Connect with us

Technology

Chandigarh University researchers use Artificial Intelligence to develop Model for predicting Accurate Crop Yield; Innovation to benefit Indian Farmers

Published

on

Researchers have leveraged Climate Data and Satellite Technology for developing the predictive model

CHANDIGARH, India, June 27, 2026 /PRNewswire/ — In a significant advancement for smart agriculture and precision farming, researchers at Chandigarh University have developed an Artificial Intelligence (AI)-powered Transformer Model that is capable of accurately predicting crop yields using satellite imagery, climate data and historical agricultural records.

The innovation would be instrumental in empowering farmers, policymakers and agricultural agencies to make informed decisions while strengthening food security and advancing resilient farm management.

The research, led by Kusum Lata, Assistant Professor Department of Computer Science Engineering, Chandigarh University, Dr Navneet Kaur Professor Department of CSE and Dr Simrandeep Singh Professor from University Centre of Research and Development at Chandigarh University that focuses on improving crop yield forecasting in Punjab’s agricultural heartland. The study, recently presented at the 2026 International Conference on Signal Processing and Electronics Design (ICSPED) at Chandigarh College of Engineering and Technology, Chandigarh that introduces a lightweight transformer-based system that leverages multi-source data to estimate crop production before harvest with greater accuracy and lower computational costs.

Notably, the accurate crop yield prediction has become increasingly important as farmers face growing challenges from climate variability, changing weather patterns and rising food demand. Traditional field surveys are often time-consuming, labour-intensive and limited in scale. The Chandigarh University researchers sought to overcome these limitations by integrating advanced AI techniques with real-time Earth observation data.

Kusum Lata, Assistant Professor Department of Computer Science Engineering at CU said, “The transformer model utilizes data from Sentinel-1 and Sentinel-2 satellites which are advanced Earth observation satellites operated by the European Space Agency (ESA) to continuously monitor agricultural fields and provide information on crop growth, vegetation health, soil moisture and field conditions. The satellite observations are combined with climatic variables such as rainfall, temperature and soil moisture, along with historical crop production records, creating a comprehensive picture of crop performance throughout the growing season.”

Kusum added, “Unlike conventional machine learning models, the newly developed lightweight transformer can identify critical crop growth stages and learn complex temporal patterns that influence final yields. We have designed the model to deliver high predictive performance that require fewer computational resources, making it suitable for practical deployment in large-scale agricultural monitoring systems.”

“The model was evaluated on four major crops cultivated in Ludhiana district, namely paddy, maize, moong and sugarcane, using data collected between 2019 and 2023. Experimental results demonstrated that the transformer model outperformed widely used approaches such as Random Forest and Long Short-Term Memory (LSTM) models, indicating stronger agreement between predicted and actual yields. The framework also recorded lower prediction errors and improved computational efficiency.

Kusum has worked as a Junior Research Fellow in the Agriculture and Crop Monitoring Division at Punjab Remote Sensing Centre (PRSC), PAU Ludhiana, contributed to geospatial research projects, including crop residue burning analysis using remote sensing and geospatial mapping techniques.

The study further revealed that the lightweight architecture requires nearly 40 percent fewer parameters than conventional transformer models while delivering faster and accurate predictions. This level of efficiency makes this automatic framework suitable for near real-time agricultural applications, including regional crop monitoring, production forecasting and early warning systems.

According to the researchers, the ability to accurately forecast crop yields before harvest can have significant implications for farmers and governments alike. Reliable forecasts can support agricultural planning, optimize resource allocation, strengthen crop insurance mechanisms and improve market management strategies. In a state like Punjab, where agriculture plays a central role in the economy, such technologies can contribute to more resilient and sustainable farming systems.

The researchers also shared that one of the key strengths of the model lies in its ability to combine multiple sources of information into a single predictive model. By integrating satellite-derived observations with climatic and historical datasets, the system captures the complex interactions that influence crop productivity and provides a more robust understanding of agricultural outcomes.

The future developments will also focus on enabling near real-time forecasting through cloud-based platforms, paving the way for broader adoption of AI-driven decision support systems in agriculture, added the Chandigarh University researchers.

About Chandigarh University

Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address: https://www.cuchd.in/

Photo: https://mma.prnewswire.com/media/3001456/Chandigarh_University_AI_Crop_Yield.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/chandigarh-university-researchers-use-artificial-intelligence-to-develop-model-for-predicting-accurate-crop-yield-innovation-to-benefit-indian-farmers-302812564.html

Continue Reading

Technology

LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

Published

on

By

Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

Continue Reading

Technology

STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

Published

on

By

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

Continue Reading

Technology

Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

Published

on

By

TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

Continue Reading

Trending