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BoomerangFX Announces Strategic Partnership with Web Marketing Clinic, Accelerating Growth of Its AI-Powered Clinic Software and Marketing Platform Across the UK and Europe

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Partnership unites the UK’s leading specialist aesthetic marketing agency with BoomerangFX’s AI-powered clinic operating and marketing technology platform, accelerating the company’s expansion across the UK and Europe.

LONDON, Jun 26, 2026 /PRNewswire/ – BoomerangFX, the global AI-powered clinic software and marketing-automation company purpose-built for private-pay healthcare, today announced the appointment of Web Marketing Clinic as a Strategic Channel Partner for the United Kingdom and broader European markets. The partnership brings BoomerangFX’s unified platform – practice management, marketing automation and the AUVIA™ AI Clinic Co-Pilot – to high-end aesthetic, surgical and specialty practices across the region, delivered alongside Web Marketing Clinic’s full suite of brand, creative and agency services.

The announcement comes as BoomerangFX scales rapidly across the region. The company recently opened its UK headquarters in London following record year-over-year UK growth in 2025, with accelerating adoption across England, Wales, Scotland, Ireland and the broader EMEA region. The partnership with Web Marketing Clinic deepens that momentum by pairing BoomerangFX’s technology with one of the sector’s most established and respected agencies.

A specialist agency meets a foundational platform

For nearly two decades, Web Marketing Clinic has been one of the most respected specialist agencies in UK and European aesthetics. Founded by Mark Bugg, who has worked in medical aesthetics since 2007, the agency delivers a complete suite of brand development, website design, creative and video production, media buying and digital-marketing solutions to leading aesthetic clinics, cosmetic surgeons and specialty medical practices – building many of the sector’s most recognizable brands.

Through this partnership, Web Marketing Clinic’s clients gain access to the BoomerangFX platform, which unifies the entire practice in a single system across three integrated products:

RUN – Automated Practice Management & Operations. An enterprise-grade operating suite that runs the clinic end to end: intelligent scheduling, EMR-driven charting and e-scripting, integrated billing with built-in patient financing, memberships and packages, a loyalty experience, and customizable analytics. RUN serves as the clinic’s AI-powered EMR and system of record, centralizing all patient clinical, financial, and operational data. The platform enables digital charting, consents, treatment tracking, imaging, e-prescribing, inventory management, memberships, payments, and reporting, creating a unified workflow for both providers and staff.

LeadEngineAI – Turnkey AI Marketing & Lead Generation. An AI-driven engine that powers high-performance, higher-intent advertising across Google, Meta and Instagram, feeding a live lead dashboard with automated email and SMS follow-up – all measured with real-time attribution, ROI tracking and conversion analytics so every pound of spend is accountable.

AUVIA™ – AI Clinic Co-Pilot. The connective backbone between digital demand and clinical delivery. AUVIA responds to every new enquiry instantly through natural, human-like voice and text, conducts automated consultations, intelligently books appointments, recovers no-shows and executes timely, personalized follow-ups – all without adding staff. Now completing more than 1,000 autonomous patient consultations and appointment bookings each month worldwide, AUVIA closes the loop between marketing and the front desk, increasing conversion while elevating the patient’s experience.

Together, the partnership closes a gap that has long existed in the industry: agencies generate enquiries, but practices struggle to convert and retain them. Web Marketing Clinic builds the brand and demand; BoomerangFX captures, converts and operationalizes it – giving practices a connected, automated growth engine from the first ad a patient sees through to the treatment and every visit after.

Built by operators, proven at scale

BoomerangFX was co-founded by SaaS and fintech entrepreneur Jerome Dwight, former CEO of BNY Mellon Canada, together with Dr Stephen Mulholland – co-creator of Morpheus8, pioneer of energy-based radiofrequency, and co-founder of both InMode (NASDAQ) and BoomerangFX, where he helped lead InMode through its 2019 NASDAQ IPO. The platform serves more than 10,000 practices across 25 countries, supporting over 2 million patients and generating more than 5.2 million patient leads annually, and is consistently recognized on the Deloitte Technology Fast 50™ and Fast 500™ as one of the fastest-growing healthcare SaaS companies globally.

