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TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

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Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance

CANNES, France, June 23, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct verticals – CPG, hospitality, and food & beverage, and three different ad formats – Pause Ads, Social to CTV and Product Spotlight, the outcomes consistently exceeded industry benchmarks – in some cases by multiples.

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads – a non-standard CTV format delivered when a viewer pauses their content. The study simulated real content pauses within live programming and measured both visual engagement and brand perception through follow-up surveys.

The data confirms that Pause Ads command exceptional viewer attention:

100% of viewers saw the pause ad, for an average of 24 seconds98% message recall74% brand logo recall91% aided brand recall and message association69% of viewers found pause ads informative68% considered them distinct from typical CTV ads

CAMPAIGN RESULTS: THREE INDUSTRIES, THREE FORMATS

The following campaigns show how TripleLift’s non-standard CTV formats perform in market across different categories and objectives – from full-funnel brand building to retail conversion – and with creative built in formats ranging from pause ad placements to social video repurposing.

“The results show what’s possible when creative catches up to the streaming environment”, said Rob Deichert, COO at TripleLift. “Brands that lean into purpose-built CTV formats aren’t just seeing incremental improvement – they’re seeing outcomes that are genuinely transformative for their business.”

Full-Funnel Impact: How a Global Brewing Brand Combined CTV Spots and Pause Ads to Drive Recommendation and Purchase Intent

A global brewing company, working with agency partner Dentsu, set out to build brand salience and incentivize competitors’ customers to switch. The brand’s message centered on the role of their product in authentic, offline social moments: putting down your phone and connecting in real life.

TripleLift helped the brand go beyond the standard CTV spot by layering Pause Ads alongside Online Video and traditional CTV placements. The combination turned routine ad breaks into sustained brand interactions, extending the campaign’s presence into the moments when viewers were most receptive.

Results (third-party verified by Cint):

11× above industry norms for brand awareness when Online Video and CTV Pause Ads ran together+13ppts lift in brand recommendation (CTV Spots + Pause Ads combined)+7ppts lift in purchase intent

From Social Feed to Living Room Screen: Steakhouse Drives 26× Industry Benchmark in Brand Favorability

A popular US steakhouse chain wanted to promote a limited time offer and boost audience engagement but faced a common challenge: existing creative assets built for social weren’t designed for the big screen. Working with a media agency and TripleLift, the brand repurposed what it already had: a :15 social video, logo, product image, copy, and a destination URL converted into a QR code.

TripleLift’s Social to CTV format adapted these assets into a custom CTV unit optimized for the living room environment, allowing the brand to extend its social campaign into premium streaming inventory without producing new video creative.

Results:

+6.3% total brand favorability lift – 26× the industry benchmark+6.9% favorability lift among patrons of rival restaurants, demonstrating effective conquesting+11.5% purchase intent lift among rare diners – the campaign’s highest-value audience

New Product, Maximum Attention: How a Premium Frozen Food Brand Used Product Spotlight CTV to Win New Shoppers

To launch a new product at a popular US retailer, a premium frozen dumpling brand partnered with agency Competitive Edge and Mogl to reach households seeking quick dinner solutions. Standard CTV spots alone couldn’t deliver the product-forward, retailer-specific message the brand needed. TripleLift’s Product Spotlight CTV unit was purpose-built for exactly this challenge: featuring the product, tagline, and retail destination within a high-impact creative served against a custom millennial site list.

Eye-tracking validated the unit’s creative strength before the campaign launched, confirming 100% viewer attention and 94% fixation on the product itself.

Results:

116% ROAS among competitive dumpling buyers100% New to brand acquisition7MM unique households reached

These campaign results reflect a broader shift in what CTV advertising can deliver when creative is designed for the streaming environment rather than retrofitted from linear TV. Despite the difference in categories and formats, the common thread is consistent: brands that move beyond the standard spot see meaningfully stronger outcomes at every stage of the funnel. For TripleLift, these campaigns are proof that the infrastructure now exists to make that shift at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our CTV offerings and capabilities. To discover what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

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SOURCE TRIPLELIFT

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China Southern Power Grid: Powering Asia-Pacific Prosperity Through Energy Cooperation

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SHENZHEN, China, Sept. 7, 2026 /PRNewswire/ — The following is a news report from Xinhuanet:

The Asia-Pacific Media Forum opened in Shenzhen, Guangdong Province, on September 5 under the theme “Building a Path to Shared Prosperity for the Asia-Pacific Community: Media Consensus and Action.” Qian Chaoyang, Chairman and Party Secretary of China Southern Power Grid Co., Ltd. (CSG), attended the forum and delivered remarks.

