Connect with us

Technology

Science in Sport Commits to Japan, One of the World’s Great Endurance Nations, Bringing Three Decades of Performance Science to Japanese Athletes

Published

3 hours ago

on

UK performance nutrition brand launches long-term investment in Japanese endurance sport.

TOKYO, July 1, 2026 /PRNewswire/ — Science in Sport (SiS), the global performance nutrition brand trusted by elite athletes and teams around the world, has announced its launch in Japan.

Home to more than 70 million sports participants and 8 million runners, Japan has a rich and deeply embedded endurance culture. From major marathons to the tradition of Ekiden relay racing, endurance sport occupies a special place within Japanese society and reflects values of discipline, teamwork, perseverance and continual improvement.

For Science in Sport, the opportunity extends beyond market size. The company sees a strong alignment between Japanese sporting culture and its own mission to unlock human performance in sport through science-led performance nutrition.

The launch establishes Japan as Science in Sport’s priority market in Asia and builds on the company’s successful expansion across the region. The investment includes a dedicated Japanese direct-to-consumer platform, local expertise, strategic commercial partnerships and Japanese-language educational content designed to help athletes better understand and apply performance nutrition.

As part of this commitment, Science in Sport has partnered with RunNet, Japan’s largest running platform, to create athlete storytelling, educational content and performance nutrition guidance tailored specifically for Japanese runners.

The company has also appointed Japanese endurance athletes Kazuto Iizawa and Takako Takamura as ambassadors for the brand, helping to connect global sports science with the realities of training and competing in Japan.

Science sits at the heart of the company’s approach. Science in Sport works with one of the most extensive networks of sports nutrition experts in the industry through its Scientific Advisory Panel, comprising leading academics, researchers and practitioners from world-class universities and elite sport programmes.

This expertise is complemented by the company’s Elite Performance Advisory Panel, which includes Sir Chris Hoy, Dame Jessica Ennis-Hill, Dame Laura Kenny and Eilish McColgan. The panels help guide research priorities, product innovation and athlete education, ensuring that Science in Sport continues to translate elite performance knowledge into practical solutions for athletes at every level.

Science in Sport recently became title partner of the UK Ekiden. Ekiden is one of Japan’s most cherished sporting traditions and embodies the values of both endurance sport and the Science in Sport philosophy: teamwork, commitment, trust and collective achievement.

McColgan commented, “The Japan launch is a pivotal moment for Science in Sport. Having recently taken part in both the Marugame Half Marathon and the UK Ekiden, I experienced firsthand the enthusiasm and commitment to endurance sport that are deeply embedded in Japanese culture.”

Dan Lampard, Chief Operating Officer at Science in Sport, said:

“Japan is one of the most exciting performance nutrition markets in the world, but what attracted us most was not simply its size. It is the country’s unique endurance culture, its passion for continual improvement and the respect athletes place on quality, preparation and performance.

“For more than 30 years we have helped athletes fuel some of the world’s biggest sporting achievements by translating sports science into products that work in the real world. We believe Japanese athletes are increasingly looking for trusted, evidence-based nutrition solutions and we see a strong alignment between what they value and what Science in Sport stands for.

“We want to become a meaningful part of the endurance community through education, local partnerships, athlete support and long-term investment in the market.

“This is the beginning of a long-term commitment to Japanese sport and we are excited to help athletes across running, cycling, fitness and endurance disciplines unlock their full potential.”

Kazuto Iizawa, current 1500m Japan and Asian champion, 2025 Tokyo World Championships 1500m Japan National Team, commented:

“After using SiS myself, I’ve really come to appreciate how practical and effective it is for supporting performance. The products are easy to take and fit seamlessly into my everyday training. I’m excited to see SiS officially expand into Japan, making world-class sports nutrition more accessible to athletes and runners across the country.”

Takako Takamura, ACG (Nike) athlete, 2025 mountain and trail running World Championships Japan national team, added: 

“What I appreciate about SiS is not only how easy the products are to use, but also the opportunity to learn about world-class sports nutrition. From pre-training preparation and fuelling during exercise to recovery, the product range supports every stage of performance.

