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Lead Submissions Surge 135% After Conversion-Focused Website Redesign for Insurtech Platform

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MIAMI, June 30, 2026 /PRNewswire/ — A fast-growing insurtech company serving insurance brokers, carriers and service providers across North America had built strong organic search rankings, yet its website was not converting that visibility into business. Dense, product-first navigation surfaced more than 20 solutions before visitors found a clear starting point, while a generic demo request form sat at the bottom of the homepage with no dedicated landing page or follow-up sequence. Legacy technical debt, including heavy reliance on non-crawlable embedded PDFs, further limited the site’s presence in emerging AI search engines.

To close these gaps, Zywave partnered with Digital Silk, a Miami-based digital marketing and web design agency, on a phased website redesign focused on conversion rate optimization, audience-driven navigation and search visibility. The engagement combined strategic UX/UI design, web development and SEO across the homepage, audience hub pages, product pages and resource sections, with the homepage launching first to meet a hard early-January deadline tied to a major company event.

A Product Catalog That Wasn’t Built to Convert

Before the redesign, Zywave’s website ranked well for branded and industry-specific search terms, but most visitors left without taking action. Top pages carried high bounce rates and limited engagement, with few role-specific calls to action guiding visitors toward a next step.

The underlying issue was structural. Audience hubs for brokers, insurers and service providers were organized around internal product categories rather than user goals, creating friction that caused visitors to drop off before exploring relevant solutions. The demo path compounded the problem, ending in a passive thank-you page with no supporting content or follow-up step.

A Phased, Conversion-First Approach

Digital Silk began with a strategy review of analytics and heatmap data to define target personas and prioritize the highest-impact pages. The team then carried out an iterative redesign in phases, starting with the homepage to help protect existing search equity while introducing a clearer, audience-aware value proposition and an in-hero lead capture form.

Subsequent phases rebuilt the audience hub pages around user goals rather than product logic, standardized product page layouts with role-relevant calls to action, and converted resource pages from non-crawlable PDFs into structured, indexable content. Conversion rate optimization principles, including reduced cognitive load and intent-matched messaging, guided each phase of the rollout.

Performance Since Launch

Within roughly five months of the phased launch, the redesigned site reported the following changes, measured relative to pre-launch baselines:

Average monthly lead form submissions increased by approximately +135%.The number of converting users per month increased by more than +115%.Homepage click engagement increased by approximately +60% from the pre-redesign baseline.Homepage bounce rate fell to roughly 21%, near half the site-wide average.Bounce rates on organic search, email and paid search traffic now sit roughly 20-25% below the blended site average.

“The redesign was built to convert the visibility Zywave had already earned, rather than add more traffic on top of an experience that was not designed to capture it,” said a Digital Silk strategy lead involved in the engagement. “Aligning navigation and page content to what each audience was actually looking for was the structural piece that needed to change.”

The engagement also established a structured conversion rate optimization program for Zywave, including form-fill and click tracking and A/B testing, where no formal measurement program existed previously. An initial hero-copy test ran across roughly 12,000 visits and converted at about 4.5%, and returning visitors now account for a slight majority of site traffic. As the same approach extends to the remaining product and resource pages, the redesigned site is designed to continue converting Zywave’s existing visibility into qualified pipeline. Organizations looking to align website experience with demand generation goals can request a quote to discuss a similar approach.

About Digital Silk

Digital Silk is an award-winning Miami Web Development Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact

Jessica Erasmus

Marketing Director & PR Manager

Tel: (800) 206-9413

Email: jessica@digitalsilk.com

View original content:https://www.prnewswire.com/news-releases/lead-submissions-surge-135-after-conversion-focused-website-redesign-for-insurtech-platform-302814501.html

SOURCE Digital Silk

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GAC Showcases Multiple Models at Canton Fair: Systemic Global Expansion as a Response to High‑Level Opening‑Up

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On 15 October, the 140th China Import and Export Fair (Canton Fair) kicked off in Guangzhou. Dubbed “China’s No.1 Exhibition” with a 70‑year history, it serves as a vital window for global merchants to understand China, and one of GAC’s stages to connect with the world. For international buyers, GAC serves not only as a sourcing platform but as a trusted channel for experiencing Chinese automotive innovation and building long-term local partnerships. Having made its debut in 2012, GAC has participated in the fair 30 times to date. Together with the Canton Fair, it has witnessed the transformation of Made‑in‑China products into Chinese global brands.