The Asia-Pacific region is a major engine of global economic growth, and clean, low-carbon, secure and efficient energy is essential to keeping that engine running smoothly. The region accounts for a significant share of global energy consumption. Its countries vary widely in their energy resources but have strong potential to complement one another, creating substantial opportunities for greater regional energy connectivity. CSG has consistently supported efforts to build an Asia-Pacific community with a shared future and has worked to become an important force in advancing energy connectivity across the region.

CSG highlighted progress in six areas across the Greater Bay Area: power supply, grid reliability, clean-energy integration, transmission technology, artificial intelligence and regional cooperation. Total electricity consumption across the Greater Bay Area exceeded 700 TWh, ranking ahead of the world’s other major bay areas; a stronger power grid, with average annual outage time per customer of less than 30 minutes and power supply reliability maintained at a world-class level; cleaner power, with approximately 180 billion kWh of clean electricity transmitted to the Greater Bay Area annually through the West-to-East Electricity Transmission project, installed renewable energy capacity exceeding 93 GW, and clean energy accounting for more than half of total installed capacity; more active innovation, with world-leading expertise in areas including complex large-scale power grid operations and flexible ultra-high-voltage direct-current (UHVDC) transmission; a smarter power system, with CSG’s proprietary power-sector foundation model, “Big Watt • Yudian,” receiving the top award at the World Artificial Intelligence Conference; and more open collaboration, with CSG launching and regularly convening the Guangdong-Hong Kong-Macao Power Enterprise Summit and establishing the Greater Bay Area Power Development Cooperation Organization to advance open, mutually beneficial regional power cooperation.   

CSG is also contributing to the development of an Asia-Pacific community with a shared future by sharing its experience in building, operating and governing the “electricity-powered Greater Bay Area,” as well as its experience in regional cooperation. The company has built 17 high-voltage power transmission links with Vietnam, Laos and Myanmar and is exploring the development of a regional electricity market in the Lancang-Mekong region. More than 84 TWh of electricity has already been exchanged across national borders, with clean energy accounting for more than 90% of the total.

Pluz Energía Perú, operated by CSG, ranks first in its local market for power supply reliability, while power outages in three demonstration zones established in partnership with Laos have declined by 70%. CSG has also hosted the Global South Power Partnership Development Forum and signed more than 50 partnership agreements. The company has trained nearly 2,000 energy professionals from partner countries and implemented a number of small-scale, high-impact community projects, including the Vinh Tan Light initiative in Vietnam and the Dok Champa project in Laos.

Looking ahead, CSG said it plans to work with regional partners to capitalize on complementary energy resources and expand cross-border energy cooperation across the Asia-Pacific.

The forum brought together more than 400 representatives from over 40 countries and regions, as well as United Nations agencies and international organizations.

View original content:https://www.prnewswire.com/apac/news-releases/china-southern-power-grid-powering-asia-pacific-prosperity-through-energy-cooperation-302871476.html

SOURCE Xinhuanet

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Frost & Sullivan Appoints Janesh Janardhanan as Global Partner and Head of Subscriptions

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Janardhanan to lead the strategic direction, commercial growth and global expansion of Frost & Sullivan’s analytics, subscription and Growth Generator platforms

SAN ANTONIO, Sept. 7, 2026 /CNW/ — Frost & Sullivan, the global analytics and growth advisory firm, today announced the appointment of Janesh Janardhanan as Global Partner and Head of its Subscriptions business. In this role, Janardhanan assumes P&L leadership of the company’s global subscription portfolio, encompassing its analytics business, its subscriptions platform, and its Growth Generator data platform.

