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Predactiv Launches MCP Server and Platform API, Bringing Audience Intelligence Into AI Workflows

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PALO ALTO, Calif., June 23, 2026 /PRNewswire/ — Predactiv today announced the launch of a new Model Context Protocol (MCP) Server and Platform API, making the audience intelligence and data capabilities of The Predactiv Data Platform available directly inside generative AI tools, and embeddable into partner platforms and applications, without the heavy lift of custom integration.

MCP is an open standard, a universal plug for AI tools. Instead of building a custom connection for every AI assistant, a platform implements MCP once, and any MCP-compatible tool, including ChatGPT, Claude, Cursor, and Manus, can securely tap into it. Built on that standard, The Predactiv Data Platform now lets teams build, plan, and activate audiences in natural language from the AI tools they already use, or integrate those same capabilities into their own systems through the Platform API. Because the standard is open, there’s no walled garden and no lock-in. New tools can connect as they adopt MCP, with no additional engineering work.

For marketing and data teams, that means going from question to activated audience in one automated flow, instead of stitching steps together across separate tools manually. Agencies, platforms, and data-driven businesses can embed the platform into their own products without standing up custom infrastructure. And the new access doesn’t come at the cost of control. Every request runs through the same governance, privacy, and compliance controls, respecting feature flags and organization-level entitlements, so teams activate to any destination with the guardrails they already trust.

“AI is quickly becoming the operating layer for marketing and data teams,” said Michael Gorman, Chief Product Officer at Predactiv. “Rather than build another walled garden, we’re exposing our audience and data capabilities on open standards so that agents and partner platforms can build on them directly. This is the next step in Predactiv’s role as the open infrastructure layer that turns data into intelligence and activation-ready products.”

From Prompt to Activated Audiences

The MCP Server and Platform API serve different needs. The MCP Server brings Predactiv into the AI tools teams already use, in natural language, while the Platform API lets developers build the same capabilities into their own applications. Through either path, teams can:

Build and preview audiences from a natural-language brief, with live size estimates before activationOnboard and manage first-party datasets, ready for modeling and audience creationDeliver audiences to destinations they already use, such as DSPs, SSPs, clean rooms, or identity partnersEmbed Predactiv’s audience and data capabilities directly into their own platform or workflow

Once connected, an AI tool can do far more than pull data. An analyst might pull insights for two audience segments, ask which is sharper and why, turn the answer into an executive-ready summary, then bring in public web research to expand the segment, all in the same conversation. Pairing Predactiv’s audience creation, sizing, insights, and activation with an AI tool’s reasoning and reach across the open web shortens the distance from discovery to activation, and teams can run their own logic on top of the platform’s foundational data to build an audience intelligence layer shaped by their own strategy.

Through the API, those capabilities become building blocks a team can embed in its own product. An agency or platform can put Predactiv-powered audience building, modeling, and activation directly inside its own environment, and can automate recurring work, like refreshing and re-delivering an audience on a set schedule, without manual steps.

“Marketing and data teams already use AI tools to analyze audiences, summarize what they find, and decide what to do next. The friction has always been the handoffs. You pull data out of one platform, interpret it in another, then act somewhere else,” said Dana Hayes Jr., CEO of Predactiv. “By making The Predactiv Data Platform available inside those AI tools, we close that gap. Teams can build and size an audience, deepen the analysis with the tool’s own reasoning and sourcing from the open web, and activate it without ever leaving the conversation. It’s open by design, so customers decide how Predactiv fits into their stack, not the other way around.”

Available Now In The Predactiv Data Platform

The MCP Server and Platform API are live in production today, with secure authentication and standards-based integration. Organizations that want to operate the platform through AI tools, or embed it into their own applications, should contact the Predactiv team to get started. Predactiv also offers custom, managed-service engagements for hands-on integration support, and welcomes early partners interested in co-developing new applications on the platform. To learn more, visit https://predactiv.com/predactiv-mcp-server-platform-api/.

About Predactiv

Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of The Predactiv Data Platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA. To learn more, visit www.predactiv.com.

Media Contact: Audrey Levitan, Senior Vice President, Marketing and Business Development, audrey@predactiv.com

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SOURCE Predactiv

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SiriusXM Names Sean Gibbons Chief Product and Technology Officer

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Longtime SiriusXM leader will advance the Company’s product experiences and technology strategy 

NEW YORK, Sept. 8, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced that Sean Gibbons has been promoted to Senior Vice President, Chief Product and Technology Officer, reporting to Chief Executive Officer Jennifer Witz and joining the Company’s Executive Leadership Team. In this role, Gibbons will lead product and technology across SiriusXM and Pandora, with responsibility for product strategy and development, technology platforms and engineering, automotive and streaming distribution partnerships, and advertising technology.

