NEW YORK, June 28, 2026 /PRNewswire/ — WISEcode, the first Foodtech AI company, today brought its FoodTruth™ platform to the 2026 Summer Fancy Food Show, June 28–30 at the Javits Center in New York City, with a message for the specialty-food industry: the rules of the business are about to be rewritten.

WISEcode’s thesis is that the food industry stands at a generational inflection point. For decades brands competed on perception, marketing, packaging and shelf placement, because consumers could not see what was actually in their food. Artificial Intelligence, paired with food data, deeply removes that barrier. When every shopper can know what is in a product and what it does to their body, competition shifts from perception to performance, and the advantage moves to the companies with the best products rather than the biggest budgets.

“AI is one of those rare technologies that doesn’t just improve an industry, it rewrites the rules,” said Founder and CEO Peter Castleman in the company’s main-stage keynote. “The automobile, the microprocessor, the smartphone, they all arrived quietly, the establishment dismissed them, and then one morning the ground had already moved. That’s where the food industry is today. For decades the industry competed on perception. The next generation will compete on performance. That creates something we have never truly had before: a race to the top.”

For consumers, WISEcode is starting with the question shoppers ask most and no one has answered: is my food ultra-processed? Its free UPF Detector™ lets anyone scan a barcode for a simple yes-or-no in seconds, then go as deep as the science allows. It’s a free ingredient-based app, covering more than a million foods, and runs on iPhone and Android. Coming next is WISEcoach™, a personalized nutrition coach that evaluates every food against an individual’s own goals rather than a one-size-fits-all standard, a shift the company describes as food finally adapting to the consumer instead of the other way around. At the WISEcode Fancy Bodega at the show’s main entrance, attendees can test the platform and take home the WISEcode stuffed owl and hats.

For brands, WISEcode’s tools are designed to turn food transparency into competitive assets. WISEcode’s  Non-UPF Shield™ is a verification program available to brands through the company’s verification portal.  Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food, helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

“The food industry feeds this country and the world, and the products on this show floor are spectacular,” Castleman said. “The problem isn’t the food. It’s that we know more about our Uber driver than about what we feed our children. Today we know less than one percent of what we could know about the food we eat, not because people don’t care, but because the information simply didn’t exist.”

That gap, WISEcode argues, has left consumers and the companies serving them inside a broken system. The company frames the consumer as already past the tipping point, actively asking two questions the old label could never answer: What is in my food? And what does it do to me? WISEcode’s wager is that the brands and retailers who can answer those questions credibly will define the next era of the category.

WISEcode’s central claim is that this transformation is only possible on top of food data that did not previously exist, and that building it, not building another app, is what sets the company apart. AI, the company stresses, is only as good as the data beneath it: bad data yields bad advice and bad outcomes.

A Mission and an Invitation

WISEcode frames its work less as a business than as a public good. “WISEcode was never built to be another software company or a hot AI company,” Castleman said. “It was founded to help create a better food system. If, five years from now, people simply expect FoodTruth before they buy food without even remembering WISEcode, we’ll know we succeeded.”

“If you believe great products should win because they’re better, not because they have the biggest marketing budget, then join us. This isn’t a race to sell more food. It’s a race to build better food, and to leave the next generation with a healthier food system than the one we inherited.”

About WISEcode:

WISEcode is a company offering FoodTechAI™ on a mission to give everyone the truth about what is in their food and what it does to their body. Built on The Food Genome Project™ and grounded in scientific research, WISEcode turns complex food data into clear, accessible insight into ingredients, nutritional quality, and ultra-processed food (UPF) levels for consumers, brands, retailers, and policymakers, all through one platform. As demand for food transparency grows, WISEcode is driving the national conversation around nutrition and food education. WISEcode calls it FoodTruth™, and for the first time, the world has it. Find Your Food Truth™.

Download the free UPF Detector™ from the App Store or Google Play, or learn more at WISEcode.ai.

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SOURCE WISEcode

Animal Cup shows how creators can turn an idea into a live browser product — and how the same HappySeeds workflow can add user accounts and payments when creators are ready to sell what they build.

SAN FRANCISCO, June 28, 2026 /PRNewswire/ — Animal Cup, a football game built by one creator without a studio or development team, is now live and playable in the browser. The game pits eight animal-mascot national teams against each other in 7v7 matches, with six formations and three difficulty levels. The project demonstrates how a creator can move from a plain-language idea to a finished browser experience using AI app builder HappySeeds.

Plenty of tools can now turn a prompt into something that looks like an app. Animal Cup is an example of the next step: turning an idea into a working browser product that people can actually open and use. It comes from describing and refining the idea through the platform, while HappySeeds handles much of the work required to turn it into a live, usable product — even without a conventional software development background.

A Complete Game, Not Just a Demo

Animal Cup is designed as a complete game experience rather than a simple technical demo. Eight national sides — England, France, Germany, Spain, Portugal, Brazil, Argentina and the United States — each field an animal mascot, from Argentina’s puma to Portugal’s Iberian wolf. Matches run 7v7 on hand-drawn pitches, with broadcast-style camera work and goal celebrations. Players choose their team, formation and difficulty before kickoff.

