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Mutinex, Hershey and The Trade Desk Demonstrated New Outcome‑Based Media Activation at Cannes Lions

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Pilots designed to help brands connect marketing investment more directly to measurable business results with greater speed, transparency, and financial accountability.

NEW YORK and SYDNEY and MELBOURNE, AUSTRALIA, June 24, 2026 /PRNewswire-PRWeb/ — In an industry first, Mutinex debuted new pilots advancing outcome‑based media activation during Cannes Lions yesterday. The Hershey Company is participating as an early tester, while The Trade Desk is serving as a technology enabler supporting activation across programmatic environments. The pilots are designed to help brands connect marketing investment more directly to measurable business results with greater speed, transparency, and financial accountability.

“Our goal is to move faster, make better decisions, and tie every dollar of spend to real business impact. Mutinex has helped us build the foundation to explore activating outcomes in real time.” – Vinny Rinaldi, Vice President, Consumer Connections, The Hershey Company

The demonstrations build on Hershey’s ongoing modernization of its measurement and decisioning capabilities using Mutinex’s platform. With these foundations in place, Mutinex showed how outcome signals can move beyond measurement into activation and optimization across media channels.

Why CMOs and CFOs Are Watching

Outcome‑based media activation aims to address several long‑standing challenges for growth and finance leaders.

1. Improving the predictability of marketing investment

Organizations have historically struggled to connect media spend to revenue impact quickly enough to inform planning cycles. Outcome‑based approaches support:

Continuous performance readoutsFaster budget reallocationClearer ROI signals tied to business‑relevant metrics

This helps position marketing as a managed investment rather than a fixed cost.

2. Accelerating planning and decision cycles

Hershey has shifted from infrequent MMM cycles to more frequent, portfolio‑wide modeling. This enables leaders to:

Adjust plans more quicklyRespond to market conditions with fresher dataMake investment decisions with greater confidence

This is especially relevant in volatile or inflationary environments.

3. Aligning media buying with business outcomes rather than proxy metrics

Instead of optimizing toward impressions, reach, or CPMs, outcome‑based activation explores the ability to transact against:

Incremental salesRevenue liftCustomer acquisition outcomesRetail and trade performance indicators

This brings media buying closer to the financial metrics that matter to executive teams and boards.

Hershey’s Measurement Modernization

Earlier this year at the Possible Conference, a Hershey use case outlined how Mutinex’s platform has supported the company’s efforts to:

Analyze and optimize $2B in annual media and trade spendReduce model cycle times from several months to a few weeksShift from reach‑based buying to outcome‑oriented decisioningExpand from limited MMM cycles to monthly portfolio‑wide reads at granular levels including SKU, creative, platform, format, and audience

These capabilities created the data and governance foundation required for outcome‑based activation pilots.

What Was Demonstrated at Cannes

Since early 2026, Mutinex has been developing pilots that combine:

Mutinex’s real‑time outcome measurementThe Trade Desk’s programmatic infrastructure enabling outcome‑based activationHershey’s testing across its marketing portfolio

The Cannes demonstrations revealed:

How outcome signals can be made actionable in biddable environmentsHow closed‑loop optimization works across search, open‑web, and selected social platformsHow brands can transact against business results rather than proxy metricsHow the model can scale across categories and marketsThe financial and operational implications for CMOs and CFOs

Executive Commentary

“Outcome‑based activation requires continuous, reliable measurement of real business impact. Over the past year, we’ve built the systems that make outcomes not just measurable, but actionable.”— Henry Innis, Founder & CEO, Mutinex

“Our goal is to move faster, make better decisions, and tie every dollar of spend to real business impact. Mutinex has helped us build the foundation to explore activating outcomes in real time.”— Vinny Rinaldi, Vice President, Consumer Connections, The Hershey Company

“For too long, advertisers have had to rely on proxy metrics to evaluate success. The future is about optimizing toward outcomes that matter to the business. We’re excited to work with innovators like Mutinex and brands like Hershey to explore how real‑world business signals can be activated across the open internet, giving marketers greater transparency, agility, and accountability.” — Jordan Rost, VP Product, The Trade Desk

What Was Showcased at Cannes

Mutinex — with Hershey as an early tester and The Trade Desk as an enabling platform — showcased:

Working examples of outcome‑based activationEarly learnings from the pilotsA roadmap for scaling outcome‑based buyingFinancial and operational implications for leaders

This marks a step toward a future where brands can buy media based on what drives growth, not what merely signals it.

