated impressions frustrate consumers and damage brand perception, consumers did not have an issue with seeing ads from the same brand with different creative executions.  These findings were further validated in its latest report – “Connected Content” – in which OM examined consumer sentiment around the state of advertising and explored what drives engagement across content and delivery experiences. When asked how they would improve advertising, approximately half of all respondents cited “less repetition” as a primary way that advertising needs to improve.

“Omnicom Media and Disney Advertising are helping brands get better outcomes from their investment in premium streaming content and live sports & entertainment,” said Omnicom Media Chief Product Officer Megan Pagliuca. “Instead of the risk of consumers seeing the same message over and over, advertisers can now move beyond the repetitive cycle with dynamic delivery of sequential storytelling that advances the customer journey.” 

How It Works

By understanding audience exposure by session, advertisers can deliver a sequence of complementary creative messages — across 15-, 30-, and 60-second formats — that build on one another to guide consumers through a brand story, product narrative, or customer journey. The result is a more relevant advertising experience that preserves the benefits of frequency while reducing the fatigue and frustration often associated with seeing the same ad creative repeatedly.

By combining Disney’s premium content, engaged audiences and proprietary Audience Graph with Omnicom’s Acxiom identity solution and Innovid’s creative sequencing technology, this collaboration works to deliver a more sophisticated approach to storytelling, with advanced measurement built in.

In addition, for video on demand activations, Disney Advertising is using artificial intelligence and machine learning to analyze the content of programming, allowing marketers to initiate brand messaging with contextual relevance.

Using Omnicom’s Omni Video Content measurement tool, advertisers can understand how sequential storytelling influences engagement, reach, frequency, and business results.

The collaboration underscores the growing industry focus on balancing advertising effectiveness with viewer experience as streaming platforms mature and advertisers look for more advanced ways to manage exposure, creative sequencing, and engagement across connected TV environments.

“As streaming technology continues to advance, brands have new opportunities to tell stories that evolve with each impression,” said Jamie Power, SVP, Addressable Sales, Disney Advertising. “Rather than delivering the same message repeatedly, advertisers can use each exposure to build on a narrative, introduce new ideas, and deepen consumer engagement. That’s a fundamentally more powerful approach to storytelling and one that creates more value for both consumers and marketers.”

The capability is currently live in the US, with EU launching late in 2026 and LATAM following.

CONTACT: isabelle.gauvry@omc.com 

ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world’s premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. 

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SOURCE Omnicom Media

Recognized among the top vendors in the influential report, RainFocus “offers excellent data capture capabilities and global attendee profiles to personalize experiences”

LINDON, Utah, June 23, 2026 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, has been named a Leader in The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 report. According to the report, “the platform is augmented by deep CRM/MAP/customer data platform (CDP) integrations, including multiple native connectors to the Adobe ecosystem.”

What This Means for the Market
The report evaluated virtual events management platforms on their current offerings, strategy, and customer feedback to determine rankings. RainFocus received the highest possible scores in 22 of the 31 total criteria measured.

The report states, “RainFocus’ offering is among the most complete in this evaluation. Superior capabilities across multiple areas help clients deliver large-scale, highly customized virtual and hybrid events.”

“RainFocus’ recognition as a Leader signals to us that businesses today are looking not only for a true data powerhouse for their virtual event and webinar programs, but for a platform that connects engagement signals across the entire customer journey,” said JR Sherman, CEO of RainFocus.

How It Works: The RainFocus Advantage
RainFocus views virtual events as a key overlay to the experiential marketing journey, not a standalone technology or point solution. Enterprise customers move fluidly between physical and virtual engagements, and capturing unified experiential signals across both formats enables true personalization and intelligent agentic actions.

To deliver on this, RainFocus is designed to orchestrate engagement across the entire customer lifecycle, unifying touchpoints and leveraging advanced agentic AI. The platform provides a centralized system for managing in-person, virtual, and hybrid event programs of all sizes, ensuring data and personalization drive measurable results.

Key Capabilities and Differentiators
The report identified and assessed 12 of the most significant virtual event management platforms, with RainFocus one of just five vendors named a Leader.

RainFocus received the highest possible scores in 22 criteria, including the following:

Sales and marketing technology integrationsReporting, analytics, and benchmarkingExperience personalization

RainFocus Features

A Unified, All-in-One Platform: Consolidating event management, sales, marketing, and data analytics into a single system to eliminate technology fragmentation.Next-Generation Data Capture: Using advanced data capture and unified global attendee profiles directly into the platform.Core Agentic AI: Leveraging advanced native AI to orchestrate real-time engagement and make every interaction smarter.Focus on Business Impact: Empowering global brands to transform complex event portfolios into measurable pipeline generators.Persistent Attendee Profiles: Replacing legacy data silos with a continuous, unified attendee journey across all event formats and timelines.

Executive Quotes

“By integrating digital engagement into our unified global attendee profiles and delivering an exceptional event management experience, we’ve made it possible for brands to turn complex event portfolios into seamless journeys and measurable pipeline generators,” said JR Sherman, CEO of RainFocus.”RainFocus was founded to solve the fragmented data challenges of in-person conferences, and expanding into virtual and hybrid spaces was a natural evolution,” said Brian Gates, EVP of Strategy and Growth at RainFocus. “Being named a Leader by Forrester among virtual event management platforms validates our original vision: Unifying the attendee journey into a single profile is key to event success, regardless of format.”

