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Adira Finance & AI Rudder Successfully Reduce Operational Costs Through AI Implementation

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JAKARTA, Indonesia, June 30, 2026 /PRNewswire/ — Adira Finance has significantly reduced its operational costs by leveraging artificial intelligence (AI) technology from AI Rudder to deliver a better customer experience. This partnership, which has spanned more than three years, not only strengthens Adira Finance’s position as one of the leading digital innovators in Indonesia’s financial services industry, but also demonstrates how AI technology can generate measurable business value through cost efficiency and enhanced customer experience.

AI technology has become one of the key pillars supporting Adira Finance’s digital transformation strategy. By adopting AI Rudder’s voice AI technology for customer interactions, Adira Finance has introduced a more effective and consistent way to engage customers across Indonesia. The solution automates loan payment reminder calls through an AI Voice Agent capable of interacting directly with customers. Through natural, two-way conversations, customers are encouraged to fulfill their financial obligations more consistently while helping the company reduce the risk of late payments.

AI Voice Agent technology enables businesses to communicate directly with customers through natural, human-like conversations in their preferred language. Powered by natural language processing (NLP), speech recognition, and machine learning, the solution can understand, interpret, and respond to customer inquiries in a highly natural and conversational manner.

As a provider of AI Voice Agent technology, AI Rudder delivers more than automation. The company continuously invests in research and development to create innovative AI solutions that address evolving industry needs. With the capability to process millions of calls every day, AI Rudder helps businesses deliver customer interactions that are natural, personalized, and highly efficient.

Adira Finance’s commitment to innovation and continuous exploration of emerging technologies is reflected in its collaboration with AI Rudder to enhance customer experience. Looking ahead, Adira Finance plans to continue its digital transformation by adopting AI solutions powered by large language models (LLMs), enabling even more natural and personalized conversations. This initiative further reinforces the company’s commitment to delivering superior customer experiences while strengthening its competitiveness in the digital era.

“Innovation, technology, and continuous improvement must always move forward. The synergy between Adira Finance, particularly our Collections function, and AI Rudder is extremely important, as AI technology will continue to play a key role in enhancing our customer experience,” said Nyoman Riyanto, SE., MM, Head of Desk Collection at Adira Finance.

“Moving forward, AI Rudder and Adira Finance must continue to innovate together to create a more effective and efficient customer experience that meets the evolving demands of digital transformation,” he added.

AI Rudder believes that the successful implementation of AI in Indonesia’s financial services industry is built upon long-term strategic partnerships.

“The key to successfully delivering AI solutions that reduce operational costs and enhance customer experience lies in one core principle: AI should empower people and improve human performance—not replace people,” said Michael Ignetius Kauw, Country Manager of AI Rudder Indonesia.

This collaboration demonstrates how continuous innovation can deliver two key business outcomes: greater operational efficiency and higher customer satisfaction. Together, Adira Finance and AI Rudder reaffirm that AI implementation is not merely a technology trend, but a long-term transformation strategy that strengthens business competitiveness in the digital era.

About AI Rudder

AI Rudder combines advanced AI technology with the power of voice communication to help businesses build stronger relationships with their customers. By leveraging AI-driven automation to enhance customer experiences, AI Rudder has helped hundreds of organizations improve the scale, speed, and quality of their customer interactions. Headquartered in Singapore, AI Rudder also operates across China, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Mexico, and Brazil. For more information, visit www.airudder.com.

About Adira Finance

PT Adira Dinamika Multi Finance Tbk (Adira Finance) was established in 1990, initially focusing on automotive financing before expanding into motorcycle financing in 1997. In 2004, Adira Finance was listed on the Jakarta Stock Exchange (now the Indonesia Stock Exchange) and later became part of PT Bank Danamon Indonesia Tbk. Today, Bank Danamon holds a 92.07% ownership stake in the company, making Adira Finance a member of the MUFG Group.

As one of Indonesia’s leading financing companies, Adira Finance continues to innovate by offering Sharia-compliant financing for consumer durable goods and automotive financing through its Sharia Business Unit. The company has also expanded its digital ecosystem through dicicilaja.com, a multi-purpose financing e-commerce platform, momobil.id, a vehicle marketplace, momotor.id, and the adiraku mobile application, launched in 2020 to further enhance its digital services.