AI drives the animal players throughout each match. Rather than following the same fixed sequence, the teams respond as the game unfolds, allowing matches to develop differently each time. It demonstrates how AI can remain active inside a product built with HappySeeds, rather than being used only during development.

Animal Cup arrives during a summer of heightened global interest in international football, giving the project a timely cultural backdrop.

From an Idea to a Product That Can Sell

Animal Cup shows the creative side of HappySeeds, but the platform is built for more than demos. Its core purpose is to help creators turn an idea into a product they can sell. Many vibe-coding tools can turn a prompt into a working interface, but authentication, payments, data storage and hosting often remain separate engineering tasks. HappySeeds brings these core backend services into the same building workflow, including user accounts, Stripe-powered payment capabilities, persistent data, deployment and AI agents that remain active inside the finished product.

The process moves through three stages. In Plan Mode, creators describe their ideas in plain language and can provide documents, spreadsheets, slides or images as reference while HappySeeds maps out the pages, user flows and acceptance criteria. The Build stage turns that plan into a working application, and Ship & Grow publishes it online, including support for a custom domain.

Together, these stages provide a path from an initial idea to a live product that can support users and generate revenue. Animal Cup itself showcases the creative side of that workflow; for creators who want to commercialize what they build, HappySeeds adds the accounts, persistent data and payment integrations needed to take a project further.

“When a creator can describe a football game and turn it into a live product — with a path to adding accounts, payments and other services as it grows — the interesting question changes,” said Freya, Head of Growth & Partnerships at HappySeeds. “It stops being ‘Can I build this?’ and becomes ‘Is this worth building?'”

About HappySeeds

HappySeeds is an AI app builder that turns any idea into a publishable application. AI assists throughout the build and helps you keep iterating and adding features, while the generated apps can ship with built-in AI capabilities — text, image and video — alongside user login, a backend, data storage, payments, SEO and a custom domain, so creators can take a product to market and grow it commercially.

Press Contact

Freya 
2542492894
https://happyseeds.ai/ 

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SOURCE HappySeeds

SINGAPORE, June 28, 2026 /PRNewswire/ — Lovense, a leading sex-tech brand, today announced the launch of Match Intensity, a new World Cup-themed interactive experience that syncs live match events with connected intimacy devices in real time. Available in the Lovense Remote App from June 28 to July 19, 2026, during the tournament’s knockout stage, the feature translates key moments on the pitch, including goals, scored penalties, and red cards, into responsive sensory feedback.

As the 2026 World Cup brings the world together once again, football’s most electrifying moments are being felt across countries, time zones, and cultures: the breathless tension before a penalty, the eruption of joy after a goal, and the frustration of a controversial call. In the very same second, hundreds of millions of fans may cheer, gasp, or celebrate together. Yet until now, much of that intensity has remained on the other side of the screen: powerful, emotional, and shared, but largely confined to a psychological sense of connection.

With Match Intensity, Lovense transforms the adrenaline of the pitch into physical sensation, creating a more immersive viewing experience that brings fans closer to the passion of the game. Built on a dual-layer vibration system, the experience combines continuous background intensity with event-triggered surges. The background layer adjusts vibration strength in real time based on the pace and intensity of the match, keeping users physically connected throughout the game. The event layer adds patterns specially designed by Lovense for key moments such as goals, scored penalties, and red cards, delivering stronger, more dramatic sensations when the action reaches its peak. No matter whether there is a win or loss on the pitch, the intensity always scores.

To join the experience, users simply enter Live Match Mode in the Lovense Remote App, connect their Lovense toys, and activate the mode during the match. Every shift in momentum, every high-stakes play, and every unforgettable turning point can be translated into an instant sensory response, bringing fans closer to the energy of the match in a new and interactive way.

Match Intensity is designed to work within the broader Lovense ecosystem, giving fans more ways to make match-day moments interactive and intimate. With Lovense Sound Mode, device vibrations can respond to the volume of live commentary, crowd noise, or the energy of a watch party. Whether in the stands or watching from home, the thrilling sounds from the field can easily be transformed into responsive sensations, creating a deeper and more immersive experience.

Research has suggested that intense sporting events can affect hormone levels, emotional arousal, and desire. After an exciting match, intimacy can become a way to celebrate victory, soften defeat, or extend the thrill of the moment. For fans watching apart, Lovense Remote App allows partners to control each other’s toy from near or far, making shared excitement possible across any distance.

“Lovense has always been committed to creating closer and deeper connections,” said Dan Liu, the CEO of Lovense. “Global sports events bring people around the world into the same emotional moment, and for couples, that shared excitement can also become a way to feel closer. This creates a natural opportunity for the Lovense ecosystem, because match-day excitement and personal pleasure do not have to exist in separate worlds. With Match Intensity, Lovense is closing the distance between people, screens, and sensations. We hope everyone can enjoy not only the excitement of the game, but also the freedom of personal enjoyment.”

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SOURCE Lovense