Learn More

Read the full The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 reportLearn about the recent Base Webinar upgrades that enhance virtual event data unificationExplore RainFocus’ capabilities in data-driven insights

Frequently Asked Questions (FAQ)
What is The Forrester Wave™ report?
The Forrester Wave™ is an influential independent research report created by Forrester that evaluates technology vendors in specific markets, providing an essential guide for buyers making purchasing decisions.

How does RainFocus support data capture and personalization?
RainFocus engineers excellent data capture and unified global attendee profiles directly into its platform, enabling detailed insights and personalized experiences across all event formats.

What types of events can RainFocus manage?
RainFocus is an event marketing platform designed to manage in-person, virtual, and hybrid event programs of all sizes, from webinars to large-scale conferences.

Objectivity Statement from Forrester
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.

About RainFocus
RainFocus is the leading enterprise platform for event marketing and management. We help organizations run in-person, virtual, and hybrid event programs of all sizes from one system, with the data and personalization needed to drive measurable business results. With the industry’s most advanced agentic AI at its core, we orchestrate engagement at every stage of the customer lifecycle — unifying touchpoints, driving event impact, and making each engagement smarter. Learn more at rainfocus.com.

Contact:
press@rainfocus.com

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SOURCE RainFocus

LOS ANGELES, June 22, 2026 /PRNewswire/ — Today, the Church of Scientology International released the following statement:

For nearly 30 years, Germany’s Office for the Protection of the Constitution subjected the Church of Scientology and thousands of Scientologists to intelligence surveillance under the claim that the religion represented a threat to democracy.

Today, that surveillance ends exactly where it always should have ended: with the complete failure of the allegations on which it was built.

After decades of investigations, intelligence operations, informant recruitment, infiltration attempts, political campaigns, blacklisting, “sect filters,” public warnings and extraordinary state scrutiny, German authorities have produced no extremist network, no conspiracy against the state, no campaign to undermine democracy, no acts of violence and no evidence that Scientologists were ever the threat they were portrayed to be.

Because the truth is simple: The threat never existed.

What did exist was 30 years of institutionalized discrimination directed at a peaceful minority religion and the people who practiced it.

Scientologists in Germany lost jobs, careers and business opportunities because of their faith. Families were stigmatized. Children of Scientologists faced discrimination in schools. Artists, professionals and public figures were attacked and ostracized solely because of their religious beliefs. Government-backed “sect filters” spread throughout German public and private life, warning employers and institutions away from Scientologists as though ordinary religious association itself constituted danger.

And all of this was justified through a narrative that has now completely collapsed.

Not because investigators lacked time.

Not because authorities lacked resources.

But because the allegations themselves were false from the beginning.

During these same decades, Scientology continued to gain recognition, protection and vindication throughout the democratic world.

In 1993, following one of the most extensive examinations ever conducted of a religious organization, the United States Internal Revenue Service granted full religious recognition to Scientology Churches and related entities.

In 1997, Italy’s Supreme Court recognized Scientology as a religion and rejected efforts to criminalize its practices.

In 2007, Spain’s National Court affirmed Scientology’s status as a religion entitled to the protections of religious freedom under European law.

In 2013, the United Kingdom Supreme Court unanimously condemned discrimination against Scientologists as “illogical, discriminatory and unjust” while recognizing Scientology chapels as places of religious worship.

In 2016, after an 18-year prosecution filled with sensational allegations, Belgian courts fully acquitted Scientology and condemned the proceedings themselves as fundamentally incompatible with basic human rights protections.

At the same time, courts and governments across Europe, Latin America, Africa and Asia recognized Scientology and protected the rights of Scientologists as members of a legitimate religion.

Meanwhile in Germany, the surveillance apparatus continued.

Even as courts repeatedly ruled against discriminatory actions tied to these policies.

Even as internal findings acknowledged the absence of evidence.

Even as multiple German states quietly discontinued surveillance after finding no actionable wrongdoing.

Even as international human rights organizations, foreign officials and major media questioned Germany’s treatment of Scientologists.

History has shown the danger that arises when governments and institutions systematically distort the beliefs of a minority religion in order to justify exceptional treatment against it. Once suspicion replaces evidence and propaganda replaces objectivity, constitutional protections themselves begin to erode.

That is the true lesson of this history.

Because this was never simply about Scientology.

It became a test of whether democratic societies would uphold religious liberty when political fear, stigma and opportunism made doing so unpopular.

Now, after nearly 30 years, the final result stands in stark contrast to the rhetoric that fueled this campaign.

No democracy was saved.

No hidden conspiracy uncovered.

No constitutional threat exposed.

Only the reality that an enormous machinery of surveillance, suspicion and discrimination had been directed against a peaceful religious community that was innocent of the claims used to justify it.

The Office for the Protection of the Constitution’s announcement does not erase the damage inflicted on thousands of Scientologists over three decades.

But it does mark the collapse of one of the longest-running campaigns of state-sponsored religious discrimination in modern democratic Europe.

History has now rendered its verdict.

And that verdict is not on Scientology.

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SOURCE Church of Scientology International