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Soccer’s best communicators rely on clarity, not clichés, AI analysis finds

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STOCKHOLM, July 1, 2026 /PRNewswire/ — Sinch, a global leader in cloud communications, today announces new AI analysis of 241 pre- and post-match coach press conferences across six languages shows that the soccer tournament’s clearest communicators are those who explain tactics, decisions and performances rather than rely on familiar soccer clichés. The data also reveals two distinct communication styles emerging during the group stage, with “Tacticians” consistently using clearer, more specific language while “Motivators” relied more heavily on generic themes such as belief, confidence and character. The tracker also shows that “We respect every opponent” was the tournament’s most common soccer cliché, used 15 times.

The xC Tracker, powered by Sinch, measures how often coaches use familiar soccer clichés during press conferences. Lower xC (expected cliché) scores indicate fewer clichés and clearer, more authentic communication. Coaches with the lowest xC scores consistently focused on tactics, lineup decisions and performance. In contrast, coaches with higher xC scores were more likely to rely on broad themes such as belief, character and team chemistry.

The analysis reveals two distinct communication styles emerging during the group stage. The “Tacticians” consistently explained decisions through soccer fundamentals such as team structure, positioning, transitions and decision making. The “Motivators” leaned more heavily on familiar motivational language.

Highest xC scores (Most cliché driven)

Rank

Coach

Team

xC

1

Gustavo Alfaro

Paraguay

311

2

Vincenzo Montella

Turkey

297

3

Tony Popović

Australia

293

4

Mohamed Ouahbi

Morocco

274

5

Jesse Marsch

Canada

265

 

Lowest xC scores (Clearer communication)

Rank

Coach

Team

xC

1

Marcelo Bielsa

Uruguay

28

2

Didier Deschamps

France

62

3

Graham Arnold

Iraq

68

4

Nestor Lorenzo

Colombia

86

5

Fabio Cannavaro

Uzbekistan

86

Lower xC scores indicate fewer clichés and clearer communication.

The Tacticians vs The Motivators

Coaches with the lowest xC scores consistently explained decisions through soccer fundamentals such as team structure, positioning, transitions and decision making, while avoiding overused motivational language. Uruguay’s Marcelo Bielsa, the tournament’s clearest communicator, remained focused on explaining what happened, why players were selected and how tactical decisions were made.

Coaches with higher xC scores, including Canada’s Jesse Marsch, Paraguay’s Gustavo Alfaro and Australia’s Tony Popović, relied more heavily on themes such as belief, confidence and character, making them more likely to fall back on familiar soccer clichés.

Data from Sinch’s xC Tracker also shows that the tournament’s clearest communicators maintained remarkably consistent communication styles throughout the group stage, regardless of whether their teams won or lost.

Most Used Soccer Clichés During the Group Stage

Rank

Cliché

Times Used

1

“We respect every opponent”

15

2

“We focus on what we can control”

11

3

“We know our qualities”

8

4

“We have to adapt to the conditions”

7

5

“The country is behind us”

7

Across the tournament, the most common cliché categories were humility, mindset, focus and concentration, and character.

Group stage trends

The overall data suggests that coaches became less cliché prone as the tournament progressed. Average xC scores fell from approximately 72 on the opening weekend to around 23 by the end of the group stage, indicating that the heaviest use of clichés came in early tournament press conferences.

Interestingly, coaches used more clichés before matches than after them. Average pre match xC scores reached 25 compared with 21 after matches, suggesting that coaches rely more heavily on familiar buzzwords when managing expectations before kickoff.

For further real time data analysis, please find Sinch’s xC tracker here.

Methodology

The xC Tracker – powered by Sinch – analyses every coach press conference at the 2026 World Cup, measuring responses against a 205-phrase dictionary of soccer clichés across six languages: English, Spanish, Portuguese, French, German and Arabic.

Each phrase was verified by native-speaking editors and only included if it appeared repeatedly across major tournament press conferences, could apply regardless of result, and would be recognized by fans as a familiar soccer fallback.

The AI detects exact matches, variations and paraphrased responses, while each phrase is assigned a cliché score from 3-10 based on how overused it is. References to religion, personal hardship or condolences are excluded from analysis.

