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Star Health and Amplify Health Partner to Scale AI-Led Claims Intelligence Across India’s Largest Private Health Insurance Operations

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Three-year strategic partnership to strengthen claims governance and support improved customer outcomes at scaleAI-powered analytics platform to enhance claims quality, support misuse detection and improve customer experience

MUMBAI, India, June 30, 2026 /PRNewswire/ — Star Health and Allied Insurance Company Limited (NSE: STARHEALTH) (BSE: 543412), India’s largest standalone health insurer and the first in the country to settle over one crore claims, has entered into a three-year India-market partnership with Amplify Health to deploy AI-led claims intelligence and healthcare analytics capabilities across its health insurance operations. Amplify Health is a pan-Asian health technology and analytics company with deployments across 10 Asian markets, bringing to India AI and analytics capabilities it has built and refined across the region. The tie-up is part of Star Health’s broader push to enhance customer experience through investments across the digital health stack, including artificial intelligence, machine learning and predictive analytics, with the aim of making the cashless claims journey faster, more predictable and less stressful for customers during hospitalisation.

India’s health insurance market is experiencing rapid growth in cashless claims volumes, driven by expanding digital infrastructure and rising insurance penetration. Managing claims quality and customer experience at this scale increasingly requires AI-led capabilities that go beyond traditional rules-based approaches—the gap this partnership aims to address.

The partnership will leverage Amplify Health’s technology platform, clinical intelligence and analytics capabilities to strengthen claims governance, enhance detection of wasteful claims, support real-time decision-making, optimise network management and contribute to improved customer experience.

A key focus of the partnership is improving the experience for Star Health’s customers at critical stages of their healthcare journey, including hospital admission, pre-authorisation and discharge. By integrating Amplify Health’s AI-powered platform into Star Health’s cashless claims operations, both companies aim to improve claim decisioning timelines and help reduce customer waiting times. The integration is expected to bring greater speed and consistency to claims processes, supporting Star Health’s ongoing investment in digital health infrastructure. For customers and families, this is expected to translate into quicker pre-authorisation decisions, reduced avoidable delays at discharge, faster clarity on claim status and a more seamless cashless claims experience across network hospitals.

Anand Roy, Managing Director and Chief Executive Officer, Star Health Insurance, said:
“Health insurance is increasingly being shaped by data, technology and artificial intelligence. We chose to partner with Amplify Health because of the capabilities they have built across Asian markets. This partnership with Amplify Health will help us strengthen claims intelligence, improve decision-making and deliver a better experience for customers across key stages of their healthcare. For customers, the real value of technology is felt when it reduces uncertainty at moments that matter—when they are waiting for an approval, arranging admission or preparing for discharge. As the ecosystem evolves, we remain focused on building a stronger health stack that improves outcomes at scale.”

Dr. Axel Baur, Chief Executive Officer, Amplify Health, said:
“Health insurers across Asia are investing in AI and analytics to manage rising complexity, medical inflation and changing customer expectations. Amplify Health has spent years building AI and analytics capabilities for health insurers across Asia—from claims intelligence and payment integrity to chronic disease management—in 10 markets, with our technology independently recognised through the Celent Model Insurer Award and ITC Asia Award. India is one of the region’s most significant and complex growth markets, and Star Health, with its scale and track record, is the ideal partner through which to deploy these capabilities at national scale. This partnership reflects our commitment to supporting sustainable, data-led healthcare across Asia.”

Star Health will deploy an AI-led claims intelligence platform designed by Amplify Health to identify patterns linked to fraud, waste and abuse (FWA). With medical cost inflation across Asia exceeding 10% annually,1 health insurers are under increasing pressure to adopt more rigorous, data-led approaches to claims governance. The platform is designed to support real-time anomaly detection and enhance data-led claims management, with models that adapt to new healthcare and claims patterns as they emerge.

By improving claims quality and reducing avoidable leakages, the platform is also expected to support a more sustainable health insurance ecosystem, helping preserve fairness, affordability and trust for genuine customers.

The collaboration signals a strategic shift for India’s largest private health insurer, as it seeks to move beyond traditional rules-based claims management towards an AI-enabled, real-time claims intelligence model designed to optimise FWA detection. The deployment will use machine learning, clinical expertise and generative AI capabilities to identify irregular billing, duplicate claims, unusual utilisation trends and other complex claims patterns across Star Health’s digitised cashless claims operations, building on Amplify Health’s established experience in claims intelligence across Asian markets

The partnership also includes a healthcare analytics and advisory component to support Star Health’s wellness ecosystem and preventive health initiatives, helping customers take a more proactive approach to managing their health.

1 Celent (2025, June 19), AIA: Clinical Encoding Innovation for Peak Provider Efficiency, Celent. https://www.celent.com/en/insights/aia-clinical-encoding-innovation-for-peak-provider-efficiency 

About Star Health and Allied Insurance:

Star Health and Allied Insurance Co. Ltd. (BSE: 543412) (NSE: STARHEALTH) is the market leader in standalone health insurance in India. The Company commenced operations in 2006 as India’s first Standalone Health Insurance Company. Star Health Insurance provides Health, Personal Accident and Travel Insurance to its customers. The Company has grown to emerge as one of the preferred health insurance companies in India with several pioneering products and services to its credit. With customer-centricity at its core, the Company has developed superior and innovative product offerings, service capabilities and a seamless claims management process. Star Health offers tailor made products to cater to needs such as, cancer, diabetes, cardiac illnesses and to specific segments such as senior citizens, women and children. Star Health is India’s first health insurance company to settle over 1 crore claims.

Star Health and Allied Insurance Co. Ltd. has a strong multi-channel distribution network of 900+ offices, over 8 lakh agents and robust bancassurance and financial institution partners. The Company has 15,000+ network hospitals and 18,500+ employees.

For more information visit www.starhealth.in.

About Amplify Health:

Amplify Health Asia Pte. Limited (Amplify Health) is a pan-Asian health technology and analytics company which brings together health technology assets, proprietary data analytics and healthcare expertise to support innovation across the healthcare value chain.

Headquartered in Singapore, Amplify Health operates in 10 markets across the region: Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

Amplify Health develops integrated solutions that empower healthcare payors, providers and policymakers across Asia to identify value and drive new partnerships, understand variation and address systemic inefficiencies—with the aim of improving outcomes for individuals and the sustainability of health systems.

Powered by a clinically enriched data foundation, Amplify Health’s health intelligence platform combines modular AI solutions, context-aware automation and deep regional insights to offer localised, AI-powered health solutions spanning health payment integrity to chronic disease management. The company’s technology has earned recognition at several industry competitions, including the Celent Model Insurer Awards, ITC Asia Awards and SBR Technology Excellence Awards.

As an ISO27001 certified organisation, Amplify Health maintains clearly defined policies, structured oversight mechanisms and ongoing risk assessments that ensure alignment with global best practices on enterprise data security.

For more information visit www.amplifyhealth.com.

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

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SOURCE China Mobile Hong Kong Company Limited

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