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WISEcode® Sets Out to Transform the Food Industry, Ushering In the Era of FoodTruth™

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4 months ago

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At The Summer Fancy Food Show, WISEcode  Makes Its Case That AI And A New Foundation Of Food Data Are Shifting The Basis Of Competition, From Marketing Budgets To Food Quality, And Invites The Industry To Join A “Race To The Top”

NEW YORK, June 28, 2026 /PRNewswire/ — WISEcode, the first Foodtech AI company, today brought its FoodTruth™ platform to the 2026 Summer Fancy Food Show, June 28–30 at the Javits Center in New York City, with a message for the specialty-food industry: the rules of the business are about to be rewritten.

WISEcode’s thesis is that the food industry stands at a generational inflection point. For decades brands competed on perception, marketing, packaging and shelf placement, because consumers could not see what was actually in their food. Artificial Intelligence, paired with food data, deeply removes that barrier. When every shopper can know what is in a product and what it does to their body, competition shifts from perception to performance, and the advantage moves to the companies with the best products rather than the biggest budgets.

“AI is one of those rare technologies that doesn’t just improve an industry, it rewrites the rules,” said Founder and CEO Peter Castleman in the company’s main-stage keynote. “The automobile, the microprocessor, the smartphone, they all arrived quietly, the establishment dismissed them, and then one morning the ground had already moved. That’s where the food industry is today. For decades the industry competed on perception. The next generation will compete on performance. That creates something we have never truly had before: a race to the top.”

For consumers, WISEcode is starting with the question shoppers ask most and no one has answered: is my food ultra-processed? Its free UPF Detector™ lets anyone scan a barcode for a simple yes-or-no in seconds, then go as deep as the science allows. It’s a free ingredient-based app, covering more than a million foods, and runs on iPhone and Android. Coming next is WISEcoach™, a personalized nutrition coach that evaluates every food against an individual’s own goals rather than a one-size-fits-all standard, a shift the company describes as food finally adapting to the consumer instead of the other way around. At the WISEcode Fancy Bodega at the show’s main entrance, attendees can test the platform and take home the WISEcode stuffed owl and hats.

For brands, WISEcode’s tools are designed to turn food transparency into competitive assets. WISEcode’s  Non-UPF Shield™ is a verification program available to brands through the company’s verification portal.  Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food, helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

“The food industry feeds this country and the world, and the products on this show floor are spectacular,” Castleman said. “The problem isn’t the food. It’s that we know more about our Uber driver than about what we feed our children. Today we know less than one percent of what we could know about the food we eat, not because people don’t care, but because the information simply didn’t exist.”

That gap, WISEcode argues, has left consumers and the companies serving them inside a broken system. The company frames the consumer as already past the tipping point, actively asking two questions the old label could never answer: What is in my food? And what does it do to me? WISEcode’s wager is that the brands and retailers who can answer those questions credibly will define the next era of the category.

WISEcode’s central claim is that this transformation is only possible on top of food data that did not previously exist, and that building it, not building another app, is what sets the company apart. AI, the company stresses, is only as good as the data beneath it: bad data yields bad advice and bad outcomes.

A Mission and an Invitation

WISEcode frames its work less as a business than as a public good. “WISEcode was never built to be another software company or a hot AI company,” Castleman said. “It was founded to help create a better food system. If, five years from now, people simply expect FoodTruth before they buy food without even remembering WISEcode, we’ll know we succeeded.”

“If you believe great products should win because they’re better, not because they have the biggest marketing budget, then join us. This isn’t a race to sell more food. It’s a race to build better food, and to leave the next generation with a healthier food system than the one we inherited.”

About WISEcode:

WISEcode is a company offering FoodTechAI™ on a mission to give everyone the truth about what is in their food and what it does to their body. Built on The Food Genome Project™ and grounded in scientific research, WISEcode turns complex food data into clear, accessible insight into ingredients, nutritional quality, and ultra-processed food (UPF) levels for consumers, brands, retailers, and policymakers, all through one platform. As demand for food transparency grows, WISEcode is driving the national conversation around nutrition and food education. WISEcode calls it FoodTruth™, and for the first time, the world has it. Find Your Food Truth™.

Download the free UPF Detector™ from the App Store or Google Play, or learn more at WISEcode.ai.

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SOURCE WISEcode

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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