This transformation is reflected in GAC’s global expansion journey through a string of continuously refreshed sales figures. Overseas sales stood at 90,000 units in 2024, hit 130,000 units in 2025, and exceeded 197,000 units in January‑September 2026, representing a year‑on‑year surge of 138.9%. GAC is sprinting full steam ahead toward its annual target of 300,000 overseas units. GAC has accomplished a shift from “product export” to “system‑level global expansion”.

At the GAC booth, XT80, AION i60 and AISTALAND GX7 showcased intelligent driving, three-electric systems and premium cabins. The energy-ecology zone featured DC ultra-fast charging piles, 7 kW smart home chargers, multi-in-one electric drive units and PV-Storage-Charging-Swapping Technology, addressing range anxiety. Opening day drew buyers from Southeast Asia, the Middle East, Europe, Latin America and Africa. At the Music & Cuisine Festival, GAC built three immersive spaces blending smart mobility, Cantonese cuisine, camping and sports. The XT80, AION N60, GAC S7 and AISTALAND GT7 served as lifestyle carriers, letting guests enjoy morning tea, global cuisines and intangible cultural heritage.

GAC will advance its ONE GAC 2.0 strategy, deepening localized operations and expanding its systematic global layout. As a tribute to the Canton Fair’s 70th anniversary and a new business card for China’s auto industry, GAC will help drive Chinese intelligent manufacturing onto the global stage.

For further information about GAC, please visit https://www.gacgroup.com/en or follow us on social media.

 

SOURCE GAC

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Highland and Bath Counties, Virginia Go Live on a Shared Caliber Hosted CAD Environment

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Two neighboring rural counties, two dispatch centers, one common platform supporting more than 900 square miles of mountainous terrain

NORTH LITTLE ROCK, Ark., Oct. 17, 2026 /PRNewswire/ — Caliber Public Safety announced that Highland County and Bath County, Virginia went live on Caliber Hosted CAD on Tuesday, October 6, with both counties operating within a shared hosted environment. The arrangement gives each county its own dispatch operation while placing both on a common platform, creating a practical foundation for coordination between two neighboring jurisdictions.

For rural agencies, interoperability is usually a question of what happens when an incident crosses a county line. Mutual aid is routine in this part of western Virginia, where Highland County covers roughly 416 square miles with about 2,300 residents, and Bath County covers more than 500 square miles with about 4,100 residents. Together, the two counties serve a largely forested and mountainous service area with a small number of dispatchers and responders on any given shift.

The shared tenant approach addresses that directly. Each county retains the configuration, workflows, and local control it needs to run its own center. Both counties work from the same underlying platform, which removes the technical barriers that normally sit between separate CAD systems in adjacent jurisdictions.

“Two counties sharing one hosted CAD environment is not something you see often in rural public safety, and it took real coordination between both counties and our teams to get there,” said Michael Sturgeon, Senior Project Manager at Caliber Public Safety. “What matters is what the dispatchers and responders have now. Each county runs its own center the way it needs to, and neither one is working in isolation anymore.”

Capabilities Delivered

Highland County, which joined the Caliber CAD customer base with this project, is now operating Hosted CAD with integrated mapping and CJIS query, along with Google Places address validation and a LinX interface for regional information sharing. The county also uses Caliber’s Online RMS for sworn and non-sworn personnel. For dispatchers covering a county with one of the highest mean elevations east of the Mississippi River, verified addressing and immediate access to criminal justice data reduce the guesswork that slows down a call.

