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Zafin Launches AIOS, an End-to-End Platform to Orchestrate and Govern Agentic Work

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AIOS helps regulated institutions orchestrate agents, models, tools and workflows from intent to governed outcome, with cost controls and proof of work built in

TORONTO, June 23, 2026 /PRNewswire/ — Zafin, an AI platform company for regulated institutions, today launched Zafin AIOS, an end-to-end agent orchestration platform and control plane for governed agentic work. AIOS helps regulated institutions leverage agents across work without losing visibility or control over how work gets done. The platform orchestrates an institution’s own agents and approved third-party agents registered in AIOS, along with the models they call on and the tools they use, across the full path of work from business operations to software delivery.

As agentic work expands, work no longer happens in one place. It moves across agents, models, tools, workflows, systems and human decision points. AIOS is designed to orchestrate that movement with enterprise guardrails, cost controls and proof of work built into the path.

According to a recent Deloitte AI survey, only 21% of organizations have a mature governance model for autonomous AI agents. With this shift, regulated institutions face a new operating challenge: turning individual task-level productivity into governed operating capacity across workflows. AIOS addresses this by bringing agents, models, tools and pilot projects into a governed path where work can be directed, reviewed, cost-managed, evidenced and improved over time.

The result is a more controlled operating model: more capacity created, shorter cycle times, stronger cost governance, clearer control and more reusable learning from the work being done.

“Agentic AI is not just another technology cycle. It changes the operating model of the enterprise,” said Charbel Safadi, CEO of Zafin. “For the first time, real work will move across people, agents, models, and systems together. Regulated institutions need a way to orchestrate that work while keeping human authority, cost discipline, evidence, and accountability intact. That is what AIOS was built to do: bring people, systems, and AI into a governed work path.”

Zafin is Customer Zero for AIOS. The company validated the platform by running AIOS across its own software delivery, modernization, and internal operations before bringing it to customers.

A New Operating Model for Agentic Work

As agents take on more work, the role of people also changes. Human teams no longer need to perform every task manually. But if their role is not redefined, authority, cost discipline and evidence are often the first things to break down.

AIOS defines what agents can access, what they are allowed to do, which models and tools they can use, what controls apply and where human authority is required.

People remain responsible for the decisions that determine whether agentic work can be trusted: defining the right intent, setting the right controls, approving consequential actions, reviewing exceptions and inspecting the evidence behind the outcome.

The goal is not to put a person in every step but to place human authority where it matters most, while allowing agentic work to move through a governed path.

Proof of Work Built into the Work Path

AIOS creates a source of proof for agentic work. It does not only route work across agents, models, tools and workflows. It captures the evidence institutions need to understand how work moved, what controls applied and why it was allowed to proceed.

Every action is traced and linked to the work itself, including:

What was requested and what context was usedWhich agent or model acted, and what permissions and controls appliedWhere humans reviewed the work and what exceptions surfacedWhat changed, what it cost and what evidence remains

This creates an evidence record that can support policy, control, compliance, and audit review without forcing institutions to reconstruct what happened after the fact from tickets, logs, chats, and disconnected systems.

“Conventional logging can show what happened, but running agentic work in a regulated institution requires more than an audit trail,” said Shahir Daya, Chief Product and Technology Officer at Zafin. “It requires a governed execution path. AIOS embeds governance and evidence directly into that execution path, creating a trusted record of what was requested, what was permitted, what occurred, and who was accountable at every step.”

AIOS Accelerator for Qualified Institutions

Zafin AIOS Accelerator is a time-limited program for regulated institutions ready to move from AI experimentation to governed agentic work. The Accelerator program helps qualified institutions assess readiness, define their governance and proof-of-work requirements, and apply AIOS to a first use case: software delivery, modernization, regulated research, or another high-control workflow.

Institutions can apply at: https://zafin.com/aios/accelerator.

About Zafin

Zafin is an AI platform company for regulated institutions. Built from more than 20 years of experience operating in demanding regulated technology environments, Zafin brings structure, intelligence, and accountability to how critical work, systems and decisions are created, governed, and improved.

Zafin’s portfolio includes Zafin AIOS, an end-to-end agent orchestration platform and control plane for governed agentic work; the Zafin Banking Platform, the AI-powered banking execution platform for product, pricing, offers, billing, loyalty, relationship and deal logic; and Zafin IO, the integration platform for connecting data, events, services, workflows and applications across regulated enterprise environments.