“Sean has helped shape SiriusXM through some of our most important product and technology transformations, including the development and successful rollout of SiriusXM with 360L,” said Jennifer Witz, Chief Executive Officer, SiriusXM. “He brings more than two decades of experience, deep knowledge of our business and a strong track record of bringing together teams, technology and partnerships to deliver for consumers. Sean is a highly respected leader and the right person to help us accelerate innovation, improve the customer experience and advance the products, platforms and partnerships that will support our growth.”

Gibbons’ key priorities will include advancing SiriusXM with 360L and the Company’s next generation of in-car experiences; shaping the long-term technology roadmap supporting SiriusXM’s satellite, broadcast and streaming platforms; applying AI to improve personalization, discovery and customer service; and creating more dynamic, connected and participatory experiences across SiriusXM’s in-vehicle and streaming platforms.

“SiriusXM has a unique set of assets and a tremendous opportunity to make them work together even more powerfully for listeners,” said Gibbons. “We can pair the reach and reliability of satellite with the flexibility of streaming and the intelligence of AI to make it easier for people to discover what they love, stay connected wherever they listen and participate more deeply in the content and moments that matter to them. I’m excited to take on this role and help shape the next generation of the SiriusXM experience.”

Gibbons joined Sirius in 2000, before the company’s first satellite launch, and has held leadership roles spanning product management, engineering, automotive, streaming, content technology and strategic partnerships. During his tenure, he established SiriusXM’s first formal Product Management organization and later founded and led its first Streaming organization, expanding the SiriusXM experience across mobile, web and connected-home platforms.

Most recently, Gibbons led SiriusXM’s Automotive organization, bringing together product, user experience, engineering and automotive partnerships to advance the company’s in-vehicle experiences and relationships with leading automakers. Across more than two decades at SiriusXM, he has played a central role in many of the Company’s most significant product and technology transformations, including its evolution toward connected, software-defined vehicle experiences and hybrid satellite-and-IP services.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America, with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a complete ecosystem of advertising solutions through SiriusXM Media and AdsWizz. SiriusXM offers live, on-demand, and human-curated programming across music, talk, news, sports, and podcasts, and the company reaches approximately 255 million monthly listeners across its platforms. With deep automotive manufacturer relationships and unique spectrum assets, SiriusXM is built to reach listeners wherever they are. The company connects fans to the voices, creators, and moments they love – creating communities where listeners engage, participate, and belong. For more about SiriusXM, please go to: https://www.siriusxm.com/

Source: SiriusXM

Investor Contact:
Investor.Relations@siriusxm.com

Media Contact: 
Zak Paget
zak.paget@siriusxm.com

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SOURCE Sirius XM Holdings Inc.

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Bluepeak Names Ken Johnson as Chief Executive Officer

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Rich Fish to Retire After Leading Bluepeak’s Growth into a Multi-State Fiber Provider

DENVER, Sept. 8, 2026 /PRNewswire/ — Bluepeak, a leading provider of fiber internet, today announced that Ken Johnson has been named the company’s new Chief Executive Officer, effective October 19, 2026. Johnson joins Bluepeak from Cable One, Inc., where he most recently served as Chief Operating Officer. He succeeds Rich Fish, who will be retiring after leading Bluepeak for six years, during which time he guided the company’s growth into a fast-expanding, multi-state fiber internet provider, and will be transitioning to an advisory role with the company.

Johnson brings more than 30 years of telecommunications and broadband industry experience to the role, with a career-long focus on operational excellence, technology-driven growth, and expanding connectivity. At Cable One, he oversaw Residential and Business Services, Technology Services, Field and Call Center Operations, and Digital Evolution and Integration for a company serving more than one million customers across 24 states. He joined Cable One in 2018 following its acquisition of NewWave Communications, where he served as Chief Operating Officer and Chief Technology Officer. Earlier in his career, Johnson held Chief Technology Officer roles at SureWest Communications and Everest Broadband. He was inducted into the Cable TV Pioneers Class of 2025.

“Bluepeak has built a strong foundation and a clear reputation for delivering fast, reliable fiber internet with a local, customer-first approach,” said Johnson. “I am honored to lead this team into its next chapter. I look forward to building on the momentum Rich and the entire Bluepeak organization have created, to completing the fiber transformation of Bluepeak communities, and to continuing to expand access to best-in-class connectivity across the communities we serve.”

“Ken’s deep operational expertise and his track record of scaling broadband businesses make him the right leader for Bluepeak’s next phase of growth,” said Mark Prybutok, Managing Director and Head of Data Infrastructure at GI Partners. “His experience revitalizing and expanding networks, combined with his focus on the customer experience, align closely with what Bluepeak has built under Rich’s leadership. We are confident he will carry that work forward.”

Rich Fish has served as Bluepeak’s Chief Executive Officer since the company’s acquisition by GI Partners in early 2021, leading the company through its rapid buildout across North Dakota, South Dakota, Minnesota, Wyoming, Oklahoma, and Texas, and overseeing its evolution into a whole-home connectivity provider offering speeds up to 5 Gig for residential customers and 10 Gig and beyond for businesses. 