The appointment reflects Frost & Sullivan’s continued investment in its recurring-revenue subscription offerings, which provide clients worldwide with continuous access to intelligence, growth opportunity analytics, and decision-support tools. Janardhanan will be responsible for driving the strategic direction, commercial performance, and global expansion of these platforms.

“I am honored to take on the leadership of Frost & Sullivan’s Subscriptions business at such a pivotal moment,” said Janesh Janardhanan, Global Partner and Head of Subscriptions, Frost & Sullivan. “Our analytics, data, and Growth Generator platforms sit at the heart of how clients identify and act on their next opportunities for growth. My focus will be on deepening the value we deliver, scaling our platforms globally, and ensuring our subscribers stay ahead of the transformations reshaping their industries.”

Janardhanan brings extensive experience in commercial leadership, analytics, and growth strategy to the role. He is a graduate of Harvard Business School (GMP) and holds an MBA and a Bachelor of Engineering from the National University of Singapore.

Under his leadership, Frost & Sullivan’s Subscriptions business will continue to expand its coverage, enrich its content and data assets, and strengthen the technology platforms that power insight and growth for organizations across the globe.

About Frost & Sullivan

For more than six decades, Frost & Sullivan has helped clients accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides corporate leadership teams and their growth strategy partners with continuous research, insight, and analytics that drive transformational growth strategies. For more information, visit www.frost.com.

Your Transformational Growth Journey Starts Here: Schedule Your Growth Pipeline Dialog™ with the Frost & Sullivan team.

Media Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

View original content:https://www.prnewswire.com/news-releases/frost–sullivan-appoints-janesh-janardhanan-as-global-partner-and-head-of-subscriptions-302871457.html

SOURCE Frost & Sullivan

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Sony Electronics and Hello Kitty Team Up for Limited-Edition Headphone Collection

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Sony Store-exclusive bundles pair select Sony headphones with custom Hello Kitty accessories featuring thoughtful, character-inspired design details

SAN DIEGO, Sept. 7, 2026 /PRNewswire/ — Sony Electronics Inc. today announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved and recognizable characters. Available only through the Sony Store, the collection pairs select Sony headphones with exclusive Hello Kitty collaboration merchandise, bringing together Sony’s premium audio experience and Hello Kitty’s iconic charm. Pre-orders begin later this holiday season1.

The limited-edition collaboration is available with the following Sony headphones:

WH-1000XM6 Wireless Noise Canceling HeadphonesWH-CH730N Wireless Noise Canceling HeadphonesWH-CH530 Wireless Headphones

Available with select pink/sand pink and black colorways of the WH-1000XM6, WH-CH730N, and WH-CH530 headphones, each collaboration bundle includes a Sony Store exclusive Hello Kitty carrying case and tote bag2. Designed to hold headphones and added space for everyday essentials, the carrying case blends Hello Kitty’s signature charm with Sony’s premium, minimalist design aesthetic. Thoughtful details throughout the collaboration celebrate Hello Kitty’s world and her connection to music, entertainment, and everyday creativity, while each headphone model is paired with its own uniquely designed tote bag for everyday use.

Bringing together Sony’s audio expertise and Hello Kitty’s timeless appeal, the limited-edition collection celebrates self-expression, entertainment, and personal style. The exclusive accessories allow fans to enjoy Hello Kitty’s iconic world not only while listening to music, but also as part of their everyday routine at home and on the go.

To receive updates on this collaboration bundle, please visit https://cloud.email.sel.sony.com/HelloKittyxSony 

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment. Visit http://www.sony.com/news for more information.

About Sanrio

Sanrio is the global lifestyle brand best known for Hello Kitty, who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Badtz-maru and Keroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings, and theme parks. Sanrio boasts an extensive product lineup that is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest, and subscribe to the Hello Kitty and Friends YouTube Channel.

1 The collaboration will be available in limited quantities in select countries and regions. Available headphone models will vary by market and may include the WH-1000XM6, WH-CH730N and WH-CH530
2 Availability of collaboration bundles and headphone models varies by country/region.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/sony-electronics-and-hello-kitty-team-up-for-limited-edition-headphone-collection-302871117.html

SOURCE Sony Electronics, Inc.

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