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NexTide Media Launches Kraken, A Live Intelligence Tool That Turns Streaming Conversations into Audience Insights

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New Tool Analyzes Real-Time Chat and Audio to Help Brands Strategically Show Up in Livestream Media

NEW YORK, June 30, 2026 /PRNewswire/ — NexTide Media, the leading livestream adtech platform built for brand safety, today launched Kraken, a live intelligence tool that turns real-time creator conversations into audience insights, contextual targeting, and campaign intelligence.

Kraken addresses a gap that has long frustrated marketers: the inability to understand what livestream audiences are talking about in real-time. By monitoring creator audio, live chat, sentiment, and buying signals across NexTide’s network of 700+ premium streamers across all leading livestream platforms, Kraken identifies where brands have the strongest authentic fit and when audiences are most receptive. For creators, Kraken translates community conversations into easy-to-understand, brand-ready first-party data, moving beyond follower count and surface-level CCV to analyze what audiences actually discuss and engage with in real time.

“Kraken is built for a media environment that moves in real time. The most valuable audience signals are happening inside live creator communities and conversations that traditional media tools were never designed to understand,” said Alexander Guerrero, NexTide Media Founder and CEO. “Kraken gives brands the intelligence to make smarter media decisions and understand how livestream audiences respond.”

Unlike social listening tools designed for static platforms, hashtags, and published posts, NexTide built Kraken specifically for the live environment. It tracks terminology, competitor keywords, product mentions, sentiment themes, and buying-intent indicators in real time, then translates those signals into creator recommendations, audience segmentation, and campaign optimization.

Kraken can be customized to analyze brand, competitor, and category-level conversations. It helps marketers see where their brand fits within the livestream community and where audience interest is emerging.

“Kraken changes creator discovery from a manual search process into a live intelligence layer. By continuously structuring livestream audio and chat at scale, Kraken creates a real-time map of which creators, communities, and moments fit each brand or category – and why,” said Jonathan “JJ” Liebig, NexTide Media Chief Technology Officer.

Kraken works alongside NexTide’s existing LiveGuard™ technology across the full campaign lifecycle. Before activation, Kraken helps identify brand-safe creator fit. During live execution, LiveGuard™ provides real-time protection, while Kraken powers post-campaign intelligence and measurement across NexTide formats, including OmniBanners, Immersive Frames, and custom integrations.

By matching creators more precisely to each brand’s identity and audience, we expect measurable improvements in click-through rates (CTR) and other key campaign performance metrics.

Trusted by brands including State Farm, Welch’s ZERO Sugar, and Scott’s Lawn Care, NexTide is setting the new standard for creator-led livestream advertising – bringing intelligence and measurable performance to live media.

About NexTide Media
NexTide is an ad-tech platform transforming creator-led livestreams into scalable performance media. Through a network of more than 700 creators across Twitch, YouTube, Kick, and other live platforms, NexTide delivers authentic advertising experiences built for real-time audience engagement. Powered by LiveGuard™ and Kraken, NexTide combines intelligence-driven brand safety with creator audio and chat analysis to deliver impactful in-stream brand campaigns. Built buyer-first, NexTide makes live scalable, safe, and effective for modern brands.

Media Contacts
Lucky Break PR
Erika Satler, Ali Smith
417824@email4pr.com
323.602.0091

View original content to download multimedia:https://www.prnewswire.com/news-releases/nextide-media-launches-kraken-a-live-intelligence-tool-that-turns-streaming-conversations-into-audience-insights-302814391.html

SOURCE NexTide Media

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ODILO Embarks on a New Era as Letmino to Transform Continuous Learning in the Age of AI

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The edtech company updates its brand and strategic vision, positioning artificial intelligence as a pedagogical tool to accelerate upskilling and reskilling throughout the European market.With platforms providing access to over 170 million users globally, Letmino reinforces its focus on the corporate and institutional sectors, seamlessly integrating continuous learning into the daily routines of organizations.

MADRID, Sept. 3, 2026 /PRNewswire/ —  ODILO, the global edtech company with over a decade of experience transforming access to knowledge, is embarking on a new chapter under the brand Letmino. This evolution reflects the renewal of its visual identity and product portfolio, responding to the company’s growth and its evolution into a comprehensive learning platform tailored to the challenges of today’s workplace.

In a market heavily focused on the technical capabilities of artificial intelligence, Letmino advocates that technology is a means, not an end in itself. True innovation lies in improving the way people and organizations learn and develop their talent.