“Leading Bluepeak has been one of the great privileges of my career,” said Fish. “Together, this team built a company defined by speed, reliability, and genuine local service, and we did it while expanding Bluepeak’s operating footprint into twenty-eight new markets across six states and now reach over 515,000 homes passed. I’m proud of what we’ve built and confident that Ken is the right person to lead Bluepeak forward. I want to thank our employees, our customers, and our communities for the trust they’ve placed in us.”

About Bluepeak

Bluepeak is a new kind of internet provider bringing fast, reliable, affordable internet to places that have needed better options for too long. The company has roots serving Great Plains and Midwest communities going back more than 30 years. As the need for internet in the region has evolved, so has Bluepeak, upgrading and expanding service to several markets in Oklahoma, South Dakota, southwest Minnesota, Wyoming, North Dakota and Texas with the newest cutting-edge technology. These expansion efforts include multi-million-dollar infrastructure projects, community involvement, and growth through local hires. Bluepeak is earning the trust of customers and businesses through simple, affordable offerings, responsive, reliable customer service, and transparent pricing. The company’s unique approach to delivering internet service has earned Bluepeak accolades for customer satisfaction, network performance, workplace culture, and meaningful community partnerships.

About GI Partners

Founded in 2001, GI Partners is a private investment firm with over 150 employees and offices in San Francisco, New York, Dallas, Chicago, Greenwich, Scottsdale, and London. The firm has raised more than $50 billion in capital and invests on behalf of leading institutional investors around the world through its private equity, real estate, and data infrastructure strategies. The private equity team invests primarily in companies in the healthcare, services, and software sectors. The real estate strategy focuses primarily on technology and life sciences properties as well as other specialized types of real estate. The data infrastructure team invests primarily in hard asset infrastructure businesses underpinning the digital economy. For more information, please visit www.gipartners.com.

Media Contact:

Jaime Gardner
jgardner@novitascommunications.com
or 970-597-0696

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ValleyStar Credit Union Celebrates Denise Ratliff’s Graduation from Southeastern Regional Credit Union School

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Denise Ratliff, Senior Vice President of Lending, has successfully graduated from the Southeastern Regional Credit Union School

MARTINSVILLE, Va., Sept. 8, 2026 /PRNewswire-PRWeb/ — ValleyStar Credit Union is proud to announce that Denise Ratliff, Senior Vice President of Lending, has successfully graduated from the Southeastern Regional Credit Union School (SRCUS) and earned her Certified Credit Union Executive (CCUE) designation.

The CCUE designation is awarded to graduates who complete the rigorous three-year SRCUS program, an immersive leadership development experience designed to strengthen operational knowledge, strategic thinking, and leadership skills for credit union professionals. Throughout the program, participants engage in weeklong classroom sessions, online coursework, team projects, and examinations while learning from University of Georgia faculty and experienced credit union executives.

“Denise’s achievement is a reflection of her unwavering commitment to professional growth and to serving our members with excellence,” said Woody Windley, Interim President/CFO of ValleyStar Credit Union. “Throughout her career, Denise has demonstrated strong leadership, dedication, and a passion for continuous learning. We are incredibly proud of this accomplishment and know the knowledge and experience she has gained through SRCUS will continue to strengthen our organization, our team, and the exceptional service we provide to our members.”

Reflecting on her experience, Ratliff shared how the program challenged and inspired her throughout the past three years.

“The last three years of SRCUS have been a challenging and wonderful experience. I have gained a wealth of knowledge from incredibly talented professors and instructors while developing relationships with my classmates that will last a lifetime. I am truly grateful for the experience and am excited to put everything I’ve learned into practice.”

ValleyStar Credit Union believes investing in employee development is an investment in its members and communities. By supporting continuing education opportunities like SRCUS, ValleyStar equips its team with the knowledge and leadership skills needed to deliver exceptional service and meet the evolving financial needs of its members.

About ValleyStar Credit Union

Serving businesses and families across Virginia since 1953, ValleyStar Credit Union is committed to making banking simple, convenient, and focused on what matters most to its members. Whether helping members purchase a home, finance a vehicle, grow a business, or achieve long-term financial goals, ValleyStar is dedicated to providing trusted financial solutions with exceptional service.

As a member-owned financial cooperative, ValleyStar returns earnings to its members through competitive loan rates, higher returns on deposits, and fewer fees. The credit union is equally committed to strengthening the communities it serves through financial education, community partnerships, and volunteerism, helping members and neighborhoods thrive together.

Media Contact

Kristen Roberson, ValleyStar Credit Union, 1 800.475.6328, kristenr@valleystar.org, https://www.valleystar.org/

View original content:https://www.prweb.com/releases/valleystar-credit-union-celebrates-denise-ratliffs-graduation-from-southeastern-regional-credit-union-school-302868684.html

SOURCE ValleyStar Credit Union

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