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TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

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Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance

CANNES, France, June 23, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct verticals – CPG, hospitality, and food & beverage, and three different ad formats – Pause Ads, Social to CTV and Product Spotlight, the outcomes consistently exceeded industry benchmarks – in some cases by multiples.

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads – a non-standard CTV format delivered when a viewer pauses their content. The study simulated real content pauses within live programming and measured both visual engagement and brand perception through follow-up surveys.

The data confirms that Pause Ads command exceptional viewer attention:

100% of viewers saw the pause ad, for an average of 24 seconds98% message recall74% brand logo recall91% aided brand recall and message association69% of viewers found pause ads informative68% considered them distinct from typical CTV ads

CAMPAIGN RESULTS: THREE INDUSTRIES, THREE FORMATS

The following campaigns show how TripleLift’s non-standard CTV formats perform in market across different categories and objectives – from full-funnel brand building to retail conversion – and with creative built in formats ranging from pause ad placements to social video repurposing.

“The results show what’s possible when creative catches up to the streaming environment”, said Rob Deichert, COO at TripleLift. “Brands that lean into purpose-built CTV formats aren’t just seeing incremental improvement – they’re seeing outcomes that are genuinely transformative for their business.”

Full-Funnel Impact: How a Global Brewing Brand Combined CTV Spots and Pause Ads to Drive Recommendation and Purchase Intent

A global brewing company, working with agency partner Dentsu, set out to build brand salience and incentivize competitors’ customers to switch. The brand’s message centered on the role of their product in authentic, offline social moments: putting down your phone and connecting in real life.

TripleLift helped the brand go beyond the standard CTV spot by layering Pause Ads alongside Online Video and traditional CTV placements. The combination turned routine ad breaks into sustained brand interactions, extending the campaign’s presence into the moments when viewers were most receptive.

Results (third-party verified by Cint):

11× above industry norms for brand awareness when Online Video and CTV Pause Ads ran together+13ppts lift in brand recommendation (CTV Spots + Pause Ads combined)+7ppts lift in purchase intent

From Social Feed to Living Room Screen: Steakhouse Drives 26× Industry Benchmark in Brand Favorability

A popular US steakhouse chain wanted to promote a limited time offer and boost audience engagement but faced a common challenge: existing creative assets built for social weren’t designed for the big screen. Working with a media agency and TripleLift, the brand repurposed what it already had: a :15 social video, logo, product image, copy, and a destination URL converted into a QR code.

TripleLift’s Social to CTV format adapted these assets into a custom CTV unit optimized for the living room environment, allowing the brand to extend its social campaign into premium streaming inventory without producing new video creative.

Results:

+6.3% total brand favorability lift – 26× the industry benchmark+6.9% favorability lift among patrons of rival restaurants, demonstrating effective conquesting+11.5% purchase intent lift among rare diners – the campaign’s highest-value audience

New Product, Maximum Attention: How a Premium Frozen Food Brand Used Product Spotlight CTV to Win New Shoppers

To launch a new product at a popular US retailer, a premium frozen dumpling brand partnered with agency Competitive Edge and Mogl to reach households seeking quick dinner solutions. Standard CTV spots alone couldn’t deliver the product-forward, retailer-specific message the brand needed. TripleLift’s Product Spotlight CTV unit was purpose-built for exactly this challenge: featuring the product, tagline, and retail destination within a high-impact creative served against a custom millennial site list.

Eye-tracking validated the unit’s creative strength before the campaign launched, confirming 100% viewer attention and 94% fixation on the product itself.

Results:

116% ROAS among competitive dumpling buyers100% New to brand acquisition7MM unique households reached

These campaign results reflect a broader shift in what CTV advertising can deliver when creative is designed for the streaming environment rather than retrofitted from linear TV. Despite the difference in categories and formats, the common thread is consistent: brands that move beyond the standard spot see meaningfully stronger outcomes at every stage of the funnel. For TripleLift, these campaigns are proof that the infrastructure now exists to make that shift at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our CTV offerings and capabilities. To discover what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

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SOURCE TRIPLELIFT

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Design Intelligence for an Integrated Future: Gstarsoft Strengthens Its Open CAD+BIM+AI Ecosystem

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XI’AN, China and LYON, France, June 23, 2026 /PRNewswire/ — Gstarsoft, the global provider of industrial software and digital design solutions, today unveiled its latest design portfolio spanning CAD, BIM, cloud solutions and AI technologies.

The launch reflects the company’s strategy of integrating CAD/BIM technologies, open ecosystem capabilities and industry-focused AI models into a unified intelligent design platform. By embedding intelligent capabilities into engineering workflows — from drawing recognition and design assistance to collaboration and project delivery — Gstarsoft aims to help organizations improve productivity, enhance interoperability and accelerate digital transformation.