I also value the opportunity to learn from sports nutritionists, who share the latest research and practical insights, including nutrition and conditioning for female athletes. Beyond the products themselves, this knowledge and support are invaluable for improving performance.

I’m excited that more female runners in Japan will have the opportunity to experience SiS.”

Science in Sport’s activities in Japan will be led by a dedicated local team, ensuring cultural relevance and effective market execution while maintaining the company’s standards for quality, compliance and athlete welfare.

Photo – https://mma.prnewswire.com/media/3001918/Science_in_Sport_1.jpg
Photo – https://mma.prnewswire.com/media/3001919/Science_in_Sport_2.jpg

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/science-in-sport-commits-to-japan-one-of-the-worlds-great-endurance-nations-bringing-three-decades-of-performance-science-to-japanese-athletes-302813391.html

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Malaysia Gifts Fair 2026 Opens Its Biggest Edition Yet — Redefining Sustainable Gifting for a Better Tomorrow

Published

51 minutes ago

on

July 1, 2026

By

KUALA LUMPUR, Malaysia, June 30, 2026 /PRNewswire/ — The 16th Malaysia Gifts Fair officially opens its doors today at the Kuala Lumpur Convention Centre, marking the largest and most ambitious edition in the fair’s history.

Organised by the Malaysian Gifts & Premium Association (MGPA) and proudly endorsed by the Ministry of Tourism, Arts and Culture (MOTAC), Malaysia Gifts Fair 2026 arrives under the theme “Redefining Sustainable Gifting for a Better Tomorrow” — a declaration of the industry’s commitment to purposeful, responsible, and forward-looking gifting practices.

For the first time, the fair expands to four full exhibition halls at Kuala Lumpur Convention Centre — Hall 1 through Hall 4 — running from 30 June to 2 July 2026, daily from 10 AM to 6 PM. This expansion reflects the remarkable growth of the platform and the industry’s growing confidence in what Malaysia Gifts Fair represents. The fair is expected to welcome over 16,000 trade professionals across three days, including corporate buyers, procurement teams, gift agents, and industry leaders from across the region.

This edition brings together 400+ booths showcasing 50,000+ products across 10 major product categories — from sustainable products and customised apparel, to innovative gadgets, stylish bags, trophies, printing machinery, and packaging solutions. 

This year also features participation of the handicraft industry alongside international exhibitors from Taiwan, Singapore, Thailand, Hong Kong, Bangladesh, France, and Uzbekistan, further completing the supply chain of the gifting industry and enhancing the diversity of the showcase.

Malaysia Gifts Fair 2026 also marks a historic achievement — the fair has been awarded the Asia Records certification as The Largest Gifts & Premium Fair in Asia, recognising its scale, influence, and standing as a defining event in Asia’s gifting and premium trade landscape.

“The global business landscape is shifting. ESG compliance is no longer a corporate aspiration — it is a global standard. Technology and AI are reshaping how business is done. And across industries, decision-makers are under growing pressure to source smarter, faster, and with greater accountability,” said MGPA President, Mr. Ivan Loo.

“Malaysia Gifts Fair 2026, themed ‘Redefining Sustainable Gifting for a Better Tomorrow,’ reflects exactly where the industry must go. It is our commitment — as an association and as an industry — to align gifting with purpose, to embrace innovation with responsibility, and to ensure that Malaysia remains at the forefront of the regional gifting trade,” he added.

Organising Chairman Mr. Alex Chai highlighted the significance of this year’s expansion. “This year, we are proud to present the largest edition of Malaysia Gifts Fair to date. The expansion to four full exhibition halls is a milestone that reflects the remarkable growth of this platform and the industry’s confidence in what Malaysia Gifts Fair represents — more space, more exhibitors, more connections.”

He added, “Malaysia Gifts Fair was officially recognised by the Asia Book of Records. This achievement is not only a recognition of the fair’s scale and industry impact, but also a shared success made possible by every exhibitor, buyer, partner, and supporter who has journeyed with us over the years. We sincerely thank everyone for their continuous support in elevating Malaysia’s gifting industry to greater heights.”

