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TripleLift and Vodafone Beat Campaign Goals with London Marathon Audience Strategy, Proving Event-Based Media Can Drive More Than Awareness

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Campaign shows how custom audience intelligence and premium creative formats can move purchase intent around major cultural moments

CANNES, France, June 24, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new campaign results with Vodafone that challenge one of advertising’s most persistent assumptions: that tentpole event campaigns are mainly built for reach.

Vodafone set out to reach consumers who are interested in major sporting and cultural events, including the London Marathon, while excluding existing Vodafone customers from the targeting. The goal was not simply to show up around the event. It was to identify net-new prospects, capture attention in premium environments, and prove measurable brand impact.

To do that, Vodafone partnered with TripleLift to run a combined Display and Instream Video strategy, powered by custom TripleLift Audience segments tailored to the campaign brief. The approach paired high-quality creative formats with audience precision designed to reach consumers most likely to care, engage, and act.

The campaign did more than deliver. It outperformed.

To measure impact beyond standard delivery metrics, TripleLift commissioned a post-campaign brand lift study with Cint. The results included:

5x increase in purchase intent vs. industry benchmarks (+4 percentage point lift)6x increase in message association vs. industry benchmarks (+4 percentage point lift)84% Video Completion Rate

The lift in purchase intent is especially meaningful because it is one of the hardest metrics for paid media to move. The results show that when event-based targeting is built around audience intelligence, premium formats, and clear measurement, cultural moments can become performance moments.

“What makes this campaign important is that it proves the difference between buying around an event and building a strategy for impact,” said Benjamin Felix, CMO at TripleLift. “Vodafone did not just want impressions near the London Marathon. They wanted to reach new audiences, protect targeting quality, and move meaningful brand metrics. That is exactly where TripleLift is built to perform. This is not a one-off success story. It is a repeatable playbook for brands that want tentpole campaigns to do more than create noise.”

“We came into this campaign with clear goals and high expectations, and TripleLift exceeded both,” said Jonny Tiplady, Programmatic Specialist at Vodafone. “Reaching genuinely new audiences around events like the London Marathon, while keeping existing customers excluded from targeting, required a level of audience precision that not every partner can deliver. Seeing meaningful lifts in purchase intent and message association gives us real confidence in what this partnership can continue to achieve.”

A Partnership Built on Momentum

The campaign builds on a growing body of work between Vodafone and TripleLift. In 2025, Vodafone ran a standard display campaign promoting its Home Broadband product, delivering CPMs that were twice as efficient as those of competing partners. The partnership also included a high-impact Flipbook campaign for the Samsung Fold smartphone that generated more than 8 million impressions.

This latest campaign pushed the partnership further by using custom audience strategy to reach net-new consumers around major sporting moments at scale. Across each campaign, Vodafone and TripleLift have expanded from efficient delivery to more advanced audience precision, richer formats, and measurable brand outcomes.

For brands looking to make tentpole campaigns work harder, the message is clear: attention is no longer enough. Impact is the standard.

For more details about the Vodafone case studies, visit triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

 

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HoundDog.ai Named Best GDPR Compliance Platform in The Hacker News 2026 Cybersecurity Stars Awards

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Code-grounded GDPR compliance software recognized for replacing survey-based ROPAs and DPIAs with continuous, evidence-based privacy reporting that keeps up with development speed

SAN FRANCISCO, June 26, 2026 /PRNewswire/ — HoundDog.ai, the privacy code scanning company, today announced it has been named the winner of Best GDPR Compliance Platform in the 2026 Cybersecurity Stars Awards presented by The Hacker News.

“HoundDog.ai builds a code scanner that surfaces how personal data actually moves through applications and integrations, helping privacy teams keep their compliance records aligned with the code they’re shipping,” said the Hacker News judging panel. “It addresses a real gap in how organizations understand and document their data flows.”

For companies that build software applications, traditional workflows for keeping track of processing activities break. Survey-driven ROPAs and DPIAs do not scale: they overwhelm engineering with every release, are inherently inaccurate, and sit quarters behind the codebase. Legacy privacy platforms infer data flows from production after the data is already flowing, miss third-party and AI integrations embedded directly in code, and force teams into documenting risks instead of preventing them. HoundDog.ai’s Privacy Code Scanner closes that gap with privacy reporting grounded in code-based evidence.

