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Democracy PR reveals 53% of UK businesses yet to implement AI visibility strategy in new insight report

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MANCHESTER, England, July 1, 2026 /PRNewswire/ — Democracy PR, recently recognised as the fastest-growing PR agency outside London, has today published a new insight report.

The Power of I explores how UK businesses are responding to the rise of AI search and how they plan to harness the expertise of their people to build authority and visibility within large language models (LLMs).

Based on a Censuswide survey of 100 UK business leaders, The Power of I examines how organisations assess subject-matter expertise within their teams and the barriers preventing them from capitalising on the opportunity.

The report features commentary from Sarah Waddington, CEO of the PRCA, who provides an industry-wide perspective on the role of people-led communications in the AI era.

It also includes insights from brand experts and academics, bringing the findings together into practical recommendations for businesses looking to strengthen their visibility in AI search.

How is AI search changing the landscape for brands?

With up to 90% of online searches now using some form of AI, brands are facing a fundamental shift in how visibility is earned.

As stated by Liz Reid, Google’s Head of Search, Google’s ranking systems are designed to reward high-quality content that demonstrates Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) – principles that are becoming increasingly important in AI search.

Despite this shift, many organisations remain unprepared. Democracy reveals that one in three UK businesses cannot identify their own subject-matter experts, limiting their ability to build the credibility and authority that AI search rewards.

How are businesses using experts to improve AI visibility?

Democracy’s new research reveals that UK businesses estimate they have an average of seven subject-matter experts, yet the majority are still failing to maximise their expertise.

Just one in five publish expert-led content on a weekly basis, suggesting that many businesses are missing opportunities to strengthen their presence in AI search through consistent, expert-driven content.

Which social media platforms are businesses using to promote their internal experts?

The report found that LinkedIn is the most widely used platform for promoting subject-matter experts, although businesses are increasingly taking a multi-channel approach to expert-led content –

64% LinkedIn63% YouTube51% Facebook49% Instagram33% TikTok

How is Democracy PR super-charging their clients in AI Search

Democracy PR has been helping clients build visibility in AI search since the early days of Generative Engine Optimisation (GEO), combining AI strategy with media training to help organisations identify, develop and amplify credible subject-matter experts.

By optimising expert-led content for both traditional and AI search, the agency helps brands build long-term authority, trust and discoverability.

Jennifer O’Grady, CEO of Democracy PR, said: “At Democracy, we’ve always believed that human expertise is a brand’s most powerful asset.

“Our role is to help organisations amplify the people behind their brands, building the authority, credibility and trust that both AI and audiences value.”

The report can be downloaded here.

View original content:https://www.prnewswire.co.uk/news-releases/democracy-pr-reveals-53-of-uk-businesses-yet-to-implement-ai-visibility-strategy-in-new-insight-report-302814867.html

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Vision Marine Technologies Enhances E-Motion™ Control-Electronics Production with Circuits Central

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Continued engineering and technology development advances the E-Motion™ platform’s reliability, integration and service architecture

BOISBRIAND, QC, July 1, 2026 /PRNewswire/ — Vision Marine Technologies Inc. (NASDAQ: VMAR; TSXV: VMAR) (“Vision Marine” or the “Company”), a marine technology company and vertically integrated recreational boating platform, today announced the delivery and acceptance of electronic control unit (“ECU”) assemblies manufactured by Circuits Central Inc. (“Circuits Central”) for use within the Company’s E-Motion™ high-voltage electric marine propulsion platform.

Circuits Central has completed and delivered ECU assemblies supporting ten E-Motion™ powertrains. Vision Marine has completed incoming inspection of the delivered assemblies, which have been accepted for use within the Company’s E-Motion™ production and integration activities.

The completed production work forms part of Vision Marine’s ongoing system-level engineering and technology-development initiatives across the E-Motion™ platform. High-voltage marine propulsion requires the coordinated performance of mechanical, electrical, thermal, software and control-system components in demanding on-water conditions. The ECU architecture supports critical control, communications and monitoring functions within that broader system.

As Vision Marine continues to advance E-Motion™ integrations, the Company remains focused on strengthening the quality, repeatability and serviceability of the platform at each stage of development and production. Utilizing specialized electronics manufacturing capability for critical control-electronics assemblies is intended to support more consistent component production, testing, traceability and integration across different vessel configurations.

Circuits Central is an established electronics manufacturing and product-development services provider with more than 25 years of experience in printed circuit board manufacturing and assembly, prototyping, testing and quality assurance. The company states that it has supported customers ranging from technology startups to established S&P 500 companies and supports projects from prototype development through production runs exceeding 10,000 units. Circuits Central also states that its processes align with ISO and IPC industry guidelines.