An Integrated Intelligent Design Platform

A key highlight of the launch is Gstarsoft’s new intelligent design architecture, built around two layers: a product matrix and a set of core technology engines.

The product matrix provides an integrated platform for design collaboration and management, supporting end-to-end workflows across engineering, construction and manufacturing. It spans 2D CAD, 3D CAD, BIM, CAM, cloud collaboration and industry-specific solutions, while incorporating AI capabilities focused on both data intelligence and operational intelligence.

Supporting this portfolio are three core technology engines: CAD/BIM core technologies, open integration capabilities and AI-powered industry models. These core engines enable key capabilities, empowering product development and ecosystem expansion across the entire ecosystem.

Together, they represent an evolution from a standalone CAD solution into a full-stack intelligent design platform, helping organizations improve productivity, lower adoption barriers and accelerate digital transformation.

CAD + BIM: Connecting Existing Design Workflows with Model-Based Delivery

At the core of the portfolio is an integrated design environment spanning 2D CAD, 3D design, BIM and manufacturing-oriented workflows. Together, these solutions support a more connected workflow spanning design, modelling, coordination and production.

The latest release of GstarCAD 2027 delivers significant improvements in stability, performance and usability, upgraded with 7.6x drawing regeneration efficiency, 2x open-speed improvement, and 8x memory optimization. Designed for demanding engineering environments, the CAD software supports large-scale drawings, enhanced parametric constraints and expanded compatibility across operating systems and industry ecosystems.In the building sector, GstarBIM 2027 expands its capabilities with integrated architectural, MEP and interior design workflows, advanced 2D-to-3D conversion, point cloud modeling and AI-assisted visualization. The platform also strengthens support for open standards, including IFC-based collaboration.A major addition to the portfolio is GstarCAM, Gstarsoft’s new computer-aided manufacturing solution. By extending digital workflows beyond design and modelling into manufacturing preparation, GstarCAM helps connect engineering data with downstream production processes, further strengthening continuity between design intent and manufacturing execution.

Cloud: Connecting Teams, Data and Workflows Across the Design Lifecycle

Gstarsoft’s cloud portfolio is designed to support a hybrid transition.

GstarCAD Cloud introduces a cloud-native 2D CAD platform that enables browser-based design, real-time collaboration and secure drawing management. Built on the same core technology and file formats as desktop CAD, it supports seamless workflow continuity across cloud and local environments.Gstar3D Cloud delivers an AI-powered cloud collaboration platform for product design and engineering. The solution combines browser-based 3D modelling, intelligent interaction and unified data management, while connecting design, review and manufacturing workflows within a single environment.GstarCAD 365 expands its capabilities as a cloud CAD collaboration hub, supporting online review, in-place markup and secure document sharing. Designed for cross-functional teams, it helps streamline communication, approval processes and drawing management throughout the project lifecycle.

AI: Transforming Design Data into Engineering Intelligence

Artificial intelligence is integrated across the new portfolio through a range of workflow-oriented applications.

AI Assistant brings natural-language interaction into CAD workflows. Designed to support design generation, task automation and engineering knowledge access, it helps transform CAD from a command-driven tool into a more intelligent design environment.AI ScanToCAD converts image-based drawings into editable CAD content. Leveraging AI-powered recognition and vector reconstruction, it enables organizations to digitize legacy documentation and transform raster drawings into reusable DWG/DXF assets.GstarRender extends the portfolio’s AI capabilities into visualization and design communication. Designed for architecture, interior design, landscape, urban planning and renovation projects, the platform supports concept generation, design refinement, high-quality rendering, intelligent editing and animation creation.

As design and engineering industries continue their transition toward AI-enabled, cloud-connected and data-driven workflows, Gstarsoft positions its new portfolio as a practical pathway toward digital transformation—one that combines CAD, BIM, cloud solutions and AI technologies within an open and connected ecosystem.

About Gstarsoft

Gstarsoft Co., Ltd., established in 2001, is a leading provider of R&D-focused industrial software. With a mission to be “customer-centric – making design more efficient, collaboration smoother, and value sustainable,” the company is committed to becoming a world-class, product-innovation-driven industrial software provider, delivering a full spectrum of solutions including 2D CAD, 3D CAD, BIM, AI CAD, and cloud-based CAD. Currently, Gstarsoft’s products and services cover more than 100 countries, with a cumulative global user base exceeding 100 million.