Aligning with the spirit of Visit Malaysia Year 2026, Malaysia Gifts Fair 2026 contributes meaningfully to Malaysia’s position as a premier business tourism destination — drawing international industry professionals to our shores and showcasing the best of what Malaysia’s gifts and premium trade has to offer.

Malaysia Gifts Fair 2026 is open to all trade professionals from 30 June to 2 July 2026 at Kuala Lumpur Convention Centre, Hall 1 – Hall 4, from 10 AM to 6 PM daily. Business visitors may register at malaysiagiftsfair.com.my/visitor.

For more information, please visit: www.malaysiagiftsfair.com.my

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/malaysia-gifts-fair-2026-opens-its-biggest-edition-yet–redefining-sustainable-gifting-for-a-better-tomorrow-302814715.html

SOURCE Malaysian Gifts & Premium Association (MGPA)

Continue Reading

Technology

Temu Signs MOU With Korean Intellectual Property Protection Agency to Strengthen IP Protection for Korean Brands

Published

51 minutes ago

on

July 1, 2026

By

The partnership advances intellectual property protection for Korean brands across Temu’s platform, which operates in more than 90 markets

SEOUL, South Korea, July 1, 2026 /PRNewswire/ — Temu, the global e-commerce platform, has signed a Memorandum of Understanding (MOU) with the Korea Intellectual property Protection Agency (KOIPA) to strengthen IP protection for Korean brands (K-brands) on the platform.

Under the partnership, Temu and KOIPA will operate a dedicated communication channel to facilitate rapid response and enforcement against IP infringement affecting K-brands. Temu will apply its proprietary detection technology and global team of expert reviewers to identify and remove infringing listings, while KOIPA will support these efforts by verifying the authenticity and ownership of IP rights tied to K-brand products.

The agreement comes as more K-brands expand their presence on global e-commerce platforms, increasing the importance of worldwide IP protection. KOIPA, which supports the work of the Ministry of Intellectual Property, will guide Korean companies in using Temu’s IP protection tools.

“This agreement marks the starting point for practical cooperation to block K-brand counterfeit goods,” said Shin Sang-gon, president of KOIPA. “Through our work with Temu, KOIPA will act against counterfeit Korean-brand goods on online platforms at home and abroad, and support the protection of intellectual property rights across markets.”

Temu’s enforcement system screens for IP risk at every stage, from seller vetting and pre-listing checks to around-the-clock monitoring after listings go live. The system’s proactive monitoring database covers more than 15,000 brands, drawing on over 47 million images and 9.5 million keywords. The average IP compliant resolution time is less than 24 hours.

“Protecting intellectual property is essential to building a marketplace that consumers and brands can trust,” said a Temu spokesperson. “Partnering with KOIPA reflects our ongoing commitment to IP protection and to working with rights holders and regulators to keep counterfeits off the platform.” These partnerships build on existing Temu initiatives. The Brand Guardian Initiative, launched in April 2024, gives brands protection tools, integration into the platform’s enforcement systems, and one-on-one support, even if they don’t sell on Temu. Temu also offers a comprehensive suite of IP compliance courses through the Seller Education Center.

Temu has implemented a proactive global consumer awareness feature across all operating markets. When users input counterfeit-related terms, such as “fake,” “counterfeit,” or “dupe,” these searches return no results, and educational messages are displayed to discourage the purchase of counterfeit goods. As of May 2026, this feature has blocked counterfeit-related keyword searches over 200 million times globally, providing real-time guidance to consumers at the point of search.

Temu launched its Local Seller Program in Korea in May 2025, giving local businesses a way to sell and ship to millions of domestic customers, while offering Korean shoppers a wider range of products. As K-brands grow their presence on the platform, the partnership with KOIPA is intended to help strengthen IP protection as they expand into new markets.

Temu is also a member of the International AntiCounterfeiting Coalition, International Trademark Association and MARQUES IP Association.