“We’ve spent decades building and supporting electronic assemblies where quality and consistency matter, and we’re pleased to bring that experience to Vision Marine’s E-Motion™ platform,” said Hooman Javdan, Owner and Managing Director of Circuits Central. “Marine propulsion demands a high bar for quality, so our focus is to deliver electronics assemblies with the traceability, consistency and responsiveness needed to support Vision Marine’s production and integration work. We appreciate the opportunity and look forward to supporting the continued evolution of the E-Motion™ platform.”

“E-Motion™ is a complete marine propulsion system, and system reliability depends on the quality and coordination of every critical component—not only the motor or battery,” said Dan Rathe, Chief Technology Officer of Vision Marine Technologies. “The platform continues to evolve through the refinement of the mechanical, electrical, thermal, software and control systems that work together on the water. The use of experienced electronics manufacturing capability for ECU assemblies supports the component quality, traceability and repeatability required to continue advancing E-Motion™ as a dependable, integration-ready propulsion system designed specifically for marine applications.”

Vision Marine has developed E-Motion™ as a purpose-built high-voltage propulsion platform for marine applications. The Company has previously disclosed E-Motion™ integrations across more than 25 boat platforms and 13 boat brands, including pontoon, catamaran, center-console and bowrider applications.

Circuits Central’s manufacture of ECU assembly’s forms part of Vision Marine’s broader effort to advance E-Motion™ through component validation, production-process refinement, OEM integration and service development. Together with the Company’s engineering activities, manufacturer relationships and Nautical Ventures retail and service platform, these initiatives are intended to reinforce the technical and operational foundation supporting the continued deployment of E-Motion™-equipped boats.

About Circuits Central Inc.

Circuits Central Inc. is an electronics manufacturing and product-development services provider specializing in printed circuit board manufacturing and assembly, rapid prototyping, testing and quality assurance. With more than 25 years of operating experience, the company supports customers from early-stage product development through scalable production programs across telecommunications, automotive electronics, aerospace, healthcare and industrial applications. Circuits Central states that its manufacturing processes are aligned with applicable ISO and IPC industry guidelines, supporting quality, traceability and production execution for complex electronic assemblies.

About Vision Marine Technologies Inc.

Vision Marine Technologies Inc. (NASDAQ: VMAR; TSXV: VMAR) is a marine technology company and vertically integrated recreational boating platform delivering premium on-water experiences across electric and internal combustion engine segments.

Through its proprietary E-Motion™ high-voltage electric propulsion technology and its Nautical Ventures multi-brand retail, marina and service network, Vision Marine combines marine engineering, direct consumer access, OEM relationships, service infrastructure and customer support capabilities. The Company is focused on building a scalable marine platform that supports today’s boating market while advancing electric marine technologies where they improve the customer experience.

Forward-Looking Statements

Certain statements in this news release constitute forward-looking statements within the meaning of applicable Canadian securities laws and the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, statements regarding the anticipated benefits and potential future use of third-party electronics manufacturing support; the Company’s engineering, supplier qualification, component procurement and manufacturing initiatives; future E-Motion™ integrations; and the potential for improved consistency, traceability, installation, commissioning and service processes.

Forward-looking statements are based on management’s current expectations, assumptions and beliefs and are subject to known and unknown risks and uncertainties that may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These risks and uncertainties include, but are not limited to, component availability, supply-chain disruption, manufacturing and execution risks, product-development and integration risks, customer demand for recreational boating and electric marine technologies, general economic and capital-market conditions, competition, regulatory developments, tariff and trade-policy uncertainties, and other risks described in the Company’s filings with the U.S. Securities and Exchange Commission and Canadian securities regulators available on SEDAR+.

Forward-looking statements speak only as of the date of this news release. Readers should not place undue reliance on forward-looking statements. Vision Marine undertakes no obligation to update or revise forward-looking statements except as required by applicable law.

Neither the TSX Venture Exchange nor its Regulation Services Provider, as that term is defined in the policies of the TSX Venture Exchange, accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Vision Marine Technologies, Inc

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SOFTSWISS Unveils New Positioning and Refreshes Visual Identity

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GZIRA, Malta, July 1, 2026 /PRNewswire/ — SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software.

Five years of SOFTSWISS iGaming Trends reports highlight three structural shifts across the industry: increasing market fragmentation driven by local regulation, greater operational complexity for operators, and a shift from transactional vendor relationships to long-term partnerships built on reliability, expertise, and brand trust.

Responding to these changes, SOFTSWISS has expanded from a software provider into a broader technology and growth partner, bringing together compliance-ready products, deep expertise in regulated markets, resilient infrastructure, and expert-led services to help operators launch, grow, and scale sustainably.