Together, they reflect Zafin’s core discipline: helping institutions move faster while preserving governance, evidence, control, and accountability.

To learn more, visit www.zafin.com, and connect with us on LinkedIn. Additional insights and expert discussions are available on the Zafin blog and YouTube channel.

“Zafin” is a trademark of Zafin. Other product or service names mentioned herein may be trademarks of their respective companies.

Media Contacts:Zafin, Lavita D’Souza, Senior Manager, Marketing and Communication Programs, +1 647-426-4500,Lavita.dsouza@zafin.com; Cognito, Gionna Fanti, Account Manager, +1 631 624 3567, Gionna.fanti@cognitomedia.com

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JustAI Raises $17M Series A to Build an Agentic Marketing Platform

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35 minutes ago

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June 23, 2026

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New capital from investors Base10 Partners, Y Combinator, and Peak XV Partners, will
help JustAI scale its AI-native platform for enterprise marketing teams in the US

SAN FRANCISCO, June 23, 2026 /PRNewswire/ — JustAI, an AI-native marketing platform helping companies automate personalization, experimentation and decisioning at scale, today announced it has raised $17 million in Series A funding. The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners.The round also includes strategic investors and operators from anthropic, Chime and Notion, the CTO of HubSpot, and the founders of Eppo and Vapi.

Marketing and growth teams are under increasing pressure to deliver more output, more personalization and more measurable impact, without scaling headcount or adding more tools. At the same time, the martech landscape has become increasingly fragmented. The 2025 Marketing Technology Landscape counted more than 15,000 martech products, while Gartner’s 2026 CMO Spend Survey found that CMOs are allocating 15.3% of marketing budgets to AI, but only 30% feel ready to scale AI capabilities.

JustAI grew 5X in its annual recurring revenue this year and has ambitious plans to disrupt how marketing is run in large enterprises. It brings together strategy, creative, decisioning and data agents to help marketers move from manual campaign execution to autonomous marketing. Instead of relying on rigid workflows, rules-based segmentation and scattered experimentation history, JustAI gives marketing teams a unified system that can understand user context, generate campaigns, optimize decisions and continuously learn from results.

“We want marketers to spend less time managing tools and more time making the decisions that drive growth,” said Neha Mittal, Founder and CEO of JustAI. “Marketing teams have spent the last decade buying more tools to manage more workflows. But the real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team. JustAI is the infrastructure for that shift.”

JustAI’s platform is organized around four coordinated agents:

The Strategy agent helps marketers audit users, segments and product surfaces.The Creative agent turns those insights into brand-forward messaging across channels such as email and in-app experiences.The Decisioning agent optimizes for business goals such as engagement, retention and revenue, while operating within marketer-defined guardrails.The Data agent continuously measures lift, surfaces insights and feeds learnings back into the system.

When describing how JustAI unlocked new capabilities at Coursera, Director of Marketing Vera Hui said: “It would have required a dev team in the past, wouldn’t have done it myself.” JustAI enables companies to predict the next best message or action for each user, replacing manual workflows and deterministic campaign logic with adaptive, AI-powered decisioning. Its infrastructure is designed to execute hundreds of sophisticated campaigns built by agents at scale while giving marketers visibility and control over the system.

JustAI was founded by Neha Mittal and Jeff Hara. Neha brings more than a decade of growth and retention experience from companies including Twitter and Pinterest, where she saw firsthand how difficult it was for marketing teams to personalize at scale using legacy tools. Jeff brings deep experience in machine learning and recommendation systems. Together, the founding team combines expertise across growth, infrastructure, creative and AI.

“JustAI is one of the few teams building a true decisioning and measurement layer for marketing teams that marketers have needed, and the traction backs it up: 5X ARR growth and over $100 million in customer revenue influenced last year. Neha and Jeff combine hard-won growth experience with deep ML depth, and we’re honored they chose us as partners for this round,” noted Rexhi Dollaku, General Partner at Base10 Partners.

The company will use the new funding to expand its engineering and go-to-market teams, deepen its agentic infrastructure, and extend the platform beyond consumer companies into e-commerce and B2B marketing use cases.

To get in touch with the JustAI team, reach out at team@justwords.ai.

About JustAI

JustAI is an AI-native marketing platform that helps companies personalize, experiment and optimize customer engagement at scale. Powered by reinforcement learning and agentic infrastructure, JustAI enables marketing teams to move beyond manual workflows and traditional A/B testing toward AI-first personalization. The company is based in San Francisco and works with high-growth enterprises across consumer, D2C, E-commerce and B2B markets.