CONTACT:

For more information, please contact:
Shannon Hames
Senior Manager, PR and Communications, North America
E-mail: Sinch@brands2life.com 

This information was brought to you by Cision http://news.cision.com

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SOURCE Sinch AB

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Bloomberg Law Showcases Trusted Legal Intelligence and Practical AI Innovation at AALL 2026

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ARLINGTON, Va., July 14, 2026 /PRNewswire/ — Bloomberg Law today announced its participation in the 2026 American Association of Law Libraries (AALL) Annual Meeting & Conference, taking place July 18–21 in Cleveland. Bloomberg Law will demonstrate how legal information professionals can confidently adopt AI through trusted legal intelligence, authoritative content, and practical AI capabilities designed to help law firms, law schools, courts, and government organizations make more informed decisions.

As artificial intelligence continues to reshape legal research and workflows, law librarians and legal information professionals play an increasingly critical role in helping their organizations evaluate information, adopt new technologies responsibly, and connect legal professionals with trusted resources. At AALL, Bloomberg Law will showcase how its platform combines proprietary legal content, expert analysis, news, and AI-powered workflows to help users move from insight to action with greater confidence.

Bloomberg Law Principal Legal Analyst Eleanor Tyler will moderate the panel discussion, Litigation in the Age of AI Slop: Best Practices, Ethics, and Education, featuring leaders from the federal judiciary, private practice, and legal education. The session will explore how legal information professionals can identify AI-generated misinformation in court filings, strengthen source verification practices, and promote responsible AI use through education and institutional policy.

Throughout the conference, attendees can experience how Bloomberg Law combines trusted legal intelligence with practical AI, including:

AI Assistant: Bloomberg Law’s AI Assistant combines advanced AI with trusted Bloomberg Law content to answer complex legal questions and accelerate legal research and analysis. Grounded in authoritative sources, it delivers transparent, reliable answers while helping legal professionals move more efficiently from research to action.Deep Thinking: Designed for sophisticated, multi-step legal research, the Deep Thinking feature within the AI Assistant automatically plans and executes research across Bloomberg Law content before synthesizing results into comprehensive, fully cited answers with transparent reasoning—helping legal professionals tackle complex research questions with confidence.AI-Enhanced Dockets and Workflow Tools: Bloomberg Law will demonstrate AI-powered capabilities that streamline docket research, surface key developments more quickly, and support legal workflows with greater efficiency, allowing researchers to spend less time gathering information and more time delivering strategic value.

Underlying every Bloomberg Law innovation is a foundation of trusted legal intelligence—combining authoritative legal content, integrated news, market insights, and AI-powered workflows to help legal professionals understand not only the law, but the broader developments shaping legal practice.

“Legal information professionals have always been trusted guides for their organizations, helping attorneys, faculty, students, and judges find reliable information and navigate an increasingly complex legal landscape,” said Aaron Pierce, Head of Bloomberg Law. “As AI transforms legal work, that responsibility becomes even more important. Bloomberg Law is committed to delivering AI grounded in authoritative legal content and trusted intelligence, giving our customers the confidence to embrace innovation while making better-informed decisions.”

Attendees can visit Bloomberg Law throughout the conference for live product demonstrations tailored to law firms, law schools, and government organizations, meet with product experts, and learn more about the company’s continued investment in trusted legal intelligence and the future of AI-powered legal research.

For more information about Bloomberg Law or to request a demo, visit https://aboutblaw.com/bmhd.

About Bloomberg Law
Bloomberg Law provides the content and technology legal professionals need to act decisively in a rapidly changing world. Trusted by law firms, corporations, and government agencies, the Bloomberg Law platform combines authoritative news, expert guidance, market intelligence, and advanced research tools to equip legal professionals with the insights they need to deliver guidance with confidence. 

Bloomberg Law is part of Bloomberg Industry Group, an affiliate of Bloomberg L.P., a global leader in business and financial information, data, news, and insights.

For more information, visit pro.bloomberglaw.com.

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ImageTrend Names Chris Cartrett as Chief Executive Officer to Accelerate AI-Powered Growth

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EAGAN, Minn., July 14, 2026 /PRNewswire/ — ImageTrend, the leading provider of software and AI intelligence for emergency response, healthcare, and public safety organizations, announced the appointment of Chris Cartrett as Chief Executive Officer. Cartrett, who succeeds Patrick Sheahan, will lead the company into its next chapter of growth and innovation, focusing on delivering for customers, pushing the industry forward with continuous product innovation and supporting the thousands of emergency response, healthcare & safety workers using its products.