What makes HoundDog.ai different is keeping GDPR data mapping aligned with code reality, enabling proactive data minimization instead of reactive cleanup, eliminating blind spots in AI governance and shadow AI, and enforcing privacy by design with code-level evidence under EU AI Act and HIPAA obligations. Privacy teams embed their privacy policies and DPAs as allowlists that flag out-of-bounds pull requests, while new data flows and subprocessors surface as suggested ROPA edits at dev speed. Coverage spans 1,000+ third-party and AI integrations and 100+ sensitive data types.

HoundDog.ai is deployed by Fortune 1000 companies in tech, healthcare, and finance. At a publicly-listed travel management company, the scanner uncovered a number of privacy risks, including excessive log leaks and undocumented subprocessors that had accumulated over the years. It is embedded in Replit’s AI app generation workflow, running 10,000+ daily scans across 45 million+ developers.

About HoundDog.ai

HoundDog.ai’s deterministic dataflow analysis powers shift-left privacy programs and faster, more reliable AI-assisted development. The company builds two products: the Dataflow Context Engine for AI coding agents and developers, and the Privacy Code Scanner for privacy, security, and compliance teams. Learn more at hounddog.ai.

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SOURCE HoundDog.ai, Inc.

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Frost & Sullivan Identifies Digital Trust Platforms as the Next Growth Frontier in the Global eSignature Ecosystem

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Growing AI-enabled fraud, evolving digital identity regulations, and increasing demand for high-assurance digital transactions are accelerating the shift from standalone eSignatures to integrated digital trust platforms

LONDON, June 26, 2026 /CNW/ — Frost & Sullivan’s latest analysis, Frost Radar™: Digital Trust and eSignature Ecosystem, 2026, reveals that enterprises are increasingly moving beyond basic electronic signatures toward comprehensive digital trust platforms that integrate identity verification, cryptographic assurance, and long-term document integrity.

As organisations contend with sophisticated cyber threats, AI-generated fraud, and expanding regulatory requirements, digital trust has emerged as a strategic business imperative rather than simply a compliance requirement. The global digital trust and eSignature ecosystem is projected to generate $13.48 billion in revenue in 2026, reaching approximately $20.84 billion by 2031, representing a compound annual growth rate (CAGR) of 9.1%.

“The market is undergoing a fundamental transformation,” said Riana Barnard, Industry Analyst at Frost & Sullivan. “Organisations are no longer evaluating electronic signatures as standalone workflow tools. Instead, they are investing in integrated digital trust platforms capable of verifying identities, protecting transaction integrity, ensuring long-term legal defensibility, and supporting increasingly complex regulatory requirements across global markets.”

Frost & Sullivan identifies several transformative trends reshaping the market. As enterprises digitise increasingly complex workflows, demand is accelerating for end-to-end digital trust platforms that unify electronic signatures, identity verification, cryptographic assurance, and document integrity within a single interoperable architecture. Rather than focusing solely on the act of signing, organisations are seeking solutions that establish trust across the entire digital transaction lifecycle.

At the same time, the rapid proliferation of AI-generated fraud and synthetic identities is elevating the importance of robust identity verification, explainable AI, and resilient cryptographic frameworks capable of protecting high-value digital transactions.

Regulatory developments, including eIDAS 2.0 and the European Digital Identity Wallet framework, are further driving demand for trusted cross-border digital identity services, while growing awareness of post-quantum cybersecurity risks is encouraging organisations to embed cryptographic agility into long-term technology strategies.

As automation continues to expand, digital trust is also evolving beyond human users to encompass machine identities, software integrity, and autonomous business processes, reinforcing trust as foundational infrastructure for the digital economy.

“The Frost Radar™ confirms that sustainable advantage in digital trust will go to vendors that orchestrate identity, signature, and integrity as a coherent system,” added Barnard.

“Providers that extend trust beyond the signature – embedding KYC, biometrics, reusable credentials, timestamps, seals, and long-term preservation into standard workflows – will outperform as enterprises standardise on high-assurance digital execution.”

