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Proof Launches x401, the Open Protocol for Verifying the Authority Behind AI Agents

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Developed by Proof with contributors across payments, identity and AI, x401 lets any online service request proof of who authorized an agent’s actions. Live demos and a CLI are available today.

BOSTON, June 25, 2026 /PRNewswire-PRWeb/ — AI agents can now buy, sign, build, publish and move money. What they can’t carry is proof of who authorized the agent.

“AI is making actions and content effortless to generate. Trust will come from knowing who stands behind them. x401 gives every service a common way to ask for proof. Proof Digital ID gives people and organizations a high-assurance signed record of who authorized what.” – Pat Kinsel, CEO of Proof. “

Every company is racing to open its products to AI. The hard part isn’t getting agents to act; it’s trusting that a real person authorized them. Without that, a service has no safe way to let an agent through.

Today, Proof, the identity authorization company, launched x401, an open, issuer-neutral protocol that lets any website or API ask for and verify the identity behind agents.

With x401, a service can ask for the proof it requires: verified identity, age, membership, organizational affiliation, signing authority, proof of humanness, orf another trusted claim. The agent presents a compatible credential and authorization. The service verifies the issuer, claim, scope and action before proceeding.

Identity establishes who or what an agent represents. Authorization establishes what it is permitted to do. x401 binds the two into proof and unlocks agents’ ability to act on people’s behalf.

Open by design
x401 is an open protocol allowing any conforming issuer to deliver x401-compatible credentials. Any agent can present them. Every service determines which claims, issuers and levels of assurance it will accept.

That separation allows one protocol to support many forms of authority without forcing the internet to adopt a single identity provider or credential model.

x401 was developed by Proof with technical contributors from leading payments, identity and AI organizations. The public specification, implementation materials, and complete contributor list are available at x401.id.

Proof will submit x401 to the FIDO Alliance’s agentic authentication standards workgroup.

Built to complete the agent stack
x401 is designed to work with the protocols already emerging around agentic activity. In payments, x402 enables machines to make payments. AP2 and Verifiable Intent capture instructions and approvals in commerce. x401 now completes the missing link, when used together with these other protocols, agents can now pay, prove a person’s identity, and authorize specific actions.

“x402 is the open standard that lets agents pay for web resources over HTTP with pay-per-request settled in stablecoins, with no accounts or API keys. Through Circle Agent Stack and USDC, which settles nearly all x402 volumes, Circle has been one of its core contributors. x401, built with Proof, pairs that with identity: x402 answers how an agent pays, x401 answers who it is. Those are the first two questions any agentic transaction has to clear, and now each has an open standard. Circle is proud to be an early adopter and co-endorser of x401.” — Gagan Mac, VP Product, Circle

Proof’s digital identity: A high-assurance identity that can sign
Proof is launching the first live implementation that can satisfy an x401 challenge. Proof’s digital identity is one of the first inline implementations of OID4VC Issuance and Presentation, allowing people to verify their identity to an IAL2 standard and enroll just-in-time or instantly reauthenticate with a biometric. Developers simply request identity and Proof manages the complexity of who is enrolled vs not.

Using selective disclosure and zero-knowledge proofs, someone can prove that they are verified, their nationality, over a required age or authorized to represent an organization without exposing their complete identity record.

In addition to credential presentation, Proof’s platform is the first to support transaction signing, which produces verifiable records. The API supports signing authorizations like AP2 with Verifiable Intent and cryptographically binds a verified identity to any payment, transaction, or payload. Verifiable records prove who you are and what you’ve authorized, creating the evidence that every industry requires in the agentic era. U.S. law has recognized agreements made by electronic agents for decades. Proof provides what’s been missing: trustworthy proof of the person behind the transaction.

Proof’s digital identity is backed by Proof’s Kantara-certified NIST IAL2 identity service and WebTrust-audited certificate-authority infrastructure. As a Certificate Authority that pairs a publicly trusted, audited certificate hierarchy with IAL2-grade identity proofing, Proof’s digital identity is the only legal credential that can secure everything a person signs, does in person, does online, or delegates to an agent.

x401 works end-to-end today
The documentation for x401 is live today. The public specification, technical documentation, sample apps, and contributor list are available at x401.id.

Proof Digital ID documentation is available at dev.proof.com. Developers can connect Proof’s live x401 MCP server to Claude and ChatGPT to use x401 in real agent workflows. Participating organizations will announce their implementations as they become available.

About Proof
Proof is the identity authorization company that verifies people and organizations, issues high-assurance cryptographic credentials and creates tamper-evident evidence of what they authorize—whether they act directly or through AI agents. Proof has secured more than $640 billion in transactions for 10,000 organizations, including 16 of the Fortune 100. Learn more at proof.com.

Media Contact

Lauren Hintz, Proof, 1 6179093295, lauren.hintz@proof.com, https://www.proof.com/

View original content:https://www.prweb.com/releases/proof-launches-x401-the-open-protocol-for-verifying-the-authority-behind-ai-agents-302810968.html

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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October 24, 2026

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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SOURCE CSTS Enterprises

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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October 24, 2026

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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2 hours ago

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October 24, 2026

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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