About Base10 Partners

Founded by Adeyemi Ajao and TJ Nahigian, Base10 is a San Francisco-based venture capital fund investing in founders who believe purpose is key to profits and in companies that are automating sectors of the Real Economy. Through its program the Advancement Initiative, Base10 donates 50% of profits to underfunded colleges and universities to support financial aid and other key initiatives. Portfolio companies include Notion, Figma, Nubank, Stripe, Popmenu, Aurora Solar, and HappyRobot. Connect via base10.vc.

View original content to download multimedia:https://www.prnewswire.com/news-releases/justai-raises-17m-series-a-to-build-an-agentic-marketing-platform-302807090.html

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Valtir and Omnisight Announce Exclusive Strategic Alliance to Advance Proactive Work Zone Safety

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35 minutes ago

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June 23, 2026

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ADDISON, Texas, June 23, 2026 /PRNewswire/ — Valtir, LLC, based in Addison, Texas, and Omnisight, headquartered in Charleston, South Carolina, are proud to announce an exclusive strategic alliance that brings together two leaders with a shared mission: protecting roadway workers through smarter, more proactive technology.

Through this strategic alliance, Valtir will serve as the exclusive North American provider of the Omnisight FusionBLADE® platform for all Trailer and Truck-Mounted Attenuator (TMA) applications, bringing together Valtir’s trusted roadway safety expertise with Omnisight’s advanced AI-powered sensor fusion technology to elevate work zone protection across the industry.

Together, the strategic alliance establishes a new benchmark for TMA-based work zone safety solutions, one that combines physical protection with real-time intelligence.

A Strategic Alliance Built Around Worker Safety

For more than 50 years, Valtir has been a leading provider of roadway safety products, including truck-mounted attenuators, crash cushions, guardrail systems, barriers, and other critical roadside safety hardware. TMAs serve as the last line of defense, absorbing impact and protecting crews when errant vehicles enter a work zone.

Omnisight’s FusionBLADE® technology adds a new layer of protection by helping crews identify potential threats before they reach the attenuator.

Mounted directly onto a TMA, FusionBLADE® continuously monitors approaching traffic using AI-enabled HD video and HD3D radar analytics. The system evaluates vehicle speed, trajectory, lane position, and potential collision risk in real time, providing critical awareness when seconds matter most.

The result is a unified solution that transforms a proven physical safety platform into an intelligent work zone safety system capable of helping crews recognize risk before impact occurs.

“Our exclusive strategic alliance with Omnisight is a defining moment for work zone safety and for Valtir’s role in shaping it. FusionBLADE® transforms any TMA platform from a last line of defense into an active early warning system, giving roadside crews the awareness they need to potentially avoid an impact altogether. Valtir has always been the trusted name in TMA innovation, and as the exclusive North American provider of FusionBLADE® for TMA applications, we are proud to bring this technology to the entire industry, not just our own product line.” — Cecil Brown, Vice President of EAS & Steel Barrier Sales, Valtir.

Intelligence at the Edge, When It Matters Most

FusionBLADE® was designed specifically for the realities of live work zone operations.

The system processes data directly on the vehicle using edge computing technology, eliminating the need for off-site processing and enabling actionable alerts in less than 100 milliseconds.

Because the solution mounts directly onto existing TMA platforms, agencies and contractors can deploy the technology without modifying their attenuators or significantly changing field operations.

FusionBLADE® also automatically records and logs near-miss events, providing safety managers with valuable operational insights and documentation without creating additional workload for field personnel.

What makes the system unique is its ability to combine multiple safety functions into a single platform:

AI-enabled HD video analyticsHD3D radar detection and trackingSpeed monitoringIntrusion and collision-risk detectionAutomated video event captureNear-miss reporting and safety analytics

Rather than relying on separate cameras, DVRs, speed detection systems, and event recording equipment, agencies and contractors can deploy a single integrated solution purpose-built for work zone safety.

“This strategic alliance is about raising the standard for work zone safety,” said Chris McGarty, CEO of Omnisight. “Valtir has built a reputation as a leading provider dedicated to protecting roadway workers and motorists, and we are proud to collaborate with a company that shares our values and commitment to innovation. Together, we’re bringing advanced detection, real-time awareness, and actionable intelligence to work zones, helping transportation agencies move from reactive safety measures to proactive protection.”

