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Candy Crush Turns NYC Into One Big Pregame with Free Candy Cabs for Soccer Season 2026

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Candy Crush is transforming NYC game-day travel with Candy Cabs, where riders can complete a Candy Crush Saga level to unlock a complementary ride.Soccer icon Alex Morgan is headlining Candy Crush’s Soccer Season 2026, the annual in-game tournament that brings the “game between games” to life.Whether heading to a fan zone, watch party, or celebration, Candy Cabs keep fans playing long after they leave the stadium.

NEW YORK, June 29, 2026 /PRNewswire/ –This Soccer Season, Candy Crush Saga® is taking game day beyond the stadium and onto the streets of New York City. Launching June 30, Candy Cabs are a fleet of interactive rides designed to turn travel time into play time, giving fans the chance to unlock complimentary rides simply by beating a Candy Crush Saga level before they reach their destination.

Equipped with in-cab tablets featuring live gameplay, Candy Cabs transform every trip into a high-stakes challenge and the ultimate “game between the games.” Whether heading to a fan zone, sports bar, watch party, or post-match celebration, fans can keep the excitement going from kickoff to the final whistle—all while enjoying one of the world’s most beloved mobile games.

Although soccer matches only last around 90 minutes, game day excitement lasts way longer for U.S. fans. More than half (52%) say their experience begins hours before the first whistle¹, with anticipation building before kickoff. And those in-between moments are already moments of play: 27% are playing games on their phones in transit, and nearly as many (23%) jump back in at halftime, proving the journey is just as electric as the match itself. That’s exactly where Candy Cabs come in. Turning every ride, wait, and pause into a chance to play, match, and win along the way.

The Candy Cab Experience

Book your spot: Scan the QR code on Candy Crush fly posters or Candy Cab vehicles around Manhattan to reserve your slot.Play for your ride: Once you’re in, complete a Candy Crush level on the in-cab tablet before you arrive. Beat it and the ride’s free.Get there: Your Candy Cab picks you up at Cooper Classic Cars in Greenwich Village and drops you at either Hudson Yards Public Square & Gardens or Hair of the Dog (168 Orchard St).

“Game day isn’t just about the match- it’s about everything that leads up to it. Candy Crush has always made those in-between moments more fun, and with Candy Cabs we’re bringing that spirit to life in a way only Candy Crush can—turning the ride to the game into part of the game itself.” — Luken Aragon, Chief Marketing Officer, King.

Candy Cabs are part of Candy Crush’s broader Soccer Season celebration, a limited-time in-game event that brings the excitement of the sport directly into the game. Since June 9, players have been collecting Blue Candies, climbing competitive leagues, and competing for exclusive rewards alongside soccer legend Alex Morgan, who encourages fans to embrace this season’s tournament as the ultimate “game between games”.

“Every athlete knows the game-day experience starts long before kickoff. The journey there, the anticipation, the energy building around you—it’s all part of what makes sports so special. Candy Crush has been one of my favorite ways to pass the time between matches, so seeing the game come to life around Soccer Season feels like a full circle moment for me.” — Alex Morgan, two-time FIFA Women’s World Cup Champion.

Scan. Ride. Play. Follow the experience and explore every colorful match day moment by visiting Candy Crush on Instagram and TikTok at @CandyCrushSaga or online at candycrushsaga.com.

Candy Crush Saga® is free to download on iOS and Android. For more information, visit candycrushsaga.com.

About Candy Crush Saga
Candy Crush Saga® is one of the world’s most popular mobile games. Millions of players around the globe match colorful candies in combinations of three or more to win points, defeat obstacles, and progress through more than 20,000 levels. In November 2022, Candy Crush Saga celebrated its 10-year anniversary. Candy Crush Saga is available to download for free from the Apple App Store, Google Play, Amazon App Store, Windows App Store and Facebook.

About King
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.

¹Source: Atomik Research survey of 1,000 U.S. sports fans aged 18–40, commissioned by Manifest on behalf of Candy Crush; June 2026

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SOURCE Candy Crush Saga

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IGEL Appoints James Millington as Field CTO for Healthcare in EMEA

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The move strengthens IGEL’s healthcare leadership in EMEA and expands support for customers and partners across the region.

LONDON, June 29, 2026 /PRNewswire/ — IGEL, a global software company delivering the Adaptive Secure Endpoint Platform™ for modern digital workspaces and secure access, today announced the expansion of its CTO bench with the appointment of James Millington as Field CTO for Healthcare, EMEA. The appointment reflects IGEL’s continued investment in healthcare and other strategic growth areas.

