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Retail and Ecommerce Companies Face More Than $5 in Costs for Every $1 Lost to Fraud Amid Rising Complexity and Customer Experience Pressures

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4 months ago

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More than a third of retail and ecommerce organizations report significant revenue loss tied to fraud over the past year More than half of US merchants report increased customer churn linked to anti-fraud measures Consumers engaging AI agents for transactions is a growing concern 

ATLANTA, June 25, 2026 /PRNewswire/ — LexisNexis® Risk Solutions released its 2026 LexisNexis® True Cost of Fraud™ Study for Retail and Ecommerce in North America, highlighting the growing financial burden of fraud and the increasing challenge of balancing security with seamless customer experiences. 

The study finds that the total cost of fraud now exceeds $5 for every $1 of direct loss in both the United States and Canada, reaching approximately $5.13 in the US and $5.23 in Canada. This marks the first time LexisNexis® Fraud Multiplier™ has crossed the $5 threshold in both markets. 

Fraud continues to have a measurable negative impact on business performance. The study shows that 37% of retail and ecommerce organizations reported significant revenue losses tied to fraud over the past year. At the same time, efforts to strengthen fraud controls are contributing to customer friction, with 56% of US retailers and 54% of US ecommerce merchants reporting increased customer churn linked to anti-fraud measures. 

“While it’s no surprise fraud continues to evolve in scale and sophistication, the challenge for retailers and ecommerce providers is adapting to changing attack vectors at scale,” said Maanas Godugunur, senior director of fraud and identity at LexisNexis Risk Solutions. “Survey results are clear: organizations that take a more integrated, multi-layered approach to fraud prevention are better positioned to protect their customers, deliver superior customer experiences and, in turn, increase customer loyalty, manage risk and drive growth.” 

Fraud complexity and customer experience pressures intensify 

The study also highlights fraud‘s expanding complexity. Fraud risk is increasingly distributed across digital and physical channels, payment types and customer touchpoints. Online and mobile channels now account for most fraud costs, representing up to 83% for ecommerce merchants. Common fraud types include chargeback fraud, lost or stolen merchandise and fraudulent returns, reflecting the breadth of threats facing merchants today.  

At a broader level, the financial impact of fraud has increased significantly over time. The fraud multiplier has more than doubled over the past decade, rising from approximately $2.40 per $1 loss in 2016 to more than $5 today, driven by operational, compliance and reputational costs associated with managing fraud.  

The report also identifies emerging risks tied to the rapid growth of agentic commerce, where AI-powered agents transact on behalf of consumers, with adoption accelerating across the sector. More than two thirds of US merchants report concern about the fraud risks associated with these transactions.  

These developments are introducing new fraud vectors and increasing the need for stronger, more adaptive controls.  

Despite these challenges, the study finds that organizations with more mature fraud prevention strategies are achieving stronger outcomes. For example, 20% of high-maturity organizations reported decreased customer churn because of fraud prevention efforts, compared with 9% of low-maturity organizations. High-maturity organizations are also more effective at preventing fraud at scale, with 19% stopping 1,000 or more fraudulent transactions per month compared with 4% of low-maturity businesses.  

In response, retail and ecommerce organizations are continuing to shift toward integrated, multi-layered fraud prevention strategies that combine identity verification, device intelligence and behavioral analytics across the customer journey. These approaches are helping organizations improve detection, reduce friction and better align fraud management with customer experience goals. 

Methodology
The 2026 LexisNexis True Cost of Fraud Study for Retail and Ecommerce in North America is based on insights from 513 risk and fraud leaders at consumer-facing organizations in the US and Canada.  

About LexisNexis Risk Solutions  
LexisNexis® Risk Solutions provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. Headquartered in metro Atlanta, Georgia, the company has offices throughout the world, serves customers in more than 190 countries and territories and is part of RELX. For more information, please visit LexisNexis Risk Solutions.  

Media Contact: 
Senior Manager, Communications, North America & Latin America
Freddy.serrano@lexisnexisrisk.com 

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SOURCE LexisNexis Risk Solutions

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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