About Mutinex

Mutinex empowers global brands to unlock growth through AI‑driven marketing decisions. By combining advanced market mix modeling with real‑time insights, Mutinex offers precision and usability to brands seeking to outpace the competition. Customers think of Mutinex as their growth co‑pilot. Learn more at www.mutinex.co.

Media Contact

Lana McGilvray, Purpose Worldwide for Mutinex, 1 5129708310, lana@purposenorthamerica.com, www.mutinex.co

View original content:https://www.prweb.com/releases/mutinex-hershey-and-the-trade-desk-demonstrated-new-outcomebased-media-activation-at-cannes-lions-302809057.html

SOURCE Mutinex

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AMN Healthcare and Brightfield Launch First-of-its-Kind Healthcare Partnership Advancing Workforce Intelligence and Market Transparency

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Strategic collaboration expands AMN’s healthcare workforce intelligence with broader and enriched market data to help healthcare organizations make smarter, faster, and more confident labor decisions

DALLAS, June 24, 2026 /PRNewswire/ — AMN Healthcare, the leader and innovator in healthcare total talent solutions, today announced it is expanding its workforce intelligence capabilities through a strategic partnership with Brightfield, a leader in measurable workforce intelligence, to deliver enhanced market intelligence and greater transparency to healthcare organizations. Brightfield’s Talent Data Exchange, or TDX, adds third-party market data and validation to AMN’s proprietary healthcare workforce insights. TDX provides an external view of workforce trends across both clinical and non-clinical roles, complementing AMN’s deep healthcare workforce intelligence data that is powered by clinical labor insights, proprietary analytics, and real-time intelligence from its technology platforms and extensive client network.

The partnership delivers a more complete and validated view of workforce costs, rate competitiveness and market dynamics—combining proprietary data with expanded market context—to help health systems align stakeholders, strengthen decision-making, and drive more effective, data-backed workforce strategies.

“Healthcare organizations are under growing pressure to balance cost, quality, access and workforce stability in an increasingly complex labor market,” said Kristy Willis, Chief Commercial Officer at AMN Healthcare. “By pairing Brightfield’s independent data and analytics with AMN’s deep healthcare workforce intelligence and analytics, we can give clients the most complete view of the market with third-party validation as a key differentiator — helping organizations build confidence, create alignment and make smarter workforce decisions backed by data they can trust.”

The partnership leverages the strengths of both organization’s extensive data and AI-driven analytics to translate meaningful insights into actionable workforce strategies aligned to each client’s operational, financial and clinical goals. The collaboration is part of AMN’s broader WorkWise ecosystem strategy, strengthening the company’s ability to bring healthcare systems a more unified, data-driven approach to predictive workforce planning, analytics and decision support.

“At Brightfield, our focus is helping organizations bring greater intelligence, transparency and discipline to extended workforce decisions,” said Sarah Koshiol, Chief Revenue Officer at Brightfield. “Together with AMN, we have an opportunity to bring that value to healthcare in a meaningful way — helping systems better understand the market, validate decisions and build more resilient workforce strategies for the future.”

The partnership is designed to help healthcare organizations:

Benchmark labor rates against independent market intelligenceStrengthen transparency in workforce cost and rate discussions validated through a third partySupport more confident decision-making across clinical, operational and financial stakeholdersIdentify opportunities to optimize workforce mix, utilization and spendMove from reactive staffing decisions to more proactive workforce planning backed by even more market data

About AMN Healthcare
AMN Healthcare is the leader and innovator in total talent solutions for healthcare, bringing together the people, processes and technology to deliver better care. Through a steadfast partnership approach, we solve the most pressing workforce challenges to enable better clinical outcomes and access to care. In 2025, our healthcare professionals reached more than 13 million patients at more than 2,300 healthcare systems, including 93 percent of the top healthcare systems nationwide. We provide a comprehensive network of quality healthcare professionals and deliver a fully integrated and customizable suite of workforce technologies.