“Clinics are undergoing a platform shift – away from disconnected tools and toward unified systems that drive measurable outcomes. Web Marketing Clinic has spent nearly two decades building the brands behind the UK’s leading aesthetic and surgical practices. Bringing their creative and agency expertise together with our software, marketing automation and AUVIA AI gives those practices a single operating system that connects demand, conversion and operations end to end.” 
    – Jerome Dwight, Co-Founder & CEO, BoomerangFX

“BoomerangFX was built from the front lines of aesthetic and private-pay healthcare. Clinics want to deliver exceptional outcomes, but profitability and sustainability require operational precision, consistent patient experience, and intelligent conversion. Partnering with an agency of Web Marketing Clinic’s caliber means UK practices gain the brand and the platform foundation to scale responsibly – without losing quality, control or margin.” 
    – Dr Stephen Mulholland, Co-Founder, BoomerangFX

“Our clients have always wanted their marketing and their clinic operations to finally speak to each other. BoomerangFX is the most advanced and best-adapted platform we’ve seen for aesthetics, and partnering with them lets us deliver a complete growth solution – brand, enquiries, booking and patient experience – under one roof.”
    – Mark Bugg, Founder, Web Marketing Clinic

The partnership is effective immediately, with BoomerangFX solutions now available to Web Marketing Clinic’s UK client base and rolling out across European markets.

About BoomerangFX

BoomerangFX is a global AI-powered clinic software and marketing-automation company purpose-built for private-pay healthcare — including aesthetic medicine, medspa, cosmetic surgery, dermatology and other specialty cash-pay practices. Its unified platform integrates practice-management operations, CRM, marketing automation, AI-driven patient engagement and conversion analytics, enabling clinics to scale efficiently, convert demand into revenue and improve profitability. With offices in Miami, Toronto, London and Sydney and growing adoption across EMEA, Asia and Latin America, BoomerangFX is advancing its mission to become the foundational AI-powered operating platform for private-pay healthcare worldwide. Learn more at boomerangfx.com.

About Web Marketing Clinic

Web Marketing Clinic is a specialist medical-aesthetics marketing agency based in Nuneaton, UK. Founded by Mark Bugg, the agency has served the UK and European aesthetic, surgical and specialty medical sectors since 2007, offering a full suite of brand development, website design, creative and video production, media buying and digital-marketing services. Learn more at webmarketingclinic.com.

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SOURCE BoomerangFX

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Primero Games Acquires Win Systems Gaming Division, Expanding International Reach

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Acquisition adds slot and electronic-roulette products, manufacturing capabilities and an installed base of more than 3,000 gaming positions across Latin America and the Caribbean.

NORCROSS, Ga., Sept. 4, 2026 /PRNewswire/ — Primero Games LLC (“Primero”), a provider of gaming content, technology and products, today announced the acquisition of the Gaming Division of Win Systems (“WSG”), including its Gold Club electronic-roulette business.

The acquisition expands Primero’s international presence and product portfolio, adding established slot and electronic-roulette products, manufacturing capabilities and gaming operations across Latin America and the Caribbean. Financial terms of the transaction were not disclosed.

The acquired operations have an installed base of more than 3,000 gaming positions in Mexico, Peru, Colombia, Puerto Rico, and Panama. Primero will support existing customers and products while introducing additional Primero game content, platform technology and development resources.

“This is an important step forward in executing Primero’s growth strategy to build a diversified, global gaming company,” said Mike Macke, Chairman of Primero Games. “Primero has built its reputation by creating compelling game content and developing innovative technology that helps operators deliver consistent revenue via engaging player experiences.”

“We are excited to welcome Eric Benchimol, Dario Zutel, and the talented WSG team to Primero,” Macke continued. “By combining Primero’s content and development expertise with WSG’s products, operations and customer relationships, we can deliver more products, more content and greater value to customers across a wider range of gaming markets.”

“This combination makes both businesses stronger,” said Eric Benchimol, CEO of Win Systems. “Pairing our installed base, manufacturing operations and market knowledge with Primero’s game library and development engine means we can bring more, and better, products to our customers faster than either company could alone. The team is energized, and we’re looking forward to getting to work as part of Primero.”

“This transaction marks an exciting new chapter for our Gaming Division,” said Dario Zutel, Executive Chairman of Win Systems. “We are confident that Primero Games is the right partner to build on what we have achieved and drive the business into its next stage of international growth.”

Building International Scale

Primero has an established presence in U.S. gaming markets, with a portfolio that includes game content, online gaming solutions, redemption kiosks, and a mature omnichannel gaming platform.  The WSG acquisition adds established products, manufacturing capabilities and long-standing customer relationships in international markets.