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SOURCE Gstarsoft

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CMHK Achieves Comprehensive Network Upgrade

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Completing 2G Service Cessation and Advancing to 5.5G Intelligent Communications

HONG KONG, June 23, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“CMHK”) today announced, with the approval of the Communications Authority (“CA”), the official cessation of its second-generation mobile communications (“2G”) service. This milestone marks CMHK as the first mobile network operator in Hong Kong to provide only 4G, 5G and 5.5G high-speed mobile communications services, underscoring the Company’s continued commitment to building a more efficient, intelligent and future-ready mobile network in Hong Kong.

Driving the continuous advancement of network technology

CMHK remains committed to the advancement of network technology and continuous enhancement of its network infrastructure and service capabilities. Following the cessation of its 3G service in June 2025, the completion of 2G service cessation today marks another significant milestone in the Company’s network evolution. Valuable spectrum resources and related technologies will be reallocated to the development of 5G and 5.5G networks, further enhancing network capacity, coverage efficiency and intelligent management. This will bring customers a faster, lower-latency and more stable mobile communications experience, while supporting the rapid development of AI applications, the IoT, industry digitalization and smart city innovation. It will also establish a solid foundation for the long-term development of Hong Kong’s network infrastructure and information technology ecosystem.

AI Technology Empowers Network Upgrade

During this network upgrade, CMHK made full use of AI technologies to optimize the entire transition process. Through big data analytics and machine learning models, the Company accurately identified 2G users and engaged them through intelligent outbound calls, SMS messages and app reminders, achieving cumulative customer reach of more than 8 million touchpoints.

In addition, CMHK leveraged its self-developed AI-powered intelligent network to help teams rapidly identify terminal compatibility and potential service needs, significantly enhancing customer service and support efficiency. Together with real-time monitoring of network quality and user experience, overall network performance remained stable throughout the process, enabling a smooth technology transition with minimal impact on customers.

Caring Support and Social Responsibility

CMHK remains committed to balancing technology advancement with social responsibility, and has established a comprehensive customer support system to ensure a smooth transition. For elderly customers using legacy devices, the Company proactively provided one-on-one on-site and remote assistance, large-print user guides, dedicated hotlines and priority service channels at retail stores, ensuring a worry-free and seamless transition for customers. The Company also introduced dedicated subsidies to support customers in replacing legacy devices, and offered free replacement of next-generation USIM cards. In addition, written notifications were sent by registered mail, while terminal device subsidies have been extended to 31 December 2026, ensuring a seamless upgrade of customers’ communications experience.

The completion of 2G service cessation marks the fulfilment of a historic mission in the development of mobile communications. It also marks Hong Kong’s mobile network entering a new stage of greater efficiency, intelligence and innovation. Looking ahead, CMHK will continue to focus on the core development of 5.5G, while further investing in innovative technology research and development, AI-powered network intelligence and smart city infrastructure. The Company will continue to empower the digital transformation of industries and support Hong Kong in developing into an international innovation and technology hub with global influence.

About China Mobile Hong Kong Limited

China Mobile Hong Kong Company Limited (“CMHK”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. CMHK was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

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SOURCE China Mobile Hong Kong Company Limited

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Prime Your Home with Dreame: Save Up to £360 Across Smart Home, Beauty and Lifestyle Products

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LONDON, June 23, 2026 /PRNewswire/ — Summer has officially arrived, and with it comes one of the most anticipated shopping moments of the year: Prime Day. Whether you’re hosting friends for a barbecue, preparing for family visits, tackling a seasonal deep-clean or getting ready for your summer holidays, it’s the perfect time to upgrade your home and daily routine with smarter technology.

Building on the success of its early-access promotions, Dreame continues its “Prime Your Home with Dreame” campaign, offering intelligent solutions across home care, comfort, organisation and personal care. Designed to simplify everyday tasks and enhance the way consumers live at home, Dreame’s Prime Day deals make it easier than ever to enjoy a cleaner, more comfortable and more efficient summer.

From June 23 to June 26, consumers can enjoy exclusive savings of up to £360 on a wide range of Dreame products through Amazon, Dreame’s official online store and selected retail partners. The campaign includes flagship robot vacuums, cordless stick vacuums and beauty devices, offering something for every corner of the modern home.

Dreame Prime Day Hot Deals

Robot Vacuum Dreame Aqua10 Ultra Roller Complete | £739 (RRP £1,099) | Save £360

This robot vacuum redefines floor cleaning with its “roll, climb, refresh” approach. Its advanced AquaRoll™ mopping system uses a roller-style mop that cleans and self-cleans continuously while mopping, delivering effortless, streak-free results. The AutoSeal™ protector safeguards carpets by preventing excess moisture, making it ideal for mixed-floor homes. Meanwhile, ThermoHub™ self-cleaning at 100°C keeps the roller hygienic, and FluffRoll™ technology maintains consistent softness and high cleaning performance over time, while delivers powerful 30,000 Pa Vormax™ suction.