Sarah Harmon, CEO, who brings an outstanding track record in the executive management of technology companies, is leading this transformation. “We begin this new stage with a clear conviction: technology only holds value if it empowers human development. In an environment of unprecedented digital acceleration, our goal is to ensure that every professional and organization remains at the forefront,” emphasizes Harmon. “True personalization is not merely an algorithm; it is a profound pedagogical challenge. With Letmino, we offer a new vision of continuous learning, supported by technology, that turns knowledge into real and immediate growth.”

Businesses and public entities are currently facing an urgent need to update their workforce’s skills in the face of rapid digital transformation. To mitigate the risk of employees turning to informal, unstructured, or unverified content, Letmino positions itself as an essential strategic partner. The platform offers carefully curated, verified learning paths that are specifically designed according to the maturity stage and unique needs of each organization.

In addition to its strong presence in the public sector and the educational ecosystem, the platform is expanding its corporate portfolio with the launch of new, technologically advanced products and a highly flexible commercial structure. This new offering ranges from agile solutions tailored for small and medium-sized enterprises (SMEs) to comprehensive packages for large multinational corporations, facilitating widespread adoption on a regional scale.

ABOUT LETMINO

Letmino is the continuous learning platform that integrates naturally into the work environment and daily life. We select, organize, and contextualize content to respond to questions and concerns at the exact moment they arise. We transform available moments in a schedule into immediately applicable learning, providing exactly the content needed to take the next step with confidence. Whether it is taking on a new challenge, exploring other interests, or simply keeping the mind sharp, we adapt to the schedules and pace of every individual. Each person sets their own direction; we ensure learning flows to accompany them.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/odilo-embarks-on-a-new-era-as-letmino-to-transform-continuous-learning-in-the-age-of-ai-302867939.html

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VARIANSE and Southampton FC announce multi-year global trading partnership

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Global online trading brand marks 10 years in the industry as it becomes Southampton FC’s Official Global Trading Partner and exclusive Official CFD Trading Partner.

SOUTHAMPTON, England and LONDON, Sept. 3, 2026 /PRNewswire/ — Southampton Football Club and global online trading brand VARIANSE have announced a new multi-year partnership, which will see VARIANSE become the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.

This partnership marks an important milestone for VARIANSE as the brand celebrates 10 years of excellence in the online trading industry and enters the next phase of its international growth.

By combining two organisations that share a focus on performance, technology, innovation, and continued development, the partnership gives VARIANSE worldwide rights to use its official Southampton FC partnership titles and the approved club intellectual property in its international branding and digital activations.

Under the terms of the multi-year contract, the VARIANSE brand will have a prominent presence at St Mary’s Stadium, with its name appearing across matchday advertising and other partner branding activities throughout the season.

The two organizations will also work together on tailored digital campaigns and produce original content featuring members of Southampton FC’s Men’s First Team, bringing together the worlds of elite football and global financial markets through a series of digital activations.

Rohit Mirpuri, Chief Executive Officer of VARIANSE, said:

“Becoming Southampton Football Club’s Official Global Trading Partner is a pivotal moment for VARIANSE.

Southampton has a proud history, an international fan base, and a strong reputation for developing talent and embracing innovation. Those qualities reflect the ethos that has shaped the way we have built VARIANSE.

Trading at a high level demands preparation, technology, discipline and the ability to perform when it matters. We see many of those same principles in elite sport, which makes Southampton a natural partner for us.

We’re looking forward to working closely with the club and creating engaging content and experiences that bring the partnership to life for supporters around the world.”

Greg Baker, Chief Revenue Officer of Southampton FC, said:

“We are delighted to welcome VARIANSE to Southampton Football Club as our Official Global Trading Partner.

The partnership reflects Southampton FC’s long-standing commitment to working with ambitious, high-growth brands that share the Club’s values of authenticity, innovation, community engagement and a strong focus on their clients and supporters.

Through the collaboration, Southampton FC will work closely with VARIANSE to deliver engaging digital campaigns and original content for the Saints global fanbase and wider Hampshire community, providing greater exposure to the fast-moving and increasingly technology-driven world of online trading and investment.”

About VARIANSE

VARIANSE is a globally regulated online broker specialising in Forex, commodities and CFD trading.

Established in 2015, and headquartered in London, the brand is regulated by multiple international financial authorities, including the UK’s Financial Conduct Authority (FCA). VARIANSE services clients in more than 100 countries and continues to expand its footprint across Asia, Latin America and the MENA regions.

VARIANSE as a leading fintech broker, combines institutional-grade trading technology with direct market access, providing retail traders, asset managers and algorithmic trading firms access to global financial markets.