Selected from approximately 80–100 active vendors globally, the Frost Radar™: Digital Trust and eSignature Ecosystem, 2026 evaluates 13 leading providers across both innovation and growth performance including Adobe, DigiCert, DocuSign, Dropbox, Entrust, Namirial, OneSpan, Scrive, Skribble, Thales, Tinexta InfoCert, Yousign, and Zoho, providing technology buyers with strategic guidance on the rapidly evolving digital trust landscape.

To claim your complimentary extract from this Growth Opportunity Analysis, click here.

To purchase the full report, please visit our store: Frost Radar™: Digital Trust & eSignature 2026

About Frost & Sullivan

Frost & Sullivan, the Transformational Growth Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides the CEO’s Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth opportunities. For over 60 years, Frost & Sullivan has partnered with investors, corporate leaders, and governments to identify, prioritise, and execute transformational growth strategies.

Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

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University of Phoenix Launches Three New Artificial Intelligence Professional Development Pathways

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New offerings help employees, senior leaders and healthcare professionals build practical AI skills for workplace application, governance and healthcare settings

PHOENIX, June 26, 2026 /PRNewswire/ — University of Phoenix has launched three new professional development pathways designed to help organizations build artificial intelligence (AI) capabilities across the workforce, leadership teams and healthcare environments. The new offerings include AI for the Workforce: Practical AI Skills for Everyday Work, AI Governance and Strategic Oversight for Senior Leaders, and Applying AI in Healthcare. Together, the pathways provide targeted learning experiences that address the growing need for AI knowledge, practical application and responsible adoption across organizational roles.

“As organizations increasingly integrate AI into everyday work and decision-making, there is growing demand for practical skill development across the workforce,” said Mukund Sudarsan, vice president and general manager of Professional Development Programs at University of Phoenix. “These pathways help employees, leaders and healthcare professionals build the skills needed to use AI effectively and responsibly.”

The need for AI skill development continues to grow. According to the University of Phoenix Career Institute® 2026 Career Optimism Index® study, 50% of workers say they are learning to use AI independently, while 60% report wanting more guidance in learning AI tools. To address these evolving needs, University of Phoenix developed three distinct pathways focused on workforce skills, executive oversight and healthcare applications of AI.

Pathway 1: AI for the Workforce: Practical AI Skills for Everyday Work

Designed for employees seeking practical AI skills for everyday work, this pathway focuses on productivity, communication, collaboration and decision-making using AI tools.

Key learning areas include:

Evaluating AI outputsBusiness communicationData insights

Pathway 2: AI Governance and Strategic Oversight for Senior Leaders

Designed for executives and senior leaders, this pathway focuses on governance, oversight and strategic decision-making related to AI adoption. The curriculum emphasizes executive AI fluency and responsible implementation.

Key learning areas include:

AI strategy and functionalityAI investment evaluationData visualization and insights

Pathway 3: Applying AI in Healthcare

Designed for healthcare professionals and healthcare organizations, this pathway focuses on practical and responsible applications of AI in healthcare settings.

Key learning areas include:

Healthcare data analysisEthical AI practicesClinical documentation

Workforce Solutions capabilities support supplier performance and alignment

University of Phoenix’s professional development offerings deliver workforce-focused education solutions that align learning with operational priorities, supporting organizations as they adapt to evolving business demands. The University’s approach emphasizes structured skill development through targeted training programs designed to reflect real-world workplace scenarios.

This model supports employer partners seeking to adapt to changing operational requirements while maintaining focus on performance standards and continuous improvement. Wabash’s recognition reflects these solutions and the importance of partners that connect workforce development strategies with business execution.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

About University of Phoenix Workforce Solutions

University of Phoenix Workforce Solutions helps companies align employee development to business strategy through skills-based solutions designed to address evolving workforce needs. Its Adaptable Skills Solutions brings together professional development, education savings and AI skills intelligence provided through Skillmore, a UOPX affiliate, to support workforce planning, retention and talent mobility. By combining data, tools and education resources, Workforce Solutions offers practical ways to identify skills gaps, inform workforce decisions and prepare employees for long-term adaptability in a rapidly changing workplace. 

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SOURCE University of Phoenix

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