Robot Vacuum Dreame L10s Ultra Gen 3 | £349 (RRP £479) | Save £130

Delivers 25,000 Pa Vormax™ suction combined with DuoScrub™ technology to effectively tackle spills and deep-clean all floor types. Its flexible dual-arm system extends reach for improved coverage in corners and hard-to-reach areas, while the AceClean™ DryBoard helps reduce residue buildup for a consistently cleaner finish. The PowerDock™ multifunction station automates mop cleaning and dust emptying for fully hands-free maintenance, while 10.5 mm mop lift technology ensures safe and effective carpet cleaning. Designed for convenience and hygiene, it offers a complete automated solution, especially well-suited for pet-friendly homes.

Robot Vacuum Dreame L50s Pro Ultra | £529 (RRP £649) | Save £120

Engineered for deep cleaning performance, the L50s Pro Ultra delivers an impressive 30,000Pa suction power and dual anti-tangle rollers for effortless hair pickup. Its ThermoHub™ self-cleaning system at 100°C keeps mop pads hygienic and ready for continuous use, while the HyperStream™ dual brush system prevents hair tangling for effortless maintenance. Designed for intelligent mobility, it features EasyLeap™ obstacle crossing up to 40 mm, allowing it to move smoothly and safely over thresholds and uneven surfaces. Together, these innovations create a fully automated, high-performance cleaning experience with minimal intervention.

Robot Vacuum L40 Ultra AE | £399 (RRP £499) | Save £100

The L40 Ultra AE is a versatile, no-compromise cleaning solution. Its 19,000Pa suction, liftable rubber main brush, and complementary TriCut brush work together to tackle everything from fine dust to large debris across carpets and hard floors, while minimising hair tangles. When cleaning is done, 75°C hot water mop washing and an advanced self-cleaning washboard make maintenance effortless.

Robot Vacuum L40 Ultra A | £309 (RRP £449) | Save £140

The L40 Ultra A is our Amazon-exclusive model, combining powerful performance with an accessible price tag. With 24,000Pa suction, a detangling TriCut brush, and MopExtend™ Roboswing for up to 4cm of extended mop coverage, it leaves no corner untouched. AceClean™ Dryboard and PowerDock™ handle the rest — so you don’t have to.

Stick Vacuum Z30 Pro Aqua | £419 (RRP £549) | Save £130

The Z30 Pro Aqua is a versatile 2-in-1 wet and dry stick vacuum built to handle any mess. Its AquaCycle™ 2.0 wet cleaning brush sprays, scrapes, scrubs, and suctions wet spills in one seamless motion, while the TangleCut multi-surface brush delivers a thorough, tangle-free clean for dry debris. A 90° bendable extension rod, 180° wide swivel head, and up to 90 minutes of battery life ensure no corner of your home goes untouched.

Dreame Airstyle Pro 7-in-1 Hair Styler | £199 (RRP £299) | Save £100

Dreame’s most iconic styling device to date includes seven interchangeable attachments, offering versatile styling options ranging from sleek straight looks to beach waves and defined curls. Featuring a 55m³/h airflow system, three controlled temperature settings and NTC thermal monitoring, it delivers salon-quality results while helping protect hair from heat damage.

Hairdryer Set Pocket Pro | Sale Price £129 (RRP £149)| Save £20

The Pocket Pro hair dryer set packs professional-grade performance into a portable and foldable design. Negative ion technology and an NTC thermistor work together to dry hair quickly while keeping it protected from heat damage. With 5 modes and a full suite of attachments — an anti-frizz nozzle, diffuser, styling attachment, and 2 curling barrels — it has everything you need to achieve any look, whether for daily use or as a thoughtful gift.

Hairdryer Dreame Glory Combo | Sale Price £69 (RRP £89 )| Save £20

The Glory Combo combines elegant design with accessible pricing, proving that great performance doesn’t have to come at a premium. Its 110,000 RPM motor delivers 70 m/s airflow to dry hair in just 2 minutes, while advanced negative ion technology leaves hair smooth and frizz-free. Weighing just 350g, it’s easy to take anywhere, and with 4 temperature settings and 2 airflow speeds, styling is always on your terms. An NTC sensor rounds it out by maintaining even heat distribution to keep hair healthy and protected.

These Prime Day offers are available from June 23 to June 26 through Amazon, Dreame’s official website and selected retail partners.

With smart solutions across cleaning, beauty, and home comforts, Dreame’s Prime Day campaign offers consumers the perfect opportunity to upgrade their homes for summer while enjoying some of the brand’s most competitive promotions of the year!

Photo – https://mma.prnewswire.com/media/2998312/Dreame_Photo.jpg

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