About Brightfield
Brightfield is the leader in AI-driven workforce intelligence, helping Global 2000 enterprises optimize contingent and services procurement spend. Its proprietary platform, TDX, benchmarks millions of roles and rate points to deliver precise market intelligence, identify misclassifications, and unlock measurable savings. Brightfield empowers organizations to make smarter workforce decisions, reduce risk, and drive long-term value through data and AI.

Media Contact

Corporate Communications

AMN Healthcare

AMN-PR@amnhealthcare.com

Investor Contact

Randle Reece

Vice President, Investor Relations & Strategy

AMN Healthcare

(866) 861-3229 | ir@amnhealthcare.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/amn-healthcare-and-brightfield-launch-first-of-its-kind-healthcare-partnership-advancing-workforce-intelligence-and-market-transparency-302809443.html

SOURCE AMN Healthcare Services, Inc.

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Globee® Awards for Impact, Now in Its 19th Year, Invite Enterprise Technology Achievement Nominations from Professionals, Teams, and Departments Worldwide

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Recognizing local, regional, and global achievements across enterprise technology, digital transformation, artificial intelligence, cloud computing, enterprise architecture, data platforms, cybersecurity, automation, and organizational impact.

SAN FRANCISCO, June 24, 2026 /PRNewswire/ — The Globee® Awards, organizers of merit-based, data-driven business awards programs with worldwide participation that recognize achievements across industries, announced a call for global entries for the 19th Annual Globee® Awards for Impact, inviting nominations recognizing enterprise technology achievements from professionals, teams, and departments worldwide.

Apply now: https://globeeawards.com/impact/

The program welcomes submissions representing achievements in enterprise technology strategy, enterprise architecture, digital transformation, artificial intelligence, machine learning, enterprise AI, data and analytics, data platforms, data governance, cloud computing, cloud transformation, cloud-native automation, intelligent automation, platform engineering, enterprise software, enterprise applications, business process modernization, legacy modernization, systems integration, cybersecurity, enterprise infrastructure, technology modernization, operational technology, IT operations, customer experience transformation, and other technology-driven initiatives that demonstrate measurable impact.

Organizations of all sizes are invited to participate, including startups, small and medium businesses, large enterprises, public and private companies, government entities, educational institutions, research organizations, and non-profit organizations worldwide.

Submissions may represent achievements from individual professionals, teams, departments, centers of excellence, enterprise architecture groups, technology organizations, transformation offices, data and analytics teams, and cross-functional initiatives that have delivered measurable results.

The Globee® Awards for Impact recognize achievements across category groups including products and services, company and organization, individual and team, and brand, communication and creative. These recognitions are part of 10 awards programs that collectively reflect achievements across business and technology domains.

Nominations are welcomed for local, regional, and global achievements, ensuring that impactful enterprise technology accomplishments at every level have the opportunity to be recognized.

Entries are evaluated through a merit-based, data-driven process involving participation from experienced professionals across multiple industries worldwide. Evaluations are conducted through a structured, consistent, and transparent framework based on defined scoring criteria.

Entries are open to organizations and professionals worldwide.

About the Globee® Awards

The Globee® Awards are organizers of merit-based, data-driven business awards programs with worldwide participation. Through 10 awards programs, the Globee® Awards recognize achievements across multiple industries and sectors. The programs use a structured evaluation approach involving participation from professionals across various industries.

Follow: @globeeawards

Hashtags: #GlobeeAwards #ImpactAwards #EnterpriseTechnology #DigitalTransformation #ArtificialIntelligence #EnterpriseArchitecture #CloudComputing #Automation #TechnologyInnovation #GlobalRecognition

All trademarks belong to their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/globee-awards-for-impact-now-in-its-19th-year-invite-enterprise-technology-achievement-nominations-from-professionals-teams-and-departments-worldwide-302809058.html

SOURCE Globee Awards

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Outdoor Education Helps Students Build Confidence, Connection, and Curiosity Beyond the Classroom

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More than 11,500 students, teachers, and chaperones participated in WOLF School’s outdoor education programs in 2025, highlighting the growing demand for hands-on learning in nature.