The company has invested heavily to evolve its platform, develop new products and support customers. Recent milestones include the 2026 launches of:

Carelytics. Real-time hospital to EMS data interoperability with automated encounter matching, and workflow analytics that is used by one of the largest healthcare organizations in the US to drive patient better outcomes across the continuum of care. The product also provides EMS transport insights to give an organization clearer market visibility to drive revenue. AI Assist. A family of products that uses artificial intelligence to create workflow efficiencies and drive outcomes. AI Assist: CQI Check, launched in May, enables real-time incident reviews upfront, reduces errors and the need for providers to revisit and correct documentation after submission. This saves time and alleviates manual review burdens for CQI administrators.Unified Analytics. A single, AI-powered analytics platform with natural language prompting, that solves customers’ biggest blind spots and pain points, collecting and analyzing data across platforms. Unified Analytics is available now and brings together an organization’s data, dashboards, reporting, alerts, and insights into one connected experience to make faster, better decisions.Clinical Registry – coming this year. The next-generation, patient-centered platform that unifies trauma, stroke, STEMI, cardiac, burn, blood, and specialty registries on a single foundation. This gives customers configurable data dictionaries, integrated analytics, and EMS/EHR/public-health interoperability that reduces duplicate data entry and connects care across the continuum.

As a result of these investments, ImageTrend has more than doubled its revenues over the last few years and experienced record year-to-date bookings in 2026.

“There are many accomplishments to celebrate, yet we know that we can do more to serve our customers,” said Joe Graw, ImageTrend Chief Growth Officer. “This change is a commitment to continuing to be better for our customers to accelerate product innovation and use of artificial intelligence, and to serve our company mission: transform data into actionable intelligence to drive community impact.” 

Graw also noted that creating a connected ecosystem where data moves seamlessly, has been talked about for years. “We have the relationships, the data, the platform and now the foundation to shape the future of emergency response and the next transformation in healthcare,” Graw said. “The work we do matters because the outcomes matter, not just to the agencies we serve but to the public they serve. That opportunity is bigger today more so than it ever has been.”

“Customers are asking us to move faster. Agencies, hospitals, public health organizations, and first responders need technology partners that can help reduce documentation burden, connect data across the care continuum, and translate information into action when every decision matters,” Graw continued. “We’ve heard their feedback clearly. This transition brings even greater focus on speed and execution of product innovation.”

A Proven, Customer-Centered Leader

Cartrett joins ImageTrend Aug. 3, 2026, from Aderant, a leading global provider of business management software for law firms and professional services organizations and a Roper Technologies company. Throughout his career, he has built a reputation as a customer-centric, product-oriented leader with experience guiding software organization through periods of rapid growth and innovation. During his tenure at Aderant, he helped shape the strategic direction, built exceptional leadership with organizational talent depth, created a focus on AI-embedded product innovation, and strengthened the company’s foundation as the operating backbone and trusted technology partner to the world’s leading law firms.

As incoming CEO, Cartrett will focus on strengthening customer relationships and ensuring the company’s strategic priorities align with the customers’ evolving needs. He’ll also focus on accelerating the company’s vision of an AI-powered intelligence platform that helps organizations improve operational performance, make faster decisions, and achieve better outcomes.

“The pace of change across every industry is accelerating,” said Ryan Harper ImageTrend’s Chairman of the Board. “Artificial intelligence is fundamentally changing the velocity at which organizations can innovate and create value. Chris brings a proven track record and deep expertise in AI and product innovation and a customer focused obsession. I’m confident he will drive even greater success for our customers in the years ahead.”

Accelerating AI-Powered Innovation Across the Platform

ImageTrend’s customers operate in high-pressure environments where time, accuracy, and connected information matter. The company investments in AI-powered solutions reduce manual work, surface insights faster, strengthen clinical and operational decision-making, and turn data into action across Fire, EMS, hospital, and public health workflows. The recent product innovations support a more connected ecosystem where critical information follows the patient, data moves more seamlessly across emergency response and healthcare, and organizations have the intelligence they need to act with confidence.