Today, SOFTSWISS holds licences and certifications across more than 25 jurisdictions worldwide, reflecting its extensive expertise in regulated markets.

In Brazil alone, the company works with more than 60 certified brands, building substantial experience in Brazil’s regulated iGaming market. SOFTSWISS also contributes to industry dialogue through organisations including Brazil’s ANJL and Malta-based iGEN, supporting the development of sustainable regulated markets.

Technology remains at the core of the company’s strategy. For 17 years, SOFTSWISS has maintained 99.999% platform uptime while supporting more than 1,500 brands globally. To balance operational excellence with innovation, SOFTSWISS established a dedicated Chief Artificial Intelligence Officer (CAIO) role, enabling platform reliability and AI innovation to advance in parallel.

Ivan Montik, Founder of SOFTSWISS, comments: “As iGaming becomes more regulated and more complex, operators need much more than technology alone. They need a partner that understands regulation, brings operational expertise, and supports sustainable growth over the long term.

Our updated positioning doesn’t change who we are – it simply reflects the company we’ve become and the role we already play for our partners.”

The refreshed identity reflects SOFTSWISS’ evolution into a strategic partner for growth in regulated markets.

The new identity will be introduced globally across products, communications, and industry touchpoints throughout 2026.

Further details, including the Brand Book and logo assets, are available here.

About SOFTSWISS

SOFTSWISS is a strategic technology partner to iGaming operators, enabling operators to build and scale businesses across regulated markets worldwide.

Photo – https://mma.prnewswire.com/media/3002478/SOFTSWISS_Visual_Identity.jpg
Logo – https://mma.prnewswire.com/media/3002624/SOFTSWISS_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/softswiss-unveils-new-positioning-and-refreshes-visual-identity-302815135.html

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Accelerating the Global Green Transition: PHONO Secures Major European Wins and Unveils Full-Scenario Innovations at Intersolar 2026

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MUNICH, July 1, 2026 /PRNewswire/ — PHONO, a globally leading PV product and solution provider, successfully concluded its exhibition at Intersolar Europe 2026, held from June 23-25 in Munich. Coinciding with parent company SUMEC ENERGY’s 20th anniversary in the clean energy sector, the PHONO delegation, led by Chairman Guo Hongwei and CEO Zhong Zaifeng, made a significant impact by unveiling comprehensive, full-scenario solutions.

A Full-Scenario Product Matrix for a Diversified World

To address the varied demands of the global energy market, PHONO presented a complete technology portfolio ranging from core components to system integration. Highlights included the Draco Matrix series of N-type TOPCon modules and the highly efficient Quasar series of BC modules, engineered for utility-scale plants, commercial rooftops, and vertical installations. Notably, PHONO is now the first Chinese PV brand to have its full range of products certified for all scenarios by Germany’s DIBt, establishing a strong compliance foundation for the premium European market.

In energy storage, PHONO showcased its integrated “Solar-Storage-Charging” solution. The SCUTUM solar carport system, paired with a modular energy storage system featuring intelligent Battery Management System (iBMS) technology, forms a seamless “generate-store-use” loop for large-scale parking lots and European community microgrids. Further enriching its ecosystem, PHONO demonstrated smart O&M innovations, including unmanned Lantern series intelligent cleaning robots for complex rooftops and aesthetically designed solar fences offering dual generation and protection functions.

Fostering Dialogue Through “Brand Theme Days”

Throughout the event, PHONO deepened partner engagement via interactive theme days:

Insight Day: Highlighting its bankability, PHONO celebrated its status as a BloombergNEF Tier 1 module maker for 13 consecutive years and a Top Performer in seven categories of the PVEL 2026 Scorecard, reinforcing a 25-year performance safety net.Vision Day: The world premiere of the documentary The Great Journey showcased PHONO’s philosophy of long-term symbiosis and human-centric values.Sustainability Day: PHONO launched its inaugural ESG Report, detailing a strategic evolution toward “Green Empowerment” and promoting its SRAU (Solar Retrofit and Asset Upgrade) circular economy solutions.

Cementing a Core European Presence

Yielding tangible results, PHONO signed major strategic cooperation agreements with leading energy enterprises in Spain and Italy, accelerating its European market penetration. Moving forward, PHONO remains committed to delivering ultra-reliable, full-lifecycle solutions that help partners navigate market cycles and anchor certainty in the era of green development.

Video – https://mma.prnewswire.com/media/3002890/Video.mp4

View original content:https://www.prnewswire.co.uk/news-releases/accelerating-the-global-green-transition-phono-secures-major-european-wins-and-unveils-full-scenario-innovations-at-intersolar-2026-302815610.html

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