Bath County is operating Hosted CAD with mapping and CJIS query, plus interfaces to PulsePoint, RapidSOS with alerts. The RapidSOS connections put caller location and device data in front of the dispatcher at the start of the call, which matters in terrain where a caller may not be able to describe where they are. The PulsePoint interface extends cardiac arrest notifications to trained citizens and off-duty responders nearby, a meaningful addition in a county where response distances are long.

A Migration, Not Just an Implementation

Bath County has been a Caliber premise CAD and Online RMS customer for years. As part of this project, the county moved its premise-based system onto Hosted CAD, and Caliber completed a data conversion to bring the historical CAD databases forward into the new environment.

That piece is often the sticking point for agencies considering a move off a premise system. Years of call history, incident records, and master index data represent case continuity, state reporting obligations, and institutional knowledge. Data conversion is a formal, structured component of every Caliber implementation, with Caliber’s team managing the technical transformation, validation, and loading so that historically critical records carry over intact.

Caliber products are hosted at Nlets, the International Justice and Public Safety Network, and meet FBI CJIS policies, standards, and guidelines. The facilities include multi-site hot backup disaster recovery and redundant network paths to key state and federal entities.

Project Teams

The go-live required coordination among both counties and Caliber’s Professional Services, Deployment, Training, Engineering, and Support teams. Caliber congratulates the public safety professionals of Highland County and Bath County on a successful implementation and looks forward to a fruitful partnership.

About Caliber Public Safety

Caliber Public Safety provides integrated technology solutions for law enforcement, fire/EMS, corrections, and 911 communications agencies. The Caliber platform includes CAD, Mobile, Online RMS, and JailTracker, all built by and for public safety professionals. With a focus on reliability, interoperability, and ease of use, Caliber serves hundreds of agencies across the country, helping first responders spend less time on technology and more time serving their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/highland-and-bath-counties-virginia-go-live-on-a-shared-caliber-hosted-cad-environment-302911615.html

SOURCE Caliber Public Safety

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ASSA ABLOY sells PKI business unit to Vista Equity Partners

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ASSA ABLOY has signed an agreement to sell HID’s PKI business unit to Vista Equity Partners (“Vista”).

STOCKHOLM, Oct. 17, 2026 /PRNewswire/ — The PKI business unit (Public Key Infrastructure) provides digital trust, identity, authentication, encryption, and certificate management solutions. The business unit includes PKI SaaS – IdenTrust and HydrantID – credential management, and ZeroSSL.

“I find it very satisfying that with Vista, the PKI business unit and its employees and customers gain a committed long-term investor, creating new opportunities for the future and I wish them every success,” says Nico Delvaux, President and CEO of ASSA ABLOY.

“Our PKI team has built a strong business with a strong customer base, and Vista has the expertise to take it forward as the market evolves,” says Björn Lidefelt, EVP and Head of HID. “We are pleased with this outcome for our customers, our employees, and for HID.”

The divested business had sales in 2025 of MUSD 58 (approx. MSEK 570) with a strong operating margin.

The divestiture is subject to customary closing conditions and is expected to close during the fourth quarter of 2026.

For more information, please contact:
Nico Delvaux, President and CEO, tel. no: +46 8 506 485 82
Erik Pieder, CFO and Executive Vice President, tel. no: +46 8 506 485 72
Björn Tibell, Head of Investor Relations, tel. no: +46 70 275 67 68, e-mail: bjorn.tibell@assaabloy.com

About ASSA ABLOY
ASSA ABLOY is the global leader in access solutions. Every day we help people feel safe, secure and experience a more open world. We operate worldwide with 64,000 employees and sales of SEK 152 billion, with leading positions in areas such as efficient door openings, trusted identities and entrance automation. Our innovations enable safe, secure and convenient access to physical and digital places.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/assa-abloy/r/assa-abloy-sells-pki-business-unit-to-vista-equity-partners,c4410007

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View original content:https://www.prnewswire.co.uk/news-releases/assa-abloy-sells-pki-business-unit-to-vista-equity-partners-302911805.html

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