“ImageTrend has built an exceptional business with a powerful mission, a passionate team, and a deeply loyal customer base,” said Chris Cartrett, incoming Chief Executive Officer of ImageTrend. “What attracted me most is the company’s unwavering commitment to its customers and its vision for the future. The opportunity to combine industry-leading expertise with AI-powered innovation creates tremendous potential for our customers and the communities they serve.”

“ImageTrend’s customers operate in environments where every decision counts,” Cartrett added. “The more effectively we help them connect data, reduce burdens on their crews, and anticipate what’s next, the faster they can act and the more lives protected. That is the opportunity in front of us, and it is why I am incredibly optimistic about the future.”

For more information about ImageTrend, visit www.imagetrend.com.

About ImageTrend

ImageTrend helps emergency response teams who struggle with documentation overload by giving them one AI-powered operating system so they can command with confidence and protect more lives with better decisions.

Founded in 1998, the company serves more than 11,000 agencies in the United States, Canada and United Emirates across Fire, Emergency Medical Services, and Hospital segments. With its deep industry knowledge and advanced data analytics capabilities, the software provider helps its customers streamline operations, shape long-term strategies, and dramatically improve outcomes. Its AI-embedded product solutions and dedicated team provide the intelligence and confidence that first responders need to tackle today’s challenges and prepare for tomorrow’s uncertainties.

Media Contact
Cathy Hill
Chief Marketing Officer
ImageTrend
chill@imagetrend.com630.546.1564

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SOURCE ImageTrend LLC

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AI and Rising Revenue Accountability Are Forcing CMOs to Modernize How Marketing Operates, Says Info-Tech Research Group

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AI, evolving buyer expectations, and increased pressure to demonstrate business impact have fundamentally reshaped the role of the chief marketing officer. Info-Tech Research Group’s newly published CMO Playbook provides actionable guidance to help marketing leaders modernize operations, improve revenue performance, strengthen customer experiences, and create a sustainable competitive advantage.

ARLINGTON, Va., July 14, 2026 /PRNewswire/ – As AI, evolving buyer expectations, and growing revenue accountability reshape the marketing function, chief marketing officers (CMOs) are under increasing pressure to prove business impact while still managing brand, customer experience, and go-to-market execution. To help marketing leaders meet these expanding expectations, Info-Tech Research Group has published The CMO Playbook, a resource designed to help build high-performing marketing organizations that deliver measurable growth.

According to the firm’s new playbook, the CMO role has become one of the most strategically important positions in the C-suite. However, many marketing organizations still rely on operating models built for an earlier era, making it harder for leaders to connect strategy, technology, execution, and customer experience while proving marketing’s contribution to business growth.

“Marketing has become one of the primary engines of business growth, but many organizations haven’t evolved their operating models to support that reality,” says Emily Wright, senior research analyst at Info-Tech Research Group. “Success today depends on aligning strategy, technology, customer experience, and revenue generation so marketing can deliver measurable business outcomes and sustainable growth.”

The CMO Playbook identifies six critical challenges shaping the modern CMO agenda, including increased accountability for revenue, fragmented attribution, the need to balance short-term performance with long-term brand strategy, AI adoption, cross-functional alignment, and the challenge of maintaining strategic focus amid growing operational demands.

To help organizations address these challenges, Info-Tech’s framework is organized around four core pillars of modern marketing leadership:

Strategy – Build a differentiated market position through stronger market intelligence, brand strategy, and go-to-market planning.Revenue – Improve pipeline generation, pricing strategy, sales alignment, and growth execution to maximize business performance.Execution – Create scalable marketing operations supported by AI, automation, data, and modern marketing technology.Experience – Deliver connected customer experiences that improve engagement, retention, advocacy, and long-term customer value.

Beyond strategic guidance, the playbook includes practical frameworks, implementation guidance, and best practices that enable marketing leaders to assess their current capabilities, identify opportunities for improvement, and prioritize initiatives that generate lasting business value.

Info-Tech’s new playbook is designed for both first-time and experienced marketing executives seeking to modernize their marketing organizations and better align marketing investments with enterprise growth objectives.

For exclusive and timely commentary from Info-Tech’s experts, including Emily Wright, and access to the complete The CMO Playbook, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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