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SOURCE AI Rudder

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Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

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V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

Published

on

By

V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Racquel Oden to Receive The ELC’s 2026 Achievement Award for Leadership in Financial Services and Expanding Opportunity

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HSBC executive recognized for a career building businesses, developing talent, and widening access to wealth and financial prosperity

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — The Executive Leadership Council (ELC) will honor Racquel Oden, HSBC’s U.S. Head of International Wealth and Premier Banking and Private Banking, with the 2026 ELC Achievement Award at The ELC Recognition Gala on October 30, 2026, at the Gaylord National Resort & Convention Center in National Harbor, Maryland.

With more than 25 years of financial services experience, Oden has built a career at the intersection of business growth, client leadership, and talent development. At HSBC, she leads businesses serving affluent and globally connected clients in the United States, bringing a client-first approach to one of the world’s largest financial services organizations.

“Racquel brings a rare combination of commercial discipline and genuine investment in people,” said Michael C. Hyter, President and CEO of The Executive Leadership Council. “She understands that leadership is measured in business results, certainly, but also in the people you prepare for greater responsibility and the doors you make easier for others to open. Her career reflects the kind of enterprise leadership The ELC has championed for 40 years.”

Oden’s career spans some of the world’s most prominent financial institutions. Prior to HSBC, she served as a Managing Director at JPMorgan Chase, where she led Network Expansion and held leadership roles across national sales, Consumer Banking and Wealth Management. She previously spent eight years at Merrill Lynch in several Managing Director roles and more than a decade at UBS in senior leadership positions. She began her Wall Street career in equity trading at Morgan Stanley.

Throughout that journey, Oden has described her leadership philosophy as one rooted in service and in helping people become the strongest versions of themselves. That philosophy also informs her work to expand access to wealth, opportunity, and financial fluency.

Her leadership extends across corporate and civic institutions. Oden serves on the corporate board of National Life Group and chairs the Board of Directors of the Thurgood Marshall College Fund. She also serves on the boards of the Apollo Theater and the New York City Police Foundation.

Her honors include the National Urban League’s 2026 Women of Power award and recognition among Barron’s Most Influential Women in Finance, American Banker’s Most Powerful Women in Finance and Forbes’ 50 Over 50.

Oden holds a Bachelor of Arts from James Madison University and an MBA from Hampton University.

The ELC Achievement Award recognizes corporate executives whose careers reflect exceptional professional accomplishment, leadership and impact. Oden joins a distinguished group of past ELC honorees whose influence has reached across companies, industries and communities.

The ELC Marks 40 Years of Developing Leaders
Oden will receive the Achievement Award during a milestone year for The Executive Leadership Council. Founded in 1986, The ELC is celebrating its 40th anniversary in 2026, marking four decades of developing leaders who perform at the highest levels of business and strengthening the leadership pipeline that sustains that excellence.

The 2026 ELC Recognition Gala will take place Friday, October 30, at the Gaylord National Resort & Convention Center in National Harbor, Maryland. Hosted by Emmy Award-winning television journalist and Entertainment Tonight co-host Kevin Frazier, the black-tie celebration will feature a special musical performance by 10-time GRAMMY Award winner Chaka Khan.

The Gala is the signature fundraising event of The ELC’s 2026 Gala Week, October 28–31, which will bring together more than 3,000 members, students, senior executives and business leaders as The ELC celebrates its 40th anniversary.

Gala Week is designed to span the leadership journey. The Honors Symposium connects ELC Scholars with senior executives and hiring managers as they prepare to enter the workplace. The Mid-Level Managers’ Symposium develops high-performing professionals preparing for greater leadership responsibility. Corporate Board Navigator helps ELC members prepare for corporate board service.

ABOUT THE ELC

The Executive Leadership Council is an independent nonprofit founded in 1986 that opens channels of opportunity for the development of global executives to positively impact business and our communities. Learn more at elcinfo.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/racquel-oden-to-receive-the-elcs-2026-achievement-award-for-leadership-in-financial-services-and-expanding-opportunity-302917161.html

SOURCE The Executive Leadership Council

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