As Field CTO, Healthcare EMEA, Millington will work closely with healthcare customers, field teams, and partners across the region to drive adoption of IGEL’s immutable endpoint platform in clinical and care delivery environments. His appointment complements the work of Jason Mafera, who leads IGEL’s healthcare Field CTO efforts in North America, giving IGEL dedicated healthcare Field CTO leadership on both sides of the Atlantic.

Millington brings extensive experience working with healthcare providers globally, including leadership roles at Armis, VMware, Imprivata, and Citrix. He takes on the Field CTO role after nearly three years leading Product Marketing at IGEL, where he helped shape the company’s market positioning and platform narrative alongside CEO Klaus Oestermann. He now brings that strategic and healthcare-focused experience directly to customers and partners across the EMEA market.

“Healthcare organizations across EMEA are increasingly seeking modern, resilient, and secure endpoint strategies that enable better patient care while reducing operational risk. James brings the healthcare expertise, strategic insight, and customer focus needed to help organizations navigate this transformation. His appointment reinforces IGEL’s commitment to the healthcare sector and our mission to deliver a more secure and resilient digital healthcare experience through our Adaptive Secure Endpoint Platform, preventative security approach, and business continuity and disaster recovery capabilities. We are excited to have James leading this effort as we deepen our investment in healthcare and help organizations across EMEA build secure, resilient, and future-ready digital workspaces,” said Matthias Haas, Managing Director & CTO, IGEL.

The announcement reflects IGEL’s continued focus on healthcare as a strategic vertical. Through the IGEL Adaptive Secure Endpoint Platform™, IGEL helps healthcare organizations support secure, reliable clinician access while simplifying endpoint management and improving resilience across distributed care environments.

“Healthcare is entering a defining period of innovation across EMEA. Providers must find new ways to lower operational costs, improve care quality, support digital and virtual care models, and bring services closer to patients — all while defending clinical environments against an increasingly complex cybersecurity threat landscape. IGEL has a unique role to play in that transformation. With IGEL, healthcare organizations can establish an immutable, secure-by-design endpoint foundation that helps protect access to critical systems, strengthen resilience, and reduce complexity at scale. I’m excited to help customers and partners across EMEA apply that approach to the realities of modern care delivery,” said James Millington, Field CTO, Healthcare EMEA, IGEL.

In his new role, Millington will focus on deepening IGEL’s partner ecosystem across EMEA and helping healthcare organizations align IGEL within broader secure access and resilience strategies.

Learn more about IGEL solutions for healthcare:  IGEL | HealthcareExplore healthcare customer success stories:  IGEL | Case Studies

About IGEL

IGEL is a global software company delivering the Adaptive Secure Endpoint Platform™ for modern digital workspaces and secure access. Through its secure endpoint OS, Universal Management Suite (UMS), and IGEL App Portal, IGEL enables a Preventative Security Model™ that helps organizations strengthen security, improve resilience, and centrally govern endpoint access across distributed environments.

The platform delivers the IGEL Adaptive Secure Desktop™, providing secure, reliable access to SaaS, DaaS, VDI, and enterprise applications across distributed environments. Backed by more than 130 validated technology partners, IGEL extends Zero Trust and SASE frameworks to the endpoint. Founded in 2001, IGEL is headquartered in Germany and has operations in the United States. Learn more at www.igel.com

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SOURCE IGEL

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INTA Publishes Groundbreaking Study on the Use of AI in Likelihood of Confusion Analysis

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Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis

NEW YORK, June 29, 2026 /PRNewswire/ — The International Trademark Association (INTA) has released its latest research study, Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis. As intellectual property (IP) offices and professionals face increasing application volumes and growing complexity, this Report provides timely and deep insights into how AI could enhance efficiency, consistency, and data-driven analysis, while preserving the critical role of human judgment.

INTA chose to study likelihood of confusion because that analysis is a routine task central to trademark law and, importantly, assessed through the eyes of the “average consumer.” It is therefore a representative example of how artificial intelligence (AI) could be applied to subjective, as well as objective, AI legal analysis. The Association undertook this research in collaboration with business consulting firm FTI Consulting.

“AI is reshaping how brands are created, searched, examined, and protected, and INTA has an important role to play in helping the global IP community navigate this shift responsibly,” said INTA CEO Etienne Sanz de Acedo. “We are putting this work forward because likelihood of confusion sits at the heart of trademark law and as AI becomes more entrenched in legal and commercial decision-making. This Report provides IP offices and our members with a practical, forward-looking resource grounded in both legal analysis and technical understanding.”