For more information, visit varianse.com

About Southampton Football Club

Southampton Football Club (the ‘Saints’) is a professional English football club with a rich history rooted in the Hampshire community.

Founded in 1885 and based at the St Mary’s Stadium since 2001, the club competes in the English Football League (EFL) Championship and is internationally renowned for its world-class youth academy, which has produced some of modern football’s finest talent.

Underpinned by a commitment to innovation, resilience, and community value, Southampton FC continues to build long-term success both on the pitch and through its official charity, the Saints Foundation.

For more information, visit southamptonfc.com

Media enquiries

VARIANSE
Rasheed Ahmed
PR & Digital Media
media@varianse.com

Southampton Football Club
Jordan Sibley
Head of PR & Communications
jsibley@saintsfc.co.uk

Regulatory notice

This announcement is provided for corporate information purposes only and does not constitute investment advice, an offer or a solicitation to enter into any financial transaction.

Trading products and services are subject to applicable regulatory requirements and jurisdictional restrictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/varianse-and-southampton-fc-announce-multi-year-global-trading-partnership-302867974.html

SOURCE VARIANSE

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Improved colour matching functionality; new KAIROS control options; and standard-setting PTZ cameras reflect Panasonic’s continuous broadcast innovation.

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WIESBADEN, Germany, Sept. 3, 2026 /PRNewswire/ — Panasonic Connect Europe’s latest broadcast and ProAV innovations enable content creators and production teams to deliver smarter, more efficient and visually compelling live productions through advances in imaging, automation and workflow technology.

Enhanced KAIROS Control Panels
Panasonic has launched two new control panels for its KAIROS IT/IP live video production platform. These are available with 12 Buses/40 Crosspoint Buttons; and 12 Buses/30 Crosspoint Buttons, ideal for managing complex, large-scale live productions[1]. The large touch panels on each Bus row provide simple access to snapshots, macros, and other frequently used functions. This reduces operator fatigue and enables smoother switching. The AT-KP340 will be available in Q2 CY2027, with the AT-KP330 available in Q3 CY2027[2].

New Auto Colour-Matching for Image Adjust Pro Software
Panasonic’s Image Adjust Pro Media Production Suite plug-in has been updated with enhanced virtual remote-control panels, and a new automatic colour-matching function. This automatically aligns the colours from multiple cameras to a reference camera without requiring specialist knowledge[3]. This reduces manual efforts to adjust gamma, matrix and colour correction settings, streamlining on-location colour matching.

This simplifies pre-production setup and reduces operator workload, while the intuitive GUI interface enables consistent colour matching across Panasonic and third-party cameras[4]. The result is a smarter, more efficient workflow for live production environments. The update is scheduled to be released in Q4 CY2026[5][6]. It is also planned to support the new AW-UE200 and AW-UER200 PTZ cameras in the future.

Enhanced Colour Adjustment for 4K Cameras
Panasonic has introduced new colour adjustment functions[7] for its AK-UCX100 studio camera, and AK-UBX100 multi-purpose camera, available in Q4 CY2026. These deliver the desired colour expression for creators, and simplify colour matching between cameras for live events with LED walls, broadcast studios, and virtual productions.

The Color Temp. Blend function takes the colour temperature data from LED walls and stage lighting, blending them to generate an optimal white balance for the desired shooting environment. This closely aligns visuals from real-world subjects and LED wall footage.

Target Color Correction allows users to designate a specific colour and adjust its hue and saturation individually. For example, it enables pinpoint correction of corporate brand colours or sponsor logos displayed on an LED wall. The function can configure up to three colour tables simultaneously.

Panasonic’s Chroma Suppression function allows users to maintain overall colour reproduction whilst suppressing colour shift and saturation in highly saturated visuals. This is useful for operators shooting LED displays that feature vivid computer-generated imagery at live events such as concerts, whilst achieving high-quality video expression.

[1] Some features are still under development, so specifications and release dates are subject to change.
[2] For the latest information on product availability, please refer to the product website.
[3] Some features are still under development, so specifications, screens, supported models and release dates are subject to change.
[4] Only Panasonic cameras support colour adjustment using a reference camera, but the reference camera can be a third-party model.
[5] For the latest information on firmware availability, please refer to the product website.
[6] Automatic colour matching is available on models compatible with Image Adjust Pro (AW-SF600).
[7] Will be launched via firmware update.

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/improved-colour-matching-functionality-new-kairos-control-options-and-standard-setting-ptz-cameras-reflect-panasonics-continuous-broadcast-innovation-302868075.html

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