APTOS, Calif., June 24, 2026 /PRNewswire/ — Across California and beyond, teachers, parents, and school leaders are increasingly recognizing what outdoor educators have long known: when students spend meaningful time learning in nature, they thrive.

Web of Life Field School (WOLF School), a California outdoor science school that has connected thousands of K–12 students with the natural world since 1989, is encouraging schools and families to consider outdoor education programs and nature-based summer camps as powerful opportunities for young people to grow academically, socially, and emotionally.

In 2025 alone, WOLF School served more than 11,500 students, teachers, and chaperones from 178 public and private schools through its outdoor science, environmental education, and marine conservation programs. Operating four year-round Northern California campuses and four distinct summer camp programs, WOLF School continues to expand opportunities for young people to learn through direct experience in the natural world.

Whether exploring a redwood forest, investigating local tidepool ecosystems, or working together to solve challenges, students in outdoor education programs gain more than scientific knowledge—they build confidence, curiosity, resilience, and a stronger sense of connection to each other and the world around them.

“At WOLF School, we see young people at their best,” said Desiree Gant, WOLF Associate Director. “When students have the opportunity to learn outdoors, they become engaged, curious, collaborative, and confident. Nature creates space for discovery—not only of science concepts, but of their own strengths and potential.”

Why Outdoor Education Matters

Outdoor environmental education offers students experiences that complement and enhance traditional classroom learning through:

Hands-on, inquiry-based science learningMeaningful opportunities for teamwork and collaborationConfidence-building challenges in supportive environmentsStronger connections to nature, community, and selfExperiences that encourage curiosity, creativity, and problem-solving

Research and educator observations consistently show that experiential learning in natural settings helps students deepen their understanding of academic concepts while developing valuable life skills that support success both in and out of the classroom.

As schools continue to prioritize student engagement, social-emotional learning, and hands-on science education, outdoor learning experiences are becoming an increasingly valuable complement to classroom instruction.

Learning That Stays With Students

At WOLF School, students participate in immersive, standards-based science programs led by trained naturalist teachers. Through field investigations, environmental stewardship activities, and shared community experiences, students develop a deeper appreciation for the interconnectedness of life and their role within it.

The impact is reflected in the experiences of participating students and educators. Teachers frequently report that after their students attend outdoor education experiences, they:

Increased student engagementStronger classroom communitiesRenewed enthusiasm for learning

One attending teacher shared, “Students gained confidence in their own nature skills and brought that with them back to our school community. They learned and appreciated nature and had a great time!”

Students often describe their time at science camp as one of the most memorable and meaningful experiences of their school years, while adult participants consistently praise the quality of instruction and mentorship. As one chaperone noted, “We were amazed by the energy and enthusiasm of the naturalists!”

“Outdoor education gives students a chance to see themselves in a new light,” said Gant. “They discover that they can lead, contribute, solve problems, and make meaningful connections with others. Those lessons stay with them long after camp ends.”

Opportunities for Schools and Youth Groups

Outdoor education programs like WOLF School serve:

Schools seeking engaging, standards-based science learning experiencesYouth organizations and retreat groups looking for impactful group programsFamilies interested in enriching nature and science-based summer camp experiences

Programs are designed to be accessible and adaptable for a wide range of ages, abilities, and learning styles, ensuring that every student has the opportunity to learn, explore, and succeed.

Now Booking for the 2026–2027 School Year

With limited space available across multiple Northern California camp locations, teachers and administrators are encouraged to explore program options early. Reservations are often made up to a year in advance.

To learn more or reserve a program, visit www.wolfschool.org.

About WOLF School

WOLF School is an outdoor environmental education organization offering immersive, standards-based science programs for K–12 students and nature-based recreational summer camps at four Northern California campuses. Through hands-on learning in natural environments, WOLF School inspires curiosity, builds confidence, strengthens relationships, and fosters lifelong connections to the natural world.

Contact: Heather Butler, Director of WOLF School, 831-431-0669, hbutler@wolfschool.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/outdoor-education-helps-students-build-confidence-connection-and-curiosity-beyond-the-classroom-302809460.html

SOURCE WOLF School

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