Connect with us

Technology

GUESS FRAGRANCES Breaks Through The Big Game Noise with TripleLift and StackAdapt

Published

4 months ago

on

Native video, custom audience targeting, and real-time optimization helped GUESS FRAGRANCES beat engagement benchmarks during one of advertising’s most competitive moments

CANNES, France, June 25, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new campaign results with StackAdapt on behalf of GUESS FRAGRANCES, showing how premium native video, custom audience strategy, and agile optimization can help brands perform even when media costs are at their highest.

The campaign promoted GUESS FRAGRANCES Men’s Iconic Eau de Parfum Spray during the NFL playoffs season including the February Big Game, one of the most crowded and expensive windows in advertising. While many brands compete for attention with bigger budgets and louder media buys, GUESS FRAGRANCES took a more precise approach: reach high-intent consumers through premium in-feed video experiences that felt natural to the environment and were optimized in real time.

Running through the StackAdapt platform and powered by TripleLift’s exchange, the campaign used two custom TripleLift Audience segments to identify and engage consumers most likely to respond to the brand’s message. The strategy combined StackAdapt’s programmatic platform with TripleLift’s premium native video inventory and audience capabilities to drive awareness, engagement, and efficiency without relying on interruption-heavy formats.

The campaign proved it could perform under pressure:

Efficiency held when the market got expensive. TripleLift maintained a stable CPM at €3.73 throughout the Big Game season, even as competition intensified.Video engagement outperformed. The campaign delivered a video completion rate 6 percentage points above benchmark.CTR finished above benchmark. After early Big Game cost pressure weighed on engagement, TripleLift optimized the campaign in real time and lifted CTR to 0.20%.

The campaign did not just survive the Big Game window. It improved through it.

The campaign’s success was not just about the final numbers. It was about how quickly the teams responded. When early click-through rates came in below target due to heightened competition and premium pricing, TripleLift identified the issue, optimized in real time, and helped push engagement above benchmark while maintaining cost efficiency.

“The NFL playoffs season is the ultimate pressure test for media performance,” said Benjamin Felix, CMO at TripleLift. “Costs rise. Competition spikes. Attention gets harder to win. This campaign showed that brands do not have to choose between premium environments and efficient outcomes. When you combine native video, custom audience intelligence, and active optimization, you can break through the noise without wasting spend.”

“Choosing to launch during the Big Game season reflected real conviction: we knew that precision and timing would carry the campaign, and we wanted to reach our audience where their attention already was,” said Xavier Le Roy, Co-Founder at OPR, the media agency for GUESS FRAGRANCES.

“This campaign is a great example of what becomes possible when you bring together StackAdapt’s platform with TripleLift’s premium native inventory and audience capabilities,” said Greg Joseph, Vice President, Inventory Development at StackAdapt. “Brands running through StackAdapt now have direct access to some of the most engaging ad formats in the industry, and the GUESS FRAGRANCES campaign shows just how impactful that combination can be, even in one of the year’s most competitive advertising environments. We’re excited to keep building on this partnership and delivering these kinds of results for our joint clients.”

The GUESS FRAGRANCES campaign reinforces the value of a more orchestrated approach to digital advertising, where creative experience, audience strategy, supply quality, and optimization work together from the start. For premium consumer brands, especially those competing during major cultural moments, the lesson is clear: performance is not just about showing up. It is about showing up intelligently.

More information about this case study is available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at  www.triplelift.com.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels — including CTV, DOOH, display, native, audio, email, and more — into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/guess-fragrances-breaks-through-the-big-game-noise-with-triplelift-and-stackadapt-302810405.html

SOURCE TRIPLELIFT

Related Topics:
Continue Reading

Technology

LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

Published

4 hours ago

on

October 24, 2026

By

Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

Continue Reading

Technology

STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

Published

5 hours ago

on

October 24, 2026

By

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

Continue Reading

Technology

Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

Published

5 hours ago

on

October 24, 2026

By

TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

Continue Reading

Trending