From Reactive Protection to Proactive Awareness

Work zone fatalities and serious injuries remain among the transportation industry’s most persistent challenges. Traditional safety measures play an essential role in mitigating consequences when incidents occur, but they often provide little warning before a vehicle enters the work zone.

The Valtir and Omnisight strategic alliance is built around changing that reality. Both companies view this strategic alliance as a natural extension of their commitment to advancing transportation safety through practical, deployable innovation.

About Valtir

Valtir, LLC is a leading provider and global supplier of commercial highway safety products — including truck-mounted attenuators, crash cushions, guardrail, barriers, and more. For over 50 years, Valtir has pioneered the next generation of innovative safety solutions sold to more than 70 countries worldwide. For FusionBLADE® sales inquiries, please visit: https://tinyurl.com/Valtir-FusionBLADE

For Valtir media inquiries, please contact: 
Theresa Stultz
Theresa.Stultz@valtir.com
Valtir.com

About Omnisight

Omnisight develops AI-powered sensor fusion solutions purpose-built for transportation safety. The FusionBLADE® system represents Omnisight’s commitment to advancing worker protection through real-time intelligence, edge processing, and practical deployment in the field.

For Omnisight media inquiries, please contact: 
Julia Skladzinski 
Julia@omnisightusa.com
Omnisightusa.com

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SOURCE Omnisight

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PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives

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36 minutes ago

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June 23, 2026

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NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility into the specific rotating creatives that performed best at the NPI level and the intelligence to act on it across their entire omnichannel strategy.

For brands running campaigns through ad servers like Google Campaign Manager 360, creative level data from the ad server has always lived in one place and physician-level data in another. With this new feature, marketers can connect the two, seeing which specific creative message was served to each individual HCP, even when multiple creatives are rotating within the same ad server placement. Combined with PulsePoint’s existing channel-level behavioral data, marketers can now optimize by both channel and creative simultaneously to understand not just where an HCP engages, but what message moves them on each channel.

Butler/Till, a leading healthcare marketing agency, and Salix Pharmaceuticals were early development partners in bringing Ad Server Creative ID Reporting to life. Both organizations were uniquely positioned to pilot the capability, running the kind of sophisticated, multi-creative, omnichannel HCP campaigns where creative-level NPI attribution makes a big difference. 

“Traditional campaign constructs did not allow us to deploy message journeys. Now we are able to both align our segment messaging and consider next best action at the provider level,” said Christine Tucco, Director of Digital Strategy at Salix Pharmaceuticals “We saw an opportunity to solve a clear gap in executing true omnichannel personalization, so we partnered early to help shape the solution. I would tell others that if they are serious about providing the right message in the right channel, leaning in early to innovations like this is critical.”

“Getting visibility into which creative messages HCPs were being served was essential to fueling our client’s omnichannel strategy, but achieving it the way we knew how would have disrupted our trafficking processes and conflicted with ad-serving best practices. When we shared that challenge with PulsePoint, they didn’t just listen. They solved it,” said Danielle Fox, Senior Integrated Planning Director at Butler/Till. “After iterating together to get it right, the resulting solution was easy to implement, saved us from quadrupling our trafficking needs, and gave us the content intelligence our client’s strategy demanded.”  

Ad Server Creative ID Reporting automatically stitches ad server creative IDs directly to NPI-level data within PulsePoint’s platform. The result is physician-level creative attribution that marketing teams can act on, understanding not just who was reached, but which message reached them, how they engaged, and what that means for how the brand communicates with that HCP going forward for true personalization and omnichannel success.

“Our clients are running campaigns of real sophistication with multiple creatives, multiple segments, multiple channels, and multiple platforms. Ad Server Creative ID Reporting is about interoperability and bringing the signals that live in ad servers like CM360 into PulsePoint’s physician-level data environment,” said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint. “Marketers get the creative-level NPI attribution to match the complexity of how they’re actually running omnichannel campaigns and they get it without the manual lift that used to make that kind of insight cumbersome.”

Because Ad Server Creative ID data flows directly into PulsePoint’s Report Builder alongside existing campaign data, there are no new workflows to build. Teams can add the Ad Server Creative ID dimension to any existing report template and schedule delivery automatically. 

About PulsePoint

PulsePoint, a division of Internet Brands, is a leading advertising technology company dedicated to moving health marketing forward. We enable healthcare marketers to engage HCP and DTC audiences across all digital channels and best-fit environments. Powered by proprietary first-party data and methodology, PulsePoint’s platform drives measurable results for our clients, leading to better healthcare outcomes for all. For more information, visit pulsepoint.com.

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