The WSG teams and infrastructure will continue to support customers in Mexico, Peru, Colombia, Puerto Rico, Panama and many other countries around the world. Primero and WSG are committed to providing continuity for every customer as Primero invests in the business and introduces additional products, content and technology.

About Primero Games

Primero Games is a leading provider of innovative games, platforms and products designed to deliver engaging player experiences and value to gaming operators across land-based and digital environments. Founded by gaming-industry veteran Mike Macke, Primero has made significant investment in its Hurricane gaming platform to support international expansion. The Hurricane platform is designed to support offline, online, single, and multi-game applications across emerging and regulated gaming markets. Primero’s Spark server-based gaming solution extends the Hurricane platform by offering value-added features such as business intelligence, linked and wide-area progressive jackpots, game content subscription features, and player marketing/retention.

Headquartered in the United States, the company designs, manufactures and markets a portfolio of more than 100 original titles for land-based and multi-game platforms, as well as online games for markets worldwide. With studios in the U.S., the U.K., and Canada, Primero combines international creative talent with deep technical expertise to produce high-performing, scalable gaming solutions. For more information, visit www.primerogames.com.

About Win Systems

Win Systems is a global technology company with extensive experience providing innovative solutions to the gaming industry. Through its international operations and long-standing customer relationships, the company specializes in casino management systems and has a strong track record of delivering technology and solutions to operators across multiple markets worldwide. Following the transaction, Win Systems will continue to focus on its remaining businesses and strategic opportunities, building on its technology expertise, international experience, and commitment to delivering value to its customers and partners.

Contacts:

Primero Games
Gina Lanphear, Director of Marketing
422019@email4pr.com 

WinSystems Gaming
Virginia Pin, Marketing Manager
422019@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/primero-games-acquires-win-systems-gaming-division-expanding-international-reach-302870282.html

SOURCE Primero Games

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AEON Launches Agentic Checkout, Powered by AI Card for Autonomous Commerce

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HONG KONG, Sept. 4, 2026 /PRNewswire/ — AEON, the settlement layer built for the AI economy, has launched Agentic Checkout, enabling AI agents to autonomously shop, check out, and pay across e-commerce platforms such as Shopify and Amazon. Powered by the AEON AI Card, Agentic Checkout gives agents controlled spending capabilities to turn user intent into completed purchases.

Natively integrated with Model Context Protocol (MCP) and the Universal Commerce Protocol (UCP), Agentic Checkout allows users to interact with an AI agent through a conversational interface, describe what they are looking for, and let the agent search for suitable products and build a shopping cart based on their requirements.

Once a product is selected, the user can authorize the purchase with an AEON AI Card settled over the Visa/Mastercard networks, allowing the agent to complete the transaction without exposing the user’s primary payment credentials or treasury wallet. The agent can move from product discovery to cart creation and payment, turning a natural-language request into a completed purchase.

AI Card: Giving AI Agents Controlled Spending Power

At the core of this experience is the AEON AI Card, designed to give AI agents financial autonomy while keeping spending under defined controls. 

The infrastructure supports single-use agent cards and predefined budget limits, allowing spending authority to be scoped to individual tasks or transactions. Backed by crypto-based authorization and connected to existing Visa payment infrastructure, the AI Card creates a bridge between on-chain assets and everyday commerce.

This allows agents to spend on behalf of users without requiring direct access to their primary wallets or traditional credit cards, bringing agentic commerce closer to a model where AI can not only assist users with decisions, but also securely execute those decisions in the real economy. 

Agentic Checkout to Bigger Commerce Ecosystem

Agentic Checkout is designed to give AI agents access to an open commerce ecosystem, rather than a limited list of curated merchants. Through Shopify, agents can search across 3M+ active storefronts in 175+ countries and more than a billion products, spanning categories including apparel, home, beauty, electronics, and books.

Shopify is one of the first environments where AEON’s Agentic Checkout capability is being demonstrated, but the underlying infrastructure is designed to extend across e-commerce ecosystems and support both physical and digital goods. Amazon and Travala are next, bringing mass-market retail and travel inventory into the same agent interface.

The infrastructure is also designed with the safeguards required for production use. Full card numbers and security codes never enter conversation logs or model context, while uncertain payment states are verified before any retry to prevent silent double charges.

As more commerce platforms become accessible to AI agents, the ability to securely authorize and settle these transactions will become increasingly important. AEON Agentic Checkout and AI Card provides the financial execution layer that allows agents to act within defined spending boundaries. And AEON is building the settlement infrastructure to enable these agents to transact, pay, and settle securely across the digital and physical economies.