About Temu
Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

About KOIPA
The Korea Intellectual Property Protection Agency (KOIPA) is a public institution dedicated to protecting the intellectual property rights of Korean enterprises domestically and internationally. Through proactive anti-counterfeiting measures and comprehensive IP support, KOIPA aims to foster a fair and sound business ecosystem for Korean brands worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/temu-signs-mou-with-korean-intellectual-property-protection-agency-to-strengthen-ip-protection-for-korean-brands-302814769.html

SOURCE Temu

Continue Reading

Technology

MDT Launches AMR4020VD High-Precision Magnetic Scale Sensor IC

Published

51 minutes ago

on

July 1, 2026

By

— Advanced Sensor Design and Innovative Package Design Enable Parallel PCB Mounting for Compact, High-Precision Industrial Motion Control Systems

SHANGHAI, July 1, 2026 /PRNewswire/ — MultiDimension Technology Co., Ltd. (MDT), a leading supplier of magnetic sensors specializing in Tunneling Magnetoresistance (TMR) technology, today announced the launch of its AMR4020VD high-precision magnetic scale sensor IC for linear and rotary displacement measurement. MDT will showcase the new sensor, together with its latest TMR and AMR magnetic sensor portfolio, at Electronica Shanghai 2026 (Booth N3.501).

The AMR4020VD combines MDT’s advanced AMR sensor design with innovative package design to deliver high measurement accuracy, excellent temperature stability, outstanding immunity to external magnetic field interference, and easier system integration for compact encoder designs. The sensor significantly relaxes the alignment and mounting constraints of conventional magnetic scale sensors, giving engineers greater design flexibility for next-generation encoder and motion control systems.

A key innovation of the AMR4020VD is its support for both perpendicular and parallel PCB mounting relative to the magnetic scale or magnetic ring. Unlike conventional solutions that require the sensor to be mounted along the PCB edge, the AMR4020VD enables parallel PCB mounting, maximizing board space utilization while simplifying routing and system integration. The innovative configuration also enables more consistent air-gap control during assembly, improving assembly consistency and manufacturing yield while maintaining high positioning accuracy. By removing longstanding PCB layout and assembly constraints, the AMR4020VD gives encoder designers greater freedom to develop smaller, more reliable, and more cost-effective industrial motion control systems.

The AMR4020VD is ideal for industrial encoders, CNC machines, linear motors, robotics, semiconductor manufacturing equipment, precision positioning stages, and other high-performance motion control applications.

Key Features

Advanced sensor design and innovative package design enabling both parallel and perpendicular PCB mounting for greater layout flexibility.Optimized for 2mm pole-pitch magnetic scales and magnetic rings.Differential sine/cosine outputs for high-resolution position interpolation.Wide 5V to 9V operating voltage.Industrial operating temperature range of -40°C to +125°C.High immunity to external magnetic fields up to 1500 Gauss.Supports air gaps up to approximately 1mm, simplifying installation and mechanical design.Compact DFN21L package (6×2×1.5mm).

The AMR4020VD is available through DigiKey and MDT’s online store at www.tmr-sensors.com. For volume pricing, delivery information, or technical support, please contact MDT Global Sales at sales@dowayusa.com.

About MDT
MultiDimension Technology was founded in 2010 in Zhangjiagang, Jiangsu Province, China, with branch offices in Shenzhen, Chengdu, and Ningbo in China, Singapore, Tokyo, Japan, and San Jose, Calif., USA. MDT has developed a unique intellectual property portfolio, and its self-owned state-of-the-art TMR manufacturing facilities that can support volume production of high-performance, low-cost TMR magnetic sensors to satisfy the most demanding application needs. Led by its core management team of elite experts and veterans in magnetic sensor technology and engineering services, MDT is committed to creating added value for its customers and ensuring their success. For more information about MDT please visit http://www.multidimensiontech.com.

Media Contacts
MDT sales department, sales@dowayusa.com, sales@dowaytech.com
Tel: +1-650-275-2318 (US), +86-189-3612-1156 (China)

View original content:https://www.prnewswire.com/apac/news-releases/mdt-launches-amr4020vd-high-precision-magnetic-scale-sensor-ic-302814750.html

SOURCE MultiDimension Technology Co., Ltd.

Continue Reading

Trending