INTA Chief Policy Officer Heather Steinmeyer served on the internal project team that drafted the Report. Underscoring why this issue is especially timely, she said: “AI has the potential to become an important decision-support tool for trademark examination, but its responsible use will depend on transparency, accountability, high-quality data, and continued human expertise.”

The Report spotlights and provides deep analysis into several key issues at the intersection of AI and trademark law, including the following:

AI is poised to reshape trademark examination at scale: The Report finds that, as global filings continue to rise, AI can help IP offices and professionals analyze growing volumes of trademark applications, compare large datasets, and uncover potential conflicts faster.

AI isn’t replacing human judgment: While AI can enhance speed, consistency, and data-driven insight, the Report underscores that likelihood of confusion analysis remains deeply contextual, requiring an examiner’s legal reasoning, cultural understanding, and discretion. This is demonstrated in the context of determining the “average consumer,” as noted above.

Multimodal AI could unlock more sophisticated likelihood of confusion analysis: The Report highlights how AI tools may support visual, phonetic, conceptual, audio, and even motion-based comparisons, offering new ways to evaluate traditional and non-traditional marks in an increasingly digital marketplace.

Trustworthy AI requires guardrails: Emphasizing the need for explainability, auditability, continuous validation, and human oversight, the Report spotlights risks in the use of AI in likelihood of confusion analysis, including biased training data, model drift, opaque outputs, and over-reliance on automation.

“Written without the intention of advocating for or against AI in this context, the Report emphasizes that AI should function as a supportive tool, not a replacement for examiners or legal professionals,” emphasized Ms. Steinmeyer.

INTA unveiled the Report during a virtual launch event earlier today. Close to 500 participants from 60+ jurisdictions participated in the event, including IP office and government officials, IP professionals, academics, and members of the press.

The Report is part of INTA’s ongoing effort to support its members and the global IP community in navigating emerging technologies and their impact on IP law and practice.

Learn more and access the Report

About the International Trademark Association:
The International Trademark Association (INTA) is a global association of brand owners and intellectual property (IP) professionals committed to elevating the understanding of and respect for IP rights to foster consumer trust, economic growth, and societal transformation. Members include more than 6,600 organizations, representing more than 38,000 individuals (trademark owners, professionals, and academics) from 182 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Dubai, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Nairobi and New Delhi. For more information, visit inta.org.

Reporting on intellectual property? See INTA’s Media Toolkit for guidance and resources.

View original content:https://www.prnewswire.com/news-releases/inta-publishes-groundbreaking-study-on-the-use-of-ai-in-likelihood-of-confusion-analysis-302813338.html

SOURCE International Trademark Association

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Vertex Adds Chad Paulin as new AI Strategy Officer

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NEW YORK, June 29, 2026 /PRNewswire/ — The Vertex Companies, LLC (“Vertex”), a global consulting firm that provides strategic advisory, project management, and dispute resolution services for organizations facing complex challenges in a world of risk, today announced Chad Paulin will join the company in mid-August as AI Strategy Officer. In this role, Paulin will be responsible for developing Vertex’s artificial intelligence strategy, guiding the firm in how to maximize the use of this technology to deliver impactful results for clients, and continue to work directly with clients to address their project needs.

“Artificial intelligence will continue to play a major role in the consulting industry, and it’s important to Vertex that we stay ahead of the curve to serve as a true strategic partner to our clients,” said David Tortorello, CEO, Vertex. “Hiring an experienced industry leader like Chad to develop and innovate AI technology will ensure this remains a priority for our organization and in our client services.”

With over 25 years of experience, Paulin has deep experience working with organizations across industries on complex themes and issues. His prior roles have included experience developing proprietary tools that advance the consulting industry and improve client delivery.

“Not only is Chad a proven leader, but he is also a true innovator in the consulting industry with experience creating tools and solutions with meaningful impacts for clients. As AI continues to rapidly evolve and its full capabilities are uncovered, it’s crucial Vertex is developing and executing a strategy for our firm and our clients,” said Mary Beth Edwards, Chief Commercial Officer and Head of Global Business, Vertex. “While we have already integrated AI into some of our technology, Vertex will benefit from having Chad’s creative, strategic mindset on our leadership team helping to propel us forward.”

About Vertex

The Vertex Companies, LLC is a global consulting firm that provides strategic advisory, project management, and dispute resolution services for organizations that face complex challenges in a world full of risk. Our multidisciplinary teams, 360-degree approach, and deep bench make us an ideal partner for businesses that need measurable results, fast. For more information, visit vertexeng.com.

Media Contact:
Dawn Hancock
Vice President of Marketing
The Vertex Companies, LLC
vertexmarketing@Vertexeng.com

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SOURCE The Vertex Companies, LLC

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