Building the Settlement Layer for the AI Economy

The Agentic Checkout and AI Card represent two connected components of AEON’s agentic payment infrastructure: Agentic Checkout gives agents the ability to execute commerce, while AI Card gives them controlled financial authority to pay for it. Together, they connect agent intent, payment authorization, checkout execution, and settlement into a unified flow.

AI agents are increasingly capable of searching, reasoning, coordinating tasks, and making decisions on behalf of users. The next step is enabling those decisions to result in secure, verifiable economic transactions. AEON is building toward this infrastructure by combining agent identity, payment authorization, checkout execution, and settlement into a unified framework for the AI economy, enabling AI agents to transact across digital and physical economies, autonomously, securely, and within clearly defined financial boundaries.

About AEON

AEON is the native settlement layer built for the AI economy. By equipping agents with a comprehensive suite of programmable payment primitives, spanning across Agent Account, AI Card, AI Gateway, and more, AEON empowers autonomous AI to seamlessly navigate global value networks. Designed to eliminate the fee overhead, programmability gaps, and settlement lag of legacy infrastructure, AEON provides the universal financial rails needed for agents to enter the global economy across any currency, chain, or protocol.

Natively integrating with leading standards like x402, ERC-8004, MCP, and Google A2A, AEON enables verifiable AI payments at scale and connects agentic capabilities directly to a network of 50M+ global merchants. Having processed over $514M in cumulative volume for 2.3M+ users, AEON is backed by top investors including YZi Labs, IDG Capital, HashKey Capital, and the Stanford Blockchain Builders Fund. The $AEON token is live on major global exchanges including OKX, Bitget, Binance Alpha and Bithumb.

Website | X | Telegram | Medium | AEON Pay

View original content:https://www.prnewswire.com/news-releases/aeon-launches-agentic-checkout-powered-by-ai-card-for-autonomous-commerce-302870306.html

SOURCE AEON

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WOODLAND DIRECT OPENS NEW DISTRIBUTION CENTER IN RENO, NV

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AUBURN HILLS, Mich., Sept. 4, 2026 /PRNewswire/ — Woodland Direct, the nation’s premier e-commerce site for fire products, is opening a new 47,000-square-foot distribution center in Reno, NV. This is the company’s second distribution center, joining its world headquarters and distribution center in Auburn Hills, MI.

The new facility, officially opening in September, will improve the customer experience by shortening shipping times for West Coast customers.

“Woodland Direct has grown and evolved substantially over the past several years,” said President and Founder Andrew Ingram. “We already ship all around the country. By opening the Reno distribution center, we’re able to serve our West Coast customers more quickly and efficiently.”

The leadership team began exploring the idea of opening a second distribution center in the final quarter of 2025. Woodland worked with logistics consultants to determine whether an expansion west of the Rocky Mountains made sense, and Reno’s strategic location made it a natural choice for the expansion.

“We are excited to be a part of the Reno community, and we look forward to making our customers’ experience even more enjoyable,” said Gunnar Bennethum, senior manager of supply chain operations and business planning.

In addition to using local Reno companies Engineered Solutions, Teledata Technologies, and WTR Electrical to build and prep the warehouse, Bennethum and Warehouse Assistant Wesley Davey will be making the move from Auburn Hills to Reno to oversee operations.

The Reno distribution center will be using industry-standard software NetSuite to increase efficiency.

“This will be a new milestone for Woodland,” Bennethum added, “that will improve our inventory accuracy and allow our sales team to have better visibility of product availability.”

For more information on Woodland Direct, visit our website www.woodlanddirect.com/ or contact Drew Maresco at drew.maresco@woodlanddirect.com or (877) 771-2925.

ABOUT WOODLAND DIRECT

Woodland Direct is a premier online retailer specializing in fireplaces, patio heaters, fire pits, and outdoor living products. Founded in 2004, Woodland Direct offers a curated selection of top fire brands to homeowners, contractors, and businesses. Woodland Direct has the most NFI-certified sales professionals and Master Hearth Professionals under one roof. For more information, visit woodlanddirect.com.

Media Contact:

Drew Maresco

Drew.maresco@woodlanddirect.com

(877) 771-2925

View original content to download multimedia:https://www.prnewswire.com/news-releases/woodland-direct-opens-new-distribution-center-in-reno-nv-302870312.html